�ݺ�ߣshows by User: KMartell1

�ݺ�ߣshows by User: KMartell1 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: KMartell1 / Fri, 27 Sep 2019 16:59:52 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: KMartell1 7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at INBOUND 2019) /slideshow/7-deadly-sins-of-startup-marketing-and-how-to-avoid-them-katie-martell-at-inbound-2019/176828507 inbound19-martell-share-190927165952
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing @KatieMartell --- Snow White had seven dwarfs, the world has seven seas. Likewise, startups often make seven critical mistakes when bringing a new brand to market. Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers. How does any brand break through in these conditions? In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed. VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing]]>
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing @KatieMartell --- Snow White had seven dwarfs, the world has seven seas. Likewise, startups often make seven critical mistakes when bringing a new brand to market. Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers. How does any brand break through in these conditions? In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed. VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing]]> Fri, 27 Sep 2019 16:59:52 GMT /slideshow/7-deadly-sins-of-startup-marketing-and-how-to-avoid-them-katie-martell-at-inbound-2019/176828507 KMartell1@slideshare.net(KMartell1) 7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at INBOUND 2019) KMartell1 WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing @KatieMartell --- Snow White had seven dwarfs, the world has seven seas. Likewise, startups often make seven critical mistakes when bringing a new brand to market. Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers. How does any brand break through in these conditions? In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed. VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inbound19-martell-share-190927165952-thumbnail.jpg?width=120&height=120&fit=bounds" /> WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing @KatieMartell --- Snow White had seven dwarfs, the world has seven seas. Likewise, startups often make seven critical mistakes when bringing a new brand to market. Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers. How does any brand break through in these conditions? In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed. VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing

7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at INBOUND 2019) from Katie Martell

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0 The Hypocrisy of Femvertising /KMartell1/the-hypocrisy-of-femvertising femvertising-slideshare-171204064435
BOOK ME TO BRING THIS TALK TO YOUR ORGANIZATION EVENT: www.katie-martell.com/speaking What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? Is the exploitation of feminism in advertising dangerous? Read more: https://www.linkedin.com/pulse/marketing-trend-we-should-leave-behind-2018-faux-feminism-martell/ Many companies using feminist messaging in their ads are poor examples of these ideals internally - for example, paying millions in lawsuits for pay inequality and discrimination against women, or by perpetuating unrealistic beauty standards. This not only creates an illusion of progress, it cheapens the movement for equal rights. It's lip service. There is a real and present danger to decades of progress in the feminist movement if we accept this trend of faux-feminism without holding companies accountable.]]>
BOOK ME TO BRING THIS TALK TO YOUR ORGANIZATION EVENT: www.katie-martell.com/speaking What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? Is the exploitation of feminism in advertising dangerous? Read more: https://www.linkedin.com/pulse/marketing-trend-we-should-leave-behind-2018-faux-feminism-martell/ Many companies using feminist messaging in their ads are poor examples of these ideals internally - for example, paying millions in lawsuits for pay inequality and discrimination against women, or by perpetuating unrealistic beauty standards. This not only creates an illusion of progress, it cheapens the movement for equal rights. It's lip service. There is a real and present danger to decades of progress in the feminist movement if we accept this trend of faux-feminism without holding companies accountable.]]> Mon, 04 Dec 2017 06:44:35 GMT /KMartell1/the-hypocrisy-of-femvertising KMartell1@slideshare.net(KMartell1) The Hypocrisy of Femvertising KMartell1 BOOK ME TO BRING THIS TALK TO YOUR ORGANIZATION EVENT: www.katie-martell.com/speaking What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? Is the exploitation of feminism in advertising dangerous? Read more: https://www.linkedin.com/pulse/marketing-trend-we-should-leave-behind-2018-faux-feminism-martell/ Many companies using feminist messaging in their ads are poor examples of these ideals internally - for example, paying millions in lawsuits for pay inequality and discrimination against women, or by perpetuating unrealistic beauty standards. This not only creates an illusion of progress, it cheapens the movement for equal rights. It's lip service. There is a real and present danger to decades of progress in the feminist movement if we accept this trend of faux-feminism without holding companies accountable. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/femvertising-slideshare-171204064435-thumbnail.jpg?width=120&height=120&fit=bounds" /> BOOK ME TO BRING THIS TALK TO YOUR ORGANIZATION EVENT: www.katie-martell.com/speaking What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? Is the exploitation of feminism in advertising dangerous? Read more: https://www.linkedin.com/pulse/marketing-trend-we-should-leave-behind-2018-faux-feminism-martell/ Many companies using feminist messaging in their ads are poor examples of these ideals internally - for example, paying millions in lawsuits for pay inequality and discrimination against women, or by perpetuating unrealistic beauty standards. This not only creates an illusion of progress, it cheapens the movement for equal rights. It's lip service. There is a real and present danger to decades of progress in the feminist movement if we accept this trend of faux-feminism without holding companies accountable.

