/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: JohnTossou https://public.slidesharecdn.com/v2/images/profile-picture.png Hi-Media Group / adexchange.com – 1st independent real time ad marketplace in Europe Media Buyer France (AppNexus platform) Buyer side : external buying in real time bidding (RTB) for French market • Set-ups and activation of RTB digital campaigns • Network analysis and optimization of campaigns delivery regarding KPIs (ROI, target, ecpms...) • Market analysis and competitive intelligence • Troubleshooting and delivery solutions recommandations Publisher side : development of internal publishers inventories • Analysis of external bids on network and resold optimization • Publisher relations monitoring • Recruitment of new publishers • Set-ups of private deals for t...