�ݺ�ߣshows by User: HallamInternet

�ݺ�ߣshows by User: HallamInternet / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: HallamInternet / Sun, 14 Jul 2019 16:09:15 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: HallamInternet Susan Hallam - Marketing in a digital world /slideshow/susan-hallam-marketing-in-a-digital-world-155460264/155460264 susanhallam-marketinginadigitalworld-190714160915
Marketing in a digital world]]>
Marketing in a digital world]]> Sun, 14 Jul 2019 16:09:15 GMT /slideshow/susan-hallam-marketing-in-a-digital-world-155460264/155460264 HallamInternet@slideshare.net(HallamInternet) Susan Hallam - Marketing in a digital world HallamInternet Marketing in a digital world <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/susanhallam-marketinginadigitalworld-190714160915-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing in a digital world

Susan Hallam - Marketing in a digital world from Hallam

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0 Roxanne Brownlee - Google - Future proofing in the digital era /HallamInternet/roxanne-brownlee-google-future-proofing-in-the-digital-era-155459729 roxannebrownleegoogle-futureproofinginthedigitalera-190714160639
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.]]>
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.]]> Sun, 14 Jul 2019 16:06:39 GMT /HallamInternet/roxanne-brownlee-google-future-proofing-in-the-digital-era-155459729 HallamInternet@slideshare.net(HallamInternet) Roxanne Brownlee - Google - Future proofing in the digital era HallamInternet In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roxannebrownleegoogle-futureproofinginthedigitalera-190714160639-thumbnail.jpg?width=120&height=120&fit=bounds" /> In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.

Roxanne Brownlee - Google - Future proofing in the digital era from Hallam

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0 Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams Happy /slideshow/julie-kennedy-ux-director-saint-gobain-keeping-digital-teams-happy/155458065 juliekennedysaintgobainkeepingdigitalteamshappy-190714155800
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.]]>
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.]]> Sun, 14 Jul 2019 15:58:00 GMT /slideshow/julie-kennedy-ux-director-saint-gobain-keeping-digital-teams-happy/155458065 HallamInternet@slideshare.net(HallamInternet) Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams Happy HallamInternet An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/juliekennedysaintgobainkeepingdigitalteamshappy-190714155800-thumbnail.jpg?width=120&height=120&fit=bounds" /> An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.

Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams Happy from Hallam

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0 Darren Turner - Digital Transformation through Business Intelligence /HallamInternet/darren-turner-digital-transformation-through-business-intelligence airbi-nottinghamdigitalsummitslides-190708163743
Every business I have worked within the last 5 years has the same problem, they are data rich but don’t have the expertise to allow them to make decisions using this data. In many cases, the data is soiled in different unconnected systems or departments. In my session I talk about a large business I helped transform by joining data, people and processes together to enable One View. How this enabled this business to make decisions quickly and with confidence. Building brand loyalty with customers. Utilising AI to help forecast what the future holds based on past trends. Delegates will take away The dangers of siloed data and how to remove them. Becoming a data first business. Using data to really drive growth. Change behaviours to empower staff to share data with key stakeholders. AI is it the future? How can AI transform your business?]]>
Every business I have worked within the last 5 years has the same problem, they are data rich but don’t have the expertise to allow them to make decisions using this data. In many cases, the data is soiled in different unconnected systems or departments. In my session I talk about a large business I helped transform by joining data, people and processes together to enable One View. How this enabled this business to make decisions quickly and with confidence. Building brand loyalty with customers. Utilising AI to help forecast what the future holds based on past trends. Delegates will take away The dangers of siloed data and how to remove them. Becoming a data first business. Using data to really drive growth. Change behaviours to empower staff to share data with key stakeholders. AI is it the future? How can AI transform your business?]]> Mon, 08 Jul 2019 16:37:43 GMT /HallamInternet/darren-turner-digital-transformation-through-business-intelligence HallamInternet@slideshare.net(HallamInternet) Darren Turner - Digital Transformation through Business Intelligence HallamInternet Every business I have worked within the last 5 years has the same problem, they are data rich but don’t have the expertise to allow them to make decisions using this data. In many cases, the data is soiled in different unconnected systems or departments. In my session I talk about a large business I helped transform by joining data, people and processes together to enable One View. How this enabled this business to make decisions quickly and with confidence. Building brand loyalty with customers. Utilising AI to help forecast what the future holds based on past trends. Delegates will take away The dangers of siloed data and how to remove them. Becoming a data first business. Using data to really drive growth. Change behaviours to empower staff to share data with key stakeholders. AI is it the future? How can AI transform your business? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/airbi-nottinghamdigitalsummitslides-190708163743-thumbnail.jpg?width=120&height=120&fit=bounds" /> Every business I have worked within the last 5 years has the same problem, they are data rich but don’t have the expertise to allow them to make decisions using this data. In many cases, the data is soiled in different unconnected systems or departments. In my session I talk about a large business I helped transform by joining data, people and processes together to enable One View. How this enabled this business to make decisions quickly and with confidence. Building brand loyalty with customers. Utilising AI to help forecast what the future holds based on past trends. Delegates will take away The dangers of siloed data and how to remove them. Becoming a data first business. Using data to really drive growth. Change behaviours to empower staff to share data with key stakeholders. AI is it the future? How can AI transform your business?

