ºÝºÝߣshows by User: GreyMatterMarketing / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: GreyMatterMarketing / Sat, 11 Mar 2017 07:29:54 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: GreyMatterMarketing Promoting Medical Devices Prior to FDA Approval /slideshow/promoting-medical-devices-prior-to-fda-approval/73041651 promotingmedbeforefdaapproval-170311072954
Most med device companies will agree with Tom Petty: the waiting is the hardest part. The time period from FDA submission to clearance or approval can feel like an eternity. But what can companies do to get hospitals and providers excited about their technology before launch? View the presentation for more information on how to promote medical devices prior to FDA approval. Visit us at www.GreyMatterMarketing.com ]]>
Most med device companies will agree with Tom Petty: the waiting is the hardest part. The time period from FDA submission to clearance or approval can feel like an eternity. But what can companies do to get hospitals and providers excited about their technology before launch? View the presentation for more information on how to promote medical devices prior to FDA approval. Visit us at www.GreyMatterMarketing.com ]]> Sat, 11 Mar 2017 07:29:54 GMT /slideshow/promoting-medical-devices-prior-to-fda-approval/73041651 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Promoting Medical Devices Prior to FDA Approval GreyMatterMarketing Most med device companies will agree with Tom Petty: the waiting is the hardest part. The time period from FDA submission to clearance or approval can feel like an eternity. But what can companies do to get hospitals and providers excited about their technology before launch? View the presentation for more information on how to promote medical devices prior to FDA approval. Visit us at www.GreyMatterMarketing.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/promotingmedbeforefdaapproval-170311072954-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most med device companies will agree with Tom Petty: the waiting is the hardest part. The time period from FDA submission to clearance or approval can feel like an eternity. But what can companies do to get hospitals and providers excited about their technology before launch? View the presentation for more information on how to promote medical devices prior to FDA approval. Visit us at www.GreyMatterMarketing.com
Promoting Medical Devices Prior to FDA Approval from Grey Matter Marketing
]]> 1565 6 https://cdn.slidesharecdn.com/ss_thumbnails/promotingmedbeforefdaapproval-170311072954-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Modern SEO Techniques Part 1:New SEO Methods for Medical Device Marketers /slideshow/modern-seo-techniques-part-1new-seo-methods-for-medical-device-marketers/65172897 20160503newseomethodsformedtechmarketers-160819195549
This two-part series on Modern SEO Techniques for Med Device Marketers can be used by any medical device marketer to understand SEO. Part one will cover modern link building and part two will cover user experience as a search engine ranking factor. Search Engines. We love them when we’re looking for the hottest sushi restaurant in town. But when it comes to getting our business to rank at the top, they can be a pain in the wasabi.]]>
This two-part series on Modern SEO Techniques for Med Device Marketers can be used by any medical device marketer to understand SEO. Part one will cover modern link building and part two will cover user experience as a search engine ranking factor. Search Engines. We love them when we’re looking for the hottest sushi restaurant in town. But when it comes to getting our business to rank at the top, they can be a pain in the wasabi.]]> Fri, 19 Aug 2016 19:55:49 GMT /slideshow/modern-seo-techniques-part-1new-seo-methods-for-medical-device-marketers/65172897 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Modern SEO Techniques Part 1:New SEO Methods for Medical Device Marketers GreyMatterMarketing This two-part series on Modern SEO Techniques for Med Device Marketers can be used by any medical device marketer to understand SEO. Part one will cover modern link building and part two will cover user experience as a search engine ranking factor. Search Engines. We love them when we’re looking for the hottest sushi restaurant in town. But when it comes to getting our business to rank at the top, they can be a pain in the wasabi. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20160503newseomethodsformedtechmarketers-160819195549-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This two-part series on Modern SEO Techniques for Med Device Marketers can be used by any medical device marketer to understand SEO. Part one will cover modern link building and part two will cover user experience as a search engine ranking factor. Search Engines. We love them when we’re looking for the hottest sushi restaurant in town. But when it comes to getting our business to rank at the top, they can be a pain in the wasabi.
