際際滷shows by User: HollieNet / http://www.slideshare.net/images/logo.gif 際際滷shows by User: HollieNet / Tue, 19 Sep 2017 09:59:53 GMT 際際滷Share feed for 際際滷shows by User: HollieNet GDPR - What You Need To Know /slideshow/gdpr-what-you-need-to-know-79930574/79930574 gdprslideshare-170919095953
How to plan for the GDPR, the new data protection legislation. All the essential information you need right now to understand what it is and how to start planning for it. ]]>
How to plan for the GDPR, the new data protection legislation. All the essential information you need right now to understand what it is and how to start planning for it. ]]> Tue, 19 Sep 2017 09:59:53 GMT /slideshow/gdpr-what-you-need-to-know-79930574/79930574 HollieNet@slideshare.net(HollieNet) GDPR - What You Need To Know HollieNet How to plan for the GDPR, the new data protection legislation. All the essential information you need right now to understand what it is and how to start planning for it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gdprslideshare-170919095953-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to plan for the GDPR, the new data protection legislation. All the essential information you need right now to understand what it is and how to start planning for it.
GDPR - What You Need To Know from Net Affinity
]]> 1025 2 https://cdn.slidesharecdn.com/ss_thumbnails/gdprslideshare-170919095953-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The 4 Best Rate Plans for Hotels /HollieNet/the-4-best-rate-plans-for-hotels 4bestrateplansforhotels-170628090815
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why theyre valuable and how to use them.]]>
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why theyre valuable and how to use them.]]> Wed, 28 Jun 2017 09:08:15 GMT /HollieNet/the-4-best-rate-plans-for-hotels HollieNet@slideshare.net(HollieNet) The 4 Best Rate Plans for Hotels HollieNet How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why theyre valuable and how to use them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4bestrateplansforhotels-170628090815-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why theyre valuable and how to use them.
The 4 Best Rate Plans for Hotels from Net Affinity
]]> 4322 16 https://cdn.slidesharecdn.com/ss_thumbnails/4bestrateplansforhotels-170628090815-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attribution Models: The secret ways guests discover your hotel /slideshow/attribution-models-the-secret-ways-guests-discover-your-hotel/75848501 attributionmodelsthesecretwaysguestsdiscoveryourhotel-170510111807
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report. Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel. So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on. We aim to clarify some of the concepts behind successful attribution models.]]>
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report. Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel. So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on. We aim to clarify some of the concepts behind successful attribution models.]]> Wed, 10 May 2017 11:18:07 GMT /slideshow/attribution-models-the-secret-ways-guests-discover-your-hotel/75848501 HollieNet@slideshare.net(HollieNet) Attribution Models: The secret ways guests discover your hotel HollieNet As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report. Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel. So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on. We aim to clarify some of the concepts behind successful attribution models. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributionmodelsthesecretwaysguestsdiscoveryourhotel-170510111807-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report. Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel. So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on. We aim to clarify some of the concepts behind successful attribution models.
Attribution Models: The secret ways guests discover your hotel from Net Affinity
]]> 1369 5 https://cdn.slidesharecdn.com/ss_thumbnails/attributionmodelsthesecretwaysguestsdiscoveryourhotel-170510111807-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Landing Pages Turn Paid Traffic Into Serious Revenue /slideshow/landing-pages-turn-paid-traffic-into-serious-revenue/74330341 landingpagesturnpaidtrafficintoseriousrevenue-170404102355
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your paid traffic onto your websites homepage, but youll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so theyve focused on converting the traffic that lands there. Landing pages allow you to send the right message to the right person at the right time. However, there are a few dos and donts to cover with your landing pages. Today, were going to take you through a few Dos for your landing pages, and a couple Donts. ]]>
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your paid traffic onto your websites homepage, but youll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so theyve focused on converting the traffic that lands there. Landing pages allow you to send the right message to the right person at the right time. However, there are a few dos and donts to cover with your landing pages. Today, were going to take you through a few Dos for your landing pages, and a couple Donts. ]]> Tue, 04 Apr 2017 10:23:55 GMT /slideshow/landing-pages-turn-paid-traffic-into-serious-revenue/74330341 HollieNet@slideshare.net(HollieNet) Landing Pages Turn Paid Traffic Into Serious Revenue HollieNet Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your paid traffic onto your websites homepage, but youll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so theyve focused on converting the traffic that lands there. Landing pages allow you to send the right message to the right person at the right time. However, there are a few dos and donts to cover with your landing pages. Today, were going to take you through a few Dos for your landing pages, and a couple Donts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/landingpagesturnpaidtrafficintoseriousrevenue-170404102355-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your paid traffic onto your websites homepage, but youll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so theyve focused on converting the traffic that lands there. Landing pages allow you to send the right message to the right person at the right time. However, there are a few dos and donts to cover with your landing pages. Today, were going to take you through a few Dos for your landing pages, and a couple Donts.
