ºÝºÝߣshows by User: Gauravonomics / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Gauravonomics / Wed, 15 Jan 2014 06:39:30 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Gauravonomics Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic Wellness /slideshow/futurecrafting-wellness-mandala/30041043 futurecraftingwellnessmandala-140115063930-phpapp01
The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.]]>

The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.]]>
Wed, 15 Jan 2014 06:39:30 GMT /slideshow/futurecrafting-wellness-mandala/30041043 Gauravonomics@slideshare.net(Gauravonomics) Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic Wellness Gauravonomics The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futurecraftingwellnessmandala-140115063930-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.
Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic Wellness from Gaurav Mishra
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QiCrafting Introduction /slideshow/futurecrafting-introduction/25812166 futurecrafting-130902050134-phpapp01
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting). Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.]]>

QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting). Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.]]>
Mon, 02 Sep 2013 05:01:34 GMT /slideshow/futurecrafting-introduction/25812166 Gauravonomics@slideshare.net(Gauravonomics) QiCrafting Introduction Gauravonomics QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting). Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futurecrafting-130902050134-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting). Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.
QiCrafting Introduction from Gaurav Mishra
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Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things /slideshow/future-of-crowdsourcing-creation-to-curation-search-to-synthesis-content-to-things/24602226 futurecrafting-130725003409-phpapp01
Three trends are defining the future of crowdsourcing: 1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. For more, see: http://gauravonomics.com/future-crowdsourcing-trends/]]>

Three trends are defining the future of crowdsourcing: 1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. For more, see: http://gauravonomics.com/future-crowdsourcing-trends/]]>
Thu, 25 Jul 2013 00:34:09 GMT /slideshow/future-of-crowdsourcing-creation-to-curation-search-to-synthesis-content-to-things/24602226 Gauravonomics@slideshare.net(Gauravonomics) Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things Gauravonomics Three trends are defining the future of crowdsourcing: 1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. For more, see: http://gauravonomics.com/future-crowdsourcing-trends/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futurecrafting-130725003409-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Three trends are defining the future of crowdsourcing: 1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things from Gaurav Mishra
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The Storytelling Mandala: Purpose Inspired Transmedia Storytelling /slideshow/purpose-inspired-transmedia-storytelling/11457218 gauravmishrapurposeinspiredtransmediastorytelling-120207003006-phpapp02
Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling. The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media. If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds. For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/ ]]>

Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling. The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media. If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds. For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/ ]]>
Tue, 07 Feb 2012 00:30:05 GMT /slideshow/purpose-inspired-transmedia-storytelling/11457218 Gauravonomics@slideshare.net(Gauravonomics) The Storytelling Mandala: Purpose Inspired Transmedia Storytelling Gauravonomics Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling. The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media. If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds. For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrapurposeinspiredtransmediastorytelling-120207003006-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling. The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media. If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds. For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/
The Storytelling Mandala: Purpose Inspired Transmedia Storytelling from Gaurav Mishra
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How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain /slideshow/introduction-to-social-media-workshops-by-gaurav-mishra/10706601 gauravmishrasocialmediaworkshops-111228043039-phpapp02
An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/]]>

An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/]]>
Wed, 28 Dec 2011 04:30:38 GMT /slideshow/introduction-to-social-media-workshops-by-gaurav-mishra/10706601 Gauravonomics@slideshare.net(Gauravonomics) How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain Gauravonomics An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialmediaworkshops-111228043039-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/
How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain from Gaurav Mishra
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Best Practices to Leverage Renren for Consumer Activation /slideshow/best-practices-to-leverage-renren-for-consumer-activation/8894585 gauravmishrarenrenconsumeractivation-110818003108-phpapp01
Five best practices for brands to leverage China's most popular social networking platform Renren for consumer activation.]]>

