�ݺ�ߣshows by User: IanTidswell

�ݺ�ߣshows by User: IanTidswell / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: IanTidswell / Mon, 17 Jul 2017 12:03:57 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: IanTidswell From Design to Decline: Build in the value and capture it throughout the medical device product lifecycle /slideshow/from-design-to-decline-build-in-the-value-and-capture-it-throughout-the-medical-device-product-lifecycle/77954904 meddevicelifecyclepricingebcgberlintidswell2017-06-08postedonweb-170717120357
Based on a plenary presentation I gave in June 2017 at the EBCG Medical Device 3P Forum in Berlin, this presentation covers: * How to determine the fundamental sources of value and benefit in Medical Device Innovation * Identify which healthcare ecosystem stakeholders will benefit * Define the offer to maximize lifetime value capture while reducing adoption challenges * Best practices for executing the price to maximize capture through the product lifecycle]]>
Based on a plenary presentation I gave in June 2017 at the EBCG Medical Device 3P Forum in Berlin, this presentation covers: * How to determine the fundamental sources of value and benefit in Medical Device Innovation * Identify which healthcare ecosystem stakeholders will benefit * Define the offer to maximize lifetime value capture while reducing adoption challenges * Best practices for executing the price to maximize capture through the product lifecycle]]> Mon, 17 Jul 2017 12:03:57 GMT /slideshow/from-design-to-decline-build-in-the-value-and-capture-it-throughout-the-medical-device-product-lifecycle/77954904 IanTidswell@slideshare.net(IanTidswell) From Design to Decline: Build in the value and capture it throughout the medical device product lifecycle IanTidswell Based on a plenary presentation I gave in June 2017 at the EBCG Medical Device 3P Forum in Berlin, this presentation covers: * How to determine the fundamental sources of value and benefit in Medical Device Innovation * Identify which healthcare ecosystem stakeholders will benefit * Define the offer to maximize lifetime value capture while reducing adoption challenges * Best practices for executing the price to maximize capture through the product lifecycle <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meddevicelifecyclepricingebcgberlintidswell2017-06-08postedonweb-170717120357-thumbnail.jpg?width=120&height=120&fit=bounds" /> Based on a plenary presentation I gave in June 2017 at the EBCG Medical Device 3P Forum in Berlin, this presentation covers: * How to determine the fundamental sources of value and benefit in Medical Device Innovation * Identify which healthcare ecosystem stakeholders will benefit * Define the offer to maximize lifetime value capture while reducing adoption challenges * Best practices for executing the price to maximize capture through the product lifecycle

From Design to Decline: Build in the value and capture it throughout the medical device product lifecycle from Ian Tidswell

]]> 651 4 https://cdn.slidesharecdn.com/ss_thumbnails/meddevicelifecyclepricingebcgberlintidswell2017-06-08postedonweb-170717120357-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Useful B2B pricing tools /slideshow/useful-b2b-pricing-tools/72110191 b2bpricingtools2017-01-04-170213221445
This slide deck includes a set of tools I have used frequently over the last several years and a few new ones. Most are appropriate to B2B pricing but some may be useful in B2C companies. Some are very pricing specific and others more broadly applicable. Enjoy. ]]>
This slide deck includes a set of tools I have used frequently over the last several years and a few new ones. Most are appropriate to B2B pricing but some may be useful in B2C companies. Some are very pricing specific and others more broadly applicable. Enjoy. ]]> Mon, 13 Feb 2017 22:14:44 GMT /slideshow/useful-b2b-pricing-tools/72110191 IanTidswell@slideshare.net(IanTidswell) Useful B2B pricing tools IanTidswell This slide deck includes a set of tools I have used frequently over the last several years and a few new ones. Most are appropriate to B2B pricing but some may be useful in B2C companies. Some are very pricing specific and others more broadly applicable. Enjoy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricingtools2017-01-04-170213221445-thumbnail.jpg?width=120&height=120&fit=bounds" /> This slide deck includes a set of tools I have used frequently over the last several years and a few new ones. Most are appropriate to B2B pricing but some may be useful in B2C companies. Some are very pricing specific and others more broadly applicable. Enjoy.

Useful B2B pricing tools from Ian Tidswell

]]> 5076 9 https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricingtools2017-01-04-170213221445-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 B2B Pricing: the how of sustainable improvement /slideshow/b2b-pricing-the-how-of-sustainable-improvement/72065226 b2bpricinghowtoimproveit2017-02-11-170212210945
This presentation focused on the practical steps for how to improve pricing, looking at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics approach. This can be read in conjunction with my other B2B pricing presentations posted around the same time. ]]>
This presentation focused on the practical steps for how to improve pricing, looking at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics approach. This can be read in conjunction with my other B2B pricing presentations posted around the same time. ]]> Sun, 12 Feb 2017 21:09:45 GMT /slideshow/b2b-pricing-the-how-of-sustainable-improvement/72065226 IanTidswell@slideshare.net(IanTidswell) B2B Pricing: the how of sustainable improvement IanTidswell This presentation focused on the practical steps for how to improve pricing, looking at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics approach. This can be read in conjunction with my other B2B pricing presentations posted around the same time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricinghowtoimproveit2017-02-11-170212210945-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation focused on the practical steps for how to improve pricing, looking at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics approach. This can be read in conjunction with my other B2B pricing presentations posted around the same time.