Landing Pages Turn Paid Traffic Into Serious Revenue from Net Affinity
]]> 960 4 https://cdn.slidesharecdn.com/ss_thumbnails/landingpagesturnpaidtrafficintoseriousrevenue-170404102355-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 11 Things to Look For in a Hotel Booking Engine Provider /slideshow/11-things-to-look-for-in-a-hotel-booking-engine-provider/72904857 11thingstolookforinahotelbookingengineprovider-170307145909
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.]]>
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.]]> Tue, 07 Mar 2017 14:59:09 GMT /slideshow/11-things-to-look-for-in-a-hotel-booking-engine-provider/72904857 HollieNet@slideshare.net(HollieNet) 11 Things to Look For in a Hotel Booking Engine Provider HollieNet What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/11thingstolookforinahotelbookingengineprovider-170307145909-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
11 Things to Look For in a Hotel Booking Engine Provider from Net Affinity
]]> 1297 4 https://cdn.slidesharecdn.com/ss_thumbnails/11thingstolookforinahotelbookingengineprovider-170307145909-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 6 Ways to Use Your Booking Engine Data to Boost Direct Bookings /slideshow/6-ways-to-use-your-booking-engine-data-to-boost-direct-bookings/72624480 6waystouseyourbookingenginedatatoboostdirectbookings-170227151503
The data in your booking engine data should be used to build confidence in your property. Your booking engine is just one piece of the puzzle. However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guests patterns and as a strategic tool in your sales strategy. If youre looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.]]>
The data in your booking engine data should be used to build confidence in your property. Your booking engine is just one piece of the puzzle. However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guests patterns and as a strategic tool in your sales strategy. If youre looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.]]> Mon, 27 Feb 2017 15:15:03 GMT /slideshow/6-ways-to-use-your-booking-engine-data-to-boost-direct-bookings/72624480 HollieNet@slideshare.net(HollieNet) 6 Ways to Use Your Booking Engine Data to Boost Direct Bookings HollieNet The data in your booking engine data should be used to build confidence in your property. Your booking engine is just one piece of the puzzle. However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guests patterns and as a strategic tool in your sales strategy. If youre looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6waystouseyourbookingenginedatatoboostdirectbookings-170227151503-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The data in your booking engine data should be used to build confidence in your property. Your booking engine is just one piece of the puzzle. However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guests patterns and as a strategic tool in your sales strategy. If youre looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
6 Ways to Use Your Booking Engine Data to Boost Direct Bookings from Net Affinity
]]> 1133 9 https://cdn.slidesharecdn.com/ss_thumbnails/6waystouseyourbookingenginedatatoboostdirectbookings-170227151503-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A 5 Step Guide to Email Retargeting: Overcome Hotel Booking Abandonment! /HollieNet/a-5-step-guide-to-email-retargeting-overcome-hotel-booking-abandonment 5stepguidetoemailretargeting-170215110842
Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this. Properly done, email retargeting can see conversion rates of over 30%. That's 30% of your abandoned bookings reclaimed, all with a simple email!]]>
Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this. Properly done, email retargeting can see conversion rates of over 30%. That's 30% of your abandoned bookings reclaimed, all with a simple email!]]> Wed, 15 Feb 2017 11:08:42 GMT /HollieNet/a-5-step-guide-to-email-retargeting-overcome-hotel-booking-abandonment HollieNet@slideshare.net(HollieNet) A 5 Step Guide to Email Retargeting: Overcome Hotel Booking Abandonment! HollieNet Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this. Properly done, email retargeting can see conversion rates of over 30%. That's 30% of your abandoned bookings reclaimed, all with a simple email! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5stepguidetoemailretargeting-170215110842-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this. Properly done, email retargeting can see conversion rates of over 30%. That&#39;s 30% of your abandoned bookings reclaimed, all with a simple email!
