/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: IanMatthewCrystal https://cdn.slidesharecdn.com/profile-photo-IanMatthewCrystal-48x48.jpg?cb=1548617289 Global Brand Builder - Launching, marketing and helping to build lifestyle brands for the last 20 years through brand management, new product development, entertainment marketing and investment. In 1989 I won $2500 in a high school advertising competition hosted by The Florida Department of Citrus. The task was to create and direct a promotional video to sell orange juice using a bespoke music track that told a positive and inspiring story about juice. This started my career marketing beverages and I never looked back. My passion for telling a story through brands, communication, product development and entertainment marketing, has led to business growth and acceleration in brand val...