The Hypocrisy of Femvertising from Katie Martell

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0 InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket Strategy /KMartell1/innovateedu-bootcamp-7-questions-investors-will-ask-about-your-gotomarket-strategy emerson-gtm-slideshare-170211152013
7 Questions Investors Will Ask About Your GoToMarket Strategy Prepared for the InnovateEDU Bootcamp at Emerson College by Katie Martell]]>
7 Questions Investors Will Ask About Your GoToMarket Strategy Prepared for the InnovateEDU Bootcamp at Emerson College by Katie Martell]]> Sat, 11 Feb 2017 15:20:13 GMT /KMartell1/innovateedu-bootcamp-7-questions-investors-will-ask-about-your-gotomarket-strategy KMartell1@slideshare.net(KMartell1) InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket Strategy KMartell1 7 Questions Investors Will Ask About Your GoToMarket Strategy Prepared for the InnovateEDU Bootcamp at Emerson College by Katie Martell <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emerson-gtm-slideshare-170211152013-thumbnail.jpg?width=120&height=120&fit=bounds" /> 7 Questions Investors Will Ask About Your GoToMarket Strategy Prepared for the InnovateEDU Bootcamp at Emerson College by Katie Martell

InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket Strategy from Katie Martell

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0 2016 Understanding B2B Buyers Benchmark Study /slideshow/16991130benchmarkstudyunderstandingbuy-4/62105074 f9f7223b-2ac4-4b08-bcc4-84529a25879f-160517153757
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.]]>
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.]]> Tue, 17 May 2016 15:37:57 GMT /slideshow/16991130benchmarkstudyunderstandingbuy-4/62105074 KMartell1@slideshare.net(KMartell1) 2016 Understanding B2B Buyers Benchmark Study KMartell1 Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/f9f7223b-2ac4-4b08-bcc4-84529a25879f-160517153757-thumbnail.jpg?width=120&height=120&fit=bounds" /> Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.

2016 Understanding B2B Buyers Benchmark Study from Katie Martell

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0 How and Why Buyers Buy in 2015 (Psychology, Technology, and B2B Marketing, Oh My!) /slideshow/how-and-why-buyers-buy-in-2015-psychology-technology-and-b2b-marketing-oh-my/53744221 how-buyers-buy-webinar-not-for-distribution-151009153332-lva1-app6891
Webinar slides from my presentation with BrightTalk - learn how to market to today's empowered, distracted, stressed out B2B buyer. To view the recorded on-demand version: http://cintell.net/why-buyers-buy-in-2015-on-demand-webinar-recording/ ]]>
Webinar slides from my presentation with BrightTalk - learn how to market to today's empowered, distracted, stressed out B2B buyer. To view the recorded on-demand version: http://cintell.net/why-buyers-buy-in-2015-on-demand-webinar-recording/ ]]> Fri, 09 Oct 2015 15:33:32 GMT /slideshow/how-and-why-buyers-buy-in-2015-psychology-technology-and-b2b-marketing-oh-my/53744221 KMartell1@slideshare.net(KMartell1) How and Why Buyers Buy in 2015 (Psychology, Technology, and B2B Marketing, Oh My!) KMartell1 Webinar slides from my presentation with BrightTalk - learn how to market to today's empowered, distracted, stressed out B2B buyer. To view the recorded on-demand version: http://cintell.net/why-buyers-buy-in-2015-on-demand-webinar-recording/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-buyers-buy-webinar-not-for-distribution-151009153332-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Webinar slides from my presentation with BrightTalk - learn how to market to today's empowered, distracted, stressed out B2B buyer. To view the recorded on-demand version: http://cintell.net/why-buyers-buy-in-2015-on-demand-webinar-recording/