A 5 Step Guide to Email Retargeting: Overcome Hotel Booking Abandonment! from Net Affinity
]]> 1760 5 https://cdn.slidesharecdn.com/ss_thumbnails/5stepguidetoemailretargeting-170215110842-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How do Hotels Grow Rates? 5 Strategies for Success /slideshow/how-do-hotels-grow-rates-5-strategies-for-success/71375731 5strategiesforrategrowth-170125133754
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past years successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings. Our goal today is to provide 5 successful approaches to rate growth weve come across in our work. Weve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel.]]>
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past years successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings. Our goal today is to provide 5 successful approaches to rate growth weve come across in our work. Weve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel.]]> Wed, 25 Jan 2017 13:37:54 GMT /slideshow/how-do-hotels-grow-rates-5-strategies-for-success/71375731 HollieNet@slideshare.net(HollieNet) How do Hotels Grow Rates? 5 Strategies for Success HollieNet The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past years successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings. Our goal today is to provide 5 successful approaches to rate growth weve come across in our work. Weve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5strategiesforrategrowth-170125133754-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past years successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings. Our goal today is to provide 5 successful approaches to rate growth weve come across in our work. Weve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel.
How do Hotels Grow Rates? 5 Strategies for Success from Net Affinity
]]> 1395 5 https://cdn.slidesharecdn.com/ss_thumbnails/5strategiesforrategrowth-170125133754-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 6 Ways to Conquer Mobile Cart Abandonment /slideshow/6-ways-to-conquer-mobile-cart-abandonment/67987278 6tipsmobilecartabandonment-161101120628
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone 贈2.7 billion in the travel industry was lost last year after consumers failed to complete a booking. Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%. If mobile werent such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, its anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure youre giving users the best mobile experience to maximise conversion? Here are our mobile experts top 6 tips to reduce mobile cart abandonment!]]>
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone 贈2.7 billion in the travel industry was lost last year after consumers failed to complete a booking. Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%. If mobile werent such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, its anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure youre giving users the best mobile experience to maximise conversion? Here are our mobile experts top 6 tips to reduce mobile cart abandonment!]]> Tue, 01 Nov 2016 12:06:27 GMT /slideshow/6-ways-to-conquer-mobile-cart-abandonment/67987278 HollieNet@slideshare.net(HollieNet) 6 Ways to Conquer Mobile Cart Abandonment HollieNet Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone 贈2.7 billion in the travel industry was lost last year after consumers failed to complete a booking. Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%. If mobile werent such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, its anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure youre giving users the best mobile experience to maximise conversion? Here are our mobile experts top 6 tips to reduce mobile cart abandonment! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6tipsmobilecartabandonment-161101120628-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone 贈2.7 billion in the travel industry was lost last year after consumers failed to complete a booking. Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%. If mobile werent such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, its anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure youre giving users the best mobile experience to maximise conversion? Here are our mobile experts top 6 tips to reduce mobile cart abandonment!
6 Ways to Conquer Mobile Cart Abandonment from Net Affinity
]]> 969 4 https://cdn.slidesharecdn.com/ss_thumbnails/6tipsmobilecartabandonment-161101120628-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Keep Your Room Rates in Check: How to Fight Rate Disparity /slideshow/keep-your-room-rates-in-check-how-to-fight-rate-disparity/65696516 keepyourroomratesincheck-howtofightratedisparity-160905105229
Rate disparity, if left unchecked, can seriously impact your hotels bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website thats not good! So what can hotels do? This presentation will cover: 1. The impact of rate disparity on your hotels bottom line 2, Causes of rate disparity 3. How hotels can combat rate disparity and encourage direct bookings Lets get started.]]>
Rate disparity, if left unchecked, can seriously impact your hotels bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website thats not good! So what can hotels do? This presentation will cover: 1. The impact of rate disparity on your hotels bottom line 2, Causes of rate disparity 3. How hotels can combat rate disparity and encourage direct bookings Lets get started.]]> Mon, 05 Sep 2016 10:52:29 GMT /slideshow/keep-your-room-rates-in-check-how-to-fight-rate-disparity/65696516 HollieNet@slideshare.net(HollieNet) Keep Your Room Rates in Check: How to Fight Rate Disparity HollieNet Rate disparity, if left unchecked, can seriously impact your hotels bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website thats not good! So what can hotels do? This presentation will cover: 1. The impact of rate disparity on your hotels bottom line 2, Causes of rate disparity 3. How hotels can combat rate disparity and encourage direct bookings Lets get started. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keepyourroomratesincheck-howtofightratedisparity-160905105229-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rate disparity, if left unchecked, can seriously impact your hotels bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website thats not good! So what can hotels do? This presentation will cover: 1. The impact of rate disparity on your hotels bottom line 2, Causes of rate disparity 3. How hotels can combat rate disparity and encourage direct bookings Lets get started.
