�ݺ�ߣshows by User: KMcGrane

�ݺ�ߣshows by User: KMcGrane / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: KMcGrane / Thu, 20 Aug 2020 17:33:45 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: KMcGrane Adaptive: Content, Context, and Controversy /slideshow/adaptive-content-context-and-controversy-238081063/238081063 20160408contextandcontroversy-long-200820173345
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.]]>
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.]]> Thu, 20 Aug 2020 17:33:45 GMT /slideshow/adaptive-content-context-and-controversy-238081063/238081063 KMcGrane@slideshare.net(KMcGrane) Adaptive: Content, Context, and Controversy KMcGrane What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20160408contextandcontroversy-long-200820173345-thumbnail.jpg?width=120&height=120&fit=bounds" /> What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.

Adaptive: Content, Context, and Controversy from Karen McGrane

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1 The Future of Adaptive Content /KMcGrane/2014-1104-toronto-meetup 20141104torontomeetup-150413092604-conversion-gate01
This is a brief talk I gave at the Toronto Content Strategy Meetup. It outlines some ideas about the relationship between responsive and adaptive.]]>
This is a brief talk I gave at the Toronto Content Strategy Meetup. It outlines some ideas about the relationship between responsive and adaptive.]]> Mon, 13 Apr 2015 09:26:04 GMT /KMcGrane/2014-1104-toronto-meetup KMcGrane@slideshare.net(KMcGrane) The Future of Adaptive Content KMcGrane This is a brief talk I gave at the Toronto Content Strategy Meetup. It outlines some ideas about the relationship between responsive and adaptive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20141104torontomeetup-150413092604-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a brief talk I gave at the Toronto Content Strategy Meetup. It outlines some ideas about the relationship between responsive and adaptive.

The Future of Adaptive Content from Karen McGrane

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1 The Mobile Content Mandate /slideshow/the-mobile-content-mandate/29865906 20140109mobilecontentmandate-140109205703-phpapp02
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.]]>
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.]]> Thu, 09 Jan 2014 20:57:03 GMT /slideshow/the-mobile-content-mandate/29865906 KMcGrane@slideshare.net(KMcGrane) The Mobile Content Mandate KMcGrane You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20140109mobilecontentmandate-140109205703-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

The Mobile Content Mandate from Karen McGrane

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1 Content in a Zombie Apocalypse /slideshow/2013-0528-zombie-apocalpyse/22494253 20130528zombieapocalpyse-130605085717-phpapp02
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.]]>
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.]]> Wed, 05 Jun 2013 08:57:17 GMT /slideshow/2013-0528-zombie-apocalpyse/22494253 KMcGrane@slideshare.net(KMcGrane) Content in a Zombie Apocalypse KMcGrane Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20130528zombieapocalpyse-130605085717-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.

Content in a Zombie Apocalypse from Karen McGrane

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1 Thriving in a world of change: Future-friendly content with Drupal /slideshow/thriving-in-a-world-of-change-futurefriendly-content-with-drupal/21768553 20130520drupalconkeynote-130523084525-phpapp02
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future. In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future. ]]>
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future. In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future. ]]> Thu, 23 May 2013 08:45:25 GMT /slideshow/thriving-in-a-world-of-change-futurefriendly-content-with-drupal/21768553 KMcGrane@slideshare.net(KMcGrane) Thriving in a world of change: Future-friendly content with Drupal KMcGrane There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future. In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20130520drupalconkeynote-130523084525-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future. In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.

Thriving in a world of change: Future-friendly content with Drupal from Karen McGrane

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1 IA Summit 2013 Closing Plenary /slideshow/2012-0407-closing-plenary-final/18366143 20120407closingplenaryfinal-130407154818-phpapp01
I gave the closing keynote at the IA Summit in Baltimore. These are my slides.]]>
I gave the closing keynote at the IA Summit in Baltimore. These are my slides.]]> Sun, 07 Apr 2013 15:48:18 GMT /slideshow/2012-0407-closing-plenary-final/18366143 KMcGrane@slideshare.net(KMcGrane) IA Summit 2013 Closing Plenary KMcGrane I gave the closing keynote at the IA Summit in Baltimore. These are my slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120407closingplenaryfinal-130407154818-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I gave the closing keynote at the IA Summit in Baltimore. These are my slides.

