�ݺ�ߣshows by User: GeorgeRossolatosMSCM

�ݺ�ߣshows by User: GeorgeRossolatosMSCM / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: GeorgeRossolatosMSCM / Mon, 26 Aug 2019 14:50:50 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: GeorgeRossolatosMSCM Rossolatos pres rhetordixit atlasti 2013 /slideshow/rossolatos-pres-rhetordixit-atlasti-2013/166557135 rossolatospresrhetordixitatlasti2013-190826145050
#adrhetoric #brandimage #disruptivesemiotics #rhetordixit The //rhetor.dixit//© model, exclusively on offer by the agency //disruptiVesemiOtics// (George Rossolatos) provides a systematic understanding of advertising executions’ modes of multimodal rhetorical configuration, while identifying opportunities for generating differential figurative advantages. This is not a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative units and modes of connectivity.]]>
#adrhetoric #brandimage #disruptivesemiotics #rhetordixit The //rhetor.dixit//© model, exclusively on offer by the agency //disruptiVesemiOtics// (George Rossolatos) provides a systematic understanding of advertising executions’ modes of multimodal rhetorical configuration, while identifying opportunities for generating differential figurative advantages. This is not a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative units and modes of connectivity.]]> Mon, 26 Aug 2019 14:50:50 GMT /slideshow/rossolatos-pres-rhetordixit-atlasti-2013/166557135 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) Rossolatos pres rhetordixit atlasti 2013 GeorgeRossolatosMSCM #adrhetoric #brandimage #disruptivesemiotics #rhetordixit The //rhetor.dixit//© model, exclusively on offer by the agency //disruptiVesemiOtics// (George Rossolatos) provides a systematic understanding of advertising executions’ modes of multimodal rhetorical configuration, while identifying opportunities for generating differential figurative advantages. This is not a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative units and modes of connectivity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rossolatospresrhetordixitatlasti2013-190826145050-thumbnail.jpg?width=120&height=120&fit=bounds" /> #adrhetoric #brandimage #disruptivesemiotics #rhetordixit The //rhetor.dixit//© model, exclusively on offer by the agency //disruptiVesemiOtics// (George Rossolatos) provides a systematic understanding of advertising executions’ modes of multimodal rhetorical configuration, while identifying opportunities for generating differential figurative advantages. This is not a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative units and modes of connectivity.

Rossolatos pres rhetordixit atlasti 2013 from //disruptiVesemiOtics//

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0 George Rossolatos pres 2018 "The impact of digital technologies on marketing communications" /slideshow/george-rossolatos-pres-2018-the-impact-of-digital-technologies-on-marketing-communications/127682801 rossolatospres2018theimpactofdigitaltechnologiesonmarketingcommunications-190110094613
lecture on new media and marketing communications]]>
lecture on new media and marketing communications]]> Thu, 10 Jan 2019 09:46:13 GMT /slideshow/george-rossolatos-pres-2018-the-impact-of-digital-technologies-on-marketing-communications/127682801 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) George Rossolatos pres 2018 "The impact of digital technologies on marketing communications" GeorgeRossolatosMSCM lecture on new media and marketing communications <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rossolatospres2018theimpactofdigitaltechnologiesonmarketingcommunications-190110094613-thumbnail.jpg?width=120&height=120&fit=bounds" /> lecture on new media and marketing communications

George Rossolatos pres 2018 "The impact of digital technologies on marketing communications" from //disruptiVesemiOtics//

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0 George Rossolatos Interdiscursive Readings in Cultural Consumer Research 2018 /slideshow/george-rossolatos-interdiscursive-readings-in-cultural-consumer-research-2018/118865322 tocandchaptersoverviewrossolatosinterdiscursivereadingsinculturalconsumerresearch2018-181009131941
George Rossolatos Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing 2018, Chapters' Overview and TOC]]>
George Rossolatos Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing 2018, Chapters' Overview and TOC]]> Tue, 09 Oct 2018 13:19:41 GMT /slideshow/george-rossolatos-interdiscursive-readings-in-cultural-consumer-research-2018/118865322 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) George Rossolatos Interdiscursive Readings in Cultural Consumer Research 2018 GeorgeRossolatosMSCM George Rossolatos Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing 2018, Chapters' Overview and TOC <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tocandchaptersoverviewrossolatosinterdiscursivereadingsinculturalconsumerresearch2018-181009131941-thumbnail.jpg?width=120&height=120&fit=bounds" /> George Rossolatos Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing 2018, Chapters' Overview and TOC

