�ݺ�ߣshows by User: FlorentDiverchy

�ݺ�ߣshows by User: FlorentDiverchy / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: FlorentDiverchy / Wed, 15 May 2019 09:31:20 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: FlorentDiverchy Facebook & External Data - Social on steroids /FlorentDiverchy/facebook-external-data-social-on-steroids dmb-florentdiverchypptx-190515093120
How do you calculate true ROI on your social campaigns? How can you increase this ROI using external data? WHich type of data to use?]]>
How do you calculate true ROI on your social campaigns? How can you increase this ROI using external data? WHich type of data to use?]]> Wed, 15 May 2019 09:31:20 GMT /FlorentDiverchy/facebook-external-data-social-on-steroids FlorentDiverchy@slideshare.net(FlorentDiverchy) Facebook & External Data - Social on steroids FlorentDiverchy How do you calculate true ROI on your social campaigns? How can you increase this ROI using external data? WHich type of data to use? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmb-florentdiverchypptx-190515093120-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do you calculate true ROI on your social campaigns? How can you increase this ROI using external data? WHich type of data to use?

Facebook & External Data - Social on steroids from Florent Diverchy

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0 Do it better, do it with Data /slideshow/do-it-better-do-it-with-data/75471898 bisnodeemailsummit-v2-170427153427
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.]]>
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.]]> Thu, 27 Apr 2017 15:34:27 GMT /slideshow/do-it-better-do-it-with-data/75471898 FlorentDiverchy@slideshare.net(FlorentDiverchy) Do it better, do it with Data FlorentDiverchy Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bisnodeemailsummit-v2-170427153427-thumbnail.jpg?width=120&height=120&fit=bounds" /> Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.

Do it better, do it with Data from Florent Diverchy

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0 Social ROI: bullshit & reality /slideshow/social-roi-bullshit-reality/63110787 socialroi-bullshitandreality-160615201053
We all have our own personal truth concerning Social ROI. And we share it, meeting after meeting, to our clients and prospects. Some of them acknoledge what we say, while some other see our truth as total bullshit. How comes? And what can we do about this? How do we show the true ROI of a Social Campaign?]]>
We all have our own personal truth concerning Social ROI. And we share it, meeting after meeting, to our clients and prospects. Some of them acknoledge what we say, while some other see our truth as total bullshit. How comes? And what can we do about this? How do we show the true ROI of a Social Campaign?]]> Wed, 15 Jun 2016 20:10:53 GMT /slideshow/social-roi-bullshit-reality/63110787 FlorentDiverchy@slideshare.net(FlorentDiverchy) Social ROI: bullshit & reality FlorentDiverchy We all have our own personal truth concerning Social ROI. And we share it, meeting after meeting, to our clients and prospects. Some of them acknoledge what we say, while some other see our truth as total bullshit. How comes? And what can we do about this? How do we show the true ROI of a Social Campaign? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialroi-bullshitandreality-160615201053-thumbnail.jpg?width=120&height=120&fit=bounds" /> We all have our own personal truth concerning Social ROI. And we share it, meeting after meeting, to our clients and prospects. Some of them acknoledge what we say, while some other see our truth as total bullshit. How comes? And what can we do about this? How do we show the true ROI of a Social Campaign?

Social ROI: bullshit & reality from Florent Diverchy

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0 Is there still room for Innovation in email marketing? /slideshow/is-there-still-room-for-innovation-in-email-marketing/62953138 innovationinemailmarketing-160611071457
We've been busy with modern email marketing for 22 years. Are we at the end of the road, or can we/must we do more for this already aged channel?]]>
We've been busy with modern email marketing for 22 years. Are we at the end of the road, or can we/must we do more for this already aged channel?]]> Sat, 11 Jun 2016 07:14:57 GMT /slideshow/is-there-still-room-for-innovation-in-email-marketing/62953138 FlorentDiverchy@slideshare.net(FlorentDiverchy) Is there still room for Innovation in email marketing? FlorentDiverchy We've been busy with modern email marketing for 22 years. Are we at the end of the road, or can we/must we do more for this already aged channel? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovationinemailmarketing-160611071457-thumbnail.jpg?width=120&height=120&fit=bounds" /> We've been busy with modern email marketing for 22 years. Are we at the end of the road, or can we/must we do more for this already aged channel?

