際際滷shows by User: GeorgesNajm / http://www.slideshare.net/images/logo.gif 際際滷shows by User: GeorgesNajm / Sun, 03 Jan 2016 12:32:36 GMT 際際滷Share feed for 際際滷shows by User: GeorgesNajm Branding Course Presentation Georges Najm USEK Business School /slideshow/branding-course-presentation-georges-najm-usek-business-school/56621181 brandingcoursepresentationgeorgesnajm-160103123236
As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as: Why are brands so important? What do brands represent to the consumers? What should corporations do with brands to manage them optimally and properly? Why are brands considered one of the most valuable assets a company has? How are brands built and developed over time? What is brand equity? What are the various brands strategies and tactics? How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity?]]>
As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as: Why are brands so important? What do brands represent to the consumers? What should corporations do with brands to manage them optimally and properly? Why are brands considered one of the most valuable assets a company has? How are brands built and developed over time? What is brand equity? What are the various brands strategies and tactics? How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity?]]> Sun, 03 Jan 2016 12:32:36 GMT /slideshow/branding-course-presentation-georges-najm-usek-business-school/56621181 GeorgesNajm@slideshare.net(GeorgesNajm) Branding Course Presentation Georges Najm USEK Business School GeorgesNajm As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as: Why are brands so important? What do brands represent to the consumers? What should corporations do with brands to manage them optimally and properly? Why are brands considered one of the most valuable assets a company has? How are brands built and developed over time? What is brand equity? What are the various brands strategies and tactics? How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandingcoursepresentationgeorgesnajm-160103123236-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as: Why are brands so important? What do brands represent to the consumers? What should corporations do with brands to manage them optimally and properly? Why are brands considered one of the most valuable assets a company has? How are brands built and developed over time? What is brand equity? What are the various brands strategies and tactics? How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity?
Branding Course Presentation Georges Najm USEK Business School from Georges Najm
]]> 55373 7 https://cdn.slidesharecdn.com/ss_thumbnails/brandingcoursepresentationgeorgesnajm-160103123236-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advertising Course Georges Najm USEK School of Business /slideshow/advertisingcoursegeorgesnajmusek/56620633 advertisingcoursegeorgesnajm-160103115502
Advertising is an Ideas industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic. The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising. LEARNING OUTCOMES & COURSE OBJECTIVES This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations: What exactly is Advertising? Where is it situated vis--vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel What is Advertising place and weight in companys IMC? What are the financial considerations if Advertising? Why is Advertising so important for successful brands? Why and how do companies use Advertising? What are the Advertisings main functioning principles, methods, and practices? This course also allows the students, as future marketers who will be ultimately called to manage and control Companies/brands/clients marketing communication budgets, to: Define the key terms in the Advertising environment. Identify and explore the tools available to lead Advertising campaigns with. Explore the basics of Advertising media planning. Be able to conduct a proper creative briefing. Be able to define and lead an advertising strategy. Be able to lead a basic advertising campaign.]]>
Advertising is an Ideas industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic. The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising. LEARNING OUTCOMES & COURSE OBJECTIVES This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations: What exactly is Advertising? Where is it situated vis--vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel What is Advertising place and weight in companys IMC? What are the financial considerations if Advertising? Why is Advertising so important for successful brands? Why and how do companies use Advertising? What are the Advertisings main functioning principles, methods, and practices? This course also allows the students, as future marketers who will be ultimately called to manage and control Companies/brands/clients marketing communication budgets, to: Define the key terms in the Advertising environment. Identify and explore the tools available to lead Advertising campaigns with. Explore the basics of Advertising media planning. Be able to conduct a proper creative briefing. Be able to define and lead an advertising strategy. Be able to lead a basic advertising campaign.]]