際際滷shows by User: GiuseppeCaltabiano / http://www.slideshare.net/images/logo.gif 際際滷shows by User: GiuseppeCaltabiano / Tue, 12 Mar 2019 20:49:10 GMT 際際滷Share feed for 際際滷shows by User: GiuseppeCaltabiano The psychology behind content: How to trigger your users behaviour /slideshow/the-psychology-behind-content-how-to-trigger-your-users-behaviour/135958763 contentstrategyinnovationsummit2019psychology-190312204910
Learning basic principles of psychology can help marketers gaining a better understanding about their target audiences behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models. Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles. "The psychology behind content: How to trigger your users behaviour ]]>
Learning basic principles of psychology can help marketers gaining a better understanding about their target audiences behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models. Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles. "The psychology behind content: How to trigger your users behaviour ]]> Tue, 12 Mar 2019 20:49:10 GMT /slideshow/the-psychology-behind-content-how-to-trigger-your-users-behaviour/135958763 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) The psychology behind content: How to trigger your users behaviour GiuseppeCaltabiano Learning basic principles of psychology can help marketers gaining a better understanding about their target audiences behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models. Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles. "The psychology behind content: How to trigger your users behaviour <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyinnovationsummit2019psychology-190312204910-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learning basic principles of psychology can help marketers gaining a better understanding about their target audiences behaviour. BJ Fogg&#39;s Behavior Model and Robert Cialdini&#39;s Principles of Persuasion are two of the most recognised models. Tomorrow at Content Strategy &amp; Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles. &quot;The psychology behind content: How to trigger your users behaviour
The psychology behind content: How to trigger your users behaviour from Giuseppe Caltabiano
]]> 463 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyinnovationsummit2019psychology-190312204910-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 B2B Ignite 2018 - The psychology behind content: How to trigger your users behaviour /slideshow/b2b-ignite-2018-the-psychology-behind-content-how-to-trigger-your-users-behaviour/105159068 ignite2018psychologydesigncontentmarketing-180710132952
Design-driven companies outperform S&P by 228% over ten years (source: the DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey. Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.]]>
Design-driven companies outperform S&P by 228% over ten years (source: the DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey. Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.]]> Tue, 10 Jul 2018 13:29:52 GMT /slideshow/b2b-ignite-2018-the-psychology-behind-content-how-to-trigger-your-users-behaviour/105159068 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) B2B Ignite 2018 - The psychology behind content: How to trigger your users behaviour GiuseppeCaltabiano Design-driven companies outperform S&P by 228% over ten years (source: the DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey. Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ignite2018psychologydesigncontentmarketing-180710132952-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Design-driven companies outperform S&amp;P by 228% over ten years (source: the DMI design value index&#39;). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey. Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini &#39;s Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.
B2B Ignite 2018 - The psychology behind content: How to trigger your users behaviour from Giuseppe Caltabiano
]]> 559 8 https://cdn.slidesharecdn.com/ss_thumbnails/ignite2018psychologydesigncontentmarketing-180710132952-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Hub Strategy - Overview /slideshow/content-hub-strategy-overview/84721366 contenthubstrategyv2-171222174500
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. Its where most of your content lives, and its where you drive users. For many brands, its their strongest owned channel.]]>
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. Its where most of your content lives, and its where you drive users. For many brands, its their strongest owned channel.]]> Fri, 22 Dec 2017 17:45:00 GMT /slideshow/content-hub-strategy-overview/84721366 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Content Hub Strategy - Overview GiuseppeCaltabiano Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. Its where most of your content lives, and its where you drive users. For many brands, its their strongest owned channel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contenthubstrategyv2-171222174500-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. Its where most of your content lives, and its where you drive users. For many brands, its their strongest owned channel.
