�ݺ�ߣshows by User: JarnovanDriel

�ݺ�ߣshows by User: JarnovanDriel / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JarnovanDriel / Fri, 04 Oct 2019 14:29:46 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JarnovanDriel Using structured data for more than just search /slideshow/using-structured-data-for-more-than-just-search-179100345/179100345 structured-data-beyond-rich-results-191004142946
Against popular belief there's a lot of value in structuring your data even if you don't publish it as structured data or when your business isn't eligible for any search result features (due to serving adult content). In this deck, you'll find examples of how structured data can work for you even if you don't necessarily use it for search. ]]>
Against popular belief there's a lot of value in structuring your data even if you don't publish it as structured data or when your business isn't eligible for any search result features (due to serving adult content). In this deck, you'll find examples of how structured data can work for you even if you don't necessarily use it for search. ]]> Fri, 04 Oct 2019 14:29:46 GMT /slideshow/using-structured-data-for-more-than-just-search-179100345/179100345 JarnovanDriel@slideshare.net(JarnovanDriel) Using structured data for more than just search JarnovanDriel Against popular belief there's a lot of value in structuring your data even if you don't publish it as structured data or when your business isn't eligible for any search result features (due to serving adult content). In this deck, you'll find examples of how structured data can work for you even if you don't necessarily use it for search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/structured-data-beyond-rich-results-191004142946-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Against popular belief there's a lot of value in structuring your data even if you don't publish it as structured data or when your business isn't eligible for any search result features (due to serving adult content). In this deck, you'll find examples of how structured data can work for you even if you don't necessarily use it for search.

Using structured data for more than just search from Jarno van Driel

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0 A website's structured data success story /JarnovanDriel/a-websites-structured-data-success-story a-websites-structured-data-success-story-150812153121-lva1-app6891
The topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”. The case study presented in this slide deck will answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols. Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.]]>
The topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”. The case study presented in this slide deck will answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols. Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.]]> Wed, 12 Aug 2015 15:31:21 GMT /JarnovanDriel/a-websites-structured-data-success-story JarnovanDriel@slideshare.net(JarnovanDriel) A website's structured data success story JarnovanDriel The topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”. The case study presented in this slide deck will answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols. Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/a-websites-structured-data-success-story-150812153121-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”. The case study presented in this slide deck will answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols. Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.

A website's structured data success story from Jarno van Driel

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png I am an international Structured Data and semantic SEO consultant. I started my career in 1998, during the early years of the web. I have continuously embraced new and challenging roles throughout my career to become a well-rounded digital professional. My activities can be categorized and classified into many different taxonomies and ontologies. Yet labeling my job title is a near-impossible task because my activities overlap with a multitude of departments and specialists. An ambiguous state, because of which most simply know me as ‘just Jarno’, that structured-data fanboy from Rotterdam, the Netherlands. invisiblegraph.com https://cdn.slidesharecdn.com/ss_thumbnails/structured-data-beyond-rich-results-191004142946-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-structured-data-for-more-than-just-search-179100345/179100345 Using structured data ... https://cdn.slidesharecdn.com/ss_thumbnails/a-websites-structured-data-success-story-150812153121-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds JarnovanDriel/a-websites-structured-data-success-story A website's structured...