ºÝºÝߣshows by User: HYVE / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: HYVE / Thu, 19 Jul 2012 08:51:32 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: HYVE Mit Co-Creation zur erfolgreichen Deo-Innovation: Nivea Invisible for Black & White Case Study https://de.slideshare.net/slideshow/mit-cocreation-zur-erfolgreichen-deoinnovation-nivea-invisible-for-black-white-case-study/13694466 niveasuccessstory-120719085133-phpapp01
Das 2011 am Markt eingeführte Nivea „Invisible for Black & White“ ist die erfolgreichste Markteinführung eines Deodorants in der 130-jährigen Geschichte des Unternehmens Beiersdorf. Der Weg bis zur Markteinführung ist in einer kurzen Case Study zusammengefasst.]]>
Das 2011 am Markt eingeführte Nivea „Invisible for Black & White“ ist die erfolgreichste Markteinführung eines Deodorants in der 130-jährigen Geschichte des Unternehmens Beiersdorf. Der Weg bis zur Markteinführung ist in einer kurzen Case Study zusammengefasst.]]> Thu, 19 Jul 2012 08:51:32 GMT https://de.slideshare.net/slideshow/mit-cocreation-zur-erfolgreichen-deoinnovation-nivea-invisible-for-black-white-case-study/13694466 HYVE@slideshare.net(HYVE) Mit Co-Creation zur erfolgreichen Deo-Innovation: Nivea Invisible for Black & White Case Study HYVE Das 2011 am Markt eingeführte Nivea „Invisible for Black & White“ ist die erfolgreichste Markteinführung eines Deodorants in der 130-jährigen Geschichte des Unternehmens Beiersdorf. Der Weg bis zur Markteinführung ist in einer kurzen Case Study zusammengefasst. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/niveasuccessstory-120719085133-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Das 2011 am Markt eingeführte Nivea „Invisible for Black &amp; White“ ist die erfolgreichste Markteinführung eines Deodorants in der 130-jährigen Geschichte des Unternehmens Beiersdorf. Der Weg bis zur Markteinführung ist in einer kurzen Case Study zusammengefasst.
from Volker Bilgram
]]> 5474 298 https://cdn.slidesharecdn.com/ss_thumbnails/niveasuccessstory-120719085133-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Crowdsourcing and Innovation Contests https://de.slideshare.net/slideshow/crowdsourcing-and-innovation-contests/9799450 2011-09-13knowtech2011finalpublicslideshare-111020143101-phpapp01
Presentation given at the KnowTech 2011 on crowdsourcing examples and one specific idea contest by BMW.]]>
Presentation given at the KnowTech 2011 on crowdsourcing examples and one specific idea contest by BMW.]]> Thu, 20 Oct 2011 14:30:58 GMT https://de.slideshare.net/slideshow/crowdsourcing-and-innovation-contests/9799450 HYVE@slideshare.net(HYVE) Crowdsourcing and Innovation Contests HYVE Presentation given at the KnowTech 2011 on crowdsourcing examples and one specific idea contest by BMW. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-09-13knowtech2011finalpublicslideshare-111020143101-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the KnowTech 2011 on crowdsourcing examples and one specific idea contest by BMW.
from Volker Bilgram
]]> 3225 30 https://cdn.slidesharecdn.com/ss_thumbnails/2011-09-13knowtech2011finalpublicslideshare-111020143101-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Collaborative Innovation with Consumers https://de.slideshare.net/slideshow/nivea-open-innovation-case/9673562 niveaopeninnovationcase-111013060427-phpapp02
Along the case of Nivea's Invisible for Black & White deodorant we outline how companies collaboratively innovate with consumers and online communities. The innovation process encompasses consumer insights identification, ideation, enrichment and evaluation phases.]]>
Along the case of Nivea's Invisible for Black & White deodorant we outline how companies collaboratively innovate with consumers and online communities. The innovation process encompasses consumer insights identification, ideation, enrichment and evaluation phases.]]> Thu, 13 Oct 2011 06:04:25 GMT https://de.slideshare.net/slideshow/nivea-open-innovation-case/9673562 HYVE@slideshare.net(HYVE) Collaborative Innovation with Consumers HYVE Along the case of Nivea's Invisible for Black & White deodorant we outline how companies collaboratively innovate with consumers and online communities. The innovation process encompasses consumer insights identification, ideation, enrichment and evaluation phases. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/niveaopeninnovationcase-111013060427-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Along the case of Nivea&#39;s Invisible for Black &amp; White deodorant we outline how companies collaboratively innovate with consumers and online communities. The innovation process encompasses consumer insights identification, ideation, enrichment and evaluation phases.
from Volker Bilgram
]]> 4431 187 https://cdn.slidesharecdn.com/ss_thumbnails/niveaopeninnovationcase-111013060427-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant /slideshow/2011-0228-nivea-invisible-for-black-white-deodorant/7179604 2011-02-28niveainvisibleforblackwhitedeodorant-110307123301-phpapp02
Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools – the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas.]]>
Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools – the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas.]]> Mon, 07 Mar 2011 12:33:00 GMT /slideshow/2011-0228-nivea-invisible-for-black-white-deodorant/7179604 HYVE@slideshare.net(HYVE) Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant HYVE Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools – the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-02-28niveainvisibleforblackwhitedeodorant-110307123301-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&amp;D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools – the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas.
Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant from Volker Bilgram
]]> 10587 65 https://cdn.slidesharecdn.com/ss_thumbnails/2011-02-28niveainvisibleforblackwhitedeodorant-110307123301-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BMW Group Co-Creation Lab /slideshow/bmw-group-cocreation-lab/5982580 esomarinnovate2010bmwgroupco-creationlab-101130103437-phpapp01
The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch. Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.]]>
The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch. Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.]]> Tue, 30 Nov 2010 10:34:17 GMT /slideshow/bmw-group-cocreation-lab/5982580 HYVE@slideshare.net(HYVE) BMW Group Co-Creation Lab HYVE The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch. Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/esomarinnovate2010bmwgroupco-creationlab-101130103437-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch. Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.
BMW Group Co-Creation Lab from Volker Bilgram
]]> 7035 45 https://cdn.slidesharecdn.com/ss_thumbnails/esomarinnovate2010bmwgroupco-creationlab-101130103437-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Brand Value /slideshow/social-brand-value-3197966/3197966 sozialerwertmarkenen-100216114203-phpapp01
English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of brands considering the "social" and "community" effect on the brand.]]>
English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of brands considering the "social" and "community" effect on the brand.]]> Tue, 16 Feb 2010 11:41:55 GMT /slideshow/social-brand-value-3197966/3197966 HYVE@slideshare.net(HYVE) Social Brand Value HYVE English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of brands considering the "social" and "community" effect on the brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sozialerwertmarkenen-100216114203-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of brands considering the &quot;social&quot; and &quot;community&quot; effect on the brand.
Social Brand Value from Volker Bilgram
]]> 4111 10 https://cdn.slidesharecdn.com/ss_thumbnails/sozialerwertmarkenen-100216114203-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Brand Value https://de.slideshare.net/slideshow/social-brand-value-3055667/3055667 socialbrandvalue-100202120937-phpapp01
Brand value through social exchange. A comparison of community brands and traditional brands. Apple is leading the ranking.]]>
Brand value through social exchange. A comparison of community brands and traditional brands. Apple is leading the ranking.]]> Tue, 02 Feb 2010 12:09:22 GMT https://de.slideshare.net/slideshow/social-brand-value-3055667/3055667 HYVE@slideshare.net(HYVE) Social Brand Value HYVE Brand value through social exchange. A comparison of community brands and traditional brands. Apple is leading the ranking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialbrandvalue-100202120937-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand value through social exchange. A comparison of community brands and traditional brands. Apple is leading the ranking.
from Volker Bilgram
]]> 2869 103 https://cdn.slidesharecdn.com/ss_thumbnails/socialbrandvalue-100202120937-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Innovation Communities - Neue Spielregeln des Ideenmanagements https://de.slideshare.net/slideshow/innovation-communities-neue-spielregeln-des-ideenmanagements/2567455 bilgrambartlinnovationcommunities-091123132812-phpapp01
Innovation Communities sind die zentralen Instrumente für die Umsetzung von Open Innovation Vorhaben. Sie sind sowohl eine bewährte Lösung für das abteilungsüber-greifende unternehmensinterne Ideenmanagement als auch für die Integration von Konsumenten in den Innovationsprozess. Aus der Erfahrung mit Innovation Commu-nities für Kunden wie Siemens Osram oder Swarovski wird erläutert, wie durch die Kombination von Co-Creation Modulen und Evaluierungstools auf einer Online Plattform mit Community-Funktionalitäten die Innovationskraft von Unternehmen gestei-gert werden kann.]]>
Innovation Communities sind die zentralen Instrumente für die Umsetzung von Open Innovation Vorhaben. Sie sind sowohl eine bewährte Lösung für das abteilungsüber-greifende unternehmensinterne Ideenmanagement als auch für die Integration von Konsumenten in den Innovationsprozess. Aus der Erfahrung mit Innovation Commu-nities für Kunden wie Siemens Osram oder Swarovski wird erläutert, wie durch die Kombination von Co-Creation Modulen und Evaluierungstools auf einer Online Plattform mit Community-Funktionalitäten die Innovationskraft von Unternehmen gestei-gert werden kann.]]