�ݺ�ߣshows by User: JosephMartinez44

�ݺ�ߣshows by User: JosephMartinez44 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JosephMartinez44 / Wed, 24 Apr 2019 14:48:48 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JosephMartinez44 Writing Search Ad Copy in 2019 that Converts /slideshow/writing-search-ad-copy-2019-that-converts/141949063 heroconf2019-joemartinez-190424144848
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019. Presented at HeroConf 2019 in Philadelphia, PA. ]]>
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019. Presented at HeroConf 2019 in Philadelphia, PA. ]]> Wed, 24 Apr 2019 14:48:48 GMT /slideshow/writing-search-ad-copy-2019-that-converts/141949063 JosephMartinez44@slideshare.net(JosephMartinez44) Writing Search Ad Copy in 2019 that Converts JosephMartinez44 It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019. Presented at HeroConf 2019 in Philadelphia, PA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf2019-joemartinez-190424144848-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019. Presented at HeroConf 2019 in Philadelphia, PA.

Writing Search Ad Copy in 2019 that Converts from Joe Martinez

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0 Combining YouTube with Shopping Campaigns to Push More Revenue /slideshow/combining-youtube-with-shopping-campaigns-to-push-more-revenue/140257687 combiningyoutubewithshoppingcampaignstopushmorerevenue-190410021248
YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.]]>
YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.]]> Wed, 10 Apr 2019 02:12:48 GMT /slideshow/combining-youtube-with-shopping-campaigns-to-push-more-revenue/140257687 JosephMartinez44@slideshare.net(JosephMartinez44) Combining YouTube with Shopping Campaigns to Push More Revenue JosephMartinez44 YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/combiningyoutubewithshoppingcampaignstopushmorerevenue-190410021248-thumbnail.jpg?width=120&height=120&fit=bounds" /> YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.

Combining YouTube with Shopping Campaigns to Push More Revenue from Joe Martinez

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0 Advanced Tactics for YouTube Ads /slideshow/advanced-tactics-for-youtube-ads/140257317 advancedtacticsforyoutubeads-190410020936
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.]]>
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.]]> Wed, 10 Apr 2019 02:09:36 GMT /slideshow/advanced-tactics-for-youtube-ads/140257317 JosephMartinez44@slideshare.net(JosephMartinez44) Advanced Tactics for YouTube Ads JosephMartinez44 Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advancedtacticsforyoutubeads-190410020936-thumbnail.jpg?width=120&height=120&fit=bounds" /> Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.

Advanced Tactics for YouTube Ads from Joe Martinez

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0 Leveraging Alternative PPC Channels /slideshow/leveraging-alternative-ppc-channes/134892907 joemartinez-pubconflorida-2019-190306130148
Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads. ]]>
Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads. ]]> Wed, 06 Mar 2019 13:01:48 GMT /slideshow/leveraging-alternative-ppc-channes/134892907 JosephMartinez44@slideshare.net(JosephMartinez44) Leveraging Alternative PPC Channels JosephMartinez44 Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-pubconflorida-2019-190306130148-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads.

Leveraging Alternative PPC Channels from Joe Martinez

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0 YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed. /slideshow/youtube-ads-arent-a-waste-of-money-your-targeting-needs-to-be-fixed/115446371 confluence2018v3-180919173124
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.]]>
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.]]> Wed, 19 Sep 2018 17:31:24 GMT /slideshow/youtube-ads-arent-a-waste-of-money-your-targeting-needs-to-be-fixed/115446371 JosephMartinez44@slideshare.net(JosephMartinez44) YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed. JosephMartinez44 Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confluence2018v3-180919173124-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.

YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed. from Joe Martinez

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0 Using Event Tracking to Create Intent-Based Remarketing Audiences /slideshow/presented-on-71818-at-utah-dmc-in-salt-lake-city-joe-martinez-from-granular-goes-through-how-we-can-track-events-with-google-tag-manager-and-remarket-to-users-based-on-actions-instead-of-page-visits/106924988 utahdmc-joemartinez-july2018-180721180450
Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.]]>
Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.]]> Sat, 21 Jul 2018 18:04:50 GMT /slideshow/presented-on-71818-at-utah-dmc-in-salt-lake-city-joe-martinez-from-granular-goes-through-how-we-can-track-events-with-google-tag-manager-and-remarket-to-users-based-on-actions-instead-of-page-visits/106924988 JosephMartinez44@slideshare.net(JosephMartinez44) Using Event Tracking to Create Intent-Based Remarketing Audiences JosephMartinez44 Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmc-joemartinez-july2018-180721180450-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.