George Rossolatos Interdiscursive Readings in Cultural Consumer Research 2018 from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I /slideshow/international-journal-of-marketing-semiotics-voli-79145593/79145593 ijms-vol-i-170825080403
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I]]> Fri, 25 Aug 2017 08:04:03 GMT /slideshow/international-journal-of-marketing-semiotics-voli-79145593/79145593 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-vol-i-170825080403-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V /slideshow/international-journal-of-marketing-semiotics-volv/79145583 ijms-vol5-170825080325
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V]]> Fri, 25 Aug 2017 08:03:25 GMT /slideshow/international-journal-of-marketing-semiotics-volv/79145583 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-vol5-170825080325-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III /slideshow/international-journal-of-marketing-semiotics-voliii-79145578/79145578 ijms-iii-170825080315
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III]]> Fri, 25 Aug 2017 08:03:14 GMT /slideshow/international-journal-of-marketing-semiotics-voliii-79145578/79145578 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-iii-170825080315-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II /GeorgeRossolatosMSCM/international-journal-of-marketing-semiotics ijmsii-170825080303
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II]]> Fri, 25 Aug 2017 08:03:03 GMT /GeorgeRossolatosMSCM/international-journal-of-marketing-semiotics GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmsii-170825080303-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV /slideshow/international-journal-of-marketing-semiotics-vol-iv-68044218/68044218 ijms-vol-iv-sep20161-161102082841
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV]]> Wed, 02 Nov 2016 08:28:41 GMT /slideshow/international-journal-of-marketing-semiotics-vol-iv-68044218/68044218 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-vol-iv-sep20161-161102082841-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV /slideshow/international-journal-of-marketing-semiotics-vol-iv/65157585 ijms-vol-iv-sep20161-160819110800
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV]]> Fri, 19 Aug 2016 11:08:00 GMT /slideshow/international-journal-of-marketing-semiotics-vol-iv/65157585 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV GeorgeRossolatosMSCM INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-vol-iv-sep20161-160819110800-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV from //disruptiVesemiOtics//

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS cfp semiophenomenology aug 2016 /slideshow/international-journal-of-marketing-semiotics-cfp-semiophenomenology-aug-2016/65157483 ijmscfpsemiophenomenologyaug2016-160819110433
CALL FOR PAPERS SEMIOPHENOMENOLOGY AUG 2016 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS]]>
CALL FOR PAPERS SEMIOPHENOMENOLOGY AUG 2016 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS]]> Fri, 19 Aug 2016 11:04:33 GMT /slideshow/international-journal-of-marketing-semiotics-cfp-semiophenomenology-aug-2016/65157483 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS cfp semiophenomenology aug 2016 GeorgeRossolatosMSCM CALL FOR PAPERS SEMIOPHENOMENOLOGY AUG 2016 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmscfpsemiophenomenologyaug2016-160819110433-thumbnail.jpg?width=120&height=120&fit=bounds" /> CALL FOR PAPERS SEMIOPHENOMENOLOGY AUG 2016 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS cfp semiophenomenology aug 2016 from //disruptiVesemiOtics//

