ºÝºÝߣshows by User: JingH / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: JingH / Mon, 01 Jun 2015 10:49:00 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: JingH Luxury Product Launch with Luxury Brand Dream Value Strategy /slideshow/project-2-luxury-brand-dream-value/48835274 project2-luxurybranddreamvalue-150601104900-lva1-app6892
How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.]]>

How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.]]>
Mon, 01 Jun 2015 10:49:00 GMT /slideshow/project-2-luxury-brand-dream-value/48835274 JingH@slideshare.net(JingH) Luxury Product Launch with Luxury Brand Dream Value Strategy JingH How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/project2-luxurybranddreamvalue-150601104900-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.
Luxury Product Launch with Luxury Brand Dream Value Strategy from Jing Huang
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Marketing Strategy for Aquascutum Brand Revival /slideshow/marketing-strategy-for-aquascutum-brand-revival-43855123/43855123 marketingstrategyforaquascutumbrandrevival-150124092444-conversion-gate01
This project will look at the British fashion brand Aquascutum and look at the marketing of the brand and its contribution to the downfall of this brand that recently left it in administration. Its subsequent rescue by a Hong Kong based firm is very interesting because they obviously see the value in the brand that no other UK companies did. The owners of the new brand now have to make difficult decisions regarding what to do with this brand going forward. Brands often fail, times change and people’s tastes move. However, Aquascutum found itself struggling at precisely the time when another brand, Burberry was soaring with success. I found the, on the surface at least, the story behind these two brands, and even their products, were so similar that this would be a fascinating case to look at how brand marketing strategy can have incredibly powerful effects on a brand. This project is intended to provide recommendations for the future brand strategy of Aquascutum by first examining the market that the brand operates in and then analysing its marketing activities. I regard the failure of the company as largely a failure of its marketing function as it failed to listen to the demands of the market. Its revival will therefore need to be informed by those changing demands and the failures of its marketing. The future recommendations for the brand will provide a specific strategy for the future and detailed analysis of what aspects of the marketing mix the brand needs to change in order to achieve the necessary changes to revive this brand.]]>

This project will look at the British fashion brand Aquascutum and look at the marketing of the brand and its contribution to the downfall of this brand that recently left it in administration. Its subsequent rescue by a Hong Kong based firm is very interesting because they obviously see the value in the brand that no other UK companies did. The owners of the new brand now have to make difficult decisions regarding what to do with this brand going forward. Brands often fail, times change and people’s tastes move. However, Aquascutum found itself struggling at precisely the time when another brand, Burberry was soaring with success. I found the, on the surface at least, the story behind these two brands, and even their products, were so similar that this would be a fascinating case to look at how brand marketing strategy can have incredibly powerful effects on a brand. This project is intended to provide recommendations for the future brand strategy of Aquascutum by first examining the market that the brand operates in and then analysing its marketing activities. I regard the failure of the company as largely a failure of its marketing function as it failed to listen to the demands of the market. Its revival will therefore need to be informed by those changing demands and the failures of its marketing. The future recommendations for the brand will provide a specific strategy for the future and detailed analysis of what aspects of the marketing mix the brand needs to change in order to achieve the necessary changes to revive this brand.]]>
Sat, 24 Jan 2015 09:24:43 GMT /slideshow/marketing-strategy-for-aquascutum-brand-revival-43855123/43855123 JingH@slideshare.net(JingH) Marketing Strategy for Aquascutum Brand Revival JingH This project will look at the British fashion brand Aquascutum and look at the marketing of the brand and its contribution to the downfall of this brand that recently left it in administration. Its subsequent rescue by a Hong Kong based firm is very interesting because they obviously see the value in the brand that no other UK companies did. The owners of the new brand now have to make difficult decisions regarding what to do with this brand going forward. Brands often fail, times change and people’s tastes move. However, Aquascutum found itself struggling at precisely the time when another brand, Burberry was soaring with success. I found the, on the surface at least, the story behind these two brands, and even their products, were so similar that this would be a fascinating case to look at how brand marketing strategy can have incredibly powerful effects on a brand. This project is intended to provide recommendations for the future brand strategy of Aquascutum by first examining the market that the brand operates in and then analysing its marketing activities. I regard the failure of the company as largely a failure of its marketing function as it failed to listen to the demands of the market. Its revival will therefore need to be informed by those changing demands and the failures of its marketing. The future recommendations for the brand will provide a specific strategy for the future and detailed analysis of what aspects of the marketing mix the brand needs to change in order to achieve the necessary changes to revive this brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingstrategyforaquascutumbrandrevival-150124092444-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This project will look at the British fashion brand Aquascutum and look at the marketing of the brand and its contribution to the downfall of this brand that recently left it in administration. Its subsequent rescue by a Hong Kong based firm is very interesting because they obviously see the value in the brand that no other UK companies did. The owners of the new brand now have to make difficult decisions regarding what to do with this brand going forward. Brands often fail, times change and people’s tastes move. However, Aquascutum found itself struggling at precisely the time when another brand, Burberry was soaring with success. I found the, on the surface at least, the story behind these two brands, and even their products, were so similar that this would be a fascinating case to look at how brand marketing strategy can have incredibly powerful effects on a brand. This project is intended to provide recommendations for the future brand strategy of Aquascutum by first examining the market that the brand operates in and then analysing its marketing activities. I regard the failure of the company as largely a failure of its marketing function as it failed to listen to the demands of the market. Its revival will therefore need to be informed by those changing demands and the failures of its marketing. The future recommendations for the brand will provide a specific strategy for the future and detailed analysis of what aspects of the marketing mix the brand needs to change in order to achieve the necessary changes to revive this brand.
Marketing Strategy for Aquascutum Brand Revival from Jing Huang
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The Challenge of the increase demand for luxury brand from Chinese market /slideshow/seminar-examation-power-point/43854271 seminarexamationpowerpoint-150124083614-conversion-gate01
In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry. This was one piece work I have done during the period. ]]>