Using Event Tracking to Create Intent-Based Remarketing Audiences from Joe Martinez

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0 Digital Advertising Beyond Google and Facebook /slideshow/digital-advertising-beyond-google-and-facebook/100421245 bizexpo2018-180604123756
When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.]]>
When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.]]> Mon, 04 Jun 2018 12:37:56 GMT /slideshow/digital-advertising-beyond-google-and-facebook/100421245 JosephMartinez44@slideshare.net(JosephMartinez44) Digital Advertising Beyond Google and Facebook JosephMartinez44 When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bizexpo2018-180604123756-thumbnail.jpg?width=120&height=120&fit=bounds" /> When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.

Digital Advertising Beyond Google and Facebook from Joe Martinez

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0 Using Event Tracking to Create Intent-Based Remarketing Audiences /slideshow/using-event-tracking-to-create-intentbased-remarketing-audiences-94143526/94143526 joemartinez-heroconf2018-180417210712
Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits. ]]>
Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits. ]]> Tue, 17 Apr 2018 21:07:12 GMT /slideshow/using-event-tracking-to-create-intentbased-remarketing-audiences-94143526/94143526 JosephMartinez44@slideshare.net(JosephMartinez44) Using Event Tracking to Create Intent-Based Remarketing Audiences JosephMartinez44 Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-heroconf2018-180417210712-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.

Using Event Tracking to Create Intent-Based Remarketing Audiences from Joe Martinez

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0 Digital Olympus - Using Google Tag Manager for Intent-Based Remarketing /slideshow/digital-olympus-using-google-tag-manager-for-intentbased-remarketing/91572297 digitalolympusmarch2018-180322170257
Presented via webinar for Digital Olympus on March 12, 2018. Learn how I use Google Tag Manager, with help from others in the industry, to create hyper-focused remarketing strategies. ]]>
Presented via webinar for Digital Olympus on March 12, 2018. Learn how I use Google Tag Manager, with help from others in the industry, to create hyper-focused remarketing strategies. ]]> Thu, 22 Mar 2018 17:02:56 GMT /slideshow/digital-olympus-using-google-tag-manager-for-intentbased-remarketing/91572297 JosephMartinez44@slideshare.net(JosephMartinez44) Digital Olympus - Using Google Tag Manager for Intent-Based Remarketing JosephMartinez44 Presented via webinar for Digital Olympus on March 12, 2018. Learn how I use Google Tag Manager, with help from others in the industry, to create hyper-focused remarketing strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalolympusmarch2018-180322170257-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented via webinar for Digital Olympus on March 12, 2018. Learn how I use Google Tag Manager, with help from others in the industry, to create hyper-focused remarketing strategies.

Digital Olympus - Using Google Tag Manager for Intent-Based Remarketing from Joe Martinez

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0 Using Event Tracking to Create Intent-Based Remarketing Audiences /slideshow/using-event-tracking-to-create-intentbased-remarketing-audiences/81246782 joemartinez-smxeast2017-171026150936
Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.]]>
Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.]]> Thu, 26 Oct 2017 15:09:36 GMT /slideshow/using-event-tracking-to-create-intentbased-remarketing-audiences/81246782 JosephMartinez44@slideshare.net(JosephMartinez44) Using Event Tracking to Create Intent-Based Remarketing Audiences JosephMartinez44 Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-smxeast2017-171026150936-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.

Using Event Tracking to Create Intent-Based Remarketing Audiences from Joe Martinez

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0 Using Paid Search in 2017 /JosephMartinez44/using-paid-search-in-2017 cultivate-171003123408
Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search.]]>
Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search.]]> Tue, 03 Oct 2017 12:34:08 GMT /JosephMartinez44/using-paid-search-in-2017 JosephMartinez44@slideshare.net(JosephMartinez44) Using Paid Search in 2017 JosephMartinez44 Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cultivate-171003123408-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search.

