�ݺ�ߣshows by User: Kipropkibos

�ݺ�ߣshows by User: Kipropkibos / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Kipropkibos / Mon, 11 May 2015 12:19:53 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Kipropkibos Ijmra 6397 /slideshow/ijmra-6397/47993743 ijmra-6397-150511121953-lva1-app6891
Media convergence is taking place at a rapid pace yet companies are hampered by fragmented marketing structures and efforts consequently failing to effectively influence customer buying decisions hence constraining their brand growth. Therefore the objective of the study was to examine the effect convergence of media on brands growth with specific reference to selected medium enterprises in Kenya. The specific objectives of the study included the effect of owned, paid, shared and earned media on brand growth in the medium enterprises in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from selected medium enterprises consisting of marketing/brand managers. The research study used multi-stage sampling procedure to select a representative sample of 113 respondents. The primary data for the study was collected using the questionnaires and analyzed using chi square, regression and correlation statistics with the aid of Statistical Package for Social Sciences. The study established that paid owned, earned and shared media affects brands growth among medium enterprises. It found that the converged media has enhanced brand visibility, positioning, differentiation, recall levels and engagement with customers; improve relations with the customers and other stakeholders who are key to brand growth and facilitated enterprises to leverage on customer conversations and reviews to promote customer loyalty and brand share of the voice at the customer decision table]]>
Media convergence is taking place at a rapid pace yet companies are hampered by fragmented marketing structures and efforts consequently failing to effectively influence customer buying decisions hence constraining their brand growth. Therefore the objective of the study was to examine the effect convergence of media on brands growth with specific reference to selected medium enterprises in Kenya. The specific objectives of the study included the effect of owned, paid, shared and earned media on brand growth in the medium enterprises in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from selected medium enterprises consisting of marketing/brand managers. The research study used multi-stage sampling procedure to select a representative sample of 113 respondents. The primary data for the study was collected using the questionnaires and analyzed using chi square, regression and correlation statistics with the aid of Statistical Package for Social Sciences. The study established that paid owned, earned and shared media affects brands growth among medium enterprises. It found that the converged media has enhanced brand visibility, positioning, differentiation, recall levels and engagement with customers; improve relations with the customers and other stakeholders who are key to brand growth and facilitated enterprises to leverage on customer conversations and reviews to promote customer loyalty and brand share of the voice at the customer decision table]]> Mon, 11 May 2015 12:19:53 GMT /slideshow/ijmra-6397/47993743 Kipropkibos@slideshare.net(Kipropkibos) Ijmra 6397 Kipropkibos Media convergence is taking place at a rapid pace yet companies are hampered by fragmented marketing structures and efforts consequently failing to effectively influence customer buying decisions hence constraining their brand growth. Therefore the objective of the study was to examine the effect convergence of media on brands growth with specific reference to selected medium enterprises in Kenya. The specific objectives of the study included the effect of owned, paid, shared and earned media on brand growth in the medium enterprises in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from selected medium enterprises consisting of marketing/brand managers. The research study used multi-stage sampling procedure to select a representative sample of 113 respondents. The primary data for the study was collected using the questionnaires and analyzed using chi square, regression and correlation statistics with the aid of Statistical Package for Social Sciences. The study established that paid owned, earned and shared media affects brands growth among medium enterprises. It found that the converged media has enhanced brand visibility, positioning, differentiation, recall levels and engagement with customers; improve relations with the customers and other stakeholders who are key to brand growth and facilitated enterprises to leverage on customer conversations and reviews to promote customer loyalty and brand share of the voice at the customer decision table <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmra-6397-150511121953-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Media convergence is taking place at a rapid pace yet companies are hampered by fragmented marketing structures and efforts consequently failing to effectively influence customer buying decisions hence constraining their brand growth. Therefore the objective of the study was to examine the effect convergence of media on brands growth with specific reference to selected medium enterprises in Kenya. The specific objectives of the study included the effect of owned, paid, shared and earned media on brand growth in the medium enterprises in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from selected medium enterprises consisting of marketing/brand managers. The research study used multi-stage sampling procedure to select a representative sample of 113 respondents. The primary data for the study was collected using the questionnaires and analyzed using chi square, regression and correlation statistics with the aid of Statistical Package for Social Sciences. The study established that paid owned, earned and shared media affects brands growth among medium enterprises. It found that the converged media has enhanced brand visibility, positioning, differentiation, recall levels and engagement with customers; improve relations with the customers and other stakeholders who are key to brand growth and facilitated enterprises to leverage on customer conversations and reviews to promote customer loyalty and brand share of the voice at the customer decision table

