際際滷shows by User: KellstadtMarketingGroup13 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: KellstadtMarketingGroup13 / Wed, 19 Jun 2013 08:36:53 GMT 際際滷Share feed for 際際滷shows by User: KellstadtMarketingGroup13 KMG Symposium 2013, Presentation by Cindy Blikre from Leo Burnett /slideshow/kmg-symposium-2013-presentation-by-cindy-blikre-from-leo-burnett/23195541 depaulpresentationjune053013-130619083654-phpapp02
Stand for something and do something: Breakthrough marketing of big brands. ---- Marketing today's modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels. As a case study we'll look at the work Leo Burnett has done for P&G Secret. The 50-year purpose and heritage of the Secret brand has been to help women be fearless by giving them the confidence they need to face any stressful situation. Nothing is more stressful than bullying. And, we know that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to take a stand to help other girls. Mean stinks, and Secret stands against everything that stinks. But we do it in a powerful and empowering way - - one that encourages girls to Gang Up for Good.]]>
Stand for something and do something: Breakthrough marketing of big brands. ---- Marketing today's modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels. As a case study we'll look at the work Leo Burnett has done for P&G Secret. The 50-year purpose and heritage of the Secret brand has been to help women be fearless by giving them the confidence they need to face any stressful situation. Nothing is more stressful than bullying. And, we know that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to take a stand to help other girls. Mean stinks, and Secret stands against everything that stinks. But we do it in a powerful and empowering way - - one that encourages girls to Gang Up for Good.]]> Wed, 19 Jun 2013 08:36:53 GMT /slideshow/kmg-symposium-2013-presentation-by-cindy-blikre-from-leo-burnett/23195541 KellstadtMarketingGroup13@slideshare.net(KellstadtMarketingGroup13) KMG Symposium 2013, Presentation by Cindy Blikre from Leo Burnett KellstadtMarketingGroup13 Stand for something and do something: Breakthrough marketing of big brands. ---- Marketing today's modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels. As a case study we'll look at the work Leo Burnett has done for P&G Secret. The 50-year purpose and heritage of the Secret brand has been to help women be fearless by giving them the confidence they need to face any stressful situation. Nothing is more stressful than bullying. And, we know that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to take a stand to help other girls. Mean stinks, and Secret stands against everything that stinks. But we do it in a powerful and empowering way - - one that encourages girls to Gang Up for Good. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/depaulpresentationjune053013-130619083654-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stand for something and do something: Breakthrough marketing of big brands. ---- Marketing today&#39;s modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels. As a case study we&#39;ll look at the work Leo Burnett has done for P&amp;G Secret. The 50-year purpose and heritage of the Secret brand has been to help women be fearless by giving them the confidence they need to face any stressful situation. Nothing is more stressful than bullying. And, we know that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to take a stand to help other girls. Mean stinks, and Secret stands against everything that stinks. But we do it in a powerful and empowering way - - one that encourages girls to Gang Up for Good.
KMG Symposium 2013, Presentation by Cindy Blikre from Leo Burnett from KellstadtMarketingGroup13
]]> 2837 5 https://cdn.slidesharecdn.com/ss_thumbnails/depaulpresentationjune053013-130619083654-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 KMG Symposium 2013, Customer Advocacy by Lauren McCadney from CDW /slideshow/lauren-mc-cadneycdw-readonly/22548164 laurenmccadneycdwread-only-130606081901-phpapp02
Social Media at CDW: Energizing Advocates and Influencers Some say advertsing is dying. CDW doesnt think so. In this presentation Lauren,the architect of CDWs social media strategy, will describe how CDW finding and activating its best customers: Advocates. And how to create a 360 degree program that also includes sales organization. Furthermore, an overview of social media tatics that are delivering revenue will be introduced.]]>
Social Media at CDW: Energizing Advocates and Influencers Some say advertsing is dying. CDW doesnt think so. In this presentation Lauren,the architect of CDWs social media strategy, will describe how CDW finding and activating its best customers: Advocates. And how to create a 360 degree program that also includes sales organization. Furthermore, an overview of social media tatics that are delivering revenue will be introduced.]]> Thu, 06 Jun 2013 08:19:01 GMT /slideshow/lauren-mc-cadneycdw-readonly/22548164 KellstadtMarketingGroup13@slideshare.net(KellstadtMarketingGroup13) KMG Symposium 2013, Customer Advocacy by Lauren McCadney from CDW KellstadtMarketingGroup13 Social Media at CDW: Energizing Advocates and Influencers Some say advertsing is dying. CDW doesnt think so. In this presentation Lauren,the architect of CDWs social media strategy, will describe how CDW finding and activating its best customers: Advocates. And how to create a 360 degree program that also includes sales organization. Furthermore, an overview of social media tatics that are delivering revenue will be introduced. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/laurenmccadneycdwread-only-130606081901-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media at CDW: Energizing Advocates and Influencers Some say advertsing is dying. CDW doesnt think so. In this presentation Lauren,the architect of CDWs social media strategy, will describe how CDW finding and activating its best customers: Advocates. And how to create a 360 degree program that also includes sales organization. Furthermore, an overview of social media tatics that are delivering revenue will be introduced.