> Mon, 23 Nov 2009 13:28:04 GMT https://de.slideshare.net/slideshow/innovation-communities-neue-spielregeln-des-ideenmanagements/2567455 HYVE@slideshare.net(HYVE) Innovation Communities - Neue Spielregeln des Ideenmanagements HYVE Innovation Communities sind die zentralen Instrumente für die Umsetzung von Open Innovation Vorhaben. Sie sind sowohl eine bewährte Lösung für das abteilungsüber-greifende unternehmensinterne Ideenmanagement als auch für die Integration von Konsumenten in den Innovationsprozess. Aus der Erfahrung mit Innovation Commu-nities für Kunden wie Siemens Osram oder Swarovski wird erläutert, wie durch die Kombination von Co-Creation Modulen und Evaluierungstools auf einer Online Plattform mit Community-Funktionalitäten die Innovationskraft von Unternehmen gestei-gert werden kann. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bilgrambartlinnovationcommunities-091123132812-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Innovation Communities sind die zentralen Instrumente für die Umsetzung von Open Innovation Vorhaben. Sie sind sowohl eine bewährte Lösung für das abteilungsüber-greifende unternehmensinterne Ideenmanagement als auch für die Integration von Konsumenten in den Innovationsprozess. Aus der Erfahrung mit Innovation Commu-nities für Kunden wie Siemens Osram oder Swarovski wird erläutert, wie durch die Kombination von Co-Creation Modulen und Evaluierungstools auf einer Online Plattform mit Community-Funktionalitäten die Innovationskraft von Unternehmen gestei-gert werden kann.
from Volker Bilgram
]]> 4286 13 https://cdn.slidesharecdn.com/ss_thumbnails/bilgrambartlinnovationcommunities-091123132812-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to be successful in Co-Creation Research /HYVE/how-to-be-successful-in-cocreation-research co-creationresearchesomaronlineresearch2009-091112123623-phpapp02
Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also invited to contribute their creativity and problem solving skills by generating new product ideas and concepts. Research data is gathered by tracking the product configuration of users and by having the user designs evaluated and enriched by other users. The Innovation Research Community is introduced in a case study of the Swarovski Enlightened Watch Design Contest.]]>
Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also invited to contribute their creativity and problem solving skills by generating new product ideas and concepts. Research data is gathered by tracking the product configuration of users and by having the user designs evaluated and enriched by other users. The Innovation Research Community is introduced in a case study of the Swarovski Enlightened Watch Design Contest.]]> Thu, 12 Nov 2009 12:36:13 GMT /HYVE/how-to-be-successful-in-cocreation-research HYVE@slideshare.net(HYVE) How to be successful in Co-Creation Research HYVE Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also invited to contribute their creativity and problem solving skills by generating new product ideas and concepts. Research data is gathered by tracking the product configuration of users and by having the user designs evaluated and enriched by other users. The Innovation Research Community is introduced in a case study of the Swarovski Enlightened Watch Design Contest. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/co-creationresearchesomaronlineresearch2009-091112123623-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also invited to contribute their creativity and problem solving skills by generating new product ideas and concepts. Research data is gathered by tracking the product configuration of users and by having the user designs evaluated and enriched by other users. The Innovation Research Community is introduced in a case study of the Swarovski Enlightened Watch Design Contest.
How to be successful in Co-Creation Research from Volker Bilgram
]]> 7913 155 https://cdn.slidesharecdn.com/ss_thumbnails/co-creationresearchesomaronlineresearch2009-091112123623-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-HYVE-48x48.jpg?cb=1550499720 Volker Bilgram is in charge of co-creation and market research projects in the early phases of new product development for clients such as Beiersdorf (Nivea). In order to gain the information relevant for R&amp;D, product management or consumer insights units in each phase of the innovation process he has specialized in combining traditional market research approaches with innovative tools such as innovation research communities, consumer insights studies or online-based co-creation modules. Aiming to drive our clients’ innovation projects towards market-ready and customer-oriented products, Volker is developing strategies and tools for continuous and interconnected implementation of open value-co-creation.blogspot.com https://cdn.slidesharecdn.com/ss_thumbnails/niveasuccessstory-120719085133-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mit-cocreation-zur-erfolgreichen-deoinnovation-nivea-invisible-for-black-white-case-study/13694466 Mit Co-Creation zur er... https://cdn.slidesharecdn.com/ss_thumbnails/2011-09-13knowtech2011finalpublicslideshare-111020143101-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/crowdsourcing-and-innovation-contests/9799450 Crowdsourcing and Inno... https://cdn.slidesharecdn.com/ss_thumbnails/niveaopeninnovationcase-111013060427-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nivea-open-innovation-case/9673562 Collaborative Innovati...