/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: JingjingMa https://cdn.slidesharecdn.com/profile-photo-JingjingMa-48x48.jpg?cb=1523395055 Jingjing Ma's research interests fall within the area of judgment and decision making. She combines laboratory and field experiments as well as eye-tracking techniques and secondary data analysis in order to study people’s decision-making processes and their post-decision affective and behavioral responses. Her primary research focus and her dissertation are on the impact of maximizing on decision making and post-decision satisfaction. She also studies the impact of numerical information on judgment and decision making, self-identity and consumer behavior, and sex in advertising. Her research in marketing and consumer behavior has appeared in leading scholarly journals, such as Journal... http://www.kellogg.northwestern.edu/faculty/ma/index.htm