�ݺ�ߣshows by User: FreshEggUK

�ݺ�ߣshows by User: FreshEggUK / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: FreshEggUK / Thu, 22 Nov 2018 14:23:51 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: FreshEggUK A guide to empathy mapping (CharityComms Digital Conference 2019 Workshop) /slideshow/a-guide-to-empathy-mapping-charitycomms-digital-conference-2019-workshop/123714755 charitycommsdigitalconferencefresheggempathymappingworkshopslideshareversion-181122142352
A guide to empathy mapping delivered by Fresh Egg strategy director David Somerville at the CharityComms Digital Conference in November 2019. This guide explains: what an empathy map is; why you should use one; when you should use one and what they look like. Find out more about empathy mapping within a CX environment at freshegg.co.uk]]>
A guide to empathy mapping delivered by Fresh Egg strategy director David Somerville at the CharityComms Digital Conference in November 2019. This guide explains: what an empathy map is; why you should use one; when you should use one and what they look like. Find out more about empathy mapping within a CX environment at freshegg.co.uk]]> Thu, 22 Nov 2018 14:23:51 GMT /slideshow/a-guide-to-empathy-mapping-charitycomms-digital-conference-2019-workshop/123714755 FreshEggUK@slideshare.net(FreshEggUK) A guide to empathy mapping (CharityComms Digital Conference 2019 Workshop) FreshEggUK A guide to empathy mapping delivered by Fresh Egg strategy director David Somerville at the CharityComms Digital Conference in November 2019. This guide explains: what an empathy map is; why you should use one; when you should use one and what they look like. Find out more about empathy mapping within a CX environment at freshegg.co.uk <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/charitycommsdigitalconferencefresheggempathymappingworkshopslideshareversion-181122142352-thumbnail.jpg?width=120&height=120&fit=bounds" /> A guide to empathy mapping delivered by Fresh Egg strategy director David Somerville at the CharityComms Digital Conference in November 2019. This guide explains: what an empathy map is; why you should use one; when you should use one and what they look like. Find out more about empathy mapping within a CX environment at freshegg.co.uk

A guide to empathy mapping (CharityComms Digital Conference 2019 Workshop) from Fresh Egg UK

]]> 9347 3 https://cdn.slidesharecdn.com/ss_thumbnails/charitycommsdigitalconferencefresheggempathymappingworkshopslideshareversion-181122142352-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Using nudge theory to achieve a competitive edge with your UX /FreshEggUK/using-nudge-theory-to-achieve-a-competitive-edge-with-your-ux usingnudgetheorytoachieveacompetitiveedge-fresheggfinalwithnotes-180629093738
A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper ]]>
A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper ]]> Fri, 29 Jun 2018 09:37:38 GMT /FreshEggUK/using-nudge-theory-to-achieve-a-competitive-edge-with-your-ux FreshEggUK@slideshare.net(FreshEggUK) Using nudge theory to achieve a competitive edge with your UX FreshEggUK A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingnudgetheorytoachieveacompetitiveedge-fresheggfinalwithnotes-180629093738-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper

Using nudge theory to achieve a competitive edge with your UX from Fresh Egg UK

]]> 995 14 https://cdn.slidesharecdn.com/ss_thumbnails/usingnudgetheorytoachieveacompetitiveedge-fresheggfinalwithnotes-180629093738-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Look EAST - A behavioural insights model for improved customer experience /slideshow/look-east-a-behavioural-insights-model-for-improved-customer-experience/103261478 lookeast-worthingdigitaljune2018-180627093353
A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east]]>
A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east]]> Wed, 27 Jun 2018 09:33:53 GMT /slideshow/look-east-a-behavioural-insights-model-for-improved-customer-experience/103261478 FreshEggUK@slideshare.net(FreshEggUK) Look EAST - A behavioural insights model for improved customer experience FreshEggUK A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lookeast-worthingdigitaljune2018-180627093353-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east

Look EAST - A behavioural insights model for improved customer experience from Fresh Egg UK