Five best practices for brands to leverage China's most popular social networking platform Renren for consumer activation.]]>
Thu, 18 Aug 2011 00:31:04 GMT /slideshow/best-practices-to-leverage-renren-for-consumer-activation/8894585 Gauravonomics@slideshare.net(Gauravonomics) Best Practices to Leverage Renren for Consumer Activation Gauravonomics Five best practices for brands to leverage China's most popular social networking platform Renren for consumer activation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrarenrenconsumeractivation-110818003108-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Five best practices for brands to leverage China&#39;s most popular social networking platform Renren for consumer activation.
Best Practices to Leverage Renren for Consumer Activation from Gaurav Mishra
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Introduction to Social Media in Asia /slideshow/introduction-to-social-media-in-asia/8721395 gauravmishrasocialmediainasia-110729013553-phpapp01
Introduction to social media in Asia, including social platforms, consumer behavior and brand case studies.]]>

Introduction to social media in Asia, including social platforms, consumer behavior and brand case studies.]]>
Fri, 29 Jul 2011 01:35:51 GMT /slideshow/introduction-to-social-media-in-asia/8721395 Gauravonomics@slideshare.net(Gauravonomics) Introduction to Social Media in Asia Gauravonomics Introduction to social media in Asia, including social platforms, consumer behavior and brand case studies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialmediainasia-110729013553-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Introduction to social media in Asia, including social platforms, consumer behavior and brand case studies.
Introduction to Social Media in Asia from Gaurav Mishra
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Integration of Digital Social and Mobile /slideshow/integration-of-digital-social-and-mobile/8720513 gauravmishraintegrationofdigitalsocialmobile-110728231535-phpapp01
How the boundaries between digital, social and mobile are blurring.]]>

How the boundaries between digital, social and mobile are blurring.]]>
Thu, 28 Jul 2011 23:15:31 GMT /slideshow/integration-of-digital-social-and-mobile/8720513 Gauravonomics@slideshare.net(Gauravonomics) Integration of Digital Social and Mobile Gauravonomics How the boundaries between digital, social and mobile are blurring. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishraintegrationofdigitalsocialmobile-110728231535-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How the boundaries between digital, social and mobile are blurring.
Integration of Digital Social and Mobile from Gaurav Mishra
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Social Media for Financial Communications and Investor Relations /slideshow/social-media-for-financial-communications-and-investor-relations/8633330 mslgroupsocialmediaforfinancialcomms-110719043355-phpapp02
First presented at a MSLGROUP financial comms workshop at Hong Kong in May 2011.]]>

First presented at a MSLGROUP financial comms workshop at Hong Kong in May 2011.]]>
Tue, 19 Jul 2011 04:33:52 GMT /slideshow/social-media-for-financial-communications-and-investor-relations/8633330 Gauravonomics@slideshare.net(Gauravonomics) Social Media for Financial Communications and Investor Relations Gauravonomics First presented at a MSLGROUP financial comms workshop at Hong Kong in May 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mslgroupsocialmediaforfinancialcomms-110719043355-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> First presented at a MSLGROUP financial comms workshop at Hong Kong in May 2011.
Social Media for Financial Communications and Investor Relations from Gaurav Mishra
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Every Crisis is Global, Social, Viral /slideshow/social-media-for-crisis-communications/8572785 mslgroupsocialmediaforcrisiscommunications-110712054757-phpapp02
A short version of MSLGROUP's new report titled "Every Crisis is Global, Social, Viral". For the full report, see http://crisis.mslgroup.com.]]>

A short version of MSLGROUP's new report titled "Every Crisis is Global, Social, Viral". For the full report, see http://crisis.mslgroup.com.]]>
Tue, 12 Jul 2011 05:47:54 GMT /slideshow/social-media-for-crisis-communications/8572785 Gauravonomics@slideshare.net(Gauravonomics) Every Crisis is Global, Social, Viral Gauravonomics A short version of MSLGROUP's new report titled "Every Crisis is Global, Social, Viral". For the full report, see http://crisis.mslgroup.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mslgroupsocialmediaforcrisiscommunications-110712054757-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short version of MSLGROUP&#39;s new report titled &quot;Every Crisis is Global, Social, Viral&quot;. For the full report, see http://crisis.mslgroup.com.
Every Crisis is Global, Social, Viral from Gaurav Mishra
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The Social Integration Journey /slideshow/six-stages-of-social-media-maturity-workshop/8020278 sixstagesofsocialmediamaturityworkshop-110518220821-phpapp01
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration. ]]>