Darren Turner - Digital Transformation through Business Intelligence from Hallam

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0 Fundraising - Modernising donor communicatoins /slideshow/tori-harrison-new-skool-fundraising/154346455 toriharrison1130amdigitalsummit1-190708163537
This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework. ]]>
This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework. ]]> Mon, 08 Jul 2019 16:35:37 GMT /slideshow/tori-harrison-new-skool-fundraising/154346455 HallamInternet@slideshare.net(HallamInternet) Fundraising - Modernising donor communicatoins HallamInternet This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toriharrison1130amdigitalsummit1-190708163537-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework.

Fundraising - Modernising donor communicatoins from Hallam

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0 Susan Moeller - Creating Influential Content: How to navigate current trends and move your audience from passivity to partnership /slideshow/susan-moeller-creating-influential-content-how-to-navigate-current-trends-and-move-your-audience-from-passivity-to-partnership/154345992 susanmoellernottingham-190708163354
People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration]]>
People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration]]> Mon, 08 Jul 2019 16:33:54 GMT /slideshow/susan-moeller-creating-influential-content-how-to-navigate-current-trends-and-move-your-audience-from-passivity-to-partnership/154345992 HallamInternet@slideshare.net(HallamInternet) Susan Moeller - Creating Influential Content: How to navigate current trends and move your audience from passivity to partnership HallamInternet People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/susanmoellernottingham-190708163354-thumbnail.jpg?width=120&height=120&fit=bounds" /> People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration

Susan Moeller - Creating Influential Content: How to navigate current trends and move your audience from passivity to partnership from Hallam

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0 Nikki Annison - Impero's cloud journey: a truly integrated campaign /slideshow/nikki-annison-imperos-cloud-journey-a-truly-integrated-campaign/154345284 digitalsummit-july2019impero-190708163105
Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.]]>
Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.]]> Mon, 08 Jul 2019 16:31:05 GMT /slideshow/nikki-annison-imperos-cloud-journey-a-truly-integrated-campaign/154345284 HallamInternet@slideshare.net(HallamInternet) Nikki Annison - Impero's cloud journey: a truly integrated campaign HallamInternet Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalsummit-july2019impero-190708163105-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.