IA Summit 2013 Closing Plenary from Karen McGrane

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1 Content Strategy for Mobile: The Workshop /slideshow/content-strategy-for-mobile-the-workshop-14659768/14659768 20120926contentstrategyformobileworkshop-121009191747-phpapp01
]]>
]]> Tue, 09 Oct 2012 19:17:44 GMT /slideshow/content-strategy-for-mobile-the-workshop-14659768/14659768 KMcGrane@slideshare.net(KMcGrane) Content Strategy for Mobile: The Workshop KMcGrane <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120926contentstrategyformobileworkshop-121009191747-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Content Strategy for Mobile: The Workshop from Karen McGrane

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1 Uncle Sam Wants You (To Optimize Your Content For Mobile) /slideshow/uncle-sam-wants-you-to-optimize-your-content-for-mobile/14453485 20120919unclesamwantsyou-120925094934-phpapp02
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too? In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve. ]]>
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too? In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve. ]]> Tue, 25 Sep 2012 09:49:32 GMT /slideshow/uncle-sam-wants-you-to-optimize-your-content-for-mobile/14453485 KMcGrane@slideshare.net(KMcGrane) Uncle Sam Wants You (To Optimize Your Content For Mobile) KMcGrane President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too? In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120919unclesamwantsyou-120925094934-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too? In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

Uncle Sam Wants You (To Optimize Your Content For Mobile) from Karen McGrane

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1 Adapting Ourselves to Adaptive Content /slideshow/adapting-ourselves-to-adaptive-content-12133365/12133365 20120319iasummit2012-120323140602-phpapp02
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/ For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.]]>
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/ For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.]]> Fri, 23 Mar 2012 14:06:00 GMT /slideshow/adapting-ourselves-to-adaptive-content-12133365/12133365 KMcGrane@slideshare.net(KMcGrane) Adapting Ourselves to Adaptive Content KMcGrane Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/ For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120319iasummit2012-120323140602-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/ For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Adapting Ourselves to Adaptive Content from Karen McGrane

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1 Adapting ourselves to adaptive content /slideshow/adapting-ourselves-to-adaptive-content-10566605/10566605 20111117mobxsession-111212160654-phpapp01
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.]]>
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.]]> Mon, 12 Dec 2011 16:06:53 GMT /slideshow/adapting-ourselves-to-adaptive-content-10566605/10566605 KMcGrane@slideshare.net(KMcGrane) Adapting ourselves to adaptive content KMcGrane For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20111117mobxsession-111212160654-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Adapting ourselves to adaptive content from Karen McGrane

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1 Developing Successful Content Management Solutions /slideshow/developing-successful-content-management-solutions/9998901 20111101howinteractiveslideshare-111102183859-phpapp02
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.]]>
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.]]> Wed, 02 Nov 2011 18:38:58 GMT /slideshow/developing-successful-content-management-solutions/9998901 KMcGrane@slideshare.net(KMcGrane) Developing Successful Content Management Solutions KMcGrane Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20111101howinteractiveslideshare-111102183859-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.

Developing Successful Content Management Solutions from Karen McGrane

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1 Adapting ourselves to adaptive content /slideshow/adapting-ourselves-to-adaptive-content/9894480 20111012diwdslideshare-111026152550-phpapp02
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. ]]>
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. ]]> Wed, 26 Oct 2011 15:25:48 GMT /slideshow/adapting-ourselves-to-adaptive-content/9894480 KMcGrane@slideshare.net(KMcGrane) Adapting ourselves to adaptive content KMcGrane For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20111012diwdslideshare-111026152550-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Adapting ourselves to adaptive content from Karen McGrane

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1 The Way Forward: What's next for content strategy /slideshow/the-way-forward-whats-next-for-content-strategy/9180364 20110905csforumfinal-110908132329-phpapp01
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams. In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.]]>
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams. In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.]]> Thu, 08 Sep 2011 13:23:28 GMT /slideshow/the-way-forward-whats-next-for-content-strategy/9180364 KMcGrane@slideshare.net(KMcGrane) The Way Forward: What's next for content strategy KMcGrane Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams. In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110905csforumfinal-110908132329-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams. In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.

The Way Forward: What's next for content strategy from Karen McGrane

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1 Selling content strategy /slideshow/selling-content-strategy/8587623 20110510confabfinal-110713125211-phpapp01
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency. ]]>
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency. ]]> Wed, 13 Jul 2011 12:52:07 GMT /slideshow/selling-content-strategy/8587623 KMcGrane@slideshare.net(KMcGrane) Selling content strategy KMcGrane How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110510confabfinal-110713125211-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.

Selling content strategy from Karen McGrane

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1 Nailing Your Performance /slideshow/nailing-your-performance/8586606 20110624crankytalkpresentationfinal-110713104234-phpapp02
Cranky Talk 2011 workshop in Chicago on presentation skills]]>
Cranky Talk 2011 workshop in Chicago on presentation skills]]> Wed, 13 Jul 2011 10:42:29 GMT /slideshow/nailing-your-performance/8586606 KMcGrane@slideshare.net(KMcGrane) Nailing Your Performance KMcGrane Cranky Talk 2011 workshop in Chicago on presentation skills <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110624crankytalkpresentationfinal-110713104234-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cranky Talk 2011 workshop in Chicago on presentation skills

