ºÝºÝߣshows by User: GlezEv / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: GlezEv / Wed, 29 May 2013 16:23:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: GlezEv From Soccer to Football. A Matter of Passion Among Latinos /slideshow/nielsen-from-ftbol-to-football-englishreport/22154463 nielsenfromftboltofootball-englishreport-130529162307-phpapp02
Fútbol has long reigned as the king of sports among Hispanics, but recent Nielsen´s research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game?]]>
Fútbol has long reigned as the king of sports among Hispanics, but recent Nielsen´s research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game?]]> Wed, 29 May 2013 16:23:07 GMT /slideshow/nielsen-from-ftbol-to-football-englishreport/22154463 GlezEv@slideshare.net(GlezEv) From Soccer to Football. A Matter of Passion Among Latinos GlezEv Fútbol has long reigned as the king of sports among Hispanics, but recent Nielsen´s research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nielsenfromftboltofootball-englishreport-130529162307-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Fútbol has long reigned as the king of sports among Hispanics, but recent Nielsen´s research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game?
From Soccer to Football. A Matter of Passion Among Latinos from Eva Gonzalez
]]> 1678 8 https://cdn.slidesharecdn.com/ss_thumbnails/nielsenfromftboltofootball-englishreport-130529162307-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-GlezEv-48x48.jpg?cb=1522887589 Eva Gonzalez is Executive Director, Diverse Consumer Insights for Nielsen North America. More than 20 years of experience in Marketing, Communications and Public Relations, and strong performance in strategic communication planning and implementation, events organization, corporate identity, thought leadership, crisis/issue management and strategic alliances. Specialties: Extensive knowledge of media, associations, leading manufacturers and retailers and competitive environment relevant to marketing research industry; as well as broad knowledge of marketing multicultural, marketing to latinos in the US and LAtin America. Excellent interpersonal skills at all organizational levels, capabl...