ºÝºÝߣshows by User: FlorianHeinemann2 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: FlorianHeinemann2 / Tue, 20 Sep 2016 07:27:17 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: FlorianHeinemann2 Why VCs/Investors Need �Clear Positioning – Thoughts For� A More Competitive Landscape /slideshow/why-vcsinvestors-need-clear-positioning-thoughts-for-a-more-competitive-landscape/66200608 evmwhy-vcs-need-positioningf-heinemann2016-06-15-160920072717
- The European VC market is becoming increasingly competitive. - Therefore, VCs/investors should think thoroughly about a possible positioning for their investment vehicle towards potential portfolio companies and co-investors. - The presentation discusses the circumstances leading to a more competitive landscape and at the same time outlines possible viable positionings for VCs]]>
- The European VC market is becoming increasingly competitive. - Therefore, VCs/investors should think thoroughly about a possible positioning for their investment vehicle towards potential portfolio companies and co-investors. - The presentation discusses the circumstances leading to a more competitive landscape and at the same time outlines possible viable positionings for VCs]]> Tue, 20 Sep 2016 07:27:17 GMT /slideshow/why-vcsinvestors-need-clear-positioning-thoughts-for-a-more-competitive-landscape/66200608 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) Why VCs/Investors Need �Clear Positioning – Thoughts For� A More Competitive Landscape FlorianHeinemann2 - The European VC market is becoming increasingly competitive. - Therefore, VCs/investors should think thoroughly about a possible positioning for their investment vehicle towards potential portfolio companies and co-investors. - The presentation discusses the circumstances leading to a more competitive landscape and at the same time outlines possible viable positionings for VCs <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/evmwhy-vcs-need-positioningf-heinemann2016-06-15-160920072717-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> - The European VC market is becoming increasingly competitive. - Therefore, VCs/investors should think thoroughly about a possible positioning for their investment vehicle towards potential portfolio companies and co-investors. - The presentation discusses the circumstances leading to a more competitive landscape and at the same time outlines possible viable positionings for VCs
Why VCs/Investors Need Clear Positioning – Thoughts For A More Competitive Landscape from Florian Heinemann
]]> 538 3 https://cdn.slidesharecdn.com/ss_thumbnails/evmwhy-vcs-need-positioningf-heinemann2016-06-15-160920072717-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Technology As The Basis of� Successful (e-)Commerce Models /slideshow/technology-as-the-basis-of-successful-ecommerce-models/61297538 codetalks-commerce-2016f-heinemannit-technology2016-04-20v1-160424221403
This talk at the code.talks commerce Conference in Berlin focuses on (a) why technology/IT and data competence have become the key differentiators for (e)commerce companies todays and (b) how companies can systematically increase the chances to accel in those fields.]]>
This talk at the code.talks commerce Conference in Berlin focuses on (a) why technology/IT and data competence have become the key differentiators for (e)commerce companies todays and (b) how companies can systematically increase the chances to accel in those fields.]]> Sun, 24 Apr 2016 22:14:03 GMT /slideshow/technology-as-the-basis-of-successful-ecommerce-models/61297538 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) Technology As The Basis of� Successful (e-)Commerce Models FlorianHeinemann2 This talk at the code.talks commerce Conference in Berlin focuses on (a) why technology/IT and data competence have become the key differentiators for (e)commerce companies todays and (b) how companies can systematically increase the chances to accel in those fields. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/codetalks-commerce-2016f-heinemannit-technology2016-04-20v1-160424221403-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This talk at the code.talks commerce Conference in Berlin focuses on (a) why technology/IT and data competence have become the key differentiators for (e)commerce companies todays and (b) how companies can systematically increase the chances to accel in those fields.