In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry. This was one piece work I have done during the period. ]]>
Sat, 24 Jan 2015 08:36:14 GMT /slideshow/seminar-examation-power-point/43854271 JingH@slideshare.net(JingH) The Challenge of the increase demand for luxury brand from Chinese market JingH In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry. This was one piece work I have done during the period. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seminarexamationpowerpoint-150124083614-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry. This was one piece work I have done during the period.
The Challenge of the increase demand for luxury brand from Chinese market from Jing Huang
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Zara Online product & operational Analysis /slideshow/zara-online-product-and-operational-analysis-for-chinese-market-final/32509591 zaraonlineproductandoperationalanalysisforchinesemarketfinal-140319171016-phpapp01
Jan,2014 , helped them to analyse their digital online market base in China and improve their online traffic & social media offering and provided recommended digital online operation strategies]]>

Jan,2014 , helped them to analyse their digital online market base in China and improve their online traffic & social media offering and provided recommended digital online operation strategies]]>
Wed, 19 Mar 2014 17:10:15 GMT /slideshow/zara-online-product-and-operational-analysis-for-chinese-market-final/32509591 JingH@slideshare.net(JingH) Zara Online product & operational Analysis JingH Jan,2014 , helped them to analyse their digital online market base in China and improve their online traffic & social media offering and provided recommended digital online operation strategies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zaraonlineproductandoperationalanalysisforchinesemarketfinal-140319171016-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Jan,2014 , helped them to analyse their digital online market base in China and improve their online traffic &amp; social media offering and provided recommended digital online operation strategies
Zara Online product & operational Analysis from Jing Huang
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https://cdn.slidesharecdn.com/profile-photo-JingH-48x48.jpg?cb=1523432706 jinghuang.branded.me https://cdn.slidesharecdn.com/ss_thumbnails/project2-luxurybranddreamvalue-150601104900-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/project-2-luxury-brand-dream-value/48835274 Luxury Product Launch ... https://cdn.slidesharecdn.com/ss_thumbnails/marketingstrategyforaquascutumbrandrevival-150124092444-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-strategy-for-aquascutum-brand-revival-43855123/43855123 Marketing Strategy for... https://cdn.slidesharecdn.com/ss_thumbnails/seminarexamationpowerpoint-150124083614-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seminar-examation-power-point/43854271 The Challenge of the i...