My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration. ]]>
Wed, 18 May 2011 22:08:18 GMT /slideshow/six-stages-of-social-media-maturity-workshop/8020278 Gauravonomics@slideshare.net(Gauravonomics) The Social Integration Journey Gauravonomics My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sixstagesofsocialmediamaturityworkshop-110518220821-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My &#39;Social Integration Journey&#39; framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
The Social Integration Journey from Gaurav Mishra
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Social Media Marketing Hall of Fame /Gauravonomics/social-media-marketing-hall-of-fame gauravmishrasocialmarketinghalloffame-101226102453-phpapp01
The 50 most remarkable social media marketing platforms and programs from the last 5 years (2006-2010), with links to 40 plus video case studies.]]>

The 50 most remarkable social media marketing platforms and programs from the last 5 years (2006-2010), with links to 40 plus video case studies.]]>
Sun, 26 Dec 2010 10:24:47 GMT /Gauravonomics/social-media-marketing-hall-of-fame Gauravonomics@slideshare.net(Gauravonomics) Social Media Marketing Hall of Fame Gauravonomics The 50 most remarkable social media marketing platforms and programs from the last 5 years (2006-2010), with links to 40 plus video case studies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialmarketinghalloffame-101226102453-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The 50 most remarkable social media marketing platforms and programs from the last 5 years (2006-2010), with links to 40 plus video case studies.
Social Media Marketing Hall of Fame from Gaurav Mishra
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Workshop: Integrated Influencer Marketing /slideshow/workshop-social-web-strategy-for-brands/5809421 gauravmishrasocialwebstrategyworkshop-101117065946-phpapp02
A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010 ]]>

A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010 ]]>
Wed, 17 Nov 2010 06:59:36 GMT /slideshow/workshop-social-web-strategy-for-brands/5809421 Gauravonomics@slideshare.net(Gauravonomics) Workshop: Integrated Influencer Marketing Gauravonomics A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialwebstrategyworkshop-101117065946-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010
Workshop: Integrated Influencer Marketing from Gaurav Mishra
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Social Media for Integrated Marketing /slideshow/how-the-social-web-is-changing-360-degree-marketing-and-the-marketing-communications-ecosystem/5696358 gauravmishra360marketingreduxsocialwebnewmarketingcommunicationsecosystem-101107180024-phpapp02
How the social web Is changing 360 degree or integrated marketing and the marketing and communications agency ecosystem.]]>

How the social web Is changing 360 degree or integrated marketing and the marketing and communications agency ecosystem.]]>
Sun, 07 Nov 2010 14:58:59 GMT /slideshow/how-the-social-web-is-changing-360-degree-marketing-and-the-marketing-communications-ecosystem/5696358 Gauravonomics@slideshare.net(Gauravonomics) Social Media for Integrated Marketing Gauravonomics How the social web Is changing 360 degree or integrated marketing and the marketing and communications agency ecosystem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishra360marketingreduxsocialwebnewmarketingcommunicationsecosystem-101107180024-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How the social web Is changing 360 degree or integrated marketing and the marketing and communications agency ecosystem.
Social Media for Integrated Marketing from Gaurav Mishra
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The Social Squared Manifesto /slideshow/the-social-squared-manifesto/5061140 gauravmishrasocialsquaredmanifesto-100826095528-phpapp02
21st century brands are driven by social-squared: the intersection of social as in connecting people and social as in benefiting the society.]]>