Technology As The Basis of Successful (e-)Commerce Models from Florian Heinemann
]]> 899 5 https://cdn.slidesharecdn.com/ss_thumbnails/codetalks-commerce-2016f-heinemannit-technology2016-04-20v1-160424221403-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Wie sich digitales Marketing in Zeiten von GAFA wandeln muss? https://de.slideshare.net/slideshow/wie-sich-digitales-marketing-in-zeiten-von-gafa-wandeln-muss/61294973 dcd-2016f-heinemanndigitales-marketing-in-zeiten-von-gafa-160424194732
Im Rahmen dieser Präsentation auf dem Digital Commerce Day in Hamburg wird erläutert, dass (a) sämtliche Marketing-Kanäle zunehmend digitalisiert werden (inkl. TV und Out-of-Home), (b) der Media-Einkauf über sämtliche Kanäle zunehmend "biddable" wird (getrieben durch Google, Amazon, Facebook, Alibaba, potentiell Apple etc.) und (c) Storytelling neben quantitativer Datenkompetenz insb. durch Facebook wieder an Bedeutung gewinnt. Advertiser müssen in dieser Welt über ein hohes Maß an IT/Technologie- sowie Datenkompetenz verfügen, um wettbewerbsfähig zu bleiben. Zudem benötigen sie ein leistungsfähige Infrastruktur zur Verwaltung und Nutzung sämtlicher User- und Kunden-bezogener Daten. Hierin liegt die Basis des einzig mögliche Informationsvorteils des jeweiligen Advertisers gegenüber GAFA.]]>
Im Rahmen dieser Präsentation auf dem Digital Commerce Day in Hamburg wird erläutert, dass (a) sämtliche Marketing-Kanäle zunehmend digitalisiert werden (inkl. TV und Out-of-Home), (b) der Media-Einkauf über sämtliche Kanäle zunehmend "biddable" wird (getrieben durch Google, Amazon, Facebook, Alibaba, potentiell Apple etc.) und (c) Storytelling neben quantitativer Datenkompetenz insb. durch Facebook wieder an Bedeutung gewinnt. Advertiser müssen in dieser Welt über ein hohes Maß an IT/Technologie- sowie Datenkompetenz verfügen, um wettbewerbsfähig zu bleiben. Zudem benötigen sie ein leistungsfähige Infrastruktur zur Verwaltung und Nutzung sämtlicher User- und Kunden-bezogener Daten. Hierin liegt die Basis des einzig mögliche Informationsvorteils des jeweiligen Advertisers gegenüber GAFA.]]> Sun, 24 Apr 2016 19:47:32 GMT https://de.slideshare.net/slideshow/wie-sich-digitales-marketing-in-zeiten-von-gafa-wandeln-muss/61294973 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) Wie sich digitales Marketing in Zeiten von GAFA wandeln muss? FlorianHeinemann2 Im Rahmen dieser Präsentation auf dem Digital Commerce Day in Hamburg wird erläutert, dass (a) sämtliche Marketing-Kanäle zunehmend digitalisiert werden (inkl. TV und Out-of-Home), (b) der Media-Einkauf über sämtliche Kanäle zunehmend "biddable" wird (getrieben durch Google, Amazon, Facebook, Alibaba, potentiell Apple etc.) und (c) Storytelling neben quantitativer Datenkompetenz insb. durch Facebook wieder an Bedeutung gewinnt. Advertiser müssen in dieser Welt über ein hohes Maß an IT/Technologie- sowie Datenkompetenz verfügen, um wettbewerbsfähig zu bleiben. Zudem benötigen sie ein leistungsfähige Infrastruktur zur Verwaltung und Nutzung sämtlicher User- und Kunden-bezogener Daten. Hierin liegt die Basis des einzig mögliche Informationsvorteils des jeweiligen Advertisers gegenüber GAFA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dcd-2016f-heinemanndigitales-marketing-in-zeiten-von-gafa-160424194732-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Im Rahmen dieser Präsentation auf dem Digital Commerce Day in Hamburg wird erläutert, dass (a) sämtliche Marketing-Kanäle zunehmend digitalisiert werden (inkl. TV und Out-of-Home), (b) der Media-Einkauf über sämtliche Kanäle zunehmend &quot;biddable&quot; wird (getrieben durch Google, Amazon, Facebook, Alibaba, potentiell Apple etc.) und (c) Storytelling neben quantitativer Datenkompetenz insb. durch Facebook wieder an Bedeutung gewinnt. Advertiser müssen in dieser Welt über ein hohes Maß an IT/Technologie- sowie Datenkompetenz verfügen, um wettbewerbsfähig zu bleiben. Zudem benötigen sie ein leistungsfähige Infrastruktur zur Verwaltung und Nutzung sämtlicher User- und Kunden-bezogener Daten. Hierin liegt die Basis des einzig mögliche Informationsvorteils des jeweiligen Advertisers gegenüber GAFA.