Content Hub Strategy - Overview from Giuseppe Caltabiano
]]> 2905 7 https://cdn.slidesharecdn.com/ss_thumbnails/contenthubstrategyv2-171222174500-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Psychology, Content, Design - SMXL 2017 /slideshow/psychology-content-design-smxl-2017/82046861 smxlmilan2017giuseppecaltabianov3-171114134408
As a content marketer, I have always considered #design as the best friend of content... Can better design bring more conversions and content consumption? The simple answer is yes. In the past, when working on the creation of #contenthubs, #blogs, newsletters and content destinations of known international firms, I realised I was going beyond the boundaries of content marketing and design, touching a new undiscovered' domain. Why do web visitors and content consumers behave the way they do? What can drive readers' behaviour and facilitate content consumption? I realised soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors attention. Other questions came soon to my mind: - How can I apply psychology to design? - Isnt persuasion a bad word, or even a dark art? - And what does it look like to design without considering users psychology? This presentation answers some of these questions. Also check the post: http://contentacrossborders.com/how-to-apply-psychology-to-design-and-content-marketing/]]>
As a content marketer, I have always considered #design as the best friend of content... Can better design bring more conversions and content consumption? The simple answer is yes. In the past, when working on the creation of #contenthubs, #blogs, newsletters and content destinations of known international firms, I realised I was going beyond the boundaries of content marketing and design, touching a new undiscovered' domain. Why do web visitors and content consumers behave the way they do? What can drive readers' behaviour and facilitate content consumption? I realised soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors attention. Other questions came soon to my mind: - How can I apply psychology to design? - Isnt persuasion a bad word, or even a dark art? - And what does it look like to design without considering users psychology? This presentation answers some of these questions. Also check the post: http://contentacrossborders.com/how-to-apply-psychology-to-design-and-content-marketing/]]> Tue, 14 Nov 2017 13:44:08 GMT /slideshow/psychology-content-design-smxl-2017/82046861 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Psychology, Content, Design - SMXL 2017 GiuseppeCaltabiano As a content marketer, I have always considered #design as the best friend of content... Can better design bring more conversions and content consumption? The simple answer is yes. In the past, when working on the creation of #contenthubs, #blogs, newsletters and content destinations of known international firms, I realised I was going beyond the boundaries of content marketing and design, touching a new undiscovered' domain. Why do web visitors and content consumers behave the way they do? What can drive readers' behaviour and facilitate content consumption? I realised soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors attention. Other questions came soon to my mind: - How can I apply psychology to design? - Isnt persuasion a bad word, or even a dark art? - And what does it look like to design without considering users psychology? This presentation answers some of these questions. Also check the post: http://contentacrossborders.com/how-to-apply-psychology-to-design-and-content-marketing/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan2017giuseppecaltabianov3-171114134408-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As a content marketer, I have always considered #design as the best friend of content... Can better design bring more conversions and content consumption? The simple answer is yes. In the past, when working on the creation of #contenthubs, #blogs, newsletters and content destinations of known international firms, I realised I was going beyond the boundaries of content marketing and design, touching a new undiscovered&#39; domain. Why do web visitors and content consumers behave the way they do? What can drive readers&#39; behaviour and facilitate content consumption? I realised soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors attention. Other questions came soon to my mind: - How can I apply psychology to design? - Isnt persuasion a bad word, or even a dark art? - And what does it look like to design without considering users psychology? This presentation answers some of these questions. Also check the post: http://contentacrossborders.com/how-to-apply-psychology-to-design-and-content-marketing/
Psychology, Content, Design - SMXL 2017 from Giuseppe Caltabiano
]]> 1329 12 https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan2017giuseppecaltabianov3-171114134408-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How content marketing is driving measurable business success /GiuseppeCaltabiano/how-content-marketing-is-driving-measurable-business-success dbscontentmarketingdataanalysis-171009082257
際際滷 deck of my session at #DBS2017, October 2017, Barcelona. - The rise of data scientist and hybrid marketer - Embracing content marketing to drive measurable business results that impact the bottom line - What to measure: How to gain actionable insights - Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel]]>
際際滷 deck of my session at #DBS2017, October 2017, Barcelona. - The rise of data scientist and hybrid marketer - Embracing content marketing to drive measurable business results that impact the bottom line - What to measure: How to gain actionable insights - Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel]]> Mon, 09 Oct 2017 08:22:57 GMT /GiuseppeCaltabiano/how-content-marketing-is-driving-measurable-business-success GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) How content marketing is driving measurable business success GiuseppeCaltabiano 際際滷 deck of my session at #DBS2017, October 2017, Barcelona. - The rise of data scientist and hybrid marketer - Embracing content marketing to drive measurable business results that impact the bottom line - What to measure: How to gain actionable insights - Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dbscontentmarketingdataanalysis-171009082257-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷 deck of my session at #DBS2017, October 2017, Barcelona. - The rise of data scientist and hybrid marketer - Embracing content marketing to drive measurable business results that impact the bottom line - What to measure: How to gain actionable insights - Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel
How content marketing is driving measurable business success from Giuseppe Caltabiano
]]> 946 3 https://cdn.slidesharecdn.com/ss_thumbnails/dbscontentmarketingdataanalysis-171009082257-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Distribution Strategy for Annual Content Strategy Summit /GiuseppeCaltabiano/content-distribution-strategy-for-annual-content-strategy-summit contentdistributionstrategyannualcontentstrategysummitgiuseppecaltabiano-170219161450
Its not the best content that win: it's the best promoted content. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.]]>
Its not the best content that win: it's the best promoted content. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.]]> Sun, 19 Feb 2017 16:14:50 GMT /GiuseppeCaltabiano/content-distribution-strategy-for-annual-content-strategy-summit GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Content Distribution Strategy for Annual Content Strategy Summit GiuseppeCaltabiano Its not the best content that win: it's the best promoted content. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentdistributionstrategyannualcontentstrategysummitgiuseppecaltabiano-170219161450-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its not the best content that win: it&#39;s the best promoted content. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.
