�ݺ�ߣshows by User: JonPDixon

�ݺ�ߣshows by User: JonPDixon / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JonPDixon / Sat, 02 Nov 2013 09:21:55 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JonPDixon Pretending for a living - why actors are all UX designers /slideshow/pretending-for-a-living-why-actors-are-all-ux-designers/27835267 pretendingforaliving-131102092155-phpapp01
�ݺ�ߣs for a talk delivered at UX Brighton 2013. User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting. But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?]]>
�ݺ�ߣs for a talk delivered at UX Brighton 2013. User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting. But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?]]> Sat, 02 Nov 2013 09:21:55 GMT /slideshow/pretending-for-a-living-why-actors-are-all-ux-designers/27835267 JonPDixon@slideshare.net(JonPDixon) Pretending for a living - why actors are all UX designers JonPDixon �ݺ�ߣs for a talk delivered at UX Brighton 2013. User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting. But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pretendingforaliving-131102092155-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> �ݺ�ߣs for a talk delivered at UX Brighton 2013. User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting. But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?

Pretending for a living - why actors are all UX designers from Jon Dixon

]]> 912 4 https://cdn.slidesharecdn.com/ss_thumbnails/pretendingforaliving-131102092155-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-JonPDixon-48x48.jpg?cb=1523681234 A highly experienced interaction designer, Jon has been incorporating user centred design into web design since the 90s, and has practical experience across the whole spectrum of UCD activities, from ethnography through behavioural modelling, information architecture, wire-framing, storyboarding and prototyping to formative user testing, as well as the visual design and behaviour of user interfaces. Jon was a professional actor for twenty years (as Jon Glentoran) and has also earned a crust in the past as a writer and illustrator. He lives in the Midlands with two Bengal cats, three chickens and way too many guitars.