�ݺ�ߣshows by User: Kaellya

�ݺ�ߣshows by User: Kaellya / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Kaellya / Fri, 16 Sep 2016 10:56:41 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Kaellya Cannes Lions 2016: The Trends Decoded /Kaellya/cannes-lions-2016-the-trends-decoded canneslionsdecoded-160916105641
This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.]]>
This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.]]> Fri, 16 Sep 2016 10:56:41 GMT /Kaellya/cannes-lions-2016-the-trends-decoded Kaellya@slideshare.net(Kaellya) Cannes Lions 2016: The Trends Decoded Kaellya This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/canneslionsdecoded-160916105641-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.

Cannes Lions 2016: The Trends Decoded from Philippa Dunjay

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0 The Representation of Women in Advertising /slideshow/the-representation-of-women-in-advertising/63133113 womenpresentation1606-160616111102
The representation of women in advertising seems to be moving on. There's Dove, UnderArmour, Always, Pantene... The new wave of empowerment and 'femvertising'. But actually these brands are playing in the same gender stereotyped box. We need to break empowerment out and look at how we represent gender in all communications. Is the man always an idiot? Is the man always funny? Is the woman only a decorative prop? Is the woman always cooking? Lets bust stereotypes across all communications for a better world - the kind of world we want to create. Because we have a duty to do so. Taken from a talk I gave at Shoreditch House for YCN.]]>
The representation of women in advertising seems to be moving on. There's Dove, UnderArmour, Always, Pantene... The new wave of empowerment and 'femvertising'. But actually these brands are playing in the same gender stereotyped box. We need to break empowerment out and look at how we represent gender in all communications. Is the man always an idiot? Is the man always funny? Is the woman only a decorative prop? Is the woman always cooking? Lets bust stereotypes across all communications for a better world - the kind of world we want to create. Because we have a duty to do so. Taken from a talk I gave at Shoreditch House for YCN.]]> Thu, 16 Jun 2016 11:11:02 GMT /slideshow/the-representation-of-women-in-advertising/63133113 Kaellya@slideshare.net(Kaellya) The Representation of Women in Advertising Kaellya The representation of women in advertising seems to be moving on. There's Dove, UnderArmour, Always, Pantene... The new wave of empowerment and 'femvertising'. But actually these brands are playing in the same gender stereotyped box. We need to break empowerment out and look at how we represent gender in all communications. Is the man always an idiot? Is the man always funny? Is the woman only a decorative prop? Is the woman always cooking? Lets bust stereotypes across all communications for a better world - the kind of world we want to create. Because we have a duty to do so. Taken from a talk I gave at Shoreditch House for YCN. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/womenpresentation1606-160616111102-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The representation of women in advertising seems to be moving on. There's Dove, UnderArmour, Always, Pantene... The new wave of empowerment and 'femvertising'. But actually these brands are playing in the same gender stereotyped box. We need to break empowerment out and look at how we represent gender in all communications. Is the man always an idiot? Is the man always funny? Is the woman only a decorative prop? Is the woman always cooking? Lets bust stereotypes across all communications for a better world - the kind of world we want to create. Because we have a duty to do so. Taken from a talk I gave at Shoreditch House for YCN.

The Representation of Women in Advertising from Philippa Dunjay

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0 Content? We've Forgotten About Social Media Behaviour /slideshow/content-weve-forgotten-about-social-media-behaviour/62934265 socialbehaviourpresentation-160610141525
Talking about the forgotten side of social media: the social media 'behaviour'. Social media behaviour is the polar opposite to content, and it's been forgotten in recent social strategy. It's time to coin the term for what the 'not really content' is online, and begin to encourage social media behaviour too.]]>
Talking about the forgotten side of social media: the social media 'behaviour'. Social media behaviour is the polar opposite to content, and it's been forgotten in recent social strategy. It's time to coin the term for what the 'not really content' is online, and begin to encourage social media behaviour too.]]> Fri, 10 Jun 2016 14:15:25 GMT /slideshow/content-weve-forgotten-about-social-media-behaviour/62934265 Kaellya@slideshare.net(Kaellya) Content? We've Forgotten About Social Media Behaviour Kaellya Talking about the forgotten side of social media: the social media 'behaviour'. Social media behaviour is the polar opposite to content, and it's been forgotten in recent social strategy. It's time to coin the term for what the 'not really content' is online, and begin to encourage social media behaviour too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialbehaviourpresentation-160610141525-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Talking about the forgotten side of social media: the social media 'behaviour'. Social media behaviour is the polar opposite to content, and it's been forgotten in recent social strategy. It's time to coin the term for what the 'not really content' is online, and begin to encourage social media behaviour too.

Content? We've Forgotten About Social Media Behaviour from Philippa Dunjay

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0 https://cdn.slidesharecdn.com/profile-photo-Kaellya-48x48.jpg?cb=1594736106 I just want to do good work. And also win the Booker Prize. I like to plan from culture back to brand, not brand out. I like the weird digital microcultures: forum signatures, ASMR videos on Youtube, 'spilling tea' on Twitter, a Tumblr on Wetherspoons' carpets. Someone out there is already doing it better and weirder than your brand ever can. https://cdn.slidesharecdn.com/ss_thumbnails/canneslionsdecoded-160916105641-thumbnail.jpg?width=320&height=320&fit=bounds Kaellya/cannes-lions-2016-the-trends-decoded Cannes Lions 2016: The... https://cdn.slidesharecdn.com/ss_thumbnails/womenpresentation1606-160616111102-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-representation-of-women-in-advertising/63133113 The Representation of ... https://cdn.slidesharecdn.com/ss_thumbnails/socialbehaviourpresentation-160610141525-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-weve-forgotten-about-social-media-behaviour/62934265 Content? We've Forgott...