Content Distribution Strategy for Annual Content Strategy Summit from Giuseppe Caltabiano
]]> 3211 8 https://cdn.slidesharecdn.com/ss_thumbnails/contentdistributionstrategyannualcontentstrategysummitgiuseppecaltabiano-170219161450-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #ThinkContent B2B Global Content Marketing /slideshow/thinkcontent-b2b-global-content-marketing/69409447 thinkcontentb2bglobalcontentmarketinggiuseppecaltabianov1-161122141340
Going Global: Mastering a Cross-Regional Content Marketing Strategy. How to launch a global marketing content strategy across the globe.]]>
Going Global: Mastering a Cross-Regional Content Marketing Strategy. How to launch a global marketing content strategy across the globe.]]> Tue, 22 Nov 2016 14:13:40 GMT /slideshow/thinkcontent-b2b-global-content-marketing/69409447 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) #ThinkContent B2B Global Content Marketing GiuseppeCaltabiano Going Global: Mastering a Cross-Regional Content Marketing Strategy. How to launch a global marketing content strategy across the globe. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinkcontentb2bglobalcontentmarketinggiuseppecaltabianov1-161122141340-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Going Global: Mastering a Cross-Regional Content Marketing Strategy. How to launch a global marketing content strategy across the globe.
#ThinkContent B2B Global Content Marketing from Giuseppe Caltabiano
]]> 856 2 https://cdn.slidesharecdn.com/ss_thumbnails/thinkcontentb2bglobalcontentmarketinggiuseppecaltabianov1-161122141340-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Live How to create a successful content marketing strategy in a (large) B2B enterprise /slideshow/integrated-live-how-to-create-a-successful-content-marketing-strategy-in-a-large-b2b-enterprise/69096264 integratedlifeb2bcontentmarketinggiuseppecaltabianov1-161116134611
How to create a successful content marketing strategy in a (large) B2B enterprise - presented at Integrated Live on 16 of Nov, 2016]]>
How to create a successful content marketing strategy in a (large) B2B enterprise - presented at Integrated Live on 16 of Nov, 2016]]> Wed, 16 Nov 2016 13:46:11 GMT /slideshow/integrated-live-how-to-create-a-successful-content-marketing-strategy-in-a-large-b2b-enterprise/69096264 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Integrated Live How to create a successful content marketing strategy in a (large) B2B enterprise GiuseppeCaltabiano How to create a successful content marketing strategy in a (large) B2B enterprise - presented at Integrated Live on 16 of Nov, 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratedlifeb2bcontentmarketinggiuseppecaltabianov1-161116134611-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to create a successful content marketing strategy in a (large) B2B enterprise - presented at Integrated Live on 16 of Nov, 2016
Integrated Live How to create a successful content marketing strategy in a (large) B2B enterprise from Giuseppe Caltabiano
]]> 565 3 https://cdn.slidesharecdn.com/ss_thumbnails/integratedlifeb2bcontentmarketinggiuseppecaltabianov1-161116134611-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Festival of marketing content marketing b2 b_giuseppe caltabiano v2 /slideshow/festival-of-marketing-content-marketing-b2-bgiuseppe-caltabiano-v2/66760681 festivalofmarketingcontentmarketingb2bgiuseppecaltabianov2-161005113154
My presentation at Festival of Marketing]]>
My presentation at Festival of Marketing]]> Wed, 05 Oct 2016 11:31:54 GMT /slideshow/festival-of-marketing-content-marketing-b2-bgiuseppe-caltabiano-v2/66760681 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Festival of marketing content marketing b2 b_giuseppe caltabiano v2 GiuseppeCaltabiano My presentation at Festival of Marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/festivalofmarketingcontentmarketingb2bgiuseppecaltabianov2-161005113154-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation at Festival of Marketing
Festival of marketing content marketing b2 b_giuseppe caltabiano v2 from Giuseppe Caltabiano
]]> 598 6 https://cdn.slidesharecdn.com/ss_thumbnails/festivalofmarketingcontentmarketingb2bgiuseppecaltabianov2-161005113154-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creating a Quality B2B Content Marketing Strategy /slideshow/creating-a-quality-b2b-content-marketing-strategy/66489764 digitalmarketingexchangecontentmarketingb2b-160927224208
Presented at Digital Marketing Exchange, London, 26-27 September, London]]>
Presented at Digital Marketing Exchange, London, 26-27 September, London]]> Tue, 27 Sep 2016 22:42:08 GMT /slideshow/creating-a-quality-b2b-content-marketing-strategy/66489764 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Creating a Quality B2B Content Marketing Strategy GiuseppeCaltabiano Presented at Digital Marketing Exchange, London, 26-27 September, London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingexchangecontentmarketingb2b-160927224208-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at Digital Marketing Exchange, London, 26-27 September, London
Creating a Quality B2B Content Marketing Strategy from Giuseppe Caltabiano
