�ݺ�ߣshows by User: InterbrandLondon

�ݺ�ߣshows by User: InterbrandLondon / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: InterbrandLondon / Wed, 23 Mar 2016 11:23:53 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: InterbrandLondon The top 20 retail companies you've never heard of... /slideshow/the-top-20-retail-companies-youve-never-heard-of/59929481 12112015retailweekpresentationfinal169-160323112354
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.]]>
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.]]> Wed, 23 Mar 2016 11:23:53 GMT /slideshow/the-top-20-retail-companies-youve-never-heard-of/59929481 InterbrandLondon@slideshare.net(InterbrandLondon) The top 20 retail companies you've never heard of... InterbrandLondon Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12112015retailweekpresentationfinal169-160323112354-thumbnail.jpg?width=120&height=120&fit=bounds" /> Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.

The top 20 retail companies you've never heard of... from Interbrand London

]]> 3519 11 https://cdn.slidesharecdn.com/ss_thumbnails/12112015retailweekpresentationfinal169-160323112354-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Applying research to grow your brand /slideshow/applying-research-to-grow-your-brand/59720278 20160303interbrandraconteurvf-160318095635
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses. Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point. But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth. Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth. Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities. ]]>
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses. Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point. But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth. Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth. Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities. ]]> Fri, 18 Mar 2016 09:56:35 GMT /slideshow/applying-research-to-grow-your-brand/59720278 InterbrandLondon@slideshare.net(InterbrandLondon) Applying research to grow your brand InterbrandLondon Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses. Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point. But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth. Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth. Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20160303interbrandraconteurvf-160318095635-thumbnail.jpg?width=120&height=120&fit=bounds" /> Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses. Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point. But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth. Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth. Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.

Applying research to grow your brand from Interbrand London

]]> 1584 7 https://cdn.slidesharecdn.com/ss_thumbnails/20160303interbrandraconteurvf-160318095635-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Interbrand Accelerator - Activating brand opportunities for business growth /slideshow/interbrand-accelerator-activating-brand-opportunities-for-business-growth/56013466 151210interbrandacceleratorworkshopvf-151210122347
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them? Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers. To do this, they need a simple framework that can: - align the organisation around a clear set of brand priorities - bring meaningful improvements to the customer experience today - deliver long-term brand value “I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.]]>
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them? Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers. To do this, they need a simple framework that can: - align the organisation around a clear set of brand priorities - bring meaningful improvements to the customer experience today - deliver long-term brand value “I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.]]> Thu, 10 Dec 2015 12:23:47 GMT /slideshow/interbrand-accelerator-activating-brand-opportunities-for-business-growth/56013466 InterbrandLondon@slideshare.net(InterbrandLondon) Interbrand Accelerator - Activating brand opportunities for business growth InterbrandLondon How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them? Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers. To do this, they need a simple framework that can: - align the organisation around a clear set of brand priorities - bring meaningful improvements to the customer experience today - deliver long-term brand value “I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/151210interbrandacceleratorworkshopvf-151210122347-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them? Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers. To do this, they need a simple framework that can: - align the organisation around a clear set of brand priorities - bring meaningful improvements to the customer experience today - deliver long-term brand value “I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.

Interbrand Accelerator - Activating brand opportunities for business growth from Interbrand London

]]> 1559 9 https://cdn.slidesharecdn.com/ss_thumbnails/151210interbrandacceleratorworkshopvf-151210122347-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Brands at the Speed of Life - Designing a purposeful brand, powerful experiences and the organisation /slideshow/brands-at-the-speed-of-life-designing-a-purposeful-brand-powerful-experiences-and-the-organisation/55296228 cmobrandsspeedoflifefinalmt-151118124908-lva1-app6891-151119140814-lva1-app6892
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life. 1. Designing a strong purposeful brand 2. Designing powerful brand experiences 3. (Re) Designing the organisation]]>
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life. 1. Designing a strong purposeful brand 2. Designing powerful brand experiences 3. (Re) Designing the organisation]]> Thu, 19 Nov 2015 14:08:14 GMT /slideshow/brands-at-the-speed-of-life-designing-a-purposeful-brand-powerful-experiences-and-the-organisation/55296228 InterbrandLondon@slideshare.net(InterbrandLondon) Brands at the Speed of Life - Designing a purposeful brand, powerful experiences and the organisation InterbrandLondon In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life. 1. Designing a strong purposeful brand 2. Designing powerful brand experiences 3. (Re) Designing the organisation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmobrandsspeedoflifefinalmt-151118124908-lva1-app6891-151119140814-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life. 1. Designing a strong purposeful brand 2. Designing powerful brand experiences 3. (Re) Designing the organisation

