�ݺ�ߣshows by User: JamesBrockbank

�ݺ�ߣshows by User: JamesBrockbank / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JamesBrockbank / Fri, 12 Apr 2024 12:23:14 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JamesBrockbank Would You Still Want This Link If Google Didn't Exist? /slideshow/would-you-still-want-this-link-if-google-didnt-exist/267226573 jamesbrockbank-wouldyoustillwantthislinkifgoogledidntexist-240412122314-9945d2b9
In this session from The Digital PR Summit, James gives an open and honest talk about the importance of link relevancy.]]>
In this session from The Digital PR Summit, James gives an open and honest talk about the importance of link relevancy.]]> Fri, 12 Apr 2024 12:23:14 GMT /slideshow/would-you-still-want-this-link-if-google-didnt-exist/267226573 JamesBrockbank@slideshare.net(JamesBrockbank) Would You Still Want This Link If Google Didn't Exist? JamesBrockbank In this session from The Digital PR Summit, James gives an open and honest talk about the importance of link relevancy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-wouldyoustillwantthislinkifgoogledidntexist-240412122314-9945d2b9-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this session from The Digital PR Summit, James gives an open and honest talk about the importance of link relevancy.

Would You Still Want This Link If Google Didn't Exist? from James Brockbank

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0 Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand Levels /slideshow/practical-ways-to-demonstrate-eeat-at-the-content-author-brand-levels/263713815 jamesbrockbank-smxnext2023-deck1-231121123905-357f3462
Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals]]>
Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals]]> Tue, 21 Nov 2023 12:39:05 GMT /slideshow/practical-ways-to-demonstrate-eeat-at-the-content-author-brand-levels/263713815 JamesBrockbank@slideshare.net(JamesBrockbank) Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand Levels JamesBrockbank Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-smxnext2023-deck1-231121123905-357f3462-thumbnail.jpg?width=120&height=120&fit=bounds" /> Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals

Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand Levels from James Brockbank

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0 The ‘traditional approach’ to SEO is broken - how to prioritise your efforts & drive rapid growth /slideshow/the-traditional-approach-to-seo-is-broken-how-to-prioritise-your-efforts-drive-rapid-growth/257544433 thetraditionalapproachtoseoisbroken-howtoprioritiseyoureffortsdriverapidgrowth-jamesbrockbank-230424175514-9689f7ba
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.]]>
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.]]> Mon, 24 Apr 2023 17:55:14 GMT /slideshow/the-traditional-approach-to-seo-is-broken-how-to-prioritise-your-efforts-drive-rapid-growth/257544433 JamesBrockbank@slideshare.net(JamesBrockbank) The ‘traditional approach’ to SEO is broken - how to prioritise your efforts & drive rapid growth JamesBrockbank In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thetraditionalapproachtoseoisbroken-howtoprioritiseyoureffortsdriverapidgrowth-jamesbrockbank-230424175514-9689f7ba-thumbnail.jpg?width=120&height=120&fit=bounds" /> In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.

The ‘traditional approach’ to SEO is broken - how to prioritise your efforts & drive rapid growth from James Brockbank

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0 Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2021 - James Brockbank, Digitaloft /slideshow/revealed-the-content-journalists-want-to-link-to-in-2021-state-of-search-2021-james-brockbank-digitaloft/250572558 jamesbrockbank-stateofsearch2021-211101213447
In this session at State of Search 2021, James took a deep-dive into the types of content that journalists really want to link to.]]>
In this session at State of Search 2021, James took a deep-dive into the types of content that journalists really want to link to.]]> Mon, 01 Nov 2021 21:34:47 GMT /slideshow/revealed-the-content-journalists-want-to-link-to-in-2021-state-of-search-2021-james-brockbank-digitaloft/250572558 JamesBrockbank@slideshare.net(JamesBrockbank) Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2021 - James Brockbank, Digitaloft JamesBrockbank In this session at State of Search 2021, James took a deep-dive into the types of content that journalists really want to link to. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-stateofsearch2021-211101213447-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this session at State of Search 2021, James took a deep-dive into the types of content that journalists really want to link to.

Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2021 - James Brockbank, Digitaloft from James Brockbank

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0 Brand Mentions vs Links: Making PR Coverage Work Harder for SEO. /slideshow/brand-mentions-vs-links-making-pr-coverage-work-harder-for-seo/250154053 jamesbrockbank-brightonseo-autumn2021-210909134441
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.]]>
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.]]> Thu, 09 Sep 2021 13:44:40 GMT /slideshow/brand-mentions-vs-links-making-pr-coverage-work-harder-for-seo/250154053 JamesBrockbank@slideshare.net(JamesBrockbank) Brand Mentions vs Links: Making PR Coverage Work Harder for SEO. JamesBrockbank In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-brightonseo-autumn2021-210909134441-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO. from James Brockbank

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0 PR Tactics to Help You Build Better Links During a Global Pandemic /slideshow/pr-tactics-to-help-you-build-better-links-during-a-global-pandemic/239692761 james-brockbank-pubcon-201202215447
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...]]>
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...]]> Wed, 02 Dec 2020 21:54:47 GMT /slideshow/pr-tactics-to-help-you-build-better-links-during-a-global-pandemic/239692761 JamesBrockbank@slideshare.net(JamesBrockbank) PR Tactics to Help You Build Better Links During a Global Pandemic JamesBrockbank James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-pubcon-201202215447-thumbnail.jpg?width=120&height=120&fit=bounds" /> James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...

PR Tactics to Help You Build Better Links During a Global Pandemic from James Brockbank

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0 How To Use PR Tactics To Build Better Links - State of Search 2020 /slideshow/how-to-use-pr-tactics-to-build-better-links-state-of-search-2020/238980263 stateofsearch-jamesbrockbank-201026205925
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.]]>
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.]]> Mon, 26 Oct 2020 20:59:25 GMT /slideshow/how-to-use-pr-tactics-to-build-better-links-state-of-search-2020/238980263 JamesBrockbank@slideshare.net(JamesBrockbank) How To Use PR Tactics To Build Better Links - State of Search 2020 JamesBrockbank In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch-jamesbrockbank-201026205925-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.

How To Use PR Tactics To Build Better Links - State of Search 2020 from James Brockbank

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0 How to use PR tactics to build better links & supercharge your SEO strategy... /slideshow/how-to-use-pr-tactics-to-build-better-links-supercharge-your-seo-strategy/235152644 wordcampeurope2020-jamesbrockbank-final-200607205029
James spoke at WordCamp Europe 2020, running a session full of practical insights to help you to build better links using PR tactics...]]>
James spoke at WordCamp Europe 2020, running a session full of practical insights to help you to build better links using PR tactics...]]> Sun, 07 Jun 2020 20:50:29 GMT /slideshow/how-to-use-pr-tactics-to-build-better-links-supercharge-your-seo-strategy/235152644 JamesBrockbank@slideshare.net(JamesBrockbank) How to use PR tactics to build better links & supercharge your SEO strategy... JamesBrockbank James spoke at WordCamp Europe 2020, running a session full of practical insights to help you to build better links using PR tactics... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wordcampeurope2020-jamesbrockbank-final-200607205029-thumbnail.jpg?width=120&height=120&fit=bounds" /> James spoke at WordCamp Europe 2020, running a session full of practical insights to help you to build better links using PR tactics...

How to use PR tactics to build better links & supercharge your SEO strategy... from James Brockbank

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0 How to Rank for High Value, High Competition B2B Keywords in 2020 /slideshow/how-to-rank-for-high-value-high-competition-b2b-keywords-in-2020/234346073 jamesbrockbank-smxlondon2-200520135446
At SMX London 2020, James' session walked through how to use the topic cluster strategy to rank for high value, high competition B2B keywords.]]>
At SMX London 2020, James' session walked through how to use the topic cluster strategy to rank for high value, high competition B2B keywords.]]> Wed, 20 May 2020 13:54:46 GMT /slideshow/how-to-rank-for-high-value-high-competition-b2b-keywords-in-2020/234346073 JamesBrockbank@slideshare.net(JamesBrockbank) How to Rank for High Value, High Competition B2B Keywords in 2020 JamesBrockbank At SMX London 2020, James' session walked through how to use the topic cluster strategy to rank for high value, high competition B2B keywords. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-smxlondon2-200520135446-thumbnail.jpg?width=120&height=120&fit=bounds" /> At SMX London 2020, James' session walked through how to use the topic cluster strategy to rank for high value, high competition B2B keywords.