How and Why Buyers Buy in 2015 (Psychology, Technology, and B2B Marketing, Oh My!) from Katie Martell

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0 You Don't Know Sh*t About Your Buyers /KMartell1/you-dont-know-sht-about-your-buyers dont-know-shit-150726135132-lva1-app6891
PLEASE VOTE! http://panelpicker.sxsw.com/vote/53313 SXSW Session Description: No offense, but there’s a reason your marketing sucks: it’s all about you. In today’s world of the ever-connected, information-empowered buyer, you can’t afford to lose their attention like this. Attention is the currency of the information age, and buyers (B2B or B2C) only give attention to the brands who understand them. This is the only competitive advantage that matters today. Let's talk about how we got ourselves into a world where consumers inherently mistrust our marketing and expect a new level of customer-centricity. Let's remember why we're here in the first place and what NEW tactics and technology are emerging to help get this right. Join this session, and cut the sh*t. ]]>
PLEASE VOTE! http://panelpicker.sxsw.com/vote/53313 SXSW Session Description: No offense, but there’s a reason your marketing sucks: it’s all about you. In today’s world of the ever-connected, information-empowered buyer, you can’t afford to lose their attention like this. Attention is the currency of the information age, and buyers (B2B or B2C) only give attention to the brands who understand them. This is the only competitive advantage that matters today. Let's talk about how we got ourselves into a world where consumers inherently mistrust our marketing and expect a new level of customer-centricity. Let's remember why we're here in the first place and what NEW tactics and technology are emerging to help get this right. Join this session, and cut the sh*t. ]]> Sun, 26 Jul 2015 13:51:32 GMT /KMartell1/you-dont-know-sht-about-your-buyers KMartell1@slideshare.net(KMartell1) You Don't Know Sh*t About Your Buyers KMartell1 PLEASE VOTE! http://panelpicker.sxsw.com/vote/53313 SXSW Session Description: No offense, but there’s a reason your marketing sucks: it’s all about you. In today’s world of the ever-connected, information-empowered buyer, you can’t afford to lose their attention like this. Attention is the currency of the information age, and buyers (B2B or B2C) only give attention to the brands who understand them. This is the only competitive advantage that matters today. Let's talk about how we got ourselves into a world where consumers inherently mistrust our marketing and expect a new level of customer-centricity. Let's remember why we're here in the first place and what NEW tactics and technology are emerging to help get this right. Join this session, and cut the sh*t. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dont-know-shit-150726135132-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> PLEASE VOTE! http://panelpicker.sxsw.com/vote/53313 SXSW Session Description: No offense, but there’s a reason your marketing sucks: it’s all about you. In today’s world of the ever-connected, information-empowered buyer, you can’t afford to lose their attention like this. Attention is the currency of the information age, and buyers (B2B or B2C) only give attention to the brands who understand them. This is the only competitive advantage that matters today. Let's talk about how we got ourselves into a world where consumers inherently mistrust our marketing and expect a new level of customer-centricity. Let's remember why we're here in the first place and what NEW tactics and technology are emerging to help get this right. Join this session, and cut the sh*t.

You Don't Know Sh*t About Your Buyers from Katie Martell

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0 https://cdn.slidesharecdn.com/profile-photo-KMartell1-48x48.jpg?cb=1582084069 On-demand marketing consultant, writer, and speaker based in Boston, MA. www.katie-martell.com https://cdn.slidesharecdn.com/ss_thumbnails/inbound19-martell-share-190927165952-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-deadly-sins-of-startup-marketing-and-how-to-avoid-them-katie-martell-at-inbound-2019/176828507 7 Deadly Sins of Start... https://cdn.slidesharecdn.com/ss_thumbnails/femvertising-slideshare-171204064435-thumbnail.jpg?width=320&height=320&fit=bounds KMartell1/the-hypocrisy-of-femvertising The Hypocrisy of Femve... https://cdn.slidesharecdn.com/ss_thumbnails/emerson-gtm-slideshare-170211152013-thumbnail.jpg?width=320&height=320&fit=bounds KMartell1/innovateedu-bootcamp-7-questions-investors-will-ask-about-your-gotomarket-strategy InnovateEDU Bootcamp: ...