際際滷shows by User: Geomentum / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Geomentum / Fri, 11 Nov 2011 12:14:59 GMT 際際滷Share feed for 際際滷shows by User: Geomentum Why Location Matters? Rethinking Location-based Marketing within the Shopper's Journey. /slideshow/why-location-matters-rethinking-locationbased-marketing-within-the-shoppers-journey/10122591 geomentumwhylocationmatterscma11-7-11-111111121501-phpapp02
Delivered at the November 2011 Canadian Marketing Association Digital Day Conference by Geomentum Chief Client Services Officer Lisa Bradner, "Why Location Matters" addresses the future of location-based marketing within the Shopper's Journey. Abstract: For todays savvy marketer, the neighborhood is no longer just a physical location. Customers are more connected than ever, enabling a new form of brand mobility and consumer engagement. Location-based technologies are at the forefront of this movement, as virtual and physical neighborhoods converge, creating a new retail economy in the process. From check-ins, to daily deals, to consumer review sites how and when a brand enters the consideration funnel may now be deeply impacted by where the consumer is physically located at any given time.]]>
Delivered at the November 2011 Canadian Marketing Association Digital Day Conference by Geomentum Chief Client Services Officer Lisa Bradner, "Why Location Matters" addresses the future of location-based marketing within the Shopper's Journey. Abstract: For todays savvy marketer, the neighborhood is no longer just a physical location. Customers are more connected than ever, enabling a new form of brand mobility and consumer engagement. Location-based technologies are at the forefront of this movement, as virtual and physical neighborhoods converge, creating a new retail economy in the process. From check-ins, to daily deals, to consumer review sites how and when a brand enters the consideration funnel may now be deeply impacted by where the consumer is physically located at any given time.]]> Fri, 11 Nov 2011 12:14:59 GMT /slideshow/why-location-matters-rethinking-locationbased-marketing-within-the-shoppers-journey/10122591 Geomentum@slideshare.net(Geomentum) Why Location Matters? Rethinking Location-based Marketing within the Shopper's Journey. Geomentum Delivered at the November 2011 Canadian Marketing Association Digital Day Conference by Geomentum Chief Client Services Officer Lisa Bradner, "Why Location Matters" addresses the future of location-based marketing within the Shopper's Journey. Abstract: For todays savvy marketer, the neighborhood is no longer just a physical location. Customers are more connected than ever, enabling a new form of brand mobility and consumer engagement. Location-based technologies are at the forefront of this movement, as virtual and physical neighborhoods converge, creating a new retail economy in the process. From check-ins, to daily deals, to consumer review sites how and when a brand enters the consideration funnel may now be deeply impacted by where the consumer is physically located at any given time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/geomentumwhylocationmatterscma11-7-11-111111121501-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Delivered at the November 2011 Canadian Marketing Association Digital Day Conference by Geomentum Chief Client Services Officer Lisa Bradner, &quot;Why Location Matters&quot; addresses the future of location-based marketing within the Shopper&#39;s Journey. Abstract: For todays savvy marketer, the neighborhood is no longer just a physical location. Customers are more connected than ever, enabling a new form of brand mobility and consumer engagement. Location-based technologies are at the forefront of this movement, as virtual and physical neighborhoods converge, creating a new retail economy in the process. From check-ins, to daily deals, to consumer review sites how and when a brand enters the consideration funnel may now be deeply impacted by where the consumer is physically located at any given time.
Why Location Matters? Rethinking Location-based Marketing within the Shopper's Journey. from Nneka Carrie Dudley
]]> 2175 135 https://cdn.slidesharecdn.com/ss_thumbnails/geomentumwhylocationmatterscma11-7-11-111111121501-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Geomentum-48x48.jpg?cb=1579660053 I live at the intersection of people, commerce and technology. With more than a decade of agency side experience in various business development and strategy roles, I'm dedicated to helping retailers and brands understand the role and influence of consumer technology in-home, in-store, and everywhere in between. www.geomentum.com