/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: IreneBernal https://cdn.slidesharecdn.com/profile-photo-IreneBernal-48x48.jpg?cb=1539712349 After graduating with an MBA I was employed by Terra España to deliver eCommerce and eBusiness solutions in the Strategic Marketing Department. In 2005 I was recruited by Telefónica. My role has rapidly evolved and I am currently a Programme Director at the Corporate University. My main challenge is to design and deliver executive education programmes that will enable a massive corporate transformation towards being a global digital communications player. I am also the leader of the initiative to drive the usage of Social Media within and beyond the company.