�ݺ�ߣshows by User: IsobarUS

�ݺ�ߣshows by User: IsobarUS / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: IsobarUS / Thu, 23 May 2019 17:48:40 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: IsobarUS Isobar at TMRE Digital Week Webinar /slideshow/isobar-at-tmre-digital-week-webinar/147305281 tmredigweekpresentationpaquetterev430191556632853799-190523174840
USING TRADITIONAL & DATABASE SEGMENTATION TO INFORM PERSONALIZATION STRATEGIES]]>
USING TRADITIONAL & DATABASE SEGMENTATION TO INFORM PERSONALIZATION STRATEGIES]]> Thu, 23 May 2019 17:48:40 GMT /slideshow/isobar-at-tmre-digital-week-webinar/147305281 IsobarUS@slideshare.net(IsobarUS) Isobar at TMRE Digital Week Webinar IsobarUS USING TRADITIONAL & DATABASE SEGMENTATION TO INFORM PERSONALIZATION STRATEGIES <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmredigweekpresentationpaquetterev430191556632853799-190523174840-thumbnail.jpg?width=120&height=120&fit=bounds" /> USING TRADITIONAL & DATABASE SEGMENTATION TO INFORM PERSONALIZATION STRATEGIES

Isobar at TMRE Digital Week Webinar from IsobarUS

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0 TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences /slideshow/tmre-2017-presentation-translating-emotion-science-into-digital-experiences/81670778 deckforslideshare-171106180401
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience. Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy. This session will reveal how: A seamless “insights to innovation” agency model provides a collaborative client relationship Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative Segmentation is activated through data and technology specifically through CRM and media targeting]]>
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience. Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy. This session will reveal how: A seamless “insights to innovation” agency model provides a collaborative client relationship Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative Segmentation is activated through data and technology specifically through CRM and media targeting]]> Mon, 06 Nov 2017 18:04:01 GMT /slideshow/tmre-2017-presentation-translating-emotion-science-into-digital-experiences/81670778 IsobarUS@slideshare.net(IsobarUS) TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences IsobarUS A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience. Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy. This session will reveal how: A seamless “insights to innovation” agency model provides a collaborative client relationship Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative Segmentation is activated through data and technology specifically through CRM and media targeting <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deckforslideshare-171106180401-thumbnail.jpg?width=120&height=120&fit=bounds" /> A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience. Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy. This session will reveal how: A seamless “insights to innovation” agency model provides a collaborative client relationship Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative Segmentation is activated through data and technology specifically through CRM and media targeting

TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences from IsobarUS

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0 Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base /slideshow/outofthepark-insights-into-the-toronto-blue-jays-fan-base/72916146 out-of-the-parkinsightstorontobluejaysfanbase-feb28-915-170307201415
As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays. Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment. Takeaways: *A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer. *Fans fundamentally have surprisingly different emotional reasons or motivations for attending games. *While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design.]]>
As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays. Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment. Takeaways: *A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer. *Fans fundamentally have surprisingly different emotional reasons or motivations for attending games. *While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design.]]> Tue, 07 Mar 2017 20:14:15 GMT /slideshow/outofthepark-insights-into-the-toronto-blue-jays-fan-base/72916146 IsobarUS@slideshare.net(IsobarUS) Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base IsobarUS As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays. Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment. Takeaways: *A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer. *Fans fundamentally have surprisingly different emotional reasons or motivations for attending games. *While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/out-of-the-parkinsightstorontobluejaysfanbase-feb28-915-170307201415-thumbnail.jpg?width=120&height=120&fit=bounds" /> As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays. Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment. Takeaways: *A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer. *Fans fundamentally have surprisingly different emotional reasons or motivations for attending games. *While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design.

Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base from IsobarUS

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0 The Market Research Event (TMRE) 2016 ChapStick User Experience Research /slideshow/the-market-research-event-tmre-2016-chapstick-user-experience-research/68000247 tmrechapstick10-25-16-slideshare-161101162750
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty. ]]>
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty. ]]> Tue, 01 Nov 2016 16:27:50 GMT /slideshow/the-market-research-event-tmre-2016-chapstick-user-experience-research/68000247 IsobarUS@slideshare.net(IsobarUS) The Market Research Event (TMRE) 2016 ChapStick User Experience Research IsobarUS Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmrechapstick10-25-16-slideshare-161101162750-thumbnail.jpg?width=120&height=120&fit=bounds" /> Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.

The Market Research Event (TMRE) 2016 ChapStick User Experience Research from IsobarUS