How to Rank for High Value, High Competition B2B Keywords in 2020 from James Brockbank

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0 How to Find & Fix eCommerce Keyword Cannibalization Issues /slideshow/how-to-find-fix-ecommerce-keyword-cannibalization-issues/228652976 james-brockbank-smx-west-2020-200219194751
At SMX West 2020 in San Jose, California, James' session shared insights into how to find and fix keyword cannibalization issues on eCommerce stores.]]>
At SMX West 2020 in San Jose, California, James' session shared insights into how to find and fix keyword cannibalization issues on eCommerce stores.]]> Wed, 19 Feb 2020 19:47:51 GMT /slideshow/how-to-find-fix-ecommerce-keyword-cannibalization-issues/228652976 JamesBrockbank@slideshare.net(JamesBrockbank) How to Find & Fix eCommerce Keyword Cannibalization Issues JamesBrockbank At SMX West 2020 in San Jose, California, James' session shared insights into how to find and fix keyword cannibalization issues on eCommerce stores. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-smx-west-2020-200219194751-thumbnail.jpg?width=120&height=120&fit=bounds" /> At SMX West 2020 in San Jose, California, James' session shared insights into how to find and fix keyword cannibalization issues on eCommerce stores.

How to Find & Fix eCommerce Keyword Cannibalization Issues from James Brockbank

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0 How to get a competitive advantage & build better links with data-driven content. /JamesBrockbank/how-to-get-a-competitive-advantage-build-better-links-with-datadriven-content-227428749 8kbrlrn6qf6isben8chv-signature-5cc055d9f5bf3f3cad6b5b81a4bb5302b525428632246ca229c751e653f4de56-poli-200209085731
Presented at Search Y 2020, this session shared insights into how you can use data-driven content to build better links.]]>
Presented at Search Y 2020, this session shared insights into how you can use data-driven content to build better links.]]> Sun, 09 Feb 2020 08:57:31 GMT /JamesBrockbank/how-to-get-a-competitive-advantage-build-better-links-with-datadriven-content-227428749 JamesBrockbank@slideshare.net(JamesBrockbank) How to get a competitive advantage & build better links with data-driven content. JamesBrockbank Presented at Search Y 2020, this session shared insights into how you can use data-driven content to build better links. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/8kbrlrn6qf6isben8chv-signature-5cc055d9f5bf3f3cad6b5b81a4bb5302b525428632246ca229c751e653f4de56-poli-200209085731-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Search Y 2020, this session shared insights into how you can use data-driven content to build better links.

How to get a competitive advantage & build better links with data-driven content. from James Brockbank

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0 How To Turn Brand Mentions Into Links [Learn Inbound 2019] /slideshow/how-to-turn-brand-mentions-into-links-learn-inbound-2019/164287068 learn-inbound-james-brockbank-final-version-190816131554
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!]]>
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!]]> Fri, 16 Aug 2019 13:15:54 GMT /slideshow/how-to-turn-brand-mentions-into-links-learn-inbound-2019/164287068 JamesBrockbank@slideshare.net(JamesBrockbank) How To Turn Brand Mentions Into Links [Learn Inbound 2019] JamesBrockbank Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/learn-inbound-james-brockbank-final-version-190816131554-thumbnail.jpg?width=120&height=120&fit=bounds" /> Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!