Ijmra 6397 from Kiprop Kibos

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0 Ijmra 7165 /slideshow/ijmra-7165/47993564 ijmra-7165-150511121612-lva1-app6892
The role of the social media in crisis communication has increased in the last couple of years and some organizations have positively mainstreamed social media in crisis communication, but there are some organizations especially in the public sector that are still reluctant to incorporate social media in communication during disasters and instead view social media as a threat to disaster management. Therefore the objective of the study was to examine the role of the social media in crisis communication in public organizations in Kenya with specific reference to Kenya Pipeline Corporation and Mukuru- Sinai Fire Disaster. The specific objectives of the study included the effect of influence of rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn was drawn from Kenya Pipeline Corporation and composed of management, communication staff and crisis management committee all totaling to sixty nine (69) respondents. The research study undertook survey of the total population as a sample. The primary data for the study was collected using the questionnaires and analyzed using descriptive and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations]]>
The role of the social media in crisis communication has increased in the last couple of years and some organizations have positively mainstreamed social media in crisis communication, but there are some organizations especially in the public sector that are still reluctant to incorporate social media in communication during disasters and instead view social media as a threat to disaster management. Therefore the objective of the study was to examine the role of the social media in crisis communication in public organizations in Kenya with specific reference to Kenya Pipeline Corporation and Mukuru- Sinai Fire Disaster. The specific objectives of the study included the effect of influence of rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn was drawn from Kenya Pipeline Corporation and composed of management, communication staff and crisis management committee all totaling to sixty nine (69) respondents. The research study undertook survey of the total population as a sample. The primary data for the study was collected using the questionnaires and analyzed using descriptive and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations]]> Mon, 11 May 2015 12:16:12 GMT /slideshow/ijmra-7165/47993564 Kipropkibos@slideshare.net(Kipropkibos) Ijmra 7165 Kipropkibos The role of the social media in crisis communication has increased in the last couple of years and some organizations have positively mainstreamed social media in crisis communication, but there are some organizations especially in the public sector that are still reluctant to incorporate social media in communication during disasters and instead view social media as a threat to disaster management. Therefore the objective of the study was to examine the role of the social media in crisis communication in public organizations in Kenya with specific reference to Kenya Pipeline Corporation and Mukuru- Sinai Fire Disaster. The specific objectives of the study included the effect of influence of rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn was drawn from Kenya Pipeline Corporation and composed of management, communication staff and crisis management committee all totaling to sixty nine (69) respondents. The research study undertook survey of the total population as a sample. The primary data for the study was collected using the questionnaires and analyzed using descriptive and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmra-7165-150511121612-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The role of the social media in crisis communication has increased in the last couple of years and some organizations have positively mainstreamed social media in crisis communication, but there are some organizations especially in the public sector that are still reluctant to incorporate social media in communication during disasters and instead view social media as a threat to disaster management. Therefore the objective of the study was to examine the role of the social media in crisis communication in public organizations in Kenya with specific reference to Kenya Pipeline Corporation and Mukuru- Sinai Fire Disaster. The specific objectives of the study included the effect of influence of rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn was drawn from Kenya Pipeline Corporation and composed of management, communication staff and crisis management committee all totaling to sixty nine (69) respondents. The research study undertook survey of the total population as a sample. The primary data for the study was collected using the questionnaires and analyzed using descriptive and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between rapid information sharing, reinforcing disaster response strategy and provision of platform for participation and contribution on crisis communication in public organizations

