際際滷shows by User: KarenBao / http://www.slideshare.net/images/logo.gif 際際滷shows by User: KarenBao / Wed, 13 May 2015 02:37:36 GMT 際際滷Share feed for 際際滷shows by User: KarenBao Final Project /KarenBao/final-project-48078689 00ff4c9e-6563-48cf-b45e-336473a23cab-150513023736-lva1-app6891
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]]> Wed, 13 May 2015 02:37:36 GMT /KarenBao/final-project-48078689 KarenBao@slideshare.net(KarenBao) Final Project KarenBao <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/00ff4c9e-6563-48cf-b45e-336473a23cab-150513023736-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Final Project from Karen Bao
]]> 238 2 https://cdn.slidesharecdn.com/ss_thumbnails/00ff4c9e-6563-48cf-b45e-336473a23cab-150513023736-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing Analytics of the Fashion Distributor OTTE New York /slideshow/digital-marketing-analytics-of-the-fashion-distributor-otte-new-york/42915293 termproject-karenmu-141221130744-conversion-gate01
This individual project aims to solve the following problems: 1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms? 2. How to trigger online response, interaction and word of mouth related to this brand? Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed? 3. How to take advantage of the unique designer network? With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.]]>
This individual project aims to solve the following problems: 1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms? 2. How to trigger online response, interaction and word of mouth related to this brand? Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed? 3. How to take advantage of the unique designer network? With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.]]> Sun, 21 Dec 2014 13:07:44 GMT /slideshow/digital-marketing-analytics-of-the-fashion-distributor-otte-new-york/42915293 KarenBao@slideshare.net(KarenBao) Digital Marketing Analytics of the Fashion Distributor OTTE New York KarenBao This individual project aims to solve the following problems: 1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms? 2. How to trigger online response, interaction and word of mouth related to this brand? Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed? 3. How to take advantage of the unique designer network? With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/termproject-karenmu-141221130744-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This individual project aims to solve the following problems: 1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms? 2. How to trigger online response, interaction and word of mouth related to this brand? Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed? 3. How to take advantage of the unique designer network? With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors&#39; website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.
Digital Marketing Analytics of the Fashion Distributor OTTE New York from Karen Bao
]]> 700 5 https://cdn.slidesharecdn.com/ss_thumbnails/termproject-karenmu-141221130744-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-KarenBao-48x48.jpg?cb=1421121043 https://cdn.slidesharecdn.com/ss_thumbnails/00ff4c9e-6563-48cf-b45e-336473a23cab-150513023736-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds KarenBao/final-project-48078689 Final Project https://cdn.slidesharecdn.com/ss_thumbnails/termproject-karenmu-141221130744-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-marketing-analytics-of-the-fashion-distributor-otte-new-york/42915293 Digital Marketing Anal...