�ݺ�ߣshows by User: FrancescaPelizzola

�ݺ�ߣshows by User: FrancescaPelizzola / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: FrancescaPelizzola / Tue, 20 Dec 2016 20:14:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: FrancescaPelizzola Tasting a name, the impact of flavor names on ice cream evaluations, an in store experiment at riva reno /slideshow/tasting-a-name-the-impact-of-flavor-names-on-ice-cream-evaluations-an-in-store-experiment-at-riva-reno-70317390/70317390 astinganametheimpactofflavornamesonicecreamevaluationsanin-storeexperimentatrivareno-161220201438
Many theories and research studies have been written regarding consumers’ behaviors related to food. Although several authors have focused their attention on the impact that Descriptive food names have on food evaluations and sales, the literature lacks evidence about the impact that names have on ice-cream taste, quality, associations, recommendation rate and sales. Therefore, the purpose of this thesis is to fill this gap by investigating the impact of ice-cream flavor names. As analyzed in the first part of this thesis, the majority of the literature reviewed agrees that giving a Descriptive name to a food allows to enhance sensory evaluations, as well as increasing consumers’ satisfaction and food sales. Five research hypotheses are formulated starting from some literature findings and transferring them to the ice-cream context. To test these hypotheses, a 2-weeks in-store experiment was conducted in RivaReno, one of the major Milanese ice-cream parlors. The experiment took place in September 2016 and the main objective was to analyze the effects on ice-cream evaluations after the manipulation of the wording used in labels. During the two weeks of experiment, a survey was administrated to consumers who chose one of the observed flavors, either labelled with Descriptive or Basic name. Finally, at the end of the two weeks the analysis consisted in the evaluation and interpretation of data gathered both through the survey, and through the sales monitoring, by comparing the results obtained for each flavor when presented with Descriptive and Basic names. The experiment allowed to confirm all the research hypotheses, thus suggesting that naming an ice-cream flavor with a Descriptive name have a positive impact on ice-cream evaluations and sales. Finally, this thesis provides some suggestions to managers operating in the ice-cream industry, in a way that it will be possible for them to benefit from this research, maximizing their products’ evaluations and sales by leveraging the name variable.]]>
Many theories and research studies have been written regarding consumers’ behaviors related to food. Although several authors have focused their attention on the impact that Descriptive food names have on food evaluations and sales, the literature lacks evidence about the impact that names have on ice-cream taste, quality, associations, recommendation rate and sales. Therefore, the purpose of this thesis is to fill this gap by investigating the impact of ice-cream flavor names. As analyzed in the first part of this thesis, the majority of the literature reviewed agrees that giving a Descriptive name to a food allows to enhance sensory evaluations, as well as increasing consumers’ satisfaction and food sales. Five research hypotheses are formulated starting from some literature findings and transferring them to the ice-cream context. To test these hypotheses, a 2-weeks in-store experiment was conducted in RivaReno, one of the major Milanese ice-cream parlors. The experiment took place in September 2016 and the main objective was to analyze the effects on ice-cream evaluations after the manipulation of the wording used in labels. During the two weeks of experiment, a survey was administrated to consumers who chose one of the observed flavors, either labelled with Descriptive or Basic name. Finally, at the end of the two weeks the analysis consisted in the evaluation and interpretation of data gathered both through the survey, and through the sales monitoring, by comparing the results obtained for each flavor when presented with Descriptive and Basic names. The experiment allowed to confirm all the research hypotheses, thus suggesting that naming an ice-cream flavor with a Descriptive name have a positive impact on ice-cream evaluations and sales. Finally, this thesis provides some suggestions to managers operating in the ice-cream industry, in a way that it will be possible for them to benefit from this research, maximizing their products’ evaluations and sales by leveraging the name variable.]]