Modern SEO Techniques Part 1:New SEO Methods for Medical Device Marketers from Grey Matter Marketing
]]> 500 3 https://cdn.slidesharecdn.com/ss_thumbnails/20160503newseomethodsformedtechmarketers-160819195549-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why DTC Advertising Shouldn't Make Us Feel Guilty /slideshow/why-dtc-advertising-shouldnt-make-us-feel-guilty/53658781 dtcadvertising-20150903rf-hmdg-151007173840-lva1-app6892
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong. This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas. ]]>
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong. This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas. ]]> Wed, 07 Oct 2015 17:38:39 GMT /slideshow/why-dtc-advertising-shouldnt-make-us-feel-guilty/53658781 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Why DTC Advertising Shouldn't Make Us Feel Guilty GreyMatterMarketing You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong. This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dtcadvertising-20150903rf-hmdg-151007173840-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You&#39;re driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You&#39;re driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you&#39;ve done something wrong. This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren&#39;t doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
Why DTC Advertising Shouldn't Make Us Feel Guilty from Grey Matter Marketing
]]> 770 6 https://cdn.slidesharecdn.com/ss_thumbnails/dtcadvertising-20150903rf-hmdg-151007173840-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Decoding Mobile Medical Application Guidance from the FDA /slideshow/decoding-mobile-medical-application-guidance-from-the-fda/53402128 mobilemedicalapps-20150923rfdg-151001032626-lva1-app6892
The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA's Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application]]>
The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA's Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application]]> Thu, 01 Oct 2015 03:26:26 GMT /slideshow/decoding-mobile-medical-application-guidance-from-the-fda/53402128 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Decoding Mobile Medical Application Guidance from the FDA GreyMatterMarketing The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA's Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemedicalapps-20150923rfdg-151001032626-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA&#39;s Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application
Decoding Mobile Medical Application Guidance from the FDA from Grey Matter Marketing
]]> 874 6 https://cdn.slidesharecdn.com/ss_thumbnails/mobilemedicalapps-20150923rfdg-151001032626-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 4 New Fundamentals for Medical Device Marketers /slideshow/4-new-fundamentals-for-medical-device-marketers/47841404 4newfundamentalsformedicaldevicemarketers-150506144721-conversion-gate01
Here are four new fundamentals that will be critical for the future of medical device marketing. ]]>
Here are four new fundamentals that will be critical for the future of medical device marketing. ]]> Wed, 06 May 2015 14:47:21 GMT /slideshow/4-new-fundamentals-for-medical-device-marketers/47841404 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) 4 New Fundamentals for Medical Device Marketers GreyMatterMarketing Here are four new fundamentals that will be critical for the future of medical device marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4newfundamentalsformedicaldevicemarketers-150506144721-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are four new fundamentals that will be critical for the future of medical device marketing.
4 New Fundamentals for Medical Device Marketers from Grey Matter Marketing
]]> 1126 1 https://cdn.slidesharecdn.com/ss_thumbnails/4newfundamentalsformedicaldevicemarketers-150506144721-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Marketing for Medical Technology Companies /slideshow/content-marketing-for-medical-technology-companies/45189351 contentslidedeck-150226130424-conversion-gate02
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.]]>
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.]]> Thu, 26 Feb 2015 13:04:24 GMT /slideshow/content-marketing-for-medical-technology-companies/45189351 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Content Marketing for Medical Technology Companies GreyMatterMarketing The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentslidedeck-150226130424-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Content Marketing for Medical Technology Companies from Grey Matter Marketing
]]> 1818 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentslidedeck-150226130424-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hot Topics in Surgery 2015 /slideshow/hot-topics-in-surgery-2015/45052486 hottopicsslidedeck-150223221634-conversion-gate02
Learn for important surgical issues professional medical associations are focusing on in 2015.]]>
Learn for important surgical issues professional medical associations are focusing on in 2015.]]> Mon, 23 Feb 2015 22:16:34 GMT /slideshow/hot-topics-in-surgery-2015/45052486 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Hot Topics in Surgery 2015 GreyMatterMarketing Learn for important surgical issues professional medical associations are focusing on in 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hottopicsslidedeck-150223221634-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn for important surgical issues professional medical associations are focusing on in 2015.