How To Turn Brand Mentions Into Links [Learn Inbound 2019] from James Brockbank

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0 How To Supercharge Your SEO Strategy With Digital PR /JamesBrockbank/how-to-supercharge-your-seo-strategy-with-digital-pr james-brockbank-masterclass-manchester-final-version-190627081901
James presented this deck at Digital Marketing Masterclass 2019 in Manchester on 26th June.]]>
James presented this deck at Digital Marketing Masterclass 2019 in Manchester on 26th June.]]> Thu, 27 Jun 2019 08:19:01 GMT /JamesBrockbank/how-to-supercharge-your-seo-strategy-with-digital-pr JamesBrockbank@slideshare.net(JamesBrockbank) How To Supercharge Your SEO Strategy With Digital PR JamesBrockbank James presented this deck at Digital Marketing Masterclass 2019 in Manchester on 26th June. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-masterclass-manchester-final-version-190627081901-thumbnail.jpg?width=120&height=120&fit=bounds" /> James presented this deck at Digital Marketing Masterclass 2019 in Manchester on 26th June.

How To Supercharge Your SEO Strategy With Digital PR from James Brockbank

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0 How To Build Links Your Competitors Can't Steal... /slideshow/how-to-build-links-your-competitors-cant-steal/151525946 odwu-james-brockbank-slideshare-190624144425
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.]]>
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.]]> Mon, 24 Jun 2019 14:44:25 GMT /slideshow/how-to-build-links-your-competitors-cant-steal/151525946 JamesBrockbank@slideshare.net(JamesBrockbank) How To Build Links Your Competitors Can't Steal... JamesBrockbank Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/odwu-james-brockbank-slideshare-190624144425-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.

How To Build Links Your Competitors Can't Steal... from James Brockbank

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0 The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019 /slideshow/the-real-reasons-why-your-content-isnt-earning-links-yoastcon-2019/130878518 james-brockbank-final-190207135259
Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.]]>
Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.]]> Thu, 07 Feb 2019 13:52:59 GMT /slideshow/the-real-reasons-why-your-content-isnt-earning-links-yoastcon-2019/130878518 JamesBrockbank@slideshare.net(JamesBrockbank) The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019 JamesBrockbank Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-final-190207135259-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.

The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019 from James Brockbank

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0 Lessons Learned From 100+ Content Marketing Campaigns /slideshow/lessons-learned-from-100-content-marketing-campaigns/115580656 james-brockbank-digitaloft-dmwf-final-180920100458
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.]]>
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.]]> Thu, 20 Sep 2018 10:04:57 GMT /slideshow/lessons-learned-from-100-content-marketing-campaigns/115580656 JamesBrockbank@slideshare.net(JamesBrockbank) Lessons Learned From 100+ Content Marketing Campaigns JamesBrockbank As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-digitaloft-dmwf-final-180920100458-thumbnail.jpg?width=120&height=120&fit=bounds" /> As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.

Lessons Learned From 100+ Content Marketing Campaigns from James Brockbank

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0 The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campaign Concepts /slideshow/the-real-reasons-why-your-client-or-boss-keeps-rejecting-your-content-campaign-concepts/107656737 the-real-reasons-why-clients-are-rejecting-your-content-campaign-concepts-180726221212
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018 -- Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them? In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT. ]]>
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018 -- Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them? In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT. ]]> Thu, 26 Jul 2018 22:12:12 GMT /slideshow/the-real-reasons-why-your-client-or-boss-keeps-rejecting-your-content-campaign-concepts/107656737 JamesBrockbank@slideshare.net(JamesBrockbank) The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campaign Concepts JamesBrockbank Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018 -- Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them? In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-real-reasons-why-clients-are-rejecting-your-content-campaign-concepts-180726221212-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018 -- Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them? In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.