21st century brands are driven by social-squared: the intersection of social as in connecting people and social as in benefiting the society.]]>
Thu, 26 Aug 2010 09:55:23 GMT /slideshow/the-social-squared-manifesto/5061140 Gauravonomics@slideshare.net(Gauravonomics) The Social Squared Manifesto Gauravonomics 21st century brands are driven by social-squared: the intersection of social as in connecting people and social as in benefiting the society. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialsquaredmanifesto-100826095528-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 21st century brands are driven by social-squared: the intersection of social as in connecting people and social as in benefiting the society.
The Social Squared Manifesto from Gaurav Mishra
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Made in India, Made for the World /slideshow/made-in-india-made-for-the-world/2858048 gauravmishranasscomemergedelhi08012010-100108032831-phpapp01
A manifesto on why Indian social web startups should design applications for the global market. Nasscom Emerge Delhi January 2010 Startup Saturday StartingUp Mumbai November 2010]]>

A manifesto on why Indian social web startups should design applications for the global market. Nasscom Emerge Delhi January 2010 Startup Saturday StartingUp Mumbai November 2010]]>
Fri, 08 Jan 2010 03:26:02 GMT /slideshow/made-in-india-made-for-the-world/2858048 Gauravonomics@slideshare.net(Gauravonomics) Made in India, Made for the World Gauravonomics A manifesto on why Indian social web startups should design applications for the global market. Nasscom Emerge Delhi January 2010 Startup Saturday StartingUp Mumbai November 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishranasscomemergedelhi08012010-100108032831-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A manifesto on why Indian social web startups should design applications for the global market. Nasscom Emerge Delhi January 2010 Startup Saturday StartingUp Mumbai November 2010
Made in India, Made for the World from Gaurav Mishra
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Gaurav Mishra Digital Activism Social Media Club Delhi 21112009 /slideshow/gaurav-mishra-digital-activism-social-media-club-delhi-21112009/2551285 gauravmishrasocialmediaclubdelhi21112009-091121031504-phpapp01
My talk on digital activism in India and China at Social Media Club Delhi 21112009]]>

My talk on digital activism in India and China at Social Media Club Delhi 21112009]]>
Sat, 21 Nov 2009 03:14:54 GMT /slideshow/gaurav-mishra-digital-activism-social-media-club-delhi-21112009/2551285 Gauravonomics@slideshare.net(Gauravonomics) Gaurav Mishra Digital Activism Social Media Club Delhi 21112009 Gauravonomics My talk on digital activism in India and China at Social Media Club Delhi 21112009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishrasocialmediaclubdelhi21112009-091121031504-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk on digital activism in India and China at Social Media Club Delhi 21112009
Gaurav Mishra Digital Activism Social Media Club Delhi 21112009 from Gaurav Mishra
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Three Lessons Global CEOs Can Learn From Grassroots Activists /slideshow/gaurav-mishra-entrepreneurs-activists-ted-india-041109/2431393 gauravmishraentrepreneursactiviststedindia041109-091105115526-phpapp01
I have given this talk are the following events: Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists - BITS Pilani, August 2009 - IIT Rookree, September 2009 - TEDIndia, November 2009 - Startup Saturday Delhi, December 2009 - IIT Delhi, February 2010 - Startup Saturday Mumbai, November 2010 Three Lessons Global CEOs Can Learn From Grassroots Activists - TEDx@Masala, November 2011]]>