Nikki Annison - Impero's cloud journey: a truly integrated campaign from Hallam

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0 Adam Harris - Remote + Virtual working - Implications for the Digital workforce /slideshow/adam-harris-remote-virtual-working-implications-for-the-digital-workforce/154344662 11-adamharris25minutes-190708162824
Workforce and organisations are changing and adapting to the use and leverage of technology. Remote, Virtual working, Co-located and Distributed Companies are all creating new organisational challenges. Social demands and work-life balance mean the ‘workforce landscape’ is agile in all aspects from recruitment, day to day working and delivery of projects and business formulation. This session will help you understand and think about you, your team, your future and your business. - Managing communications and interactions - the challenges and opportunities - Outcome V task-orientated work - Setting expectations and managing progress - Outsourcing - how and will it work for you - Is your business and delivery model right for the future or do your assumptions need to be challenged? - Technology that can be used to assist with the delivery, ownership and communication opportunities]]>
Workforce and organisations are changing and adapting to the use and leverage of technology. Remote, Virtual working, Co-located and Distributed Companies are all creating new organisational challenges. Social demands and work-life balance mean the ‘workforce landscape’ is agile in all aspects from recruitment, day to day working and delivery of projects and business formulation. This session will help you understand and think about you, your team, your future and your business. - Managing communications and interactions - the challenges and opportunities - Outcome V task-orientated work - Setting expectations and managing progress - Outsourcing - how and will it work for you - Is your business and delivery model right for the future or do your assumptions need to be challenged? - Technology that can be used to assist with the delivery, ownership and communication opportunities]]> Mon, 08 Jul 2019 16:28:24 GMT /slideshow/adam-harris-remote-virtual-working-implications-for-the-digital-workforce/154344662 HallamInternet@slideshare.net(HallamInternet) Adam Harris - Remote + Virtual working - Implications for the Digital workforce HallamInternet Workforce and organisations are changing and adapting to the use and leverage of technology. Remote, Virtual working, Co-located and Distributed Companies are all creating new organisational challenges. Social demands and work-life balance mean the ‘workforce landscape’ is agile in all aspects from recruitment, day to day working and delivery of projects and business formulation. This session will help you understand and think about you, your team, your future and your business. - Managing communications and interactions - the challenges and opportunities - Outcome V task-orientated work - Setting expectations and managing progress - Outsourcing - how and will it work for you - Is your business and delivery model right for the future or do your assumptions need to be challenged? - Technology that can be used to assist with the delivery, ownership and communication opportunities <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/11-adamharris25minutes-190708162824-thumbnail.jpg?width=120&height=120&fit=bounds" /> Workforce and organisations are changing and adapting to the use and leverage of technology. Remote, Virtual working, Co-located and Distributed Companies are all creating new organisational challenges. Social demands and work-life balance mean the ‘workforce landscape’ is agile in all aspects from recruitment, day to day working and delivery of projects and business formulation. This session will help you understand and think about you, your team, your future and your business. - Managing communications and interactions - the challenges and opportunities - Outcome V task-orientated work - Setting expectations and managing progress - Outsourcing - how and will it work for you - Is your business and delivery model right for the future or do your assumptions need to be challenged? - Technology that can be used to assist with the delivery, ownership and communication opportunities

Adam Harris - Remote + Virtual working - Implications for the Digital workforce from Hallam

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0 Matt Davies - The power of archetypal branding /slideshow/matt-davies-the-power-of-archetypal-branding/154344334 thepowerofarchetypalbrandingflat-190708162648
Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.]]>
Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.]]> Mon, 08 Jul 2019 16:26:48 GMT /slideshow/matt-davies-the-power-of-archetypal-branding/154344334 HallamInternet@slideshare.net(HallamInternet) Matt Davies - The power of archetypal branding HallamInternet Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofarchetypalbrandingflat-190708162648-thumbnail.jpg?width=120&height=120&fit=bounds" /> Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.

Matt Davies - The power of archetypal branding from Hallam

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0 Robert Craven - Lessons from Google /slideshow/robert-craven-lessons-from-google/154343678 whatilearntfromgooglejpegscraven130pm-190708162327
This session shares what Robert has learnt about running and growing high-performing businesses from his work with Google. • What can we take away and apply to our own businesses? • Is there a secret sauce? Is there a magical silver bullet? He has spent 5+ years working with Google and their Google Partner agencies across four continents and ten countries. He runs the Google Elevator Program for fast growth agencies and has witnessed incredible sales and profit results. We will discuss: • What’s holding you back? • How good is your business? • Obsessions of high performers • Creating accountability and results, quarter by quarter]]>
This session shares what Robert has learnt about running and growing high-performing businesses from his work with Google. • What can we take away and apply to our own businesses? • Is there a secret sauce? Is there a magical silver bullet? He has spent 5+ years working with Google and their Google Partner agencies across four continents and ten countries. He runs the Google Elevator Program for fast growth agencies and has witnessed incredible sales and profit results. We will discuss: • What’s holding you back? • How good is your business? • Obsessions of high performers • Creating accountability and results, quarter by quarter]]> Mon, 08 Jul 2019 16:23:26 GMT /slideshow/robert-craven-lessons-from-google/154343678 HallamInternet@slideshare.net(HallamInternet) Robert Craven - Lessons from Google HallamInternet This session shares what Robert has learnt about running and growing high-performing businesses from his work with Google. • What can we take away and apply to our own businesses? • Is there a secret sauce? Is there a magical silver bullet? He has spent 5+ years working with Google and their Google Partner agencies across four continents and ten countries. He runs the Google Elevator Program for fast growth agencies and has witnessed incredible sales and profit results. We will discuss: • What’s holding you back? • How good is your business? • Obsessions of high performers • Creating accountability and results, quarter by quarter <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatilearntfromgooglejpegscraven130pm-190708162327-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session shares what Robert has learnt about running and growing high-performing businesses from his work with Google. • What can we take away and apply to our own businesses? • Is there a secret sauce? Is there a magical silver bullet? He has spent 5+ years working with Google and their Google Partner agencies across four continents and ten countries. He runs the Google Elevator Program for fast growth agencies and has witnessed incredible sales and profit results. We will discuss: • What’s holding you back? • How good is your business? • Obsessions of high performers • Creating accountability and results, quarter by quarter