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0 Developing digital content to drive user journeys /slideshow/developing-digital-content-to-drive-user-journeys/100620165 charitycommseventfeb2018final-180605075055
This presentation shows how you can create a content strategy by using a customer experience process, rather than a traditional 'data first' approach. The examples used here is for charities (driving supporter engagement), however the approach is relevant to all businesses and sectors. To find out more about the NHS Good Thinking project mentioned here, visit the Resources section on www.freshegg.co.uk]]>
This presentation shows how you can create a content strategy by using a customer experience process, rather than a traditional 'data first' approach. The examples used here is for charities (driving supporter engagement), however the approach is relevant to all businesses and sectors. To find out more about the NHS Good Thinking project mentioned here, visit the Resources section on www.freshegg.co.uk]]> Tue, 05 Jun 2018 07:50:55 GMT /slideshow/developing-digital-content-to-drive-user-journeys/100620165 FreshEggUK@slideshare.net(FreshEggUK) Developing digital content to drive user journeys FreshEggUK This presentation shows how you can create a content strategy by using a customer experience process, rather than a traditional 'data first' approach. The examples used here is for charities (driving supporter engagement), however the approach is relevant to all businesses and sectors. To find out more about the NHS Good Thinking project mentioned here, visit the Resources section on www.freshegg.co.uk <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/charitycommseventfeb2018final-180605075055-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation shows how you can create a content strategy by using a customer experience process, rather than a traditional 'data first' approach. The examples used here is for charities (driving supporter engagement), however the approach is relevant to all businesses and sectors. To find out more about the NHS Good Thinking project mentioned here, visit the Resources section on www.freshegg.co.uk

Developing digital content to drive user journeys from Fresh Egg UK

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0 Fresh Egg Australia - Navigating the PPC Landscape /slideshow/fresh-egg-australia-navigating-the-ppc-landscape/61955527 fresh-egg-google-event-presentation-su-nijhawan-160512161530
Presentation by Su Nijhawan at the Fresh Egg's Google Partners Connect Event explaining the navigation of the PPC landscape covering: digital connectivity, business goals and biddable strategies.]]>
Presentation by Su Nijhawan at the Fresh Egg's Google Partners Connect Event explaining the navigation of the PPC landscape covering: digital connectivity, business goals and biddable strategies.]]> Thu, 12 May 2016 16:15:30 GMT /slideshow/fresh-egg-australia-navigating-the-ppc-landscape/61955527 FreshEggUK@slideshare.net(FreshEggUK) Fresh Egg Australia - Navigating the PPC Landscape FreshEggUK Presentation by Su Nijhawan at the Fresh Egg's Google Partners Connect Event explaining the navigation of the PPC landscape covering: digital connectivity, business goals and biddable strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fresh-egg-google-event-presentation-su-nijhawan-160512161530-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Su Nijhawan at the Fresh Egg's Google Partners Connect Event explaining the navigation of the PPC landscape covering: digital connectivity, business goals and biddable strategies.

Fresh Egg Australia - Navigating the PPC Landscape from Fresh Egg UK

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0 Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns /slideshow/fresh-egg-and-buzzsumo-how-to-create-heavyweight-content-marketing-campaigns/51053862 fresheggandbuzzsumowebinarjuly2015-150729105356-lva1-app6892
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar"]]>
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar"]]> Wed, 29 Jul 2015 10:53:56 GMT /slideshow/fresh-egg-and-buzzsumo-how-to-create-heavyweight-content-marketing-campaigns/51053862 FreshEggUK@slideshare.net(FreshEggUK) Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns FreshEggUK Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fresheggandbuzzsumowebinarjuly2015-150729105356-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar"

Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns from Fresh Egg UK

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0 Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas /slideshow/understanding-your-audience-by-mike-hagley-vividideas/49258604 vividideas-mikehagley-understandingyouraudience-v4-150611085643-lva1-app6891
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event. Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered: • How to identify your customer and audience groups • What your customer and audience groups search for at different stages of their buying journey and why • Where and how they search – Which digital marketplaces, social platforms and devices do they use?]]>
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event. Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered: • How to identify your customer and audience groups • What your customer and audience groups search for at different stages of their buying journey and why • Where and how they search – Which digital marketplaces, social platforms and devices do they use?]]> Thu, 11 Jun 2015 08:56:43 GMT /slideshow/understanding-your-audience-by-mike-hagley-vividideas/49258604 FreshEggUK@slideshare.net(FreshEggUK) Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas FreshEggUK Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event. Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered: • How to identify your customer and audience groups • What your customer and audience groups search for at different stages of their buying journey and why • Where and how they search – Which digital marketplaces, social platforms and devices do they use? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vividideas-mikehagley-understandingyouraudience-v4-150611085643-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event. Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered: • How to identify your customer and audience groups • What your customer and audience groups search for at different stages of their buying journey and why • Where and how they search – Which digital marketplaces, social platforms and devices do they use?

Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas from Fresh Egg UK

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0 Mental Health Awareness Week 2015 /slideshow/mental-health-awareness-week-2015/48151927 mhaw15-150514151544-lva1-app6891
Fresh Egg's daily tips in support of Mental health awareness week.]]>
Fresh Egg's daily tips in support of Mental health awareness week.]]> Thu, 14 May 2015 15:15:43 GMT /slideshow/mental-health-awareness-week-2015/48151927 FreshEggUK@slideshare.net(FreshEggUK) Mental Health Awareness Week 2015 FreshEggUK Fresh Egg's daily tips in support of Mental health awareness week. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mhaw15-150514151544-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fresh Egg's daily tips in support of Mental health awareness week.

Mental Health Awareness Week 2015 from Fresh Egg UK

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0 27 digital marketing trends predictions 2015 /slideshow/27-digital-marketing-trends-predictions-2015-43473906/43473906 27digitalmarketingtrendspredictions2015-150113111224-conversion-gate01
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.]]>
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.]]> Tue, 13 Jan 2015 11:12:24 GMT /slideshow/27-digital-marketing-trends-predictions-2015-43473906/43473906 FreshEggUK@slideshare.net(FreshEggUK) 27 digital marketing trends predictions 2015 FreshEggUK In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/27digitalmarketingtrendspredictions2015-150113111224-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.

27 digital marketing trends predictions 2015 from Fresh Egg UK

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0 Conversion Optimisation: Creating the right environment for your CRO campaign /slideshow/brighton-cro-julianfinalfinal/39801957 brightoncrojulianfinal-final-141002095234-phpapp02
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.]]>
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.]]> Thu, 02 Oct 2014 09:52:34 GMT /slideshow/brighton-cro-julianfinalfinal/39801957 FreshEggUK@slideshare.net(FreshEggUK) Conversion Optimisation: Creating the right environment for your CRO campaign FreshEggUK Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightoncrojulianfinal-final-141002095234-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.

Conversion Optimisation: Creating the right environment for your CRO campaign from Fresh Egg UK

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0 Split testing vs personalisation: is there a winner? /slideshow/split-testing-vs-personalisation-is-there-a-winner/35157074 splittestingvspersonalisation-isthereawinner-140527033456-phpapp02
This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good?]]>
This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good?]]> Tue, 27 May 2014 03:34:55 GMT /slideshow/split-testing-vs-personalisation-is-there-a-winner/35157074 FreshEggUK@slideshare.net(FreshEggUK) Split testing vs personalisation: is there a winner? FreshEggUK This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/splittestingvspersonalisation-isthereawinner-140527033456-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good?

Split testing vs personalisation: is there a winner? from Fresh Egg UK

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0 Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014 /slideshow/brighton-seo-google-as-predator/33847841 brightonseo-googleaspredator-140423080857-phpapp01
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom. Briefly, his talk covers: • What search looked like when the internet began • How Google changed the search landscape and continues to evolve • How to spot a predator in the context of search • How Google’s predatory behaviour impacts businesses and the business environment • Seven strategies for survival]]>
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom. Briefly, his talk covers: • What search looked like when the internet began • How Google changed the search landscape and continues to evolve • How to spot a predator in the context of search • How Google’s predatory behaviour impacts businesses and the business environment • Seven strategies for survival]]> Wed, 23 Apr 2014 08:08:57 GMT /slideshow/brighton-seo-google-as-predator/33847841 FreshEggUK@slideshare.net(FreshEggUK) Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014 FreshEggUK In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom. Briefly, his talk covers: • What search looked like when the internet began • How Google changed the search landscape and continues to evolve • How to spot a predator in the context of search • How Google’s predatory behaviour impacts businesses and the business environment • Seven strategies for survival <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-googleaspredator-140423080857-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom. Briefly, his talk covers: • What search looked like when the internet began • How Google changed the search landscape and continues to evolve • How to spot a predator in the context of search • How Google’s predatory behaviour impacts businesses and the business environment • Seven strategies for survival

Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014 from Fresh Egg UK

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0 Technical SEO - Alec Bertram's Presentation from London Affiliate Conference 2014 /slideshow/technical-seo-alec-bertrams-presentation-from-london-affiliate-conference-2014/31040603 techseo-londonaffiliatesconference1-140209153650-phpapp01-140210105240-phpapp01
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014]]>
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014]]> Mon, 10 Feb 2014 10:52:40 GMT /slideshow/technical-seo-alec-bertrams-presentation-from-london-affiliate-conference-2014/31040603 FreshEggUK@slideshare.net(FreshEggUK) Technical SEO - Alec Bertram's Presentation from London Affiliate Conference 2014 FreshEggUK Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techseo-londonaffiliatesconference1-140209153650-phpapp01-140210105240-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014

Technical SEO - Alec Bertram's Presentation from London Affiliate Conference 2014 from Fresh Egg UK

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0 Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Paper They Aren’t Printed On? /slideshow/fresh-egg-biddable-world-2014/30295035 fresheggbiddableworld2014-140122051408-phpapp01
A confusing title for a confounding topic. There’s been a contentious issue in the world of advertising for as long as there has been advertising: what’s the value of someone seeing an ad? Some advertisers outright refuse to acknowledge view-throughs, while others warmly embrace them. During this presentation we’ll look at the validity of the view-through, understanding a little of the mechanics behind them and how we might go about assigning, and perhaps even forecasting, real value to the view-through effect of digital advertising. Nate Wood, Head of International Search for Fresh Egg was one of the speakers at the Biddable World event in January 2014.]]>
A confusing title for a confounding topic. There’s been a contentious issue in the world of advertising for as long as there has been advertising: what’s the value of someone seeing an ad? Some advertisers outright refuse to acknowledge view-throughs, while others warmly embrace them. During this presentation we’ll look at the validity of the view-through, understanding a little of the mechanics behind them and how we might go about assigning, and perhaps even forecasting, real value to the view-through effect of digital advertising. Nate Wood, Head of International Search for Fresh Egg was one of the speakers at the Biddable World event in January 2014.]]> Wed, 22 Jan 2014 05:14:08 GMT /slideshow/fresh-egg-biddable-world-2014/30295035 FreshEggUK@slideshare.net(FreshEggUK) Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Paper They Aren’t Printed On? FreshEggUK A confusing title for a confounding topic. There’s been a contentious issue in the world of advertising for as long as there has been advertising: what’s the value of someone seeing an ad? Some advertisers outright refuse to acknowledge view-throughs, while others warmly embrace them. During this presentation we’ll look at the validity of the view-through, understanding a little of the mechanics behind them and how we might go about assigning, and perhaps even forecasting, real value to the view-through effect of digital advertising. Nate Wood, Head of International Search for Fresh Egg was one of the speakers at the Biddable World event in January 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fresheggbiddableworld2014-140122051408-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A confusing title for a confounding topic. There’s been a contentious issue in the world of advertising for as long as there has been advertising: what’s the value of someone seeing an ad? Some advertisers outright refuse to acknowledge view-throughs, while others warmly embrace them. During this presentation we’ll look at the validity of the view-through, understanding a little of the mechanics behind them and how we might go about assigning, and perhaps even forecasting, real value to the view-through effect of digital advertising. Nate Wood, Head of International Search for Fresh Egg was one of the speakers at the Biddable World event in January 2014.

Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Paper They Aren’t Printed On? from Fresh Egg UK

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0 Social Media Insights Presentation - Fresh Egg UK /slideshow/social-mediainsightspresentation/26609347 social-media-insights-presentation-130927033247-phpapp02
Getting actionable insights from better social media measurement The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns. David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.]]>
Getting actionable insights from better social media measurement The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns. David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.]]> Fri, 27 Sep 2013 03:32:47 GMT /slideshow/social-mediainsightspresentation/26609347 FreshEggUK@slideshare.net(FreshEggUK) Social Media Insights Presentation - Fresh Egg UK FreshEggUK Getting actionable insights from better social media measurement The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns. David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-insights-presentation-130927033247-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Getting actionable insights from better social media measurement The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns. David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.

