�ݺ�ߣshows by User: IanServin

�ݺ�ߣshows by User: IanServin / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: IanServin / Tue, 11 Jun 2019 11:31:00 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: IanServin Inbound video and the death of impersonal marketing /slideshow/inbound-video-and-the-death-of-impersonal-marketing/149218632 ianservin-animusstudios-inboundvideoandthedeathofimpersonalmarketingrevolve-190611113100
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.]]>
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.]]> Tue, 11 Jun 2019 11:31:00 GMT /slideshow/inbound-video-and-the-death-of-impersonal-marketing/149218632 IanServin@slideshare.net(IanServin) Inbound video and the death of impersonal marketing IanServin Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ianservin-animusstudios-inboundvideoandthedeathofimpersonalmarketingrevolve-190611113100-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.

Inbound video and the death of impersonal marketing from Ian Servin

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0 Video Marketing 101: Tactics to go from vendor to marketing partner /slideshow/pitching-pricing-and-performing-wistiafest-2017-workshop/76873670 pitchingpricingandperforming-wistiafest2017-170612165247
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business. Presented at WistiaFest 2017. ]]>
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business. Presented at WistiaFest 2017. ]]> Mon, 12 Jun 2017 16:52:47 GMT /slideshow/pitching-pricing-and-performing-wistiafest-2017-workshop/76873670 IanServin@slideshare.net(IanServin) Video Marketing 101: Tactics to go from vendor to marketing partner IanServin Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business. Presented at WistiaFest 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pitchingpricingandperforming-wistiafest2017-170612165247-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business. Presented at WistiaFest 2017.

Video Marketing 101: Tactics to go from vendor to marketing partner from Ian Servin

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0 Commercial Video: Balancing Strategy and Emotion /slideshow/commercial-video-balancing-strategy-and-emotion/48715160 ianservinbalancingstrategyandemotionwf2015-150528161613-lva1-app6891
Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works. As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.]]>
Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works. As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.]]> Thu, 28 May 2015 16:16:13 GMT /slideshow/commercial-video-balancing-strategy-and-emotion/48715160 IanServin@slideshare.net(IanServin) Commercial Video: Balancing Strategy and Emotion IanServin Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works. As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ianservinbalancingstrategyandemotionwf2015-150528161613-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works. As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.

Commercial Video: Balancing Strategy and Emotion from Ian Servin

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0 https://cdn.slidesharecdn.com/profile-photo-IanServin-48x48.jpg?cb=1560252576 I tell stories with video, and empower brands, agencies, and other production houses to do the same. ianservin.com https://cdn.slidesharecdn.com/ss_thumbnails/ianservin-animusstudios-inboundvideoandthedeathofimpersonalmarketingrevolve-190611113100-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/inbound-video-and-the-death-of-impersonal-marketing/149218632 Inbound video and the ... https://cdn.slidesharecdn.com/ss_thumbnails/pitchingpricingandperforming-wistiafest2017-170612165247-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pitching-pricing-and-performing-wistiafest-2017-workshop/76873670 Video Marketing 101: T... https://cdn.slidesharecdn.com/ss_thumbnails/ianservinbalancingstrategyandemotionwf2015-150528161613-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/commercial-video-balancing-strategy-and-emotion/48715160 Commercial Video: Bala...