Is there still room for Innovation in email marketing? from Florent Diverchy

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0 From Massmailing to Storytelling /slideshow/from-massmailing-to-storytelling/52940543 frommassmailingtostorytelling-150918161143-lva1-app6892
We used to be 80% relevant, thanks to Persona and stereotypes. But Marketing Automation, as a real game changer, allows us now to reach 100% relevance, without impacting our ROI. Discover how to make your marketing evoluate, from a mass mailing that irritates, to a storytelling that converts.]]>
We used to be 80% relevant, thanks to Persona and stereotypes. But Marketing Automation, as a real game changer, allows us now to reach 100% relevance, without impacting our ROI. Discover how to make your marketing evoluate, from a mass mailing that irritates, to a storytelling that converts.]]> Fri, 18 Sep 2015 16:11:43 GMT /slideshow/from-massmailing-to-storytelling/52940543 FlorentDiverchy@slideshare.net(FlorentDiverchy) From Massmailing to Storytelling FlorentDiverchy We used to be 80% relevant, thanks to Persona and stereotypes. But Marketing Automation, as a real game changer, allows us now to reach 100% relevance, without impacting our ROI. Discover how to make your marketing evoluate, from a mass mailing that irritates, to a storytelling that converts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/frommassmailingtostorytelling-150918161143-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> We used to be 80% relevant, thanks to Persona and stereotypes. But Marketing Automation, as a real game changer, allows us now to reach 100% relevance, without impacting our ROI. Discover how to make your marketing evoluate, from a mass mailing that irritates, to a storytelling that converts.

From Massmailing to Storytelling from Florent Diverchy

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0 Is social the new black? /slideshow/is-social-the-new-black/49887218 issocialthenewblack-150626184149-lva1-app6892
Social is the trend of the moment. Everybody wants to do it, everybody plans on doing it more and better. But is this trend temporary, or is it here to stay? In Five years from now, will we say that "Social was the New Black" or that "Social is the new normal" ? It Depends on its ROI.]]>
Social is the trend of the moment. Everybody wants to do it, everybody plans on doing it more and better. But is this trend temporary, or is it here to stay? In Five years from now, will we say that "Social was the New Black" or that "Social is the new normal" ? It Depends on its ROI.]]> Fri, 26 Jun 2015 18:41:49 GMT /slideshow/is-social-the-new-black/49887218 FlorentDiverchy@slideshare.net(FlorentDiverchy) Is social the new black? FlorentDiverchy Social is the trend of the moment. Everybody wants to do it, everybody plans on doing it more and better. But is this trend temporary, or is it here to stay? In Five years from now, will we say that "Social was the New Black" or that "Social is the new normal" ? It Depends on its ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/issocialthenewblack-150626184149-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social is the trend of the moment. Everybody wants to do it, everybody plans on doing it more and better. But is this trend temporary, or is it here to stay? In Five years from now, will we say that "Social was the New Black" or that "Social is the new normal" ? It Depends on its ROI.

Is social the new black? from Florent Diverchy

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0 Workshop Bisnode The Loop 30/04/2015 From CRM to Social CRM and beyond /slideshow/workshop-bisnode-the-loop-30042015-from-crm-to-social-crm-and-beyond/47626177 socialmediadayloop-150430155417-conversion-gate01
Why the introduction of new channels in your marketing program transforms your CRm, and how does it impact your ROI?]]>
Why the introduction of new channels in your marketing program transforms your CRm, and how does it impact your ROI?]]> Thu, 30 Apr 2015 15:54:17 GMT /slideshow/workshop-bisnode-the-loop-30042015-from-crm-to-social-crm-and-beyond/47626177 FlorentDiverchy@slideshare.net(FlorentDiverchy) Workshop Bisnode The Loop 30/04/2015 From CRM to Social CRM and beyond FlorentDiverchy Why the introduction of new channels in your marketing program transforms your CRm, and how does it impact your ROI? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediadayloop-150430155417-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why the introduction of new channels in your marketing program transforms your CRm, and how does it impact your ROI?

Workshop Bisnode The Loop 30/04/2015 From CRM to Social CRM and beyond from Florent Diverchy

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0 Subjectline Optimization: The Motivational Segmentation Way /slideshow/subjectline-optimization-the-motivational-segmentation-way/45122732 emailmarketingforum-april2013-def-150225071817-conversion-gate02
How to improve the quality of your email subject lines, using motivational segmentation]]>
How to improve the quality of your email subject lines, using motivational segmentation]]> Wed, 25 Feb 2015 07:18:17 GMT /slideshow/subjectline-optimization-the-motivational-segmentation-way/45122732 FlorentDiverchy@slideshare.net(FlorentDiverchy) Subjectline Optimization: The Motivational Segmentation Way FlorentDiverchy How to improve the quality of your email subject lines, using motivational segmentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingforum-april2013-def-150225071817-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to improve the quality of your email subject lines, using motivational segmentation

Subjectline Optimization: The Motivational Segmentation Way from Florent Diverchy

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0 Online Storytelling - Vétérinaire Sans Frontières Case (Final Results) /slideshow/online-storytelling-vtrinaire-sans-frontires-case-final-results/44434087 onlinestorytellingbisnode-150209045525-conversion-gate02
Online Storytelling Client Case Can a good story be seen as a valuable content?]]>
Online Storytelling Client Case Can a good story be seen as a valuable content?]]> Mon, 09 Feb 2015 04:55:25 GMT /slideshow/online-storytelling-vtrinaire-sans-frontires-case-final-results/44434087 FlorentDiverchy@slideshare.net(FlorentDiverchy) Online Storytelling - Vétérinaire Sans Frontières Case (Final Results) FlorentDiverchy Online Storytelling Client Case Can a good story be seen as a valuable content? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinestorytellingbisnode-150209045525-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Online Storytelling Client Case Can a good story be seen as a valuable content?

