ºÝºÝߣshows by User: KamilaCierniak / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: KamilaCierniak / Tue, 30 Jan 2018 19:24:41 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: KamilaCierniak Social media strategies of luxury brands /slideshow/social-media-strategies-of-luxury-brands/86932438 socialmediastrategiesofluxurybrands-180130192441
This master thesis examines the use of social media in marketing activities of luxury brands trying to identify the key success factors contributing to developing effective social media strategies. In the first chapter the concept of a luxury brand is defined and the importance of online presence of luxury brands is explained. The next chapters are focused on the most important aspects of luxury brands communication, the analysis of digital market of luxury products and the specificity of communication in the social media channel. The author gives also examples of successful luxury brands campaigns in social media. Finally, based on the author's own analysis, the six key success factors contributing to building effective social media campaigns of luxury brands are identified.]]>
This master thesis examines the use of social media in marketing activities of luxury brands trying to identify the key success factors contributing to developing effective social media strategies. In the first chapter the concept of a luxury brand is defined and the importance of online presence of luxury brands is explained. The next chapters are focused on the most important aspects of luxury brands communication, the analysis of digital market of luxury products and the specificity of communication in the social media channel. The author gives also examples of successful luxury brands campaigns in social media. Finally, based on the author's own analysis, the six key success factors contributing to building effective social media campaigns of luxury brands are identified.]]> Tue, 30 Jan 2018 19:24:41 GMT /slideshow/social-media-strategies-of-luxury-brands/86932438 KamilaCierniak@slideshare.net(KamilaCierniak) Social media strategies of luxury brands KamilaCierniak This master thesis examines the use of social media in marketing activities of luxury brands trying to identify the key success factors contributing to developing effective social media strategies. In the first chapter the concept of a luxury brand is defined and the importance of online presence of luxury brands is explained. The next chapters are focused on the most important aspects of luxury brands communication, the analysis of digital market of luxury products and the specificity of communication in the social media channel. The author gives also examples of successful luxury brands campaigns in social media. Finally, based on the author's own analysis, the six key success factors contributing to building effective social media campaigns of luxury brands are identified. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediastrategiesofluxurybrands-180130192441-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This master thesis examines the use of social media in marketing activities of luxury brands trying to identify the key success factors contributing to developing effective social media strategies. In the first chapter the concept of a luxury brand is defined and the importance of online presence of luxury brands is explained. The next chapters are focused on the most important aspects of luxury brands communication, the analysis of digital market of luxury products and the specificity of communication in the social media channel. The author gives also examples of successful luxury brands campaigns in social media. Finally, based on the author&#39;s own analysis, the six key success factors contributing to building effective social media campaigns of luxury brands are identified.
Social media strategies of luxury brands from Adprogress Kamila Cierniak
]]> 575 4 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediastrategiesofluxurybrands-180130192441-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-KamilaCierniak-48x48.jpg?cb=1557855704 Digital marketing & e-commerce expert with 5 years’ experience both on the agency and the client’s side. Responsible for developing and executing digital marketing strategies and ensuring data-driven approach to marketing. My portfolio includes projects for various sectors & industries such as IT, telecommunications, automotive, pet food, banking and FMCG.