Robert Craven - Lessons from Google from Hallam

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0 Julio Taylor and Ben Wood - SEO and UX teams, unite! /slideshow/julio-taylor-and-ben-wood-seo-and-ux-teams-unite/154343424 seouxteamsunite-190708162213
Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.]]>
Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.]]> Mon, 08 Jul 2019 16:22:13 GMT /slideshow/julio-taylor-and-ben-wood-seo-and-ux-teams-unite/154343424 HallamInternet@slideshare.net(HallamInternet) Julio Taylor and Ben Wood - SEO and UX teams, unite! HallamInternet Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seouxteamsunite-190708162213-thumbnail.jpg?width=120&height=120&fit=bounds" /> Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.

Julio Taylor and Ben Wood - SEO and UX teams, unite! from Hallam

]]> 152 1 https://cdn.slidesharecdn.com/ss_thumbnails/seouxteamsunite-190708162213-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Barry Adams - We have ruined the web! Le'ts try to save it! /slideshow/barry-adams-we-have-ruined-the-web-lets-try-to-save-it/154343084 nottdigisummit-ba-thewebisruined-190708162033
At its inception 30 years ago, the World Wide Web was envisioned as an egalitarian platform where everyone could share and thrive. Now, three decades on, it's become painfully clear that designers, developers, and marketers have managed to pollute and poison this dream to maximise profits for minimal effort. In this talk, Barry Adams will show exactly what we've all done to ruin the web and, more importantly, how we can all do our part to turn this trend around and save the web for future generations]]>
At its inception 30 years ago, the World Wide Web was envisioned as an egalitarian platform where everyone could share and thrive. Now, three decades on, it's become painfully clear that designers, developers, and marketers have managed to pollute and poison this dream to maximise profits for minimal effort. In this talk, Barry Adams will show exactly what we've all done to ruin the web and, more importantly, how we can all do our part to turn this trend around and save the web for future generations]]> Mon, 08 Jul 2019 16:20:33 GMT /slideshow/barry-adams-we-have-ruined-the-web-lets-try-to-save-it/154343084 HallamInternet@slideshare.net(HallamInternet) Barry Adams - We have ruined the web! Le'ts try to save it! HallamInternet At its inception 30 years ago, the World Wide Web was envisioned as an egalitarian platform where everyone could share and thrive. Now, three decades on, it's become painfully clear that designers, developers, and marketers have managed to pollute and poison this dream to maximise profits for minimal effort. In this talk, Barry Adams will show exactly what we've all done to ruin the web and, more importantly, how we can all do our part to turn this trend around and save the web for future generations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nottdigisummit-ba-thewebisruined-190708162033-thumbnail.jpg?width=120&height=120&fit=bounds" /> At its inception 30 years ago, the World Wide Web was envisioned as an egalitarian platform where everyone could share and thrive. Now, three decades on, it's become painfully clear that designers, developers, and marketers have managed to pollute and poison this dream to maximise profits for minimal effort. In this talk, Barry Adams will show exactly what we've all done to ruin the web and, more importantly, how we can all do our part to turn this trend around and save the web for future generations

Barry Adams - We have ruined the web! Le'ts try to save it! from Hallam

]]> 81 1 https://cdn.slidesharecdn.com/ss_thumbnails/nottdigisummit-ba-thewebisruined-190708162033-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Sophie Logan - Are you accurately reporting on the value of your ppc activities sophie logan /slideshow/sophie-logan-are-you-accurately-reporting-on-the-value-of-your-ppc-activities-sophie-logan/154342671 areyouaccuratelyreportingonthevalueofyourppcactivities-sophielogan-190708161845
Tips and tricks for measuring the effectiveness of your paid campaigns]]>
Tips and tricks for measuring the effectiveness of your paid campaigns]]> Mon, 08 Jul 2019 16:18:45 GMT /slideshow/sophie-logan-are-you-accurately-reporting-on-the-value-of-your-ppc-activities-sophie-logan/154342671 HallamInternet@slideshare.net(HallamInternet) Sophie Logan - Are you accurately reporting on the value of your ppc activities sophie logan HallamInternet Tips and tricks for measuring the effectiveness of your paid campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/areyouaccuratelyreportingonthevalueofyourppcactivities-sophielogan-190708161845-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tips and tricks for measuring the effectiveness of your paid campaigns

