ºÝºÝߣshows by User: JukkaVetelinen / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: JukkaVetelinen / Fri, 03 Apr 2020 07:08:51 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: JukkaVetelinen Investments and actions during and after covid 19 /slideshow/investments-and-actions-during-and-after-covid-19/231344971 investmentsandactionsduringandaftercovid-19-200403070851
During this time when government is forced to make rapid decisions about our health we marketers easily fall into the trap of thinking fast and reacting to the situation without proper analysis. As our focus tends to be on communication as the fastest and easiest way to for us to react, we might forget the other pieces in marketing toolbox. This document will give you guidance on 1. What marketing actions will benefit brands the most now and in the near future? 2. What are the implications of stopping advertising? What will they be in the longer term? 3. And do consumers even want brands to stop advertising at this time?]]>
During this time when government is forced to make rapid decisions about our health we marketers easily fall into the trap of thinking fast and reacting to the situation without proper analysis. As our focus tends to be on communication as the fastest and easiest way to for us to react, we might forget the other pieces in marketing toolbox. This document will give you guidance on 1. What marketing actions will benefit brands the most now and in the near future? 2. What are the implications of stopping advertising? What will they be in the longer term? 3. And do consumers even want brands to stop advertising at this time?]]> Fri, 03 Apr 2020 07:08:51 GMT /slideshow/investments-and-actions-during-and-after-covid-19/231344971 JukkaVetelinen@slideshare.net(JukkaVetelinen) Investments and actions during and after covid 19 JukkaVetelinen During this time when government is forced to make rapid decisions about our health we marketers easily fall into the trap of thinking fast and reacting to the situation without proper analysis. As our focus tends to be on communication as the fastest and easiest way to for us to react, we might forget the other pieces in marketing toolbox. This document will give you guidance on 1. What marketing actions will benefit brands the most now and in the near future? 2. What are the implications of stopping advertising? What will they be in the longer term? 3. And do consumers even want brands to stop advertising at this time? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/investmentsandactionsduringandaftercovid-19-200403070851-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> During this time when government is forced to make rapid decisions about our health we marketers easily fall into the trap of thinking fast and reacting to the situation without proper analysis. As our focus tends to be on communication as the fastest and easiest way to for us to react, we might forget the other pieces in marketing toolbox. This document will give you guidance on 1. What marketing actions will benefit brands the most now and in the near future? 2. What are the implications of stopping advertising? What will they be in the longer term? 3. And do consumers even want brands to stop advertising at this time?
Investments and actions during and after covid 19 from Jukka Vetelè¾°inen
]]> 331 0 https://cdn.slidesharecdn.com/ss_thumbnails/investmentsandactionsduringandaftercovid-19-200403070851-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Online Advertising as a Branding Tool Vizeum Finland /slideshow/online-advertising-as-a-branding-tool-vizeum-finland-2012/40285278 onlineadvertisingasabrandingtoolvizeumfinland2012-141015014243-conversion-gate02
Finnish case study of online advertising as a branding tool. Conducted for international traveling company in Finland. Case study demonstrates how online advertising can be compared to tv advertising and how online visibility can be optimized to reach and engage with more consumers. Contact me on Linkedin: http://fi.linkedin.com/in/jukkavetelainen/ Twitter: @Zugi83]]>
Finnish case study of online advertising as a branding tool. Conducted for international traveling company in Finland. Case study demonstrates how online advertising can be compared to tv advertising and how online visibility can be optimized to reach and engage with more consumers. Contact me on Linkedin: http://fi.linkedin.com/in/jukkavetelainen/ Twitter: @Zugi83]]> Wed, 15 Oct 2014 01:42:43 GMT /slideshow/online-advertising-as-a-branding-tool-vizeum-finland-2012/40285278 JukkaVetelinen@slideshare.net(JukkaVetelinen) Online Advertising as a Branding Tool Vizeum Finland JukkaVetelinen Finnish case study of online advertising as a branding tool. Conducted for international traveling company in Finland. Case study demonstrates how online advertising can be compared to tv advertising and how online visibility can be optimized to reach and engage with more consumers. Contact me on Linkedin: http://fi.linkedin.com/in/jukkavetelainen/ Twitter: @Zugi83 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlineadvertisingasabrandingtoolvizeumfinland2012-141015014243-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Finnish case study of online advertising as a branding tool. Conducted for international traveling company in Finland. Case study demonstrates how online advertising can be compared to tv advertising and how online visibility can be optimized to reach and engage with more consumers. Contact me on Linkedin: http://fi.linkedin.com/in/jukkavetelainen/ Twitter: @Zugi83
Online Advertising as a Branding Tool Vizeum Finland from Jukka Vetelè¾°inen
]]> 932 5 https://cdn.slidesharecdn.com/ss_thumbnails/onlineadvertisingasabrandingtoolvizeumfinland2012-141015014243-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-JukkaVetelinen-48x48.jpg?cb=1648204293 Data driven marketeer, raised in digital era. Obsessed with driving my clients' business with holistic marketing strategies and outcomes. Over 15 years' experience in marketing, strategies, research, service development and sales. Specialties: Data driven marketing, digital marketing, consumer insight, marketing strategy and business development www.carat.com/fi https://cdn.slidesharecdn.com/ss_thumbnails/investmentsandactionsduringandaftercovid-19-200403070851-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/investments-and-actions-during-and-after-covid-19/231344971 Investments and action... https://cdn.slidesharecdn.com/ss_thumbnails/onlineadvertisingasabrandingtoolvizeumfinland2012-141015014243-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/online-advertising-as-a-branding-tool-vizeum-finland-2012/40285278 Online Advertising as ...