/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: FrancescaCapacchione https://cdn.slidesharecdn.com/profile-photo-FrancescaCapacchione-48x48.jpg?cb=1510230046 - Profiling and positioning the organization and its buyer personas. - Identifying digital and traditional marketing operations according to the buyer personas and their journey. - Accountable for developing strategies for website optimization, social media and email marketing. - Improving website user experience design