Sophie Logan - Are you accurately reporting on the value of your ppc activities sophie logan from Hallam

]]> 105 1 https://cdn.slidesharecdn.com/ss_thumbnails/areyouaccuratelyreportingonthevalueofyourppcactivities-sophielogan-190708161845-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Stuart Ross - Using technology to facilitate growth /HallamInternet/stuart-ross-using-technology-to-facilitate-growth stuartsummitslides20192-190708161640
Gaining competitive advantage through technology]]>
Gaining competitive advantage through technology]]> Mon, 08 Jul 2019 16:16:40 GMT /HallamInternet/stuart-ross-using-technology-to-facilitate-growth HallamInternet@slideshare.net(HallamInternet) Stuart Ross - Using technology to facilitate growth HallamInternet Gaining competitive advantage through technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stuartsummitslides20192-190708161640-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gaining competitive advantage through technology

Stuart Ross - Using technology to facilitate growth from Hallam

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0 Sal Mohammed - Automating to Outperform: Ready to use Al and Automation Tools for Marketers /slideshow/sal-mohammed-automating-to-outperform-ready-to-use-al-and-automation-tools-for-marketers/154341836 13-salmohammed-190708161502
Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business. Delegates will have a solid understanding of AI, it's use cases and how to transform their businesses immediately, by follow one of three routes: Building their own; Hiring an outsourced team; Leveraging a platform. I will also be sharing many real life examples of integrations i've performed at Google and Telefonica and lay out some of the world's most exciting use cases where AI is currently being applied. ]]>
Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business. Delegates will have a solid understanding of AI, it's use cases and how to transform their businesses immediately, by follow one of three routes: Building their own; Hiring an outsourced team; Leveraging a platform. I will also be sharing many real life examples of integrations i've performed at Google and Telefonica and lay out some of the world's most exciting use cases where AI is currently being applied. ]]> Mon, 08 Jul 2019 16:15:02 GMT /slideshow/sal-mohammed-automating-to-outperform-ready-to-use-al-and-automation-tools-for-marketers/154341836 HallamInternet@slideshare.net(HallamInternet) Sal Mohammed - Automating to Outperform: Ready to use Al and Automation Tools for Marketers HallamInternet Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business. Delegates will have a solid understanding of AI, it's use cases and how to transform their businesses immediately, by follow one of three routes: Building their own; Hiring an outsourced team; Leveraging a platform. I will also be sharing many real life examples of integrations i've performed at Google and Telefonica and lay out some of the world's most exciting use cases where AI is currently being applied. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/13-salmohammed-190708161502-thumbnail.jpg?width=120&height=120&fit=bounds" /> Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business. Delegates will have a solid understanding of AI, it's use cases and how to transform their businesses immediately, by follow one of three routes: Building their own; Hiring an outsourced team; Leveraging a platform. I will also be sharing many real life examples of integrations i've performed at Google and Telefonica and lay out some of the world's most exciting use cases where AI is currently being applied.

Sal Mohammed - Automating to Outperform: Ready to use Al and Automation Tools for Marketers from Hallam

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0 Fabio Torlini - Reality bytes - The digital experience IS the human experience /slideshow/fabio-torlini-reality-bytes-the-digital-experience-is-the-human-experience/154341425 10-fabiotorlini-190708161303
Marketing to Generation Z]]>
Marketing to Generation Z]]> Mon, 08 Jul 2019 16:13:03 GMT /slideshow/fabio-torlini-reality-bytes-the-digital-experience-is-the-human-experience/154341425 HallamInternet@slideshare.net(HallamInternet) Fabio Torlini - Reality bytes - The digital experience IS the human experience HallamInternet Marketing to Generation Z <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-fabiotorlini-190708161303-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing to Generation Z

Fabio Torlini - Reality bytes - The digital experience IS the human experience from Hallam

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0 Kieran S- Lawler - Data driven social media marketing /slideshow/kieran-s-lawler-data-driven-social-media-marketing/154340981 kierans-lawler-nottinghamdigitalsummitslides-190708161106
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.]]>
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.]]> Mon, 08 Jul 2019 16:11:06 GMT /slideshow/kieran-s-lawler-data-driven-social-media-marketing/154340981 HallamInternet@slideshare.net(HallamInternet) Kieran S- Lawler - Data driven social media marketing HallamInternet An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kierans-lawler-nottinghamdigitalsummitslides-190708161106-thumbnail.jpg?width=120&height=120&fit=bounds" /> An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