Hot Topics in Surgery 2015 from Grey Matter Marketing
]]> 3516 16 https://cdn.slidesharecdn.com/ss_thumbnails/hottopicsslidedeck-150223221634-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing for Medical Technology Companies: Email /slideshow/digital-marketing-for-medical-technology-companies-email/42838652 digitalmarketingformedicaltechnologycompaniesemailslidedeck-141218102704-conversion-gate02
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.]]>
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.]]> Thu, 18 Dec 2014 10:27:04 GMT /slideshow/digital-marketing-for-medical-technology-companies-email/42838652 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Digital Marketing for Medical Technology Companies: Email GreyMatterMarketing Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingformedicaltechnologycompaniesemailslidedeck-141218102704-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
Digital Marketing for Medical Technology Companies: Email from Grey Matter Marketing
]]> 1437 3 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingformedicaltechnologycompaniesemailslidedeck-141218102704-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing Guide: Mobile Marketing for Medical Technology Companies /slideshow/digital-marketing-guide-mobile-marketing-for-medical-technology-companies/40300503 mobilemarketingformedicaltechnologycompanies-141015082449-conversion-gate02
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night. So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate. The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day. Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.]]>
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night. So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate. The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day. Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.]]> Wed, 15 Oct 2014 08:24:48 GMT /slideshow/digital-marketing-guide-mobile-marketing-for-medical-technology-companies/40300503 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Digital Marketing Guide: Mobile Marketing for Medical Technology Companies GreyMatterMarketing For most U.S. adults, a mobile device is a constant companion. �You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night. So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate. The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day. Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketingformedicaltechnologycompanies-141015082449-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For most U.S. adults, a mobile device is a constant companion. �You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night. So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate. The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day. Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Digital Marketing Guide: Mobile Marketing for Medical Technology Companies from Grey Matter Marketing
]]> 1234 7 https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketingformedicaltechnologycompanies-141015082449-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing for Medical Technology Companies: Search Engine Optimization /slideshow/20140604-seo-slidedeck/35530847 20140604-seoslidedeck-140605105221-phpapp01
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering. Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way. Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements. ]]>
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering. Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way. Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements. ]]> Thu, 05 Jun 2014 10:52:21 GMT /slideshow/20140604-seo-slidedeck/35530847 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Digital Marketing for Medical Technology Companies: Search Engine Optimization GreyMatterMarketing Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering. Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way. Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20140604-seoslidedeck-140605105221-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering. Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an &quot;organic,&quot; or natural, way. Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Digital Marketing for Medical Technology Companies: Search Engine Optimization from Grey Matter Marketing
]]> 1094 2 https://cdn.slidesharecdn.com/ss_thumbnails/20140604-seoslidedeck-140605105221-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media for Medical Technology Companies /slideshow/social-media-for-medical-technology-companies/31412048 greymattermarketingsocialmediaslidedeck-140219193004-phpapp02
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan? Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.]]>
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan? Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.]]> Wed, 19 Feb 2014 19:30:04 GMT /slideshow/social-media-for-medical-technology-companies/31412048 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Social Media for Medical Technology Companies GreyMatterMarketing Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan? Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/greymattermarketingsocialmediaslidedeck-140219193004-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan? Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Social Media for Medical Technology Companies from Grey Matter Marketing
