ºÝºÝߣshows by User: IanHelms / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: IanHelms / Thu, 20 Apr 2023 15:49:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: IanHelms How to convince even the pickiest editors to take SEO more seriously :: brightonSEO - April 2023.pdf /slideshow/how-to-convince-even-the-pickiest-editors-to-take-seo-more-seriously-brightonseo-april-2023pdf/257492375 howtoconvinceeditorstotakeseomoreseriouslybrightonseo-april2023-230420154903-0ca25705
Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search. ]]>

Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search. ]]>
Thu, 20 Apr 2023 15:49:03 GMT /slideshow/how-to-convince-even-the-pickiest-editors-to-take-seo-more-seriously-brightonseo-april-2023pdf/257492375 IanHelms@slideshare.net(IanHelms) How to convince even the pickiest editors to take SEO more seriously :: brightonSEO - April 2023.pdf IanHelms Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoconvinceeditorstotakeseomoreseriouslybrightonseo-april2023-230420154903-0ca25705-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Let&#39;s face it: Editorial teams may not prioritize SEO, but it&#39;s an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You&#39;ll learn how they address common pain points and use data to generate enthusiasm for organic search.
How to convince even the pickiest editors to take SEO more seriously :: brightonSEO - April 2023.pdf from Ian Helms
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Interactive Content’s Role in Declared Data Acquisition - brightonSEO MeasureFest /slideshow/interactive-contents-role-in-declared-data-acquisition-brightonseo-measurefest-251427607/251427607 interactivecontentsroleindeclareddataacquisitionbrightonseomeasurefest1-220325163906
Ian will discuss why and how cutting-edge marketers should leverage interactive content to support zero- and first-party data capture and ultimately drive more valuable, personalized experiences in this session. They will also share best-in-class examples and cover some critical considerations for choosing the best interactive tool for the job.]]>

Ian will discuss why and how cutting-edge marketers should leverage interactive content to support zero- and first-party data capture and ultimately drive more valuable, personalized experiences in this session. They will also share best-in-class examples and cover some critical considerations for choosing the best interactive tool for the job.]]>
Fri, 25 Mar 2022 16:39:05 GMT /slideshow/interactive-contents-role-in-declared-data-acquisition-brightonseo-measurefest-251427607/251427607 IanHelms@slideshare.net(IanHelms) Interactive Content’s Role in Declared Data Acquisition - brightonSEO MeasureFest IanHelms Ian will discuss why and how cutting-edge marketers should leverage interactive content to support zero- and first-party data capture and ultimately drive more valuable, personalized experiences in this session. They will also share best-in-class examples and cover some critical considerations for choosing the best interactive tool for the job. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interactivecontentsroleindeclareddataacquisitionbrightonseomeasurefest1-220325163906-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ian will discuss why and how cutting-edge marketers should leverage interactive content to support zero- and first-party data capture and ultimately drive more valuable, personalized experiences in this session. They will also share best-in-class examples and cover some critical considerations for choosing the best interactive tool for the job.
Interactive Content’s Role in Declared Data Acquisition - brightonSEO MeasureFest from Ian Helms
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Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - brightonSEO /slideshow/not-just-pride-month-crafting-lgbtqinclusive-campaigns-year-round-brightonseo-251427602/251427602 notjustpridemonthcraftinglgbtq-inclusivecampaignsyearroundbrightonseo1-220325163728
Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.]]>

Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.]]>
Fri, 25 Mar 2022 16:37:28 GMT /slideshow/not-just-pride-month-crafting-lgbtqinclusive-campaigns-year-round-brightonseo-251427602/251427602 IanHelms@slideshare.net(IanHelms) Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - brightonSEO IanHelms Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/notjustpridemonthcraftinglgbtq-inclusivecampaignsyearroundbrightonseo1-220325163728-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - brightonSEO from Ian Helms
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https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/howtoconvinceeditorstotakeseomoreseriouslybrightonseo-april2023-230420154903-0ca25705-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-convince-even-the-pickiest-editors-to-take-seo-more-seriously-brightonseo-april-2023pdf/257492375 How to convince even t... https://cdn.slidesharecdn.com/ss_thumbnails/interactivecontentsroleindeclareddataacquisitionbrightonseomeasurefest1-220325163906-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/interactive-contents-role-in-declared-data-acquisition-brightonseo-measurefest-251427607/251427607 Interactive Content’s ... https://cdn.slidesharecdn.com/ss_thumbnails/notjustpridemonthcraftinglgbtq-inclusivecampaignsyearroundbrightonseo1-220325163728-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/not-just-pride-month-crafting-lgbtqinclusive-campaigns-year-round-brightonseo-251427602/251427602 Not Just Pride Month: ...