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0 Rossolatos stirling 4 7 16 /slideshow/rossolatos-stirling-4-7-16/63819618 rossolatosstirling4716-160707170451
George Rossolatos interview with Stirling Marketing & Retail Division 4 July 2016 My favorite question: How do you choose the journals where you submit your articles for publication? My answer (in part, as what I forgot to mention in full): Based on the editorial politics that determine the prospect of obtaining a fair review in the light of published precedents and relevant advances, meaning that for as long as Kleopatra Veloutsou is the editor of the Journal of Brand Management I will not even consider (again) the prospect of submitting a paper. This is what happens when someone who has contributed the least to a discipline, who can hardly write in English, and somehow has managed to survive, stifles truly innovative research due to a (massive, the size of her brain on the inverse) conflict of interests (of course, with the blessings of black’n’white freakmasonry). Now let’s see who will be…stopped. Truly puzzling how come the mention of the word ‘politics’ resonates negatively with some… people. Only a baboon would believe that there are no interests (micro or macro political) in the production of academic output. You don’t really need to have read Feyerbend’s eloquent expose of the workings of academic communities to know this ‘fact of reason’. Recordings available on request. ]]>
George Rossolatos interview with Stirling Marketing & Retail Division 4 July 2016 My favorite question: How do you choose the journals where you submit your articles for publication? My answer (in part, as what I forgot to mention in full): Based on the editorial politics that determine the prospect of obtaining a fair review in the light of published precedents and relevant advances, meaning that for as long as Kleopatra Veloutsou is the editor of the Journal of Brand Management I will not even consider (again) the prospect of submitting a paper. This is what happens when someone who has contributed the least to a discipline, who can hardly write in English, and somehow has managed to survive, stifles truly innovative research due to a (massive, the size of her brain on the inverse) conflict of interests (of course, with the blessings of black’n’white freakmasonry). Now let’s see who will be…stopped. Truly puzzling how come the mention of the word ‘politics’ resonates negatively with some… people. Only a baboon would believe that there are no interests (micro or macro political) in the production of academic output. You don’t really need to have read Feyerbend’s eloquent expose of the workings of academic communities to know this ‘fact of reason’. Recordings available on request. ]]> Thu, 07 Jul 2016 17:04:51 GMT /slideshow/rossolatos-stirling-4-7-16/63819618 GeorgeRossolatosMSCM@slideshare.net(GeorgeRossolatosMSCM) Rossolatos stirling 4 7 16 GeorgeRossolatosMSCM George Rossolatos interview with Stirling Marketing & Retail Division 4 July 2016 My favorite question: How do you choose the journals where you submit your articles for publication? My answer (in part, as what I forgot to mention in full): Based on the editorial politics that determine the prospect of obtaining a fair review in the light of published precedents and relevant advances, meaning that for as long as Kleopatra Veloutsou is the editor of the Journal of Brand Management I will not even consider (again) the prospect of submitting a paper. This is what happens when someone who has contributed the least to a discipline, who can hardly write in English, and somehow has managed to survive, stifles truly innovative research due to a (massive, the size of her brain on the inverse) conflict of interests (of course, with the blessings of black’n’white freakmasonry). Now let’s see who will be…stopped. Truly puzzling how come the mention of the word ‘politics’ resonates negatively with some… people. Only a baboon would believe that there are no interests (micro or macro political) in the production of academic output. You don’t really need to have read Feyerbend’s eloquent expose of the workings of academic communities to know this ‘fact of reason’. Recordings available on request. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rossolatosstirling4716-160707170451-thumbnail.jpg?width=120&height=120&fit=bounds" /> George Rossolatos interview with Stirling Marketing & Retail Division 4 July 2016 My favorite question: How do you choose the journals where you submit your articles for publication? My answer (in part, as what I forgot to mention in full): Based on the editorial politics that determine the prospect of obtaining a fair review in the light of published precedents and relevant advances, meaning that for as long as Kleopatra Veloutsou is the editor of the Journal of Brand Management I will not even consider (again) the prospect of submitting a paper. This is what happens when someone who has contributed the least to a discipline, who can hardly write in English, and somehow has managed to survive, stifles truly innovative research due to a (massive, the size of her brain on the inverse) conflict of interests (of course, with the blessings of black’n’white freakmasonry). Now let’s see who will be…stopped. Truly puzzling how come the mention of the word ‘politics’ resonates negatively with some… people. Only a baboon would believe that there are no interests (micro or macro political) in the production of academic output. You don’t really need to have read Feyerbend’s eloquent expose of the workings of academic communities to know this ‘fact of reason’. Recordings available on request.

Rossolatos stirling 4 7 16 from //disruptiVesemiOtics//

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0 https://cdn.slidesharecdn.com/profile-photo-GeorgeRossolatosMSCM-48x48.jpg?cb=1737289813 George Rossolatos (PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising (2002). grossolatos.blogspot.com/ https://cdn.slidesharecdn.com/ss_thumbnails/rossolatospresrhetordixitatlasti2013-190826145050-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rossolatos-pres-rhetordixit-atlasti-2013/166557135 Rossolatos pres rhetor... https://cdn.slidesharecdn.com/ss_thumbnails/rossolatospres2018theimpactofdigitaltechnologiesonmarketingcommunications-190110094613-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/george-rossolatos-pres-2018-the-impact-of-digital-technologies-on-marketing-communications/127682801 George Rossolatos pres... https://cdn.slidesharecdn.com/ss_thumbnails/tocandchaptersoverviewrossolatosinterdiscursivereadingsinculturalconsumerresearch2018-181009131941-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/george-rossolatos-interdiscursive-readings-in-cultural-consumer-research-2018/118865322 George Rossolatos Inte...