際際滷shows by User: Jess_Warc / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Jess_Warc / Mon, 28 Jan 2013 02:55:42 GMT 際際滷Share feed for 際際滷shows by User: Jess_Warc Seriously Social - Sample Version /Jess_Warc/seriously-social-sample-version socialmediasampletrial-130128025543-phpapp01
The "Seriously Social" study analysed nearly 800 case studies featuring a social media element that won awards in 14 industry schemes and were later published on Warc between January 2011 and September 2012. Compared to the average of all campaign cases on Warc during this period, campaigns with a social element tended to be shorter, have lower budgets and be less likely to report a quantified effect on financial metrics like sales or market share.]]>
The "Seriously Social" study analysed nearly 800 case studies featuring a social media element that won awards in 14 industry schemes and were later published on Warc between January 2011 and September 2012. Compared to the average of all campaign cases on Warc during this period, campaigns with a social element tended to be shorter, have lower budgets and be less likely to report a quantified effect on financial metrics like sales or market share.]]> Mon, 28 Jan 2013 02:55:42 GMT /Jess_Warc/seriously-social-sample-version Jess_Warc@slideshare.net(Jess_Warc) Seriously Social - Sample Version Jess_Warc The "Seriously Social" study analysed nearly 800 case studies featuring a social media element that won awards in 14 industry schemes and were later published on Warc between January 2011 and September 2012. Compared to the average of all campaign cases on Warc during this period, campaigns with a social element tended to be shorter, have lower budgets and be less likely to report a quantified effect on financial metrics like sales or market share. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediasampletrial-130128025543-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The &quot;Seriously Social&quot; study analysed nearly 800 case studies featuring a social media element that won awards in 14 industry schemes and were later published on Warc between January 2011 and September 2012. Compared to the average of all campaign cases on Warc during this period, campaigns with a social element tended to be shorter, have lower budgets and be less likely to report a quantified effect on financial metrics like sales or market share.
Seriously Social - Sample Version from Jessica Oliver
]]> 2223 5 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediasampletrial-130128025543-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cannes lions 2012 analysis from Warc /Jess_Warc/cannes-lions-2012-analysis-from-warc canneslions2012analysisfromwarc-120914061915-phpapp02
Warc's analysis of the Cannes Creative Effectiveness Lions 2012 highlights key trends in campaign objectives, media budgets, channels used and brand types, with particular focus on what separated the winners and shortlist from the other entrants.]]>
Warc's analysis of the Cannes Creative Effectiveness Lions 2012 highlights key trends in campaign objectives, media budgets, channels used and brand types, with particular focus on what separated the winners and shortlist from the other entrants.]]> Fri, 14 Sep 2012 06:19:11 GMT /Jess_Warc/cannes-lions-2012-analysis-from-warc Jess_Warc@slideshare.net(Jess_Warc) Cannes lions 2012 analysis from Warc Jess_Warc Warc's analysis of the Cannes Creative Effectiveness Lions 2012 highlights key trends in campaign objectives, media budgets, channels used and brand types, with particular focus on what separated the winners and shortlist from the other entrants. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/canneslions2012analysisfromwarc-120914061915-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Warc&#39;s analysis of the Cannes Creative Effectiveness Lions 2012 highlights key trends in campaign objectives, media budgets, channels used and brand types, with particular focus on what separated the winners and shortlist from the other entrants.
Cannes lions 2012 analysis from Warc from Jessica Oliver
]]> 6037 12 https://cdn.slidesharecdn.com/ss_thumbnails/canneslions2012analysisfromwarc-120914061915-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Warc conversation /slideshow/warc-conversation/12945910 warcconversationforpub-120515150515-phpapp02
]]>
]]> Tue, 15 May 2012 15:05:13 GMT /slideshow/warc-conversation/12945910 Jess_Warc@slideshare.net(Jess_Warc) Warc conversation Jess_Warc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/warcconversationforpub-120515150515-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Warc conversation from Jessica Oliver
]]> 498 3 https://cdn.slidesharecdn.com/ss_thumbnails/warcconversationforpub-120515150515-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Macro trends consumer insights and brand opportunities in the 2010s /slideshow/macro-trends-consumer-insights-and-brand-opportunities-in-the-2010s-arial/9871138 macrotrendsconsumerinsightsandbrandopportunitiesinthe2010sarial-111025054126-phpapp02
Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.]]>
Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.]]> Tue, 25 Oct 2011 05:41:23 GMT /slideshow/macro-trends-consumer-insights-and-brand-opportunities-in-the-2010s-arial/9871138 Jess_Warc@slideshare.net(Jess_Warc) Macro trends consumer insights and brand opportunities in the 2010s Jess_Warc Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/macrotrendsconsumerinsightsandbrandopportunitiesinthe2010sarial-111025054126-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.
Macro trends consumer insights and brand opportunities in the 2010s from Jessica Oliver
]]> 1530 4 https://cdn.slidesharecdn.com/ss_thumbnails/macrotrendsconsumerinsightsandbrandopportunitiesinthe2010sarial-111025054126-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png www.warc.com https://cdn.slidesharecdn.com/ss_thumbnails/socialmediasampletrial-130128025543-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds Jess_Warc/seriously-social-sample-version Seriously Social - Sam... https://cdn.slidesharecdn.com/ss_thumbnails/canneslions2012analysisfromwarc-120914061915-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds Jess_Warc/cannes-lions-2012-analysis-from-warc Cannes lions 2012 anal... https://cdn.slidesharecdn.com/ss_thumbnails/warcconversationforpub-120515150515-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/warc-conversation/12945910 Warc conversation