> Sun, 03 Jan 2016 11:55:02 GMT /slideshow/advertisingcoursegeorgesnajmusek/56620633 GeorgesNajm@slideshare.net(GeorgesNajm) Advertising Course Georges Najm USEK School of Business GeorgesNajm Advertising is an Ideas industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic. The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising. LEARNING OUTCOMES & COURSE OBJECTIVES This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations: What exactly is Advertising? Where is it situated vis--vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel What is Advertising place and weight in companys IMC? What are the financial considerations if Advertising? Why is Advertising so important for successful brands? Why and how do companies use Advertising? What are the Advertisings main functioning principles, methods, and practices? This course also allows the students, as future marketers who will be ultimately called to manage and control Companies/brands/clients marketing communication budgets, to: Define the key terms in the Advertising environment. Identify and explore the tools available to lead Advertising campaigns with. Explore the basics of Advertising media planning. Be able to conduct a proper creative briefing. Be able to define and lead an advertising strategy. Be able to lead a basic advertising campaign. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingcoursegeorgesnajm-160103115502-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Advertising is an Ideas industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic. The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising. LEARNING OUTCOMES &amp; COURSE OBJECTIVES This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations: What exactly is Advertising? Where is it situated vis--vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel What is Advertising place and weight in companys IMC? What are the financial considerations if Advertising? Why is Advertising so important for successful brands? Why and how do companies use Advertising? What are the Advertisings main functioning principles, methods, and practices? This course also allows the students, as future marketers who will be ultimately called to manage and control Companies/brands/clients marketing communication budgets, to: Define the key terms in the Advertising environment. Identify and explore the tools available to lead Advertising campaigns with. Explore the basics of Advertising media planning. Be able to conduct a proper creative briefing. Be able to define and lead an advertising strategy. Be able to lead a basic advertising campaign.
Advertising Course Georges Najm USEK School of Business from Georges Najm
]]> 534 10 https://cdn.slidesharecdn.com/ss_thumbnails/advertisingcoursegeorgesnajm-160103115502-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advertising Media Planning Course Georges Najm USEK School of Business /slideshow/advertisingmediaplanningcoursegeorgesnajmusek/56620470 georgesnajmmediaplanningcoursepresentation-160103114127
Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic. The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning. Objectives & Learning Outcomes. This course allows students to: Understand the media planning process: - How do ads and commercials go into the media? - What do they do there? - How do they get airtime on TV programs and Radio Stations - How do they get published in magazines and newspapers? - Why choosing Medium A rather than Medium B? - What are the financial and money considerations? - What are the Marketing stakes? Define the key terms in the media environment Outline the tools available to media plan with Outline the basic media concepts used by planners and buyers Explore the steps through which a media planner passes to: - Elaborate advertising media recommendations. - Book and buy media. Tackle real business problematic / advertising / media problematic. This course will also allow the students, as future marketers who will be ultimately called to manage and control companies /brands / clients marketing communications budgets, to: Understand how the media market / industry globally (and locally) functions. Understand the terminology used in media planning. Be able to conduct a proper media briefing. Be able to lead a basic media strategy. Be able to build and pitch a true media planning. Be able to effectively buy media space.]]>
Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic. The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning. Objectives & Learning Outcomes. This course allows students to: Understand the media planning process: - How do ads and commercials go into the media? - What do they do there? - How do they get airtime on TV programs and Radio Stations - How do they get published in magazines and newspapers? - Why choosing Medium A rather than Medium B? - What are the financial and money considerations? - What are the Marketing stakes? Define the key terms in the media environment Outline the tools available to media plan with Outline the basic media concepts used by planners and buyers Explore the steps through which a media planner passes to: - Elaborate advertising media recommendations. - Book and buy media. Tackle real business problematic / advertising / media problematic. This course will also allow the students, as future marketers who will be ultimately called to manage and control companies /brands / clients marketing communications budgets, to: Understand how the media market / industry globally (and locally) functions. Understand the terminology used in media planning. Be able to conduct a proper media briefing. Be able to lead a basic media strategy. Be able to build and pitch a true media planning. Be able to effectively buy media space.]]