]]> 8134 12 https://cdn.slidesharecdn.com/ss_thumbnails/greymattermarketingsocialmediaslidedeck-140219193004-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing Guide for Medical Technology Companies Intro ºÝºÝߣdeck /slideshow/digital-marketing-guide-for-medical-technology-companies-intro-slidedeck/29985906 digitalmarketingformedicaltechnologycompaniesebookintroslidedeck-140113212356-phpapp01
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing. The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.]]>
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing. The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.]]> Mon, 13 Jan 2014 21:23:56 GMT /slideshow/digital-marketing-guide-for-medical-technology-companies-intro-slidedeck/29985906 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Digital Marketing Guide for Medical Technology Companies Intro ºÝºÝߣdeck GreyMatterMarketing Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing. The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingformedicaltechnologycompaniesebookintroslidedeck-140113212356-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing. The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
Digital Marketing Guide for Medical Technology Companies Intro ºÝºÝߣdeck from Grey Matter Marketing
]]> 1682 10 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingformedicaltechnologycompaniesebookintroslidedeck-140113212356-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Always Be Prepared: 5 Documents for Social Media Readiness /slideshow/gmm-shsmd-ppt/27491293 gmmshsmdppt-131023082008-phpapp02
Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message. Visit us at www.GreyMatterMarketing.com ]]>
Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message. Visit us at www.GreyMatterMarketing.com ]]> Wed, 23 Oct 2013 08:20:08 GMT /slideshow/gmm-shsmd-ppt/27491293 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Always Be Prepared: 5 Documents for Social Media Readiness GreyMatterMarketing Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message. Visit us at www.GreyMatterMarketing.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gmmshsmdppt-131023082008-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Healthcare marketers understand the value of social media, but may not feel prepared to participate in such a tightly regulated space. How can you join the conversation while protecting your organization? With these five documents, you can safely enter the world of social media while reducing your liability and maintaining a consistent company message. Visit us at www.GreyMatterMarketing.com
Always Be Prepared: 5 Documents for Social Media Readiness from Grey Matter Marketing
]]> 795 5 https://cdn.slidesharecdn.com/ss_thumbnails/gmmshsmdppt-131023082008-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Making Every Dollar Count in Healthcare Marketing /slideshow/reduce-reuserecycle/13556332 reducereuserecycle-120705164720-phpapp01
Reduse, Reuse, Recycle: Making Every Dollar Count in Healthcare Marketing]]>
Reduse, Reuse, Recycle: Making Every Dollar Count in Healthcare Marketing]]> Thu, 05 Jul 2012 16:47:18 GMT /slideshow/reduce-reuserecycle/13556332 GreyMatterMarketing@slideshare.net(GreyMatterMarketing) Making Every Dollar Count in Healthcare Marketing GreyMatterMarketing Reduse, Reuse, Recycle: Making Every Dollar Count in Healthcare Marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reducereuserecycle-120705164720-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Reduse, Reuse, Recycle: Making Every Dollar Count in Healthcare Marketing
Making Every Dollar Count in Healthcare Marketing from Grey Matter Marketing
]]> 684 5 https://cdn.slidesharecdn.com/ss_thumbnails/reducereuserecycle-120705164720-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-GreyMatterMarketing-48x48.jpg?cb=1644414092 We are experts in integrated marketing and communication, and passionate about our work. We believe that inspiration comes only from understanding, so we work very hard building a close relationship with each client. We learn their business and culture, as well as the opportunity and competition. We work with them in honest and open collaboration, as a team focused on achieving critical business objectives. We’re a well-trained, fast-moving, strategically oriented group of marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce award-worthy creative, and implement the plan — on time and on budget. greymattermarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/promotingmedbeforefdaapproval-170311072954-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/promoting-medical-devices-prior-to-fda-approval/73041651 Promoting Medical Devi... https://cdn.slidesharecdn.com/ss_thumbnails/20160503newseomethodsformedtechmarketers-160819195549-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/modern-seo-techniques-part-1new-seo-methods-for-medical-device-marketers/65172897 Modern SEO Techniques ... https://cdn.slidesharecdn.com/ss_thumbnails/dtcadvertising-20150903rf-hmdg-151007173840-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-dtc-advertising-shouldnt-make-us-feel-guilty/53658781 Why DTC Advertising Sh...