Keep Your Room Rates in Check: How to Fight Rate Disparity from Net Affinity
]]> 1539 6 https://cdn.slidesharecdn.com/ss_thumbnails/keepyourroomratesincheck-howtofightratedisparity-160905105229-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Key Trends for Modern Revenue Management /HollieNet/5-key-trends-for-modern-revenue-management-62849729 5keytrendsformodernrevenuemanagementslideshare2-160608112340
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.]]>
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.]]> Wed, 08 Jun 2016 11:23:40 GMT /HollieNet/5-key-trends-for-modern-revenue-management-62849729 HollieNet@slideshare.net(HollieNet) 5 Key Trends for Modern Revenue Management HollieNet The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5keytrendsformodernrevenuemanagementslideshare2-160608112340-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn&#39;t about the timeless fundamentals - instead, it&#39;s about the key forces changing the field, and how revenue managers can adapt and grow with them.
5 Key Trends for Modern Revenue Management from Net Affinity
]]> 1921 5 https://cdn.slidesharecdn.com/ss_thumbnails/5keytrendsformodernrevenuemanagementslideshare2-160608112340-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Killer Copywriting Tips for Email Marketing - For Hoteliers /slideshow/killer-copywriting-tips-for-email-marketing-for-hoteliers/60904366 killercopywritingtipsemailmarketing-160414085831
Today, youll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings. Our audience is smarter than ever when it comes to digital communications. Todays consumers are more connected and have higher expectations than ever before. With messages overflowing in your prospects inboxes, its easy to understand why the majority are ignored or end up in the trashso how can you make your newsletter stand out in the inbox and convert? Let's find out.]]>
Today, youll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings. Our audience is smarter than ever when it comes to digital communications. Todays consumers are more connected and have higher expectations than ever before. With messages overflowing in your prospects inboxes, its easy to understand why the majority are ignored or end up in the trashso how can you make your newsletter stand out in the inbox and convert? Let's find out.]]> Thu, 14 Apr 2016 08:58:31 GMT /slideshow/killer-copywriting-tips-for-email-marketing-for-hoteliers/60904366 HollieNet@slideshare.net(HollieNet) Killer Copywriting Tips for Email Marketing - For Hoteliers HollieNet Today, youll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings. Our audience is smarter than ever when it comes to digital communications. Todays consumers are more connected and have higher expectations than ever before. With messages overflowing in your prospects inboxes, its easy to understand why the majority are ignored or end up in the trashso how can you make your newsletter stand out in the inbox and convert? Let's find out. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/killercopywritingtipsemailmarketing-160414085831-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, youll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We&#39;ll also show you how to master email content to increase your direct bookings. Our audience is smarter than ever when it comes to digital communications. Todays consumers are more connected and have higher expectations than ever before. With messages overflowing in your prospects inboxes, its easy to understand why the majority are ignored or end up in the trashso how can you make your newsletter stand out in the inbox and convert? Let&#39;s find out.