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0 Isobar MindSight Trump Clinton Research /IsobarUS/isobar-mindsight-trump-clinton-research isobarmindsighttrumpclintonresearch-160929151238
Our new research coming out of our Marketing Intelligence Practice on how Trump and Clinton can be using Emotional Science to lock in the last leaning voters in this historical election. Using our proprietary MindSight tool, Isobar’s research reveals what the emotional brain is thinking – the true factor behind all decisions. Participants engage with the MindSight exercise as a “sentence completion” task to ensure we get their “gut” emotional reactions. With the debate still dominating the news and the last few weeks of the election closing in, it is insights such as these that matter in the long run. The data takes a look at voters and how emotional science can empower campaigns to play to the heart and not the head. The overarching result shows that Empowerment is this year's swing vote: The race for power is won by the candidate that makes the voters feel the most empowered this November. ]]>
Our new research coming out of our Marketing Intelligence Practice on how Trump and Clinton can be using Emotional Science to lock in the last leaning voters in this historical election. Using our proprietary MindSight tool, Isobar’s research reveals what the emotional brain is thinking – the true factor behind all decisions. Participants engage with the MindSight exercise as a “sentence completion” task to ensure we get their “gut” emotional reactions. With the debate still dominating the news and the last few weeks of the election closing in, it is insights such as these that matter in the long run. The data takes a look at voters and how emotional science can empower campaigns to play to the heart and not the head. The overarching result shows that Empowerment is this year's swing vote: The race for power is won by the candidate that makes the voters feel the most empowered this November. ]]> Thu, 29 Sep 2016 15:12:37 GMT /IsobarUS/isobar-mindsight-trump-clinton-research IsobarUS@slideshare.net(IsobarUS) Isobar MindSight Trump Clinton Research IsobarUS Our new research coming out of our Marketing Intelligence Practice on how Trump and Clinton can be using Emotional Science to lock in the last leaning voters in this historical election. Using our proprietary MindSight tool, Isobar’s research reveals what the emotional brain is thinking – the true factor behind all decisions. Participants engage with the MindSight exercise as a “sentence completion” task to ensure we get their “gut” emotional reactions. With the debate still dominating the news and the last few weeks of the election closing in, it is insights such as these that matter in the long run. The data takes a look at voters and how emotional science can empower campaigns to play to the heart and not the head. The overarching result shows that Empowerment is this year's swing vote: The race for power is won by the candidate that makes the voters feel the most empowered this November. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/isobarmindsighttrumpclintonresearch-160929151238-thumbnail.jpg?width=120&height=120&fit=bounds" /> Our new research coming out of our Marketing Intelligence Practice on how Trump and Clinton can be using Emotional Science to lock in the last leaning voters in this historical election. Using our proprietary MindSight tool, Isobar’s research reveals what the emotional brain is thinking – the true factor behind all decisions. Participants engage with the MindSight exercise as a “sentence completion” task to ensure we get their “gut” emotional reactions. With the debate still dominating the news and the last few weeks of the election closing in, it is insights such as these that matter in the long run. The data takes a look at voters and how emotional science can empower campaigns to play to the heart and not the head. The overarching result shows that Empowerment is this year's swing vote: The race for power is won by the candidate that makes the voters feel the most empowered this November.

Isobar MindSight Trump Clinton Research from IsobarUS

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0 SXSW2016 - A Year Without Tech /IsobarUS/sxsw2016-a-year-without-tech sxswreport2016-v4-160325180155
Our views on SXSW 2016]]>
Our views on SXSW 2016]]> Fri, 25 Mar 2016 18:01:55 GMT /IsobarUS/sxsw2016-a-year-without-tech IsobarUS@slideshare.net(IsobarUS) SXSW2016 - A Year Without Tech IsobarUS Our views on SXSW 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswreport2016-v4-160325180155-thumbnail.jpg?width=120&height=120&fit=bounds" /> Our views on SXSW 2016

SXSW2016 - A Year Without Tech from IsobarUS

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0 SXSW: The Talks, Tech and Trends /slideshow/sxsw-report-46087814/46087814 sxswreport-150320112342-conversion-gate01
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]]> Fri, 20 Mar 2015 11:23:42 GMT /slideshow/sxsw-report-46087814/46087814 IsobarUS@slideshare.net(IsobarUS) SXSW: The Talks, Tech and Trends IsobarUS <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswreport-150320112342-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" />

SXSW: The Talks, Tech and Trends from IsobarUS

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0 How Apple Watch Will Change Human Behavior in 2015 /slideshow/apple-watch-45660197/45660197 applewatch-150310093100-conversion-gate01
Apple Watch is Apple's first foray into the wearable technology marketplace. It launches April 24, 2015 and is the first real test for how consumers will adopt the Internet of Things. These are our recommendations for brands considering dipping into the IoT with Apple Watch.]]>
Apple Watch is Apple's first foray into the wearable technology marketplace. It launches April 24, 2015 and is the first real test for how consumers will adopt the Internet of Things. These are our recommendations for brands considering dipping into the IoT with Apple Watch.]]> Tue, 10 Mar 2015 09:31:00 GMT /slideshow/apple-watch-45660197/45660197 IsobarUS@slideshare.net(IsobarUS) How Apple Watch Will Change Human Behavior in 2015 IsobarUS Apple Watch is Apple's first foray into the wearable technology marketplace. It launches April 24, 2015 and is the first real test for how consumers will adopt the Internet of Things. These are our recommendations for brands considering dipping into the IoT with Apple Watch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/applewatch-150310093100-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Apple Watch is Apple's first foray into the wearable technology marketplace. It launches April 24, 2015 and is the first real test for how consumers will adopt the Internet of Things. These are our recommendations for brands considering dipping into the IoT with Apple Watch.

How Apple Watch Will Change Human Behavior in 2015 from IsobarUS

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/tmredigweekpresentationpaquetterev430191556632853799-190523174840-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/isobar-at-tmre-digital-week-webinar/147305281 Isobar at TMRE Digital... https://cdn.slidesharecdn.com/ss_thumbnails/deckforslideshare-171106180401-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tmre-2017-presentation-translating-emotion-science-into-digital-experiences/81670778 TMRE 2017 Presentation... https://cdn.slidesharecdn.com/ss_thumbnails/out-of-the-parkinsightstorontobluejaysfanbase-feb28-915-170307201415-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outofthepark-insights-into-the-toronto-blue-jays-fan-base/72916146 Out-of-the-Park Insigh...