> Sun, 03 Jan 2016 11:41:27 GMT /slideshow/advertisingmediaplanningcoursegeorgesnajmusek/56620470 GeorgesNajm@slideshare.net(GeorgesNajm) Advertising Media Planning Course Georges Najm USEK School of Business GeorgesNajm Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic. The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning. Objectives & Learning Outcomes. This course allows students to: Understand the media planning process: - How do ads and commercials go into the media? - What do they do there? - How do they get airtime on TV programs and Radio Stations - How do they get published in magazines and newspapers? - Why choosing Medium A rather than Medium B? - What are the financial and money considerations? - What are the Marketing stakes? Define the key terms in the media environment Outline the tools available to media plan with Outline the basic media concepts used by planners and buyers Explore the steps through which a media planner passes to: - Elaborate advertising media recommendations. - Book and buy media. Tackle real business problematic / advertising / media problematic. This course will also allow the students, as future marketers who will be ultimately called to manage and control companies /brands / clients marketing communications budgets, to: Understand how the media market / industry globally (and locally) functions. Understand the terminology used in media planning. Be able to conduct a proper media briefing. Be able to lead a basic media strategy. Be able to build and pitch a true media planning. Be able to effectively buy media space. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgesnajmmediaplanningcoursepresentation-160103114127-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic. The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning. Objectives &amp; Learning Outcomes. This course allows students to: Understand the media planning process: - How do ads and commercials go into the media? - What do they do there? - How do they get airtime on TV programs and Radio Stations - How do they get published in magazines and newspapers? - Why choosing Medium A rather than Medium B? - What are the financial and money considerations? - What are the Marketing stakes? Define the key terms in the media environment Outline the tools available to media plan with Outline the basic media concepts used by planners and buyers Explore the steps through which a media planner passes to: - Elaborate advertising media recommendations. - Book and buy media. Tackle real business problematic / advertising / media problematic. This course will also allow the students, as future marketers who will be ultimately called to manage and control companies /brands / clients marketing communications budgets, to: Understand how the media market / industry globally (and locally) functions. Understand the terminology used in media planning. Be able to conduct a proper media briefing. Be able to lead a basic media strategy. Be able to build and pitch a true media planning. Be able to effectively buy media space.
Advertising Media Planning Course Georges Najm USEK School of Business from Georges Najm
]]> 7555 10 https://cdn.slidesharecdn.com/ss_thumbnails/georgesnajmmediaplanningcoursepresentation-160103114127-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-GeorgesNajm-48x48.jpg?cb=1523490307 Senior Consultant in Marketing Communications | Co-Founder & Managing Partner at Cl辿mentine Ad Agency ; Founder & GM at Noise PR Agency | Holder of a MBA & of a Specialized Masters in Marketing Communications from cole Sup辿rieure des Affaires (ESA, Beirut) & ESCP Europe (Paris, France) | Marketing Instructor at USEK Business School delivering 3 courses for BA & MBA students: Media Planning, Advertising, & Branding / Marcom Lecturer at Dubai Business Internship Program | Extensive knowledge & experience covering the main fields of the marcom industry such as advertising, branding, media planning, production, PR, events, lobbying, public affairs, copywriting, and political communications | www.clementine-lb.com https://cdn.slidesharecdn.com/ss_thumbnails/brandingcoursepresentationgeorgesnajm-160103123236-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/branding-course-presentation-georges-najm-usek-business-school/56621181 Branding Course Presen... https://cdn.slidesharecdn.com/ss_thumbnails/advertisingcoursegeorgesnajm-160103115502-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advertisingcoursegeorgesnajmusek/56620633 Advertising Course Geo... https://cdn.slidesharecdn.com/ss_thumbnails/georgesnajmmediaplanningcoursepresentation-160103114127-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advertisingmediaplanningcoursegeorgesnajmusek/56620470 Advertising Media Plan...