Killer Copywriting Tips for Email Marketing - For Hoteliers from Net Affinity
]]> 1018 9 https://cdn.slidesharecdn.com/ss_thumbnails/killercopywritingtipsemailmarketing-160414085831-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Booking Patterns for Independent Hotels /HollieNet/booking-patterns-for-independent-hotels bookingtrendsinfographicslideshare-160229084644
Net Affinitys booking engine processes and analyses tons of bookings every day. Looking at that data, we realized were sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, we decided to do a little digging. Today, were sharing, for free, the most interesting booking patterns of the last quarter of a million bookings to go through our booking engine.]]>
Net Affinitys booking engine processes and analyses tons of bookings every day. Looking at that data, we realized were sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, we decided to do a little digging. Today, were sharing, for free, the most interesting booking patterns of the last quarter of a million bookings to go through our booking engine.]]> Mon, 29 Feb 2016 08:46:44 GMT /HollieNet/booking-patterns-for-independent-hotels HollieNet@slideshare.net(HollieNet) Booking Patterns for Independent Hotels HollieNet Net Affinitys booking engine processes and analyses tons of bookings every day. Looking at that data, we realized were sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, we decided to do a little digging. Today, were sharing, for free, the most interesting booking patterns of the last quarter of a million bookings to go through our booking engine. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bookingtrendsinfographicslideshare-160229084644-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Net Affinitys booking engine processes and analyses tons of bookings every day. Looking at that data, we realized were sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, we decided to do a little digging. Today, were sharing, for free, the most interesting booking patterns of the last quarter of a million bookings to go through our booking engine.
Booking Patterns for Independent Hotels from Net Affinity
]]> 1484 5 https://cdn.slidesharecdn.com/ss_thumbnails/bookingtrendsinfographicslideshare-160229084644-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How To Write Compelling Copy /slideshow/how-to-write-compelling-copy-56236236/56236236 howtowritecompellingcopy-151217110922
Homepage copy: its easy to do, but its hard to do right. Finding language that is interesting and reflects your hotels unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier. The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotels personality, you can create homepage copy that draws in guests and makes them want more. Weve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions. Check it out!]]>
Homepage copy: its easy to do, but its hard to do right. Finding language that is interesting and reflects your hotels unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier. The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotels personality, you can create homepage copy that draws in guests and makes them want more. Weve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions. Check it out!]]> Thu, 17 Dec 2015 11:09:22 GMT /slideshow/how-to-write-compelling-copy-56236236/56236236 HollieNet@slideshare.net(HollieNet) How To Write Compelling Copy HollieNet Homepage copy: its easy to do, but its hard to do right. Finding language that is interesting and reflects your hotels unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier. The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotels personality, you can create homepage copy that draws in guests and makes them want more. Weve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions. Check it out! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtowritecompellingcopy-151217110922-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Homepage copy: its easy to do, but its hard to do right. Finding language that is interesting and reflects your hotels unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier. The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotels personality, you can create homepage copy that draws in guests and makes them want more. Weve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions. Check it out!
How To Write Compelling Copy from Net Affinity
]]> 823 10 https://cdn.slidesharecdn.com/ss_thumbnails/howtowritecompellingcopy-151217110922-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 18 Ways to Fill Your Hotel /slideshow/18-ways-to-fill-your-hotel/55886648 18tipsslideshare-151207100117-lva1-app6891
How can I get more bookings and more revenue? This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge. The challenge becomes even greater when youre immersed in managing the day-to-day operations of your hotel. Its hard to see the forest for the trees, sometimes or, for a more appropriate metaphor, its hard to see the battlefield when youre busy in the trenches. This presentation will briefly lift you out of the trenches by providing you with 18 tips thatll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are. Lets go.]]>
How can I get more bookings and more revenue? This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge. The challenge becomes even greater when youre immersed in managing the day-to-day operations of your hotel. Its hard to see the forest for the trees, sometimes or, for a more appropriate metaphor, its hard to see the battlefield when youre busy in the trenches. This presentation will briefly lift you out of the trenches by providing you with 18 tips thatll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are. Lets go.]]> Mon, 07 Dec 2015 10:01:17 GMT /slideshow/18-ways-to-fill-your-hotel/55886648 HollieNet@slideshare.net(HollieNet) 18 Ways to Fill Your Hotel HollieNet How can I get more bookings and more revenue? This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge. The challenge becomes even greater when youre immersed in managing the day-to-day operations of your hotel. Its hard to see the forest for the trees, sometimes or, for a more appropriate metaphor, its hard to see the battlefield when youre busy in the trenches. This presentation will briefly lift you out of the trenches by providing you with 18 tips thatll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are. Lets go. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/18tipsslideshare-151207100117-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How can I get more bookings and more revenue? This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge. The challenge becomes even greater when youre immersed in managing the day-to-day operations of your hotel. Its hard to see the forest for the trees, sometimes or, for a more appropriate metaphor, its hard to see the battlefield when youre busy in the trenches. This presentation will briefly lift you out of the trenches by providing you with 18 tips thatll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are. Lets go.
