ºÝºÝߣshows by User: JCDecauxGroup / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: JCDecauxGroup / Thu, 07 Jun 2018 09:17:33 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: JCDecauxGroup Attention: The Common Currency for Media | Lumen Research 2018 /slideshow/attention-the-common-currency-for-media-lumen-research-2018/101100942 1805attenioncommoncurrencymediajcdecauxlumenoohresearch-180607091733
Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follet discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world.]]>
Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follet discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world.]]> Thu, 07 Jun 2018 09:17:33 GMT /slideshow/attention-the-common-currency-for-media-lumen-research-2018/101100942 JCDecauxGroup@slideshare.net(JCDecauxGroup) Attention: The Common Currency for Media | Lumen Research 2018 JCDecauxGroup Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follet discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1805attenioncommoncurrencymediajcdecauxlumenoohresearch-180607091733-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follet discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world.
Attention: The Common Currency for Media | Lumen Research 2018 from JCDecaux Group
]]> 467 7 https://cdn.slidesharecdn.com/ss_thumbnails/1805attenioncommoncurrencymediajcdecauxlumenoohresearch-180607091733-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 OutPerform - How OOH is a gatewat to personal time with brands | Outsmart 2016 /JCDecauxGroup/outperform-how-ooh-is-a-gatewat-to-personal-time-with-brands-outsmart-2016 2016researchdooheffectd2moutsmartrouteipsosmorioutperform-180307183428
OutPerform study sheds light on the relationship between brands, mobile and OOH.]]>
OutPerform study sheds light on the relationship between brands, mobile and OOH.]]> Wed, 07 Mar 2018 18:34:28 GMT /JCDecauxGroup/outperform-how-ooh-is-a-gatewat-to-personal-time-with-brands-outsmart-2016 JCDecauxGroup@slideshare.net(JCDecauxGroup) OutPerform - How OOH is a gatewat to personal time with brands | Outsmart 2016 JCDecauxGroup OutPerform study sheds light on the relationship between brands, mobile and OOH. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016researchdooheffectd2moutsmartrouteipsosmorioutperform-180307183428-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OutPerform study sheds light on the relationship between brands, mobile and OOH.
OutPerform - How OOH is a gatewat to personal time with brands | Outsmart 2016 from JCDecaux Group
]]> 175 7 https://cdn.slidesharecdn.com/ss_thumbnails/2016researchdooheffectd2moutsmartrouteipsosmorioutperform-180307183428-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 OOH Online Activation Survey | Nielsen & OAAA, Mar 2017 /slideshow/ooh-online-activation-survey-nielsen-oaaa-mar-2017/89944434 2017researchd2onielsen-oohusa-online-activation-study-180307181255
The Nielsen study in collaboration with OAAA shows that OOH is the most efficient offline medium for generating online activations for Search, Facebook, Twitter and Instagram.]]>
The Nielsen study in collaboration with OAAA shows that OOH is the most efficient offline medium for generating online activations for Search, Facebook, Twitter and Instagram.]]> Wed, 07 Mar 2018 18:12:55 GMT /slideshow/ooh-online-activation-survey-nielsen-oaaa-mar-2017/89944434 JCDecauxGroup@slideshare.net(JCDecauxGroup) OOH Online Activation Survey | Nielsen & OAAA, Mar 2017 JCDecauxGroup The Nielsen study in collaboration with OAAA shows that OOH is the most efficient offline medium for generating online activations for Search, Facebook, Twitter and Instagram. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017researchd2onielsen-oohusa-online-activation-study-180307181255-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Nielsen study in collaboration with OAAA shows that OOH is the most efficient offline medium for generating online activations for Search, Facebook, Twitter and Instagram.
OOH Online Activation Survey | Nielsen & OAAA, Mar 2017 from JCDecaux Group
]]> 1073 7 https://cdn.slidesharecdn.com/ss_thumbnails/2017researchd2onielsen-oohusa-online-activation-study-180307181255-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Standing on the Shoulders of Giants | IPA & Rapport Jan 2018 /slideshow/standing-on-the-shoulders-of-giants-ipa-rapport/87925953 2018-01researchiparapportfieldooheffectoohpowerusersstandingontheshouldersofgiants-180213121552
This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers: - OOH adds statue and fame to campaigns - OOH power-users are more effectiveness at deliverying business outcomes - OOH boosts the business effes of all other media, especially search and social]]>
This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers: - OOH adds statue and fame to campaigns - OOH power-users are more effectiveness at deliverying business outcomes - OOH boosts the business effes of all other media, especially search and social]]> Tue, 13 Feb 2018 12:15:52 GMT /slideshow/standing-on-the-shoulders-of-giants-ipa-rapport/87925953 JCDecauxGroup@slideshare.net(JCDecauxGroup) Standing on the Shoulders of Giants | IPA & Rapport Jan 2018 JCDecauxGroup This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers: - OOH adds statue and fame to campaigns - OOH power-users are more effectiveness at deliverying business outcomes - OOH boosts the business effes of all other media, especially search and social <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018-01researchiparapportfieldooheffectoohpowerusersstandingontheshouldersofgiants-180213121552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers: - OOH adds statue and fame to campaigns - OOH power-users are more effectiveness at deliverying business outcomes - OOH boosts the business effes of all other media, especially search and social
Standing on the Shoulders of Giants | IPA & Rapport Jan 2018 from JCDecaux Group
]]> 2562 5 https://cdn.slidesharecdn.com/ss_thumbnails/2018-01researchiparapportfieldooheffectoohpowerusersstandingontheshouldersofgiants-180213121552-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-JCDecauxGroup-48x48.jpg?cb=1530548937 JCDecaux Group is the world's largest Out-of-Home advertising company, operating in over 75 markets and reaching more the 410 million people daily. Building relationships between audiences and brands is a core strength of Out-of-Home advertising. Follow us for valuable industry and audience insights. www.jcdecaux.com/ https://cdn.slidesharecdn.com/ss_thumbnails/1805attenioncommoncurrencymediajcdecauxlumenoohresearch-180607091733-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/attention-the-common-currency-for-media-lumen-research-2018/101100942 Attention: The Common ... https://cdn.slidesharecdn.com/ss_thumbnails/2016researchdooheffectd2moutsmartrouteipsosmorioutperform-180307183428-thumbnail.jpg?width=320&height=320&fit=bounds JCDecauxGroup/outperform-how-ooh-is-a-gatewat-to-personal-time-with-brands-outsmart-2016 OutPerform - How OOH i... https://cdn.slidesharecdn.com/ss_thumbnails/2017researchd2onielsen-oohusa-online-activation-study-180307181255-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ooh-online-activation-survey-nielsen-oaaa-mar-2017/89944434 OOH Online Activation ...