from Florian Heinemann
]]> 1032 7 https://cdn.slidesharecdn.com/ss_thumbnails/dcd-2016f-heinemanndigitales-marketing-in-zeiten-von-gafa-160424194732-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 K5 Konferenz 2015 - Intro zur Marketing Session - Florian Heinemann https://de.slideshare.net/slideshow/k5-konferenz-2015-intro-marketing-session-florian-heinemann/52705707 k5f-heinemannintro-marketing-session2015-08-11-150912171434-lva1-app6891
The presentation describes major developments and trends in the field of (performance) marketing and business intelligence/BI. Moreover, it tries outline possible approaches for advertisers (eCommerce players in particular) with regards to reacting to/preparing for those developments.]]>
The presentation describes major developments and trends in the field of (performance) marketing and business intelligence/BI. Moreover, it tries outline possible approaches for advertisers (eCommerce players in particular) with regards to reacting to/preparing for those developments.]]> Sat, 12 Sep 2015 17:14:34 GMT https://de.slideshare.net/slideshow/k5-konferenz-2015-intro-marketing-session-florian-heinemann/52705707 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) K5 Konferenz 2015 - Intro zur Marketing Session - Florian Heinemann FlorianHeinemann2 The presentation describes major developments and trends in the field of (performance) marketing and business intelligence/BI. Moreover, it tries outline possible approaches for advertisers (eCommerce players in particular) with regards to reacting to/preparing for those developments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/k5f-heinemannintro-marketing-session2015-08-11-150912171434-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The presentation describes major developments and trends in the field of (performance) marketing and business intelligence/BI. Moreover, it tries outline possible approaches for advertisers (eCommerce players in particular) with regards to reacting to/preparing for those developments.
from Florian Heinemann
]]> 14345 20 https://cdn.slidesharecdn.com/ss_thumbnails/k5f-heinemannintro-marketing-session2015-08-11-150912171434-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Criteo Live 2015 - Keynote Cross Channel/Device - Florian Heinemann /slideshow/criteo-live-2015-fheinemanncrosschannelkeynote/49684431 criteo-live-2015f-heinemanncross-channel-keynote-150622123530-lva1-app6892
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]]> Mon, 22 Jun 2015 12:35:29 GMT /slideshow/criteo-live-2015-fheinemanncrosschannelkeynote/49684431 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) Criteo Live 2015 - Keynote Cross Channel/Device - Florian Heinemann FlorianHeinemann2 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/criteo-live-2015f-heinemanncross-channel-keynote-150622123530-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Criteo Live 2015 - Keynote Cross Channel/Device - Florian Heinemann from Florian Heinemann
]]> 1403 2 https://cdn.slidesharecdn.com/ss_thumbnails/criteo-live-2015f-heinemanncross-channel-keynote-150622123530-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook Marketing Summit 2015 - Keynote Florian Heinemann https://de.slideshare.net/slideshow/fb-marketingsummit2015-hamburgkeynotefheinemann/48988745 fb-marketing-summit-2015hamburgkeynote-f-heinemann-150604124758-lva1-app6892
The presentation describes that challenges that performance marketeers face today, the discusses the developments underlying those developments, and outlines possible approaches to deal with those]]>
The presentation describes that challenges that performance marketeers face today, the discusses the developments underlying those developments, and outlines possible approaches to deal with those]]> Thu, 04 Jun 2015 12:47:58 GMT https://de.slideshare.net/slideshow/fb-marketingsummit2015-hamburgkeynotefheinemann/48988745 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) Facebook Marketing Summit 2015 - Keynote Florian Heinemann FlorianHeinemann2 The presentation describes that challenges that performance marketeers face today, the discusses the developments underlying those developments, and outlines possible approaches to deal with those <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fb-marketing-summit-2015hamburgkeynote-f-heinemann-150604124758-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The presentation describes that challenges that performance marketeers face today, the discusses the developments underlying those developments, and outlines possible approaches to deal with those