B2B Pricing: the how of sustainable improvement from Ian Tidswell

]]> 1276 5 https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricinghowtoimproveit2017-02-11-170212210945-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 B2B Pricing Framework Elements /IanTidswell/b2b-pricing-framework-elements b2bpricingframework2017-02-09-170210185345
Having a pricing framework is invaluable for breaking up complex B2B pricing challenges into components that can be prioritized and addressed as discrete projects. In this presentation we review some of the elements that form part of the framework and some of their features, such as price waterfalls, pricing decision processes, etc. ]]>
Having a pricing framework is invaluable for breaking up complex B2B pricing challenges into components that can be prioritized and addressed as discrete projects. In this presentation we review some of the elements that form part of the framework and some of their features, such as price waterfalls, pricing decision processes, etc. ]]> Fri, 10 Feb 2017 18:53:45 GMT /IanTidswell/b2b-pricing-framework-elements IanTidswell@slideshare.net(IanTidswell) B2B Pricing Framework Elements IanTidswell Having a pricing framework is invaluable for breaking up complex B2B pricing challenges into components that can be prioritized and addressed as discrete projects. In this presentation we review some of the elements that form part of the framework and some of their features, such as price waterfalls, pricing decision processes, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricingframework2017-02-09-170210185345-thumbnail.jpg?width=120&height=120&fit=bounds" /> Having a pricing framework is invaluable for breaking up complex B2B pricing challenges into components that can be prioritized and addressed as discrete projects. In this presentation we review some of the elements that form part of the framework and some of their features, such as price waterfalls, pricing decision processes, etc.

B2B Pricing Framework Elements from Ian Tidswell

]]> 3951 8 https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricingframework2017-02-09-170210185345-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 B2B Price Guidance with Impact: putting the pieces together /slideshow/b2b-price-guidance-with-impact-putting-the-pieces-together/71970166 b2bpriceguidance2017-02-08-170209171240
In B2B sales where there is a negotiation, the sales person is setting or influencing the final price paid by the customer. The risk is that sales over discounts, not reaching the highest possible prices due to lack of knowledge or inappropriate incentives. In these cases, guiding sales to an appropriate price corridor can have a significant positive impact on realized pocket prices by avoiding unnecessary discounting. This presentation covers the key elements to implementing an effective price guidance process, including what type of price guidance to give, how to get the sales team’s attention, approaches to come up with the specific guidance, and how to ensure it all comes together in a sustainable way. This presentation will be useful for companies that want to ensure their negotiations are effective and well controlled. ]]>
In B2B sales where there is a negotiation, the sales person is setting or influencing the final price paid by the customer. The risk is that sales over discounts, not reaching the highest possible prices due to lack of knowledge or inappropriate incentives. In these cases, guiding sales to an appropriate price corridor can have a significant positive impact on realized pocket prices by avoiding unnecessary discounting. This presentation covers the key elements to implementing an effective price guidance process, including what type of price guidance to give, how to get the sales team’s attention, approaches to come up with the specific guidance, and how to ensure it all comes together in a sustainable way. This presentation will be useful for companies that want to ensure their negotiations are effective and well controlled. ]]> Thu, 09 Feb 2017 17:12:40 GMT /slideshow/b2b-price-guidance-with-impact-putting-the-pieces-together/71970166 IanTidswell@slideshare.net(IanTidswell) B2B Price Guidance with Impact: putting the pieces together IanTidswell In B2B sales where there is a negotiation, the sales person is setting or influencing the final price paid by the customer. The risk is that sales over discounts, not reaching the highest possible prices due to lack of knowledge or inappropriate incentives. In these cases, guiding sales to an appropriate price corridor can have a significant positive impact on realized pocket prices by avoiding unnecessary discounting. This presentation covers the key elements to implementing an effective price guidance process, including what type of price guidance to give, how to get the sales team’s attention, approaches to come up with the specific guidance, and how to ensure it all comes together in a sustainable way. This presentation will be useful for companies that want to ensure their negotiations are effective and well controlled. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bpriceguidance2017-02-08-170209171240-thumbnail.jpg?width=120&height=120&fit=bounds" /> In B2B sales where there is a negotiation, the sales person is setting or influencing the final price paid by the customer. The risk is that sales over discounts, not reaching the highest possible prices due to lack of knowledge or inappropriate incentives. In these cases, guiding sales to an appropriate price corridor can have a significant positive impact on realized pocket prices by avoiding unnecessary discounting. This presentation covers the key elements to implementing an effective price guidance process, including what type of price guidance to give, how to get the sales team’s attention, approaches to come up with the specific guidance, and how to ensure it all comes together in a sustainable way. This presentation will be useful for companies that want to ensure their negotiations are effective and well controlled.

B2B Price Guidance with Impact: putting the pieces together from Ian Tidswell

]]> 850 4 https://cdn.slidesharecdn.com/ss_thumbnails/b2bpriceguidance2017-02-08-170209171240-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-IanTidswell-48x48.jpg?cb=1597327903 Independent consultant focusing on B2B Pricing. Over 15 years of experience in pricing, with deep experience in pricing strategy, price setting, commercial terms design and price execution (including pricing decision support systems) Previously head of pricing for Syngenta. Responsible for improving pricing processes and practices across the company. From previous position at Medtronic: Now working for Medtronic International leading the effort to improve and harmonize pricing processes. From Previous position at Vendavo: From www.vendavo.com: Pricing has landed at the top of the executive agenda. After years of investing to streamline operations, to link supply chains, and to inc... https://cdn.slidesharecdn.com/ss_thumbnails/meddevicelifecyclepricingebcgberlintidswell2017-06-08postedonweb-170717120357-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/from-design-to-decline-build-in-the-value-and-capture-it-throughout-the-medical-device-product-lifecycle/77954904 From Design to Decline... https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricingtools2017-01-04-170213221445-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/useful-b2b-pricing-tools/72110191 Useful B2B pricing tools https://cdn.slidesharecdn.com/ss_thumbnails/b2bpricinghowtoimproveit2017-02-11-170212210945-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/b2b-pricing-the-how-of-sustainable-improvement/72065226 B2B Pricing: the how o...