Using Paid Search in 2017 from Joe Martinez

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0 Using Event Tracking to Create Higher-Converting Remarketing Audiences /slideshow/using-event-tracking-to-create-higherconverting-remarketing-audiences/79537231 confluence2017-170907200544
My presentation for Confluence Conference 2017. Originally presented live on 9/14/17 at the Chevy Bricktown Events Center in Oklahoma City, OK. Users learned how they can use Google Tag Manager and event tracking to create intent-based remarketing audiences that will convert higher than page visit audiences. ]]>
My presentation for Confluence Conference 2017. Originally presented live on 9/14/17 at the Chevy Bricktown Events Center in Oklahoma City, OK. Users learned how they can use Google Tag Manager and event tracking to create intent-based remarketing audiences that will convert higher than page visit audiences. ]]> Thu, 07 Sep 2017 20:05:44 GMT /slideshow/using-event-tracking-to-create-higherconverting-remarketing-audiences/79537231 JosephMartinez44@slideshare.net(JosephMartinez44) Using Event Tracking to Create Higher-Converting Remarketing Audiences JosephMartinez44 My presentation for Confluence Conference 2017. Originally presented live on 9/14/17 at the Chevy Bricktown Events Center in Oklahoma City, OK. Users learned how they can use Google Tag Manager and event tracking to create intent-based remarketing audiences that will convert higher than page visit audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confluence2017-170907200544-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation for Confluence Conference 2017. Originally presented live on 9/14/17 at the Chevy Bricktown Events Center in Oklahoma City, OK. Users learned how they can use Google Tag Manager and event tracking to create intent-based remarketing audiences that will convert higher than page visit audiences.

Using Event Tracking to Create Higher-Converting Remarketing Audiences from Joe Martinez

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0 Digital Marketing Strategies B2B Companies Must Use /slideshow/digital-marketing-strategies-b2b-companies-must-use/76296125 bizexpo2017-170524124004
My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.]]>
My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.]]> Wed, 24 May 2017 12:40:03 GMT /slideshow/digital-marketing-strategies-b2b-companies-must-use/76296125 JosephMartinez44@slideshare.net(JosephMartinez44) Digital Marketing Strategies B2B Companies Must Use JosephMartinez44 My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bizexpo2017-170524124004-thumbnail.jpg?width=120&height=120&fit=bounds" /> My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.

Digital Marketing Strategies B2B Companies Must Use from Joe Martinez

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0 Attracting the Right Buyers with Targeted Video Content /slideshow/attracting-the-right-buyers-with-targeted-video-content/75400950 joemartinez-summitoncontentmarketing-170425184053
My slides from the Summit on Content Marketing. Originally presented online on 5/22/17 at summitoncontentmarketing.com alongside hundreds of other speakers. ]]>
My slides from the Summit on Content Marketing. Originally presented online on 5/22/17 at summitoncontentmarketing.com alongside hundreds of other speakers. ]]> Tue, 25 Apr 2017 18:40:53 GMT /slideshow/attracting-the-right-buyers-with-targeted-video-content/75400950 JosephMartinez44@slideshare.net(JosephMartinez44) Attracting the Right Buyers with Targeted Video Content JosephMartinez44 My slides from the Summit on Content Marketing. Originally presented online on 5/22/17 at summitoncontentmarketing.com alongside hundreds of other speakers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-summitoncontentmarketing-170425184053-thumbnail.jpg?width=120&height=120&fit=bounds" /> My slides from the Summit on Content Marketing. Originally presented online on 5/22/17 at summitoncontentmarketing.com alongside hundreds of other speakers.

Attracting the Right Buyers with Targeted Video Content from Joe Martinez

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0 Your YouTube Strategy Is Boring. Let's Fix It! /slideshow/your-youtube-strategy-is-boring-lets-fix-it/74992806 heroconf2017v2-170413171926
My slides from HeroConf 2017. Originally presented live on 4/19/17 at JW Marriott L.A. Live in Los Angeles, CA.]]>
My slides from HeroConf 2017. Originally presented live on 4/19/17 at JW Marriott L.A. Live in Los Angeles, CA.]]> Thu, 13 Apr 2017 17:19:26 GMT /slideshow/your-youtube-strategy-is-boring-lets-fix-it/74992806 JosephMartinez44@slideshare.net(JosephMartinez44) Your YouTube Strategy Is Boring. Let's Fix It! JosephMartinez44 My slides from HeroConf 2017. Originally presented live on 4/19/17 at JW Marriott L.A. Live in Los Angeles, CA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf2017v2-170413171926-thumbnail.jpg?width=120&height=120&fit=bounds" /> My slides from HeroConf 2017. Originally presented live on 4/19/17 at JW Marriott L.A. Live in Los Angeles, CA.