Ijmra 7165 from Kiprop Kibos

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0 Ijmra 7166 /slideshow/ijmra-7166/47993037 ijmra-7166-150511120325-lva1-app6891
The growing popularity of social media has created a shift in the manner in which marketing is undertaken as it has, allowed enterprises to acquire and retain customers, forge strong relationships, engage, share information on their products, efficiently and at a low cost. In Kenya, social media and social networking are still gaining popularity and their understanding as marketing tools are yet to be embraced by small businesses and the effect it has on business performance remains unknown. Therefore the objective of the study was to examine the relationship between social media marketing on performance of small businesses in Kenya with specific reference to Small Businesses in Nakuru County in Kenya. The specific objectives of the study included the effect of customer acquisition and retention, product and service awareness; customer engagement and customer relations management on performance of small businesses in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from 590 small businesses located in Nakuru central business and consisted owner managers. The research study used simple random sampling procedure to select a representative sample of 118 respondents. The primary data for the study was collected using the questionnaires and analyzed using correlation and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between social customer acquisition and retention, product/service awareness, customer engagement, customer relations management and the performance of small businesses]]>
The growing popularity of social media has created a shift in the manner in which marketing is undertaken as it has, allowed enterprises to acquire and retain customers, forge strong relationships, engage, share information on their products, efficiently and at a low cost. In Kenya, social media and social networking are still gaining popularity and their understanding as marketing tools are yet to be embraced by small businesses and the effect it has on business performance remains unknown. Therefore the objective of the study was to examine the relationship between social media marketing on performance of small businesses in Kenya with specific reference to Small Businesses in Nakuru County in Kenya. The specific objectives of the study included the effect of customer acquisition and retention, product and service awareness; customer engagement and customer relations management on performance of small businesses in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from 590 small businesses located in Nakuru central business and consisted owner managers. The research study used simple random sampling procedure to select a representative sample of 118 respondents. The primary data for the study was collected using the questionnaires and analyzed using correlation and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between social customer acquisition and retention, product/service awareness, customer engagement, customer relations management and the performance of small businesses]]> Mon, 11 May 2015 12:03:25 GMT /slideshow/ijmra-7166/47993037 Kipropkibos@slideshare.net(Kipropkibos) Ijmra 7166 Kipropkibos The growing popularity of social media has created a shift in the manner in which marketing is undertaken as it has, allowed enterprises to acquire and retain customers, forge strong relationships, engage, share information on their products, efficiently and at a low cost. In Kenya, social media and social networking are still gaining popularity and their understanding as marketing tools are yet to be embraced by small businesses and the effect it has on business performance remains unknown. Therefore the objective of the study was to examine the relationship between social media marketing on performance of small businesses in Kenya with specific reference to Small Businesses in Nakuru County in Kenya. The specific objectives of the study included the effect of customer acquisition and retention, product and service awareness; customer engagement and customer relations management on performance of small businesses in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from 590 small businesses located in Nakuru central business and consisted owner managers. The research study used simple random sampling procedure to select a representative sample of 118 respondents. The primary data for the study was collected using the questionnaires and analyzed using correlation and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between social customer acquisition and retention, product/service awareness, customer engagement, customer relations management and the performance of small businesses <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmra-7166-150511120325-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The growing popularity of social media has created a shift in the manner in which marketing is undertaken as it has, allowed enterprises to acquire and retain customers, forge strong relationships, engage, share information on their products, efficiently and at a low cost. In Kenya, social media and social networking are still gaining popularity and their understanding as marketing tools are yet to be embraced by small businesses and the effect it has on business performance remains unknown. Therefore the objective of the study was to examine the relationship between social media marketing on performance of small businesses in Kenya with specific reference to Small Businesses in Nakuru County in Kenya. The specific objectives of the study included the effect of customer acquisition and retention, product and service awareness; customer engagement and customer relations management on performance of small businesses in Kenya. The research study used descriptive research design in collecting the data from respondents. The target population was drawn from 590 small businesses located in Nakuru central business and consisted owner managers. The research study used simple random sampling procedure to select a representative sample of 118 respondents. The primary data for the study was collected using the questionnaires and analyzed using correlation and regression statistics with the aid of Statistical Package for Social Sciences. The study established that there is a significant relationship between social customer acquisition and retention, product/service awareness, customer engagement, customer relations management and the performance of small businesses

Ijmra 7166 from Kiprop Kibos

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