ºÝºÝߣshows by User: GeoffCook3 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: GeoffCook3 / Mon, 29 Apr 2013 12:47:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: GeoffCook3 Brand are like people ! /slideshow/brand-are-like-people/20204856 brandarelikepeople-base-130429124738-phpapp01
We are Base - Brand are like People For people, we ask things like: How do you dress? Where are you from? What are you like? How do you behave? What do you enjoy? ...and for brands we can ask the same things. 1) Identity: Identity is unique. It’s who you are, after all. 2) Personality: How would you describe a person? 3) Experience: What was your best experience?]]>

We are Base - Brand are like People For people, we ask things like: How do you dress? Where are you from? What are you like? How do you behave? What do you enjoy? ...and for brands we can ask the same things. 1) Identity: Identity is unique. It’s who you are, after all. 2) Personality: How would you describe a person? 3) Experience: What was your best experience?]]>
Mon, 29 Apr 2013 12:47:38 GMT /slideshow/brand-are-like-people/20204856 GeoffCook3@slideshare.net(GeoffCook3) Brand are like people ! GeoffCook3 We are Base - Brand are like People For people, we ask things like: How do you dress? Where are you from? What are you like? How do you behave? What do you enjoy? ...and for brands we can ask the same things. 1) Identity: Identity is unique. It’s who you are, after all. 2) Personality: How would you describe �a person? 3) Experience: What was your best experience? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandarelikepeople-base-130429124738-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We are Base - Brand are like People For people, we ask things like: How do you dress? Where are you from? What are you like? How do you behave? What do you enjoy? ...and for brands we can ask the same things. 1) Identity: Identity is unique. It’s who you are, after all. 2) Personality: How would you describe �a person? 3) Experience: What was your best experience?
Brand are like people ! from Geoff Cook
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https://cdn.slidesharecdn.com/profile-photo-GeoffCook3-48x48.jpg?cb=1523474521 Geoff Cook is the lead partner on marketing and brand strategy for Base. Working from New York, Geoff oversees all external affairs for the company including large-scale business development and global public relations. He partnered with Base in 1998 to open the New York studio, the company's third in a line of five. about.me/geoff_cook