Kieran S- Lawler - Data driven social media marketing from Hallam

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0 Toccara Baker - The reality of connecting adtech and martech /slideshow/toccara-baker-the-reality-of-connecting-adtech-and-martech/154340563 convergingadtechandmartechnottinghamsummitshort-190708160923
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.]]>
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.]]> Mon, 08 Jul 2019 16:09:23 GMT /slideshow/toccara-baker-the-reality-of-connecting-adtech-and-martech/154340563 HallamInternet@slideshare.net(HallamInternet) Toccara Baker - The reality of connecting adtech and martech HallamInternet "While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convergingadtechandmartechnottinghamsummitshort-190708160923-thumbnail.jpg?width=120&height=120&fit=bounds" /> "While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.

Toccara Baker - The reality of connecting adtech and martech from Hallam

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0 Ed Wright - Staying on the right side of the law in the digital world /slideshow/ed-wright-staying-on-the-right-side-of-the-law-in-the-digital-world/154339134 12-edwright-190708160357
UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance ]]>
UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance ]]> Mon, 08 Jul 2019 16:03:57 GMT /slideshow/ed-wright-staying-on-the-right-side-of-the-law-in-the-digital-world/154339134 HallamInternet@slideshare.net(HallamInternet) Ed Wright - Staying on the right side of the law in the digital world HallamInternet UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-edwright-190708160357-thumbnail.jpg?width=120&height=120&fit=bounds" /> UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance

Ed Wright - Staying on the right side of the law in the digital world from Hallam

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0 Julio Taylor - Design Systems - A visual framework for your brand - Nottingham Digital Summit /slideshow/julio-taylor-design-systems-a-visual-framework-for-your-brand-nottingham-digital-summit/102668566 juliotaylor-designsystems-avisualframeworkforyourbrand-nottinghamdigitalsummit-180619181227
In this session we will look at design systems and how they are used by product teams to successfully scale design capability, and maintain integrity and consistency as their brands grows and evolve. Using practical examples of the building blocks of a design system, we will explore design patterns and processes and how they are used to create the visual design language of your brand.]]>
In this session we will look at design systems and how they are used by product teams to successfully scale design capability, and maintain integrity and consistency as their brands grows and evolve. Using practical examples of the building blocks of a design system, we will explore design patterns and processes and how they are used to create the visual design language of your brand.]]> Tue, 19 Jun 2018 18:12:27 GMT /slideshow/julio-taylor-design-systems-a-visual-framework-for-your-brand-nottingham-digital-summit/102668566 HallamInternet@slideshare.net(HallamInternet) Julio Taylor - Design Systems - A visual framework for your brand - Nottingham Digital Summit HallamInternet In this session we will look at design systems and how they are used by product teams to successfully scale design capability, and maintain integrity and consistency as their brands grows and evolve. Using practical examples of the building blocks of a design system, we will explore design patterns and processes and how they are used to create the visual design language of your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/juliotaylor-designsystems-avisualframeworkforyourbrand-nottinghamdigitalsummit-180619181227-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this session we will look at design systems and how they are used by product teams to successfully scale design capability, and maintain integrity and consistency as their brands grows and evolve. Using practical examples of the building blocks of a design system, we will explore design patterns and processes and how they are used to create the visual design language of your brand.

Julio Taylor - Design Systems - A visual framework for your brand - Nottingham Digital Summit from Hallam

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0 https://cdn.slidesharecdn.com/profile-photo-HallamInternet-48x48.jpg?cb=1620920432 Located in London and Nottingham, we are a strategy-led agency that is helping businesses and brands to thrive in a digital world www.hallam.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/susanhallam-marketinginadigitalworld-190714160915-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/susan-hallam-marketing-in-a-digital-world-155460264/155460264 Susan Hallam - Marketi... https://cdn.slidesharecdn.com/ss_thumbnails/roxannebrownleegoogle-futureproofinginthedigitalera-190714160639-thumbnail.jpg?width=320&height=320&fit=bounds HallamInternet/roxanne-brownlee-google-future-proofing-in-the-digital-era-155459729 Roxanne Brownlee - Goo... https://cdn.slidesharecdn.com/ss_thumbnails/juliekennedysaintgobainkeepingdigitalteamshappy-190714155800-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/julie-kennedy-ux-director-saint-gobain-keeping-digital-teams-happy/155458065 Julie Kennedy - UX Dir...