際際滷shows by User: JohnPaulSherman / http://www.slideshare.net/images/logo.gif 際際滷shows by User: JohnPaulSherman / Tue, 04 Feb 2020 15:53:21 GMT 際際滷Share feed for 際際滷shows by User: JohnPaulSherman How Humans & Machines Can Improve Site Search Results - Search Y: Paris /JohnPaulSherman/how-humans-machines-can-improve-site-search-results-search-y-paris searchy2020-jpshermanpresentation-final-200204155321
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference]]>
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference]]> Tue, 04 Feb 2020 15:53:21 GMT /JohnPaulSherman/how-humans-machines-can-improve-site-search-results-search-y-paris JohnPaulSherman@slideshare.net(JohnPaulSherman) How Humans & Machines Can Improve Site Search Results - Search Y: Paris JohnPaulSherman When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchy2020-jpshermanpresentation-final-200204155321-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics &amp; then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
How Humans & Machines Can Improve Site Search Results - Search Y: Paris from JP Sherman
]]> 866 1 https://cdn.slidesharecdn.com/ss_thumbnails/searchy2020-jpshermanpresentation-final-200204155321-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DeepCrawl Site Search Webinar 14 Nov 2018 - JP Sherman /slideshow/deepcrawl-site-search-webinar-14-nov-2018-jp-sherman/122958516 deepcrawlwebinar14november-jpsherman-181114025035
Learn how using your site search and the data collected from it can become a multiplier for your marketing. ]]>
Learn how using your site search and the data collected from it can become a multiplier for your marketing. ]]> Wed, 14 Nov 2018 02:50:35 GMT /slideshow/deepcrawl-site-search-webinar-14-nov-2018-jp-sherman/122958516 JohnPaulSherman@slideshare.net(JohnPaulSherman) DeepCrawl Site Search Webinar 14 Nov 2018 - JP Sherman JohnPaulSherman Learn how using your site search and the data collected from it can become a multiplier for your marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deepcrawlwebinar14november-jpsherman-181114025035-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how using your site search and the data collected from it can become a multiplier for your marketing.
DeepCrawl Site Search Webinar 14 Nov 2018 - JP Sherman from JP Sherman
]]> 5753 2 https://cdn.slidesharecdn.com/ss_thumbnails/deepcrawlwebinar14november-jpsherman-181114025035-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Delivering Better Onsite Search Results - Brighton SEO Sep 2018 /slideshow/delivering-better-onsite-search-results-brighton-seo-sep-2018/117434241 brightonseosep18-jpsherman1-180930082553
Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts. ]]>
Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts. ]]> Sun, 30 Sep 2018 08:25:53 GMT /slideshow/delivering-better-onsite-search-results-brighton-seo-sep-2018/117434241 JohnPaulSherman@slideshare.net(JohnPaulSherman) Delivering Better Onsite Search Results - Brighton SEO Sep 2018 JohnPaulSherman Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseosep18-jpsherman1-180930082553-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts.
Delivering Better Onsite Search Results - Brighton SEO Sep 2018 from JP Sherman
]]> 19841 6 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseosep18-jpsherman1-180930082553-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding & Optimizing Onsite Search /slideshow/understanding-optimizing-onsite-search/92642190 tmconsitesearchpresentation-180402141413
March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement & application of onsite search data to improve their marketing.]]>
March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement & application of onsite search data to improve their marketing.]]> Mon, 02 Apr 2018 14:14:13 GMT /slideshow/understanding-optimizing-onsite-search/92642190 JohnPaulSherman@slideshare.net(JohnPaulSherman) Understanding & Optimizing Onsite Search JohnPaulSherman March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement & application of onsite search data to improve their marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmconsitesearchpresentation-180402141413-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement &amp; application of onsite search data to improve their marketing.
Understanding & Optimizing Onsite Search from JP Sherman
]]> 814 3 https://cdn.slidesharecdn.com/ss_thumbnails/tmconsitesearchpresentation-180402141413-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creating a Content Feedback Loop from Search & Social /slideshow/creating-a-content-feedback-loop-from-search-social/82003355 closingcontentlooppubcon2017-final-171113192227
Sure, we build a lot of content for SEO & Social Media, in this presentation, I go over some quick and easy ways to start measuring that content's efficacy and how to build a process to measure, revise and re-launch it.]]>
Sure, we build a lot of content for SEO & Social Media, in this presentation, I go over some quick and easy ways to start measuring that content's efficacy and how to build a process to measure, revise and re-launch it.]]> Mon, 13 Nov 2017 19:22:27 GMT /slideshow/creating-a-content-feedback-loop-from-search-social/82003355 JohnPaulSherman@slideshare.net(JohnPaulSherman) Creating a Content Feedback Loop from Search & Social JohnPaulSherman Sure, we build a lot of content for SEO & Social Media, in this presentation, I go over some quick and easy ways to start measuring that content's efficacy and how to build a process to measure, revise and re-launch it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/closingcontentlooppubcon2017-final-171113192227-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sure, we build a lot of content for SEO &amp; Social Media, in this presentation, I go over some quick and easy ways to start measuring that content&#39;s efficacy and how to build a process to measure, revise and re-launch it.
Creating a Content Feedback Loop from Search & Social from JP Sherman
]]> 209 2 https://cdn.slidesharecdn.com/ss_thumbnails/closingcontentlooppubcon2017-final-171113192227-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting Better Data from Internal Search - Pubcon 2014 /slideshow/getting-better-data-from-internal-search-pubcon-2014/40202452 pubconpresentation-internalsearchfinal16-91-141013091907-conversion-gate02
Internal search is one of the best ways to get information on user intent. However, it's under-utilized and often ignored. Here's the basics you need to maximize your internal search efforts.]]>
Internal search is one of the best ways to get information on user intent. However, it's under-utilized and often ignored. Here's the basics you need to maximize your internal search efforts.]]> Mon, 13 Oct 2014 09:19:06 GMT /slideshow/getting-better-data-from-internal-search-pubcon-2014/40202452 JohnPaulSherman@slideshare.net(JohnPaulSherman) Getting Better Data from Internal Search - Pubcon 2014 JohnPaulSherman Internal search is one of the best ways to get information on user intent. However, it's under-utilized and often ignored. Here's the basics you need to maximize your internal search efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconpresentation-internalsearchfinal16-91-141013091907-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Internal search is one of the best ways to get information on user intent. However, it&#39;s under-utilized and often ignored. Here&#39;s the basics you need to maximize your internal search efforts.
Getting Better Data from Internal Search - Pubcon 2014 from JP Sherman
]]> 380 3 https://cdn.slidesharecdn.com/ss_thumbnails/pubconpresentation-internalsearchfinal16-91-141013091907-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-JohnPaulSherman-48x48.jpg?cb=1580831537 www.redhat.com https://cdn.slidesharecdn.com/ss_thumbnails/searchy2020-jpshermanpresentation-final-200204155321-thumbnail.jpg?width=320&height=320&fit=bounds JohnPaulSherman/how-humans-machines-can-improve-site-search-results-search-y-paris How Humans &amp; Machines ... https://cdn.slidesharecdn.com/ss_thumbnails/deepcrawlwebinar14november-jpsherman-181114025035-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/deepcrawl-site-search-webinar-14-nov-2018-jp-sherman/122958516 DeepCrawl Site Search ... https://cdn.slidesharecdn.com/ss_thumbnails/brightonseosep18-jpsherman1-180930082553-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/delivering-better-onsite-search-results-brighton-seo-sep-2018/117434241 Delivering Better Onsi...