Your YouTube Strategy Is Boring. Let's Fix It! from Joe Martinez

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0 How to Use Event Tracking to Improve Marketing Performance /JosephMartinez44/how-to-use-event-tracking-to-improve-marketing-performance joemartinez-smxwest2017-170302163305
My slides from SMX West 2017. Originally presented live on 3/22/17 at the San Jose McEnery Convention Center in San Jose, CA.]]>
My slides from SMX West 2017. Originally presented live on 3/22/17 at the San Jose McEnery Convention Center in San Jose, CA.]]> Thu, 02 Mar 2017 16:33:05 GMT /JosephMartinez44/how-to-use-event-tracking-to-improve-marketing-performance JosephMartinez44@slideshare.net(JosephMartinez44) How to Use Event Tracking to Improve Marketing Performance JosephMartinez44 My slides from SMX West 2017. Originally presented live on 3/22/17 at the San Jose McEnery Convention Center in San Jose, CA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-smxwest2017-170302163305-thumbnail.jpg?width=120&height=120&fit=bounds" /> My slides from SMX West 2017. Originally presented live on 3/22/17 at the San Jose McEnery Convention Center in San Jose, CA.

How to Use Event Tracking to Improve Marketing Performance from Joe Martinez

]]> 772 3 https://cdn.slidesharecdn.com/ss_thumbnails/joemartinez-smxwest2017-170302163305-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Trust-Based PPC: Stop Explaining What. Start Proving Why /slideshow/trustbased-ppc-stop-explaining-what-start-proving-why/66299537 confluence2016-160922120728
My presentation for Confluence Conference 2016. Originally presented live on 9/23/16 at Will Rogers Theater in Oklahoma City, OK.]]>
My presentation for Confluence Conference 2016. Originally presented live on 9/23/16 at Will Rogers Theater in Oklahoma City, OK.]]> Thu, 22 Sep 2016 12:07:28 GMT /slideshow/trustbased-ppc-stop-explaining-what-start-proving-why/66299537 JosephMartinez44@slideshare.net(JosephMartinez44) Trust-Based PPC: Stop Explaining What. Start Proving Why JosephMartinez44 My presentation for Confluence Conference 2016. Originally presented live on 9/23/16 at Will Rogers Theater in Oklahoma City, OK. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confluence2016-160922120728-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation for Confluence Conference 2016. Originally presented live on 9/23/16 at Will Rogers Theater in Oklahoma City, OK.

Trust-Based PPC: Stop Explaining What. Start Proving Why from Joe Martinez

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0 Why Your Website Isn't Converting /slideshow/why-your-website-isnt-converting-62124388/62124388 bizexpolinkedin-160518024151
Presented at BizExpo 2016 in Milwaukee, Wi presented by BizTimes Media. ]]>
Presented at BizExpo 2016 in Milwaukee, Wi presented by BizTimes Media. ]]> Wed, 18 May 2016 02:41:51 GMT /slideshow/why-your-website-isnt-converting-62124388/62124388 JosephMartinez44@slideshare.net(JosephMartinez44) Why Your Website Isn't Converting JosephMartinez44 Presented at BizExpo 2016 in Milwaukee, Wi presented by BizTimes Media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bizexpolinkedin-160518024151-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at BizExpo 2016 in Milwaukee, Wi presented by BizTimes Media.

Why Your Website Isn't Converting from Joe Martinez

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0 How Creating a Successful PPC Campaign Is Like Brewing a Good Beer /slideshow/how-creating-a-successful-ppc-campaign-is-like-brewing-a-good-beer/56248525 semrushwebinar-151217171440
The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. Learn why...]]>
The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. Learn why...]]> Thu, 17 Dec 2015 17:14:40 GMT /slideshow/how-creating-a-successful-ppc-campaign-is-like-brewing-a-good-beer/56248525 JosephMartinez44@slideshare.net(JosephMartinez44) How Creating a Successful PPC Campaign Is Like Brewing a Good Beer JosephMartinez44 The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. Learn why... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semrushwebinar-151217171440-thumbnail.jpg?width=120&height=120&fit=bounds" /> The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. Learn why...

How Creating a Successful PPC Campaign Is Like Brewing a Good Beer from Joe Martinez

]]> 299 6 https://cdn.slidesharecdn.com/ss_thumbnails/semrushwebinar-151217171440-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/heroconf2019-joemartinez-190424144848-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/writing-search-ad-copy-2019-that-converts/141949063 Writing Search Ad Copy... https://cdn.slidesharecdn.com/ss_thumbnails/combiningyoutubewithshoppingcampaignstopushmorerevenue-190410021248-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/combining-youtube-with-shopping-campaigns-to-push-more-revenue/140257687 Combining YouTube with... https://cdn.slidesharecdn.com/ss_thumbnails/advancedtacticsforyoutubeads-190410020936-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advanced-tactics-for-youtube-ads/140257317 Advanced Tactics for Y...