]]> 1168 7 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingexchangecontentmarketingb2b-160927224208-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to implement Content Marketing Strategy in a large B2B enterprise /GiuseppeCaltabiano/how-to-implementing-content-marketing-strategy-in-a-large-b2-b-enterprise implementingcontentmarketingstrategyinalargeb2benterprise-160601100622
This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise. For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/]]>
This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise. For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/]]> Wed, 01 Jun 2016 10:06:21 GMT /GiuseppeCaltabiano/how-to-implementing-content-marketing-strategy-in-a-large-b2-b-enterprise GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) How to implement Content Marketing Strategy in a large B2B enterprise GiuseppeCaltabiano This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise. For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/implementingcontentmarketingstrategyinalargeb2benterprise-160601100622-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise. For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/
How to implement Content Marketing Strategy in a large B2B enterprise from Giuseppe Caltabiano
]]> 995 4 https://cdn.slidesharecdn.com/ss_thumbnails/implementingcontentmarketingstrategyinalargeb2benterprise-160601100622-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing lessons from one of the major M&As in the energy and technology sectors. /slideshow/8th-strategic-marketing-branding-forum-public/47641827 8thstrategicmarketingbrandingforumpublic-150501051105-conversion-gate02
Marketing for M&A post-acquisitions. Presented at "8th Strategic Marketing & Branding Forum", London, April 23-24th. In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.]]>
Marketing for M&A post-acquisitions. Presented at "8th Strategic Marketing & Branding Forum", London, April 23-24th. In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.]]> Fri, 01 May 2015 05:11:05 GMT /slideshow/8th-strategic-marketing-branding-forum-public/47641827 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Marketing lessons from one of the major M&As in the energy and technology sectors. GiuseppeCaltabiano Marketing for M&A post-acquisitions. Presented at "8th Strategic Marketing & Branding Forum", London, April 23-24th. In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/8thstrategicmarketingbrandingforumpublic-150501051105-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing for M&amp;A post-acquisitions. Presented at &quot;8th Strategic Marketing &amp; Branding Forum&quot;, London, April 23-24th. In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.
Marketing lessons from one of the major M&As in the energy and technology sectors. from Giuseppe Caltabiano
]]> 1490 4 https://cdn.slidesharecdn.com/ss_thumbnails/8thstrategicmarketingbrandingforumpublic-150501051105-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors. /slideshow/ma-integrated-marketing-campaign-brand-strategies/45293616 ma-integratedmarketingcampaignbrandstrategies-150301173308-conversion-gate02
In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.]]>
In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.]]> Sun, 01 Mar 2015 17:33:08 GMT /slideshow/ma-integrated-marketing-campaign-brand-strategies/45293616 GiuseppeCaltabiano@slideshare.net(GiuseppeCaltabiano) Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors. GiuseppeCaltabiano In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ma-integratedmarketingcampaignbrandstrategies-150301173308-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electrics portfolio. Comms plan included an integrated marketing campaign (Better Together) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.
Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors. from Giuseppe Caltabiano
]]> 2605 15 https://cdn.slidesharecdn.com/ss_thumbnails/ma-integratedmarketingcampaignbrandstrategies-150301173308-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-GiuseppeCaltabiano-48x48.jpg?cb=1727171663 Hello Im Giuseppe Caltabiano! I am a highly-talented, results-orientated Global Marketing VP with 20+ years' success spearheading instrumental B2B & B2C operations, specialising in IT, Software, Industrial Automation, and Energy. As a renowned Content Marketing / Global Marketing Speaker and Writer, I have achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and was voted as one of 2016's most influential European B2B marketers by software company Traackr. contentacrossborders.com/ https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyinnovationsummit2019psychology-190312204910-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-psychology-behind-content-how-to-trigger-your-users-behaviour/135958763 The psychology behind ... https://cdn.slidesharecdn.com/ss_thumbnails/ignite2018psychologydesigncontentmarketing-180710132952-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/b2b-ignite-2018-the-psychology-behind-content-how-to-trigger-your-users-behaviour/105159068 B2B Ignite 2018 - The ... https://cdn.slidesharecdn.com/ss_thumbnails/contenthubstrategyv2-171222174500-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-hub-strategy-overview/84721366 Content Hub Strategy -...