/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: JohnHBell https://cdn.slidesharecdn.com/profile-photo-JohnHBell-48x48.jpg?cb=1611762756 A social media architect equally jazzed about enterprise change and changing marketing. My specialty is "applied innovation" vs. pie-in-the-sky" innovation. I work in digital marketing deploying social media based programs intended to drive word of mouth. I am also past president and remain on the board of the Word of Mouth Marketing Association