Social Media Insights Presentation - Fresh Egg UK from Fresh Egg UK

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0 The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013 /slideshow/the-content-cycle-by-fresh-egg-brighton-digital-marketing-festival-2013/26308960 thecontentcycle-freshegg-brightondigitalmarketingfestival2013-130918081903-phpapp02
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival. The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are: - Discovery – an investigation stage to guide your content strategy and campaigns - Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives - Execution – creating your content and promoting it - Reporting, analysis and insight – measuring what has happened as a result of your content campaigns - Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns]]>
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival. The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are: - Discovery – an investigation stage to guide your content strategy and campaigns - Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives - Execution – creating your content and promoting it - Reporting, analysis and insight – measuring what has happened as a result of your content campaigns - Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns]]> Wed, 18 Sep 2013 08:19:03 GMT /slideshow/the-content-cycle-by-fresh-egg-brighton-digital-marketing-festival-2013/26308960 FreshEggUK@slideshare.net(FreshEggUK) The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013 FreshEggUK A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival. The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are: - Discovery – an investigation stage to guide your content strategy and campaigns - Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives - Execution – creating your content and promoting it - Reporting, analysis and insight – measuring what has happened as a result of your content campaigns - Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecontentcycle-freshegg-brightondigitalmarketingfestival2013-130918081903-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival. The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are: - Discovery – an investigation stage to guide your content strategy and campaigns - Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives - Execution – creating your content and promoting it - Reporting, analysis and insight – measuring what has happened as a result of your content campaigns - Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns

The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013 from Fresh Egg UK

]]> 3329 9 https://cdn.slidesharecdn.com/ss_thumbnails/thecontentcycle-freshegg-brightondigitalmarketingfestival2013-130918081903-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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0 Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg /slideshow/dara-fitzgerald-brighton-seo-nextgenga-4-to-3/18626552 darafitzgerald-brightonseo-nextgenga4to3-130411121923-phpapp02
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions. At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.]]>
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions. At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.]]> Thu, 11 Apr 2013 12:19:23 GMT /slideshow/dara-fitzgerald-brighton-seo-nextgenga-4-to-3/18626552 FreshEggUK@slideshare.net(FreshEggUK) Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg FreshEggUK At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions. At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darafitzgerald-brightonseo-nextgenga4to3-130411121923-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions. At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.

Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg from Fresh Egg UK

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0 Fresh Egg Social Media presentation: Google+ and Friends /slideshow/googleplus-and-friends-march-2013/17714058 googleplusandfriends-march2013-130326074453-phpapp02
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it. Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.]]>
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it. Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.]]> Tue, 26 Mar 2013 07:44:53 GMT /slideshow/googleplus-and-friends-march-2013/17714058 FreshEggUK@slideshare.net(FreshEggUK) Fresh Egg Social Media presentation: Google+ and Friends FreshEggUK A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it. Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googleplusandfriends-march2013-130326074453-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it. Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.

Fresh Egg Social Media presentation: Google+ and Friends from Fresh Egg UK

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0 https://cdn.slidesharecdn.com/profile-photo-FreshEggUK-48x48.jpg?cb=1542895989 We are an integrated digital marketing agency, proud of our technical expertise, creative flair and ability to draw actionable insights from data. Fresh Egg has built an enviable reputation for web design and digital marketing success over the last 13 years, thanks to our in-house team of curious and creative digital marketers. Our joined-up approach is delivered by multi-disciplinary project and campaign teams, each including specialists in insight and analytics, strategy and planning, organic and paid search, display, social, content, mobile and web design and development. www.freshegg.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/charitycommsdigitalconferencefresheggempathymappingworkshopslideshareversion-181122142352-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-guide-to-empathy-mapping-charitycomms-digital-conference-2019-workshop/123714755 A guide to empathy map... https://cdn.slidesharecdn.com/ss_thumbnails/usingnudgetheorytoachieveacompetitiveedge-fresheggfinalwithnotes-180629093738-thumbnail.jpg?width=320&height=320&fit=bounds FreshEggUK/using-nudge-theory-to-achieve-a-competitive-edge-with-your-ux Using nudge theory to ... https://cdn.slidesharecdn.com/ss_thumbnails/lookeast-worthingdigitaljune2018-180627093353-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/look-east-a-behavioural-insights-model-for-improved-customer-experience/103261478 Look EAST - A behaviou...