from Florian Heinemann
]]> 2665 8 https://cdn.slidesharecdn.com/ss_thumbnails/fb-marketing-summit-2015hamburgkeynote-f-heinemann-150604124758-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 WUC 2015 - Florian Heinemann - A Holistic Approach to Contacting Customers - Using RTA for CRM /slideshow/wuc-2015-fheinemannholisticcustomerapproachrtaforcrm/48909583 wuc-2015f-heinemannholistic-customer-approach-rta-for-crm-150602195145-lva1-app6891
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]]> Tue, 02 Jun 2015 19:51:45 GMT /slideshow/wuc-2015-fheinemannholisticcustomerapproachrtaforcrm/48909583 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) WUC 2015 - Florian Heinemann - A Holistic Approach to Contacting Customers - Using RTA for CRM FlorianHeinemann2 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wuc-2015f-heinemannholistic-customer-approach-rta-for-crm-150602195145-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
WUC 2015 - Florian Heinemann - A Holistic Approach to Contacting Customers - Using RTA for CRM from Florian Heinemann
]]> 1251 1 https://cdn.slidesharecdn.com/ss_thumbnails/wuc-2015f-heinemannholistic-customer-approach-rta-for-crm-150602195145-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 d3con 2015 - Nutzung von Realtime Advertising (RTA) für CRM - Florian Heinemann https://de.slideshare.net/slideshow/d3con-2015-fheinemannrtafrcrm/45703687 d3con-2015f-heinemannrta-fr-crm-150311074619-conversion-gate01
Der Vortrag beschreibt, wie die Möglichkeiten von Realtime Advertising genutzt werden können, um CRM-Aktivitäten zu ergänzen.]]>
Der Vortrag beschreibt, wie die Möglichkeiten von Realtime Advertising genutzt werden können, um CRM-Aktivitäten zu ergänzen.]]> Wed, 11 Mar 2015 07:46:19 GMT https://de.slideshare.net/slideshow/d3con-2015-fheinemannrtafrcrm/45703687 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) d3con 2015 - Nutzung von Realtime Advertising (RTA) für CRM - Florian Heinemann FlorianHeinemann2 Der Vortrag beschreibt, wie die Möglichkeiten von Realtime Advertising genutzt werden können, um CRM-Aktivitäten zu ergänzen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d3con-2015f-heinemannrta-fr-crm-150311074619-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Der Vortrag beschreibt, wie die Möglichkeiten von Realtime Advertising genutzt werden können, um CRM-Aktivitäten zu ergänzen.
from Florian Heinemann
]]> 9015 21 https://cdn.slidesharecdn.com/ss_thumbnails/d3con-2015f-heinemannrta-fr-crm-150311074619-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Fehler, die Gruender vermeiden sollten https://de.slideshare.net/slideshow/neumacher-f-heinemann10gruenderfehler20141116slideshare/41802464 neumacherf-heinemann10-gruenderfehler2014-11-16slideshare-141120065042-conversion-gate02
Präsentation Neumacher Konferenz, Hamburg, November 2014]]>
Präsentation Neumacher Konferenz, Hamburg, November 2014]]> Thu, 20 Nov 2014 06:50:42 GMT https://de.slideshare.net/slideshow/neumacher-f-heinemann10gruenderfehler20141116slideshare/41802464 FlorianHeinemann2@slideshare.net(FlorianHeinemann2) 10 Fehler, die Gruender vermeiden sollten FlorianHeinemann2 Präsentation Neumacher Konferenz, Hamburg, November 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/neumacherf-heinemann10-gruenderfehler2014-11-16slideshare-141120065042-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Präsentation Neumacher Konferenz, Hamburg, November 2014
from Florian Heinemann
]]> 38312 4 https://cdn.slidesharecdn.com/ss_thumbnails/neumacherf-heinemann10-gruenderfehler2014-11-16slideshare-141120065042-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-FlorianHeinemann2-48x48.jpg?cb=1553263703 Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founde... http://www.project-a.com https://cdn.slidesharecdn.com/ss_thumbnails/evmwhy-vcs-need-positioningf-heinemann2016-06-15-160920072717-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-vcsinvestors-need-clear-positioning-thoughts-for-a-more-competitive-landscape/66200608 Why VCs/Investors Need... https://cdn.slidesharecdn.com/ss_thumbnails/codetalks-commerce-2016f-heinemannit-technology2016-04-20v1-160424221403-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/technology-as-the-basis-of-successful-ecommerce-models/61297538 Technology As The Basi... https://cdn.slidesharecdn.com/ss_thumbnails/dcd-2016f-heinemanndigitales-marketing-in-zeiten-von-gafa-160424194732-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wie-sich-digitales-marketing-in-zeiten-von-gafa-wandeln-muss/61294973 Wie sich digitales Mar...