> Tue, 20 Dec 2016 20:14:38 GMT /slideshow/tasting-a-name-the-impact-of-flavor-names-on-ice-cream-evaluations-an-in-store-experiment-at-riva-reno-70317390/70317390 FrancescaPelizzola@slideshare.net(FrancescaPelizzola) Tasting a name, the impact of flavor names on ice cream evaluations, an in store experiment at riva reno FrancescaPelizzola Many theories and research studies have been written regarding consumers’ behaviors related to food. Although several authors have focused their attention on the impact that Descriptive food names have on food evaluations and sales, the literature lacks evidence about the impact that names have on ice-cream taste, quality, associations, recommendation rate and sales. Therefore, the purpose of this thesis is to fill this gap by investigating the impact of ice-cream flavor names. As analyzed in the first part of this thesis, the majority of the literature reviewed agrees that giving a Descriptive name to a food allows to enhance sensory evaluations, as well as increasing consumers’ satisfaction and food sales. Five research hypotheses are formulated starting from some literature findings and transferring them to the ice-cream context. To test these hypotheses, a 2-weeks in-store experiment was conducted in RivaReno, one of the major Milanese ice-cream parlors. The experiment took place in September 2016 and the main objective was to analyze the effects on ice-cream evaluations after the manipulation of the wording used in labels. During the two weeks of experiment, a survey was administrated to consumers who chose one of the observed flavors, either labelled with Descriptive or Basic name. Finally, at the end of the two weeks the analysis consisted in the evaluation and interpretation of data gathered both through the survey, and through the sales monitoring, by comparing the results obtained for each flavor when presented with Descriptive and Basic names. The experiment allowed to confirm all the research hypotheses, thus suggesting that naming an ice-cream flavor with a Descriptive name have a positive impact on ice-cream evaluations and sales. Finally, this thesis provides some suggestions to managers operating in the ice-cream industry, in a way that it will be possible for them to benefit from this research, maximizing their products’ evaluations and sales by leveraging the name variable. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/astinganametheimpactofflavornamesonicecreamevaluationsanin-storeexperimentatrivareno-161220201438-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Many theories and research studies have been written regarding consumers’ behaviors related to food. Although several authors have focused their attention on the impact that Descriptive food names have on food evaluations and sales, the literature lacks evidence about the impact that names have on ice-cream taste, quality, associations, recommendation rate and sales. Therefore, the purpose of this thesis is to fill this gap by investigating the impact of ice-cream flavor names. As analyzed in the first part of this thesis, the majority of the literature reviewed agrees that giving a Descriptive name to a food allows to enhance sensory evaluations, as well as increasing consumers’ satisfaction and food sales. Five research hypotheses are formulated starting from some literature findings and transferring them to the ice-cream context. To test these hypotheses, a 2-weeks in-store experiment was conducted in RivaReno, one of the major Milanese ice-cream parlors. The experiment took place in September 2016 and the main objective was to analyze the effects on ice-cream evaluations after the manipulation of the wording used in labels. During the two weeks of experiment, a survey was administrated to consumers who chose one of the observed flavors, either labelled with Descriptive or Basic name. Finally, at the end of the two weeks the analysis consisted in the evaluation and interpretation of data gathered both through the survey, and through the sales monitoring, by comparing the results obtained for each flavor when presented with Descriptive and Basic names. The experiment allowed to confirm all the research hypotheses, thus suggesting that naming an ice-cream flavor with a Descriptive name have a positive impact on ice-cream evaluations and sales. Finally, this thesis provides some suggestions to managers operating in the ice-cream industry, in a way that it will be possible for them to benefit from this research, maximizing their products’ evaluations and sales by leveraging the name variable.

Tasting a name, the impact of flavor names on ice cream evaluations, an in store experiment at riva reno from Francesca Pelizzola

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0 https://cdn.slidesharecdn.com/profile-photo-FrancescaPelizzola-48x48.jpg?cb=1612985405 What most distinguishes me is enthusiasm for what I do. I am motivated, dynamic and flexible, with a strong sense of duty, a consolidate emotional intelligence and an innate talent for leadership.