Brands at the Speed of Life - Designing a purposeful brand, powerful experiences and the organisation from Interbrand London

]]> 1840 6 https://cdn.slidesharecdn.com/ss_thumbnails/cmobrandsspeedoflifefinalmt-151118124908-lva1-app6891-151119140814-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Understanding the global �retail marketplace - The top 20 retail companies you've never heard of... /slideshow/understanding-the-global-retail-marketplace-the-top-20-retail-companies-youve-never-heard-of/55253373 interbrandlondonretailweekslideshare-151118141618-lva1-app6891
In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.]]>
In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.]]> Wed, 18 Nov 2015 14:16:18 GMT /slideshow/understanding-the-global-retail-marketplace-the-top-20-retail-companies-youve-never-heard-of/55253373 InterbrandLondon@slideshare.net(InterbrandLondon) Understanding the global �retail marketplace - The top 20 retail companies you've never heard of... InterbrandLondon In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interbrandlondonretailweekslideshare-151118141618-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace. Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.

Understanding the global retail marketplace - The top 20 retail companies you've never heard of... from Interbrand London

]]> 1176 14 https://cdn.slidesharecdn.com/ss_thumbnails/interbrandlondonretailweekslideshare-151118141618-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Sustainability as a differentiating factor for brands and companies /InterbrandLondon/sustainability-as-a-differentiating-factor-for-brands-and-companies-55246659 worldtextilesummitinterbrandpaulaslideshare-151118111300-lva1-app6892
In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers.]]>
In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers.]]> Wed, 18 Nov 2015 11:13:00 GMT /InterbrandLondon/sustainability-as-a-differentiating-factor-for-brands-and-companies-55246659 InterbrandLondon@slideshare.net(InterbrandLondon) Sustainability as a differentiating factor for brands and companies InterbrandLondon In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/worldtextilesummitinterbrandpaulaslideshare-151118111300-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers.

Sustainability as a differentiating factor for brands and companies from Interbrand London

]]> 1976 8 https://cdn.slidesharecdn.com/ss_thumbnails/worldtextilesummitinterbrandpaulaslideshare-151118111300-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Does the women's economy need branding? /slideshow/does-the-womens-economy-need-branding/55215631 interbrandlondonpowershiftslideshare-151117165809-lva1-app6891
In November 2015 Interbrand, the world's leading brand consultancy, helped Power Shift's participants brainstorm about branding the women's economy globally. Paula Oliveira from Interbrand explained the idea with this presentation.]]>
In November 2015 Interbrand, the world's leading brand consultancy, helped Power Shift's participants brainstorm about branding the women's economy globally. Paula Oliveira from Interbrand explained the idea with this presentation.]]> Tue, 17 Nov 2015 16:58:09 GMT /slideshow/does-the-womens-economy-need-branding/55215631 InterbrandLondon@slideshare.net(InterbrandLondon) Does the women's economy need branding? InterbrandLondon In November 2015 Interbrand, the world's leading brand consultancy, helped Power Shift's participants brainstorm about branding the women's economy globally. Paula Oliveira from Interbrand explained the idea with this presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interbrandlondonpowershiftslideshare-151117165809-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> In November 2015 Interbrand, the world's leading brand consultancy, helped Power Shift's participants brainstorm about branding the women's economy globally. Paula Oliveira from Interbrand explained the idea with this presentation.

Does the women's economy need branding? from Interbrand London

]]> 2366 5 https://cdn.slidesharecdn.com/ss_thumbnails/interbrandlondonpowershiftslideshare-151117165809-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-InterbrandLondon-48x48.jpg?cb=1523547346 Interbrand, the world’s leading brand consultancy, was founded in London in 1974. Since then, Interbrand London has always been a centre of excellence in Europe – helping brands design their future. interbrand.com/ https://cdn.slidesharecdn.com/ss_thumbnails/12112015retailweekpresentationfinal169-160323112354-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-top-20-retail-companies-youve-never-heard-of/59929481 The top 20 retail comp... https://cdn.slidesharecdn.com/ss_thumbnails/20160303interbrandraconteurvf-160318095635-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/applying-research-to-grow-your-brand/59720278 Applying research to g... https://cdn.slidesharecdn.com/ss_thumbnails/151210interbrandacceleratorworkshopvf-151210122347-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/interbrand-accelerator-activating-brand-opportunities-for-business-growth/56013466 Interbrand Accelerator...