Online Storytelling - V辿t辿rinaire Sans Fronti竪res Case (Final Results) from Florent Diverchy

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0 Email marketing facts figures Belgium 2014-15 /slideshow/email-marketing-facts-figures-belgium-201415/44390738 emailmarketing-factsfigures-150207152536-conversion-gate01
12 Most frequent asked questions about email marketing in Belgium]]>
12 Most frequent asked questions about email marketing in Belgium]]> Sat, 07 Feb 2015 15:25:36 GMT /slideshow/email-marketing-facts-figures-belgium-201415/44390738 FlorentDiverchy@slideshare.net(FlorentDiverchy) Email marketing facts figures Belgium 2014-15 FlorentDiverchy 12 Most frequent asked questions about email marketing in Belgium <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketing-factsfigures-150207152536-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 12 Most frequent asked questions about email marketing in Belgium

Email marketing facts figures Belgium 2014-15 from Florent Diverchy

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0 ONLINE STORYTELLING and measuring marketing effects /FlorentDiverchy/online-storytelling-and-measuring-marketing-effects onlinestorytellingbisnode-140425023916-phpapp01
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]]> Fri, 25 Apr 2014 02:39:16 GMT /FlorentDiverchy/online-storytelling-and-measuring-marketing-effects FlorentDiverchy@slideshare.net(FlorentDiverchy) ONLINE STORYTELLING and measuring marketing effects FlorentDiverchy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinestorytellingbisnode-140425023916-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

ONLINE STORYTELLING and measuring marketing effects from Florent Diverchy

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0 SOCIAL CRM - How to stop playing and link Social Media to ROI /slideshow/social-media-daysocialcrmfinal/33930298 socialmediadaysocialcrmfinal-140425020544-phpapp01
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]]> Fri, 25 Apr 2014 02:05:44 GMT /slideshow/social-media-daysocialcrmfinal/33930298 FlorentDiverchy@slideshare.net(FlorentDiverchy) SOCIAL CRM - How to stop playing and link Social Media to ROI FlorentDiverchy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediadaysocialcrmfinal-140425020544-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

SOCIAL CRM - How to stop playing and link Social Media to ROI from Florent Diverchy

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0 Email marketing Forum 11/13 - How to validate your online survey campaign? /slideshow/email-marketing-forum-how-to-validate-your-online-survey-campaign/28801215 emailmarketingforum-november2013slideshare-131202050214-phpapp02
This is the presentation I gave on the Email Marketing Forum in Brussels on the 30/11/13. I covers three usage of data in your email campaigns, and shows an easy and free solution to validate that the people that replied to your email are a representative panel of the belgian population.]]>
This is the presentation I gave on the Email Marketing Forum in Brussels on the 30/11/13. I covers three usage of data in your email campaigns, and shows an easy and free solution to validate that the people that replied to your email are a representative panel of the belgian population.]]> Mon, 02 Dec 2013 05:02:14 GMT /slideshow/email-marketing-forum-how-to-validate-your-online-survey-campaign/28801215 FlorentDiverchy@slideshare.net(FlorentDiverchy) Email marketing Forum 11/13 - How to validate your online survey campaign? FlorentDiverchy This is the presentation I gave on the Email Marketing Forum in Brussels on the 30/11/13. I covers three usage of data in your email campaigns, and shows an easy and free solution to validate that the people that replied to your email are a representative panel of the belgian population. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingforum-november2013slideshare-131202050214-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the presentation I gave on the Email Marketing Forum in Brussels on the 30/11/13. I covers three usage of data in your email campaigns, and shows an easy and free solution to validate that the people that replied to your email are a representative panel of the belgian population.

Email marketing Forum 11/13 - How to validate your online survey campaign? from Florent Diverchy

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0 https://cdn.slidesharecdn.com/profile-photo-FlorentDiverchy-48x48.jpg?cb=1746120470 ROI boost through Digital Transformation? The time is NOW. Let me help you with your Digital Strategy, What do I love to do? * Evangelize Social Media & Marketing * Give Strategical Advices * Optimize Digital Campaigns * Bring Innovation to companies * Find innovative answers via extensive Online Research * Put in place efficient Dialog Marketing strategies * Evolve CRM toward Social CRM * Make a complete Audit of current digital situation * Lead Recommendations Workshops to make companies evolve Let's do this together. www.bisnodedigital.be/ https://cdn.slidesharecdn.com/ss_thumbnails/dmb-florentdiverchypptx-190515093120-thumbnail.jpg?width=320&height=320&fit=bounds FlorentDiverchy/facebook-external-data-social-on-steroids Facebook & External Da... https://cdn.slidesharecdn.com/ss_thumbnails/bisnodeemailsummit-v2-170427153427-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/do-it-better-do-it-with-data/75471898 Do it better, do it wi... https://cdn.slidesharecdn.com/ss_thumbnails/socialroi-bullshitandreality-160615201053-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-roi-bullshit-reality/63110787 Social ROI: bullshit &...