Nailing Your Performance from Karen McGrane

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1 Making the most of mobile /slideshow/making-the-most-of-mobile-8586576/8586576 20110606webcontent2011final-110713103823-phpapp01
From WebContent 2011 in Chicago, with Jeff Eaton]]>
From WebContent 2011 in Chicago, with Jeff Eaton]]> Wed, 13 Jul 2011 10:38:20 GMT /slideshow/making-the-most-of-mobile-8586576/8586576 KMcGrane@slideshare.net(KMcGrane) Making the most of mobile KMcGrane From WebContent 2011 in Chicago, with Jeff Eaton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110606webcontent2011final-110713103823-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> From WebContent 2011 in Chicago, with Jeff Eaton

Making the most of mobile from Karen McGrane

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1 Nashville UX Meetup /slideshow/nashville-ux-meetup/7744465 20110331nashvilleuxslideshare-110426165529-phpapp01
April 21, 2011 talk given to the Nashville UX meetup.]]>
April 21, 2011 talk given to the Nashville UX meetup.]]> Tue, 26 Apr 2011 16:55:25 GMT /slideshow/nashville-ux-meetup/7744465 KMcGrane@slideshare.net(KMcGrane) Nashville UX Meetup KMcGrane April 21, 2011 talk given to the Nashville UX meetup. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110331nashvilleuxslideshare-110426165529-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> April 21, 2011 talk given to the Nashville UX meetup.

Nashville UX Meetup from Karen McGrane

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1 How to do content strategy /slideshow/how-to-do-content-strategy/7542320 20110329iasummitcontentstrategyworkshop-110406203706-phpapp01
Full-day workshop on content strategy processes from IA Summit 11 in Denver.]]>
Full-day workshop on content strategy processes from IA Summit 11 in Denver.]]> Wed, 06 Apr 2011 20:37:04 GMT /slideshow/how-to-do-content-strategy/7542320 KMcGrane@slideshare.net(KMcGrane) How to do content strategy KMcGrane Full-day workshop on content strategy processes from IA Summit 11 in Denver. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110329iasummitcontentstrategyworkshop-110406203706-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Full-day workshop on content strategy processes from IA Summit 11 in Denver.

How to do content strategy from Karen McGrane

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1 Avoiding the 11th Hour Sh*storm at SxSW /slideshow/avoiding-the-11th-hour-shstorm-at-sxsw/7271195 20110314sxswfinal-110315093930-phpapp02
Avoiding the 11th Hour Sh*tstorm talk given March 14 2011 at SxSW.]]>
Avoiding the 11th Hour Sh*tstorm talk given March 14 2011 at SxSW.]]> Tue, 15 Mar 2011 09:39:27 GMT /slideshow/avoiding-the-11th-hour-shstorm-at-sxsw/7271195 KMcGrane@slideshare.net(KMcGrane) Avoiding the 11th Hour Sh*storm at SxSW KMcGrane Avoiding the 11th Hour Sh*tstorm talk given March 14 2011 at SxSW. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110314sxswfinal-110315093930-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Avoiding the 11th Hour Sh*tstorm talk given March 14 2011 at SxSW.

Avoiding the 11th Hour Sh*storm at SxSW from Karen McGrane

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1 Baby Got Backend: Content Administrators are Users Too /KMcGrane/baby-got-backend-content-administrators-are-users-too 20110209babygotbackendfinal-110314125844-phpapp02
Presented with Jeff Eaton (@eaton) at Drupalcon 2011 in Chicago.]]>
Presented with Jeff Eaton (@eaton) at Drupalcon 2011 in Chicago.]]> Mon, 14 Mar 2011 12:58:41 GMT /KMcGrane/baby-got-backend-content-administrators-are-users-too KMcGrane@slideshare.net(KMcGrane) Baby Got Backend: Content Administrators are Users Too KMcGrane Presented with Jeff Eaton (@eaton) at Drupalcon 2011 in Chicago. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110209babygotbackendfinal-110314125844-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented with Jeff Eaton (@eaton) at Drupalcon 2011 in Chicago.

Baby Got Backend: Content Administrators are Users Too from Karen McGrane

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1 https://cdn.slidesharecdn.com/profile-photo-KMcGrane-48x48.jpg?cb=1705423913 On a good day, I make the web more awesome. On a bad day, I just make it suck less. www.karenmcgrane.com https://cdn.slidesharecdn.com/ss_thumbnails/20160408contextandcontroversy-long-200820173345-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adaptive-content-context-and-controversy-238081063/238081063 Adaptive: Content, Con... https://cdn.slidesharecdn.com/ss_thumbnails/20141104torontomeetup-150413092604-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds KMcGrane/2014-1104-toronto-meetup The Future of Adaptive... https://cdn.slidesharecdn.com/ss_thumbnails/20140109mobilecontentmandate-140109205703-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-mobile-content-mandate/29865906 The Mobile Content Man...