18 Ways to Fill Your Hotel from Net Affinity
]]> 3610 8 https://cdn.slidesharecdn.com/ss_thumbnails/18tipsslideshare-151207100117-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why Design is Critical for Conversion /slideshow/why-design-is-critical-for-conversion-54959365/54959365 whydesigniscriticalforconversion1-151110161135-lva1-app6891
What is design, and why does it matter? Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion. Find out how to design your hotel website to make the best experience for potential guests.]]>
What is design, and why does it matter? Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion. Find out how to design your hotel website to make the best experience for potential guests.]]> Tue, 10 Nov 2015 16:11:35 GMT /slideshow/why-design-is-critical-for-conversion-54959365/54959365 HollieNet@slideshare.net(HollieNet) Why Design is Critical for Conversion HollieNet What is design, and why does it matter? Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion. Find out how to design your hotel website to make the best experience for potential guests. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whydesigniscriticalforconversion1-151110161135-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is design, and why does it matter? Design is where form meets function, and it&#39;s key to your digital marketing efforts. In today&#39;s presentation, you&#39;ll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We&#39;ll also dive deep into ways you can use design for conversion. Find out how to design your hotel website to make the best experience for potential guests.
Why Design is Critical for Conversion from Net Affinity
]]> 1654 5 https://cdn.slidesharecdn.com/ss_thumbnails/whydesigniscriticalforconversion1-151110161135-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Find Your Ideal Guest with Google Analytics /slideshow/how-to-find-your-ideal-guest-with-google-analytics/54685643 analyticsunlockedslideshare-151103122557-lva1-app6891
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really wantbookings? Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona. Here, we'll teach you how they can help you, how to build them and how to use them.]]>
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really wantbookings? Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona. Here, we'll teach you how they can help you, how to build them and how to use them.]]> Tue, 03 Nov 2015 12:25:57 GMT /slideshow/how-to-find-your-ideal-guest-with-google-analytics/54685643 HollieNet@slideshare.net(HollieNet) How to Find Your Ideal Guest with Google Analytics HollieNet Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really wantbookings? Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona. Here, we'll teach you how they can help you, how to build them and how to use them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/analyticsunlockedslideshare-151103122557-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Supercharging your hotel&#39;s conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really wantbookings? Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona. Here, we&#39;ll teach you how they can help you, how to build them and how to use them.
How to Find Your Ideal Guest with Google Analytics from Net Affinity
]]> 2014 4 https://cdn.slidesharecdn.com/ss_thumbnails/analyticsunlockedslideshare-151103122557-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-HollieNet-48x48.jpg?cb=1584030577 Brands succeed with great stories and content. They engage important parts of their market segments, exciting them about what they do, how it gets done and, most importantly, why. I communicate stories and information about the latest innovations and technologies in the hotel marketing sector at Net Affinity, an international award-winning technology, design and marketing company working exclusively with hotels to drive direct business. I have skill and experience in content marketing, digital marketing, data analysis and social media marketing, especially in content creation- both writing and graphic design. My self-taught design skills have allowed me to create excellent PR and rem... blog.netaffinity.com https://cdn.slidesharecdn.com/ss_thumbnails/gdprslideshare-170919095953-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gdpr-what-you-need-to-know-79930574/79930574 GDPR - What You Need T... https://cdn.slidesharecdn.com/ss_thumbnails/4bestrateplansforhotels-170628090815-thumbnail.jpg?width=320&height=320&fit=bounds HollieNet/the-4-best-rate-plans-for-hotels The 4 Best Rate Plans ... https://cdn.slidesharecdn.com/ss_thumbnails/attributionmodelsthesecretwaysguestsdiscoveryourhotel-170510111807-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/attribution-models-the-secret-ways-guests-discover-your-hotel/75848501 Attribution Models: Th...