KMG Symposium 2013, Customer Advocacy by Lauren McCadney from CDW from KellstadtMarketingGroup13
]]> 604 2 https://cdn.slidesharecdn.com/ss_thumbnails/laurenmccadneycdwread-only-130606081901-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 KMG Symposium 2013, Presentation by Mike Weir from LinkedIn /slideshow/kmg-symposium-2013-presentation-by-mike-weir-from-linkedin/22493351 linkedin-130605083422-phpapp02
Building a Social Business]]>
Building a Social Business]]> Wed, 05 Jun 2013 08:34:22 GMT /slideshow/kmg-symposium-2013-presentation-by-mike-weir-from-linkedin/22493351 KellstadtMarketingGroup13@slideshare.net(KellstadtMarketingGroup13) KMG Symposium 2013, Presentation by Mike Weir from LinkedIn KellstadtMarketingGroup13 Building a Social Business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedin-130605083422-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Building a Social Business
KMG Symposium 2013, Presentation by Mike Weir from LinkedIn from KellstadtMarketingGroup13
]]> 371 4 https://cdn.slidesharecdn.com/ss_thumbnails/linkedin-130605083422-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 KMG Symposium 2013, Customer Excellence by Mike Moats from Siemens /slideshow/mike-moats-slideshare/22493095 mikemoatsslideshare-130605082735-phpapp01
Customer Voice, Not Customer Noise Interpreting Customer Voice into successful Marketing Programs BIG Data is a commonly used term these days. Its not only how you collect date, its what you do with it. Attendees will learn why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you have it. Mr. Moats will demonstrate how Siemens Building Technologies implemented a successful (VOC) Voice of the customer program, what they did with the data and how they turned data into actionable Marketing programs (or sales?)]]>
Customer Voice, Not Customer Noise Interpreting Customer Voice into successful Marketing Programs BIG Data is a commonly used term these days. Its not only how you collect date, its what you do with it. Attendees will learn why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you have it. Mr. Moats will demonstrate how Siemens Building Technologies implemented a successful (VOC) Voice of the customer program, what they did with the data and how they turned data into actionable Marketing programs (or sales?)]]> Wed, 05 Jun 2013 08:27:35 GMT /slideshow/mike-moats-slideshare/22493095 KellstadtMarketingGroup13@slideshare.net(KellstadtMarketingGroup13) KMG Symposium 2013, Customer Excellence by Mike Moats from Siemens KellstadtMarketingGroup13 Customer Voice, Not Customer Noise Interpreting Customer Voice into successful Marketing Programs BIG Data is a commonly used term these days. Its not only how you collect date, its what you do with it. Attendees will learn why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you have it. Mr. Moats will demonstrate how Siemens Building Technologies implemented a successful (VOC) Voice of the customer program, what they did with the data and how they turned data into actionable Marketing programs (or sales?) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mikemoatsslideshare-130605082735-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer Voice, Not Customer Noise Interpreting Customer Voice into successful Marketing Programs BIG Data is a commonly used term these days. Its not only how you collect date, its what you do with it. Attendees will learn why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you have it. Mr. Moats will demonstrate how Siemens Building Technologies implemented a successful (VOC) Voice of the customer program, what they did with the data and how they turned data into actionable Marketing programs (or sales?)
KMG Symposium 2013, Customer Excellence by Mike Moats from Siemens from KellstadtMarketingGroup13
]]> 754 5 https://cdn.slidesharecdn.com/ss_thumbnails/mikemoatsslideshare-130605082735-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 KMG Symposium 2013, Content Strategy by Andy Crestodina from Orbit Media /slideshow/kmg-symposium-content-strategy-22383422/22383422 kmgsymposiumcontentstrategy-130603082946-phpapp01
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]]> Mon, 03 Jun 2013 08:29:46 GMT /slideshow/kmg-symposium-content-strategy-22383422/22383422 KellstadtMarketingGroup13@slideshare.net(KellstadtMarketingGroup13) KMG Symposium 2013, Content Strategy by Andy Crestodina from Orbit Media KellstadtMarketingGroup13 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kmgsymposiumcontentstrategy-130603082946-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
KMG Symposium 2013, Content Strategy by Andy Crestodina from Orbit Media from KellstadtMarketingGroup13
]]> 729 6 https://cdn.slidesharecdn.com/ss_thumbnails/kmgsymposiumcontentstrategy-130603082946-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-KellstadtMarketingGroup13-48x48.jpg?cb=1471752012 https://cdn.slidesharecdn.com/ss_thumbnails/depaulpresentationjune053013-130619083654-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/kmg-symposium-2013-presentation-by-cindy-blikre-from-leo-burnett/23195541 KMG Symposium 2013, Pr... https://cdn.slidesharecdn.com/ss_thumbnails/laurenmccadneycdwread-only-130606081901-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lauren-mc-cadneycdw-readonly/22548164 KMG Symposium 2013, Cu... https://cdn.slidesharecdn.com/ss_thumbnails/linkedin-130605083422-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/kmg-symposium-2013-presentation-by-mike-weir-from-linkedin/22493351 KMG Symposium 2013, Pr...