I have given this talk are the following events: Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists - BITS Pilani, August 2009 - IIT Rookree, September 2009 - TEDIndia, November 2009 - Startup Saturday Delhi, December 2009 - IIT Delhi, February 2010 - Startup Saturday Mumbai, November 2010 Three Lessons Global CEOs Can Learn From Grassroots Activists - TEDx@Masala, November 2011]]>
Thu, 05 Nov 2009 11:55:16 GMT /slideshow/gaurav-mishra-entrepreneurs-activists-ted-india-041109/2431393 Gauravonomics@slideshare.net(Gauravonomics) Three Lessons Global CEOs Can Learn From Grassroots Activists Gauravonomics I have given this talk are the following events: Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists - BITS Pilani, August 2009 - IIT Rookree, September 2009 - TEDIndia, November 2009 - Startup Saturday Delhi, December 2009 - IIT Delhi, February 2010 - Startup Saturday Mumbai, November 2010 Three Lessons Global CEOs Can Learn From Grassroots Activists - TEDx@Masala, November 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishraentrepreneursactiviststedindia041109-091105115526-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I have given this talk are the following events: Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists - BITS Pilani, August 2009 - IIT Rookree, September 2009 - TEDIndia, November 2009 - Startup Saturday Delhi, December 2009 - IIT Delhi, February 2010 - Startup Saturday Mumbai, November 2010 Three Lessons Global CEOs Can Learn From Grassroots Activists - TEDx@Masala, November 2011
Three Lessons Global CEOs Can Learn From Grassroots Activists from Gaurav Mishra
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The Social Integration Journey: An Indian Perspective /slideshow/2020-social-introduction-to-social-media-in-india/2037687 2020socialintroductiontosocialmediainindia-090922040532-phpapp02
Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.]]>

Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.]]>
Tue, 22 Sep 2009 04:05:25 GMT /slideshow/2020-social-introduction-to-social-media-in-india/2037687 Gauravonomics@slideshare.net(Gauravonomics) The Social Integration Journey: An Indian Perspective Gauravonomics Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020socialintroductiontosocialmediainindia-090922040532-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.
The Social Integration Journey: An Indian Perspective from Gaurav Mishra
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Gaurav Mishra Digital Activism India Goethe Institut 210809 /slideshow/gaurav-mishra-digital-activism-india-goethe-institut-210809/1914234 gauravmishradigitalactivismindiagoetheinstitut210809-090827070139-phpapp01
My talk on the promise and myth of citizen media at Goethe Institut 210809]]>

My talk on the promise and myth of citizen media at Goethe Institut 210809]]>
Thu, 27 Aug 2009 07:01:33 GMT /slideshow/gaurav-mishra-digital-activism-india-goethe-institut-210809/1914234 Gauravonomics@slideshare.net(Gauravonomics) Gaurav Mishra Digital Activism India Goethe Institut 210809 Gauravonomics My talk on the promise and myth of citizen media at Goethe Institut 210809 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauravmishradigitalactivismindiagoetheinstitut210809-090827070139-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk on the promise and myth of citizen media at Goethe Institut 210809
Gaurav Mishra Digital Activism India Goethe Institut 210809 from Gaurav Mishra
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https://cdn.slidesharecdn.com/profile-photo-Gauravonomics-48x48.jpg?cb=1715603694 - Digital business leader with senior brand-side, agency-side, media-side and entrepreneurial experience. - Trained as a marketer in business school, then specialized in digital marketing and innovation management. - In senior client-side roles with Tata Group, considered one of the first marketers in India to fully embrace social media marketing. - In senior agency-side roles with own firm and Publicis Groupe, considered one of the leading practitioners of social media marketing in Asia. - In innovation roles with Publicis Groupe and own firm, created social software products and curated innovation challenges. - Currently, leading business strategy, product innovation, content creatio... gauravonomics.com https://cdn.slidesharecdn.com/ss_thumbnails/futurecraftingwellnessmandala-140115063930-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/futurecrafting-wellness-mandala/30041043 Wellness Mandala: Emer... https://cdn.slidesharecdn.com/ss_thumbnails/futurecrafting-130902050134-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/futurecrafting-introduction/25812166 QiCrafting Introduction https://cdn.slidesharecdn.com/ss_thumbnails/futurecrafting-130725003409-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/future-of-crowdsourcing-creation-to-curation-search-to-synthesis-content-to-things/24602226 Future of Crowdsourcin...