The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campaign Concepts from James Brockbank

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0 The State of eCommerce Content Marketing [2018] - eCommerce SEO Summit - Brighton - June '18 /slideshow/the-state-of-ecommerce-content-marketing-2018-ecommerce-seo-summit-brighton-june-18/103127062 james-brockbank-ecommerce-seo-summit-final-180626124309
A session from the 'eCommerse SEO Summit' in Brighton, 26th June 2018, looking at how to use content to land top-tier links to support SEO campaigns.]]>
A session from the 'eCommerse SEO Summit' in Brighton, 26th June 2018, looking at how to use content to land top-tier links to support SEO campaigns.]]> Tue, 26 Jun 2018 12:43:09 GMT /slideshow/the-state-of-ecommerce-content-marketing-2018-ecommerce-seo-summit-brighton-june-18/103127062 JamesBrockbank@slideshare.net(JamesBrockbank) The State of eCommerce Content Marketing [2018] - eCommerce SEO Summit - Brighton - June '18 JamesBrockbank A session from the 'eCommerse SEO Summit' in Brighton, 26th June 2018, looking at how to use content to land top-tier links to support SEO campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-ecommerce-seo-summit-final-180626124309-thumbnail.jpg?width=120&height=120&fit=bounds" /> A session from the 'eCommerse SEO Summit' in Brighton, 26th June 2018, looking at how to use content to land top-tier links to support SEO campaigns.

The State of eCommerce Content Marketing [2018] - eCommerce SEO Summit - Brighton - June '18 from James Brockbank

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0 How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus - 20/06/18 /JamesBrockbank/how-to-land-toptier-links-as-a-small-business-on-a-budget-digital-olympus-200618 james-brockbank-digital-olympus-deck-180620135623
Big links aren't just for big brands. My Digital Olympus session looked at how you can land top-tier links as a small business on a budget.]]>
Big links aren't just for big brands. My Digital Olympus session looked at how you can land top-tier links as a small business on a budget.]]> Wed, 20 Jun 2018 13:56:23 GMT /JamesBrockbank/how-to-land-toptier-links-as-a-small-business-on-a-budget-digital-olympus-200618 JamesBrockbank@slideshare.net(JamesBrockbank) How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus - 20/06/18 JamesBrockbank Big links aren't just for big brands. My Digital Olympus session looked at how you can land top-tier links as a small business on a budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/james-brockbank-digital-olympus-deck-180620135623-thumbnail.jpg?width=120&height=120&fit=bounds" /> Big links aren't just for big brands. My Digital Olympus session looked at how you can land top-tier links as a small business on a budget.

How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus - 20/06/18 from James Brockbank

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0 Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018 /JamesBrockbank/producing-link-worthy-content-for-under-1k-brightonseo-april-2018 digitaloft-brightonseoconferencepowerpoint1011-180426195920
Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget.]]>
Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget.]]> Thu, 26 Apr 2018 19:59:20 GMT /JamesBrockbank/producing-link-worthy-content-for-under-1k-brightonseo-april-2018 JamesBrockbank@slideshare.net(JamesBrockbank) Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018 JamesBrockbank Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaloft-brightonseoconferencepowerpoint1011-180426195920-thumbnail.jpg?width=120&height=120&fit=bounds" /> Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget.

Producing Link Worthy Content For Under 贈1k - BrightonSEO - April 2018 from James Brockbank

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0 https://cdn.slidesharecdn.com/profile-photo-JamesBrockbank-48x48.jpg?cb=1712924410 James Brockbank is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR. With more than 14 years’ experience in SEO, a career spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the digital PR space, James offers valuable insights into proven tactics as well as being an advocate for the importance of building a positive agency culture. digitaloft.co.uk/author/james-brockbank/ https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-wouldyoustillwantthislinkifgoogledidntexist-240412122314-9945d2b9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/would-you-still-want-this-link-if-google-didnt-exist/267226573 Would You Still Want T... https://cdn.slidesharecdn.com/ss_thumbnails/jamesbrockbank-smxnext2023-deck1-231121123905-357f3462-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/practical-ways-to-demonstrate-eeat-at-the-content-author-brand-levels/263713815 Practical Ways to Demo... https://cdn.slidesharecdn.com/ss_thumbnails/thetraditionalapproachtoseoisbroken-howtoprioritiseyoureffortsdriverapidgrowth-jamesbrockbank-230424175514-9689f7ba-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-traditional-approach-to-seo-is-broken-how-to-prioritise-your-efforts-drive-rapid-growth/257544433 The ‘traditional appro...