ºÝºÝߣshows by User: KrisMausser / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: KrisMausser / Thu, 11 Jun 2015 11:59:57 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: KrisMausser How To Maximize Your Business Operations For Content Marketing Success /KrisMausser/how-to-maximize-your-business-operations-for-content-marketing-success busoperationsworkshopslideshare-150611115957-lva1-app6892
Originally presented: June 5, 2015 at ShopExpo in Ostrava, Czech Republic In a 24/7 globally connected marketplace, companies today need to maximize their operational efficiencies in order to keep up with the content demands that effective omnichannel marketing requires. If you’ve been feeling the strain of trying to plan for, create, manage and analyze your content assets within your existing organizational model, you’ve come to the right place! For the first time ever, directors and managers can assess their own corporate environment against a set of broad best practice guidelines to help evaluate how well their business is set up for optimal omni-channel marketing efforts and what they can do to make it even better! In this interactive workshop, Kristina Mausser will introduce the very first set of enterprise content strategy heuristics that have ever been published to help you review your company’s content management practices, and develop a roadmap for change.]]>
Originally presented: June 5, 2015 at ShopExpo in Ostrava, Czech Republic In a 24/7 globally connected marketplace, companies today need to maximize their operational efficiencies in order to keep up with the content demands that effective omnichannel marketing requires. If you’ve been feeling the strain of trying to plan for, create, manage and analyze your content assets within your existing organizational model, you’ve come to the right place! For the first time ever, directors and managers can assess their own corporate environment against a set of broad best practice guidelines to help evaluate how well their business is set up for optimal omni-channel marketing efforts and what they can do to make it even better! In this interactive workshop, Kristina Mausser will introduce the very first set of enterprise content strategy heuristics that have ever been published to help you review your company’s content management practices, and develop a roadmap for change.]]> Thu, 11 Jun 2015 11:59:57 GMT /KrisMausser/how-to-maximize-your-business-operations-for-content-marketing-success KrisMausser@slideshare.net(KrisMausser) How To Maximize Your Business Operations For Content Marketing Success KrisMausser Originally presented: June 5, 2015 at ShopExpo in Ostrava, Czech Republic In a 24/7 globally connected marketplace, companies today need to maximize their operational efficiencies in order to keep up with the content demands that effective omnichannel marketing requires. If you’ve been feeling the strain of trying to plan for, create, manage and analyze your content assets within your existing organizational model, you’ve come to the right place! For the first time ever, directors and managers can assess their own corporate environment against a set of broad best practice guidelines to help evaluate how well their business is set up for optimal omni-channel marketing efforts and what they can do to make it even better! In this interactive workshop, Kristina Mausser will introduce the very first set of enterprise content strategy heuristics that have ever been published to help you review your company’s content management practices, and develop a roadmap for change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/busoperationsworkshopslideshare-150611115957-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Originally presented: June 5, 2015 at ShopExpo in Ostrava, Czech Republic In a 24/7 globally connected marketplace, companies today need to maximize their operational efficiencies in order to keep up with the content demands that effective omnichannel marketing requires. If you’ve been feeling the strain of trying to plan for, create, manage and analyze your content assets within your existing organizational model, you’ve come to the right place! For the first time ever, directors and managers can assess their own corporate environment against a set of broad best practice guidelines to help evaluate how well their business is set up for optimal omni-channel marketing efforts and what they can do to make it even better! In this interactive workshop, Kristina Mausser will introduce the very first set of enterprise content strategy heuristics that have ever been published to help you review your company’s content management practices, and develop a roadmap for change.
How To Maximize Your Business Operations For Content Marketing Success from Kristina Mausser
]]> 1695 9 https://cdn.slidesharecdn.com/ss_thumbnails/busoperationsworkshopslideshare-150611115957-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stop Publishing In the Dark: Building and Managing Profitable Content Assets for an Omni-Channel World /slideshow/stop-publishinginthedark-slideshare/49265237 stoppublishinginthedarkslideshare-150611115120-lva1-app6891
Original Presentation Date: June 4, 2015 at ShopExpo Conference, Ostrava, Czech Republic It is August 11, 1994 and the very first secure online transaction reportedly takes place. In the twenty years that follow, trillions of dollars have been spent online and, as companies, we have done everything we can to make sure those dollars are spent with us. - Search engine optimization and online marketing to entice customers to our websites - Social media campaigns to build our relationships and our brands - User experience and interaction design to improve our online customers' experiences - Platform and shopping cart upgrades for faster and smoother transactions and better service design. But on February 3, 2013 something happened that has had repercussions on how we do business in the Information Age. That something was a common, everyday occurrence that many are only now starting to grasp the greater implications of for online business — the power went out at the SuperBowl. In this forward-thinking talk, Kristina explores the game changer of that SuperBowl blackout to business, and the resulting spotlight it has placed on our need to look more broadly at our own companies, and not just our customers, in order to achieve online success today.]]>
Original Presentation Date: June 4, 2015 at ShopExpo Conference, Ostrava, Czech Republic It is August 11, 1994 and the very first secure online transaction reportedly takes place. In the twenty years that follow, trillions of dollars have been spent online and, as companies, we have done everything we can to make sure those dollars are spent with us. - Search engine optimization and online marketing to entice customers to our websites - Social media campaigns to build our relationships and our brands - User experience and interaction design to improve our online customers' experiences - Platform and shopping cart upgrades for faster and smoother transactions and better service design. But on February 3, 2013 something happened that has had repercussions on how we do business in the Information Age. That something was a common, everyday occurrence that many are only now starting to grasp the greater implications of for online business — the power went out at the SuperBowl. In this forward-thinking talk, Kristina explores the game changer of that SuperBowl blackout to business, and the resulting spotlight it has placed on our need to look more broadly at our own companies, and not just our customers, in order to achieve online success today.]]> Thu, 11 Jun 2015 11:51:20 GMT /slideshow/stop-publishinginthedark-slideshare/49265237 KrisMausser@slideshare.net(KrisMausser) Stop Publishing In the Dark: Building and Managing Profitable Content Assets for an Omni-Channel World KrisMausser Original Presentation Date: June 4, 2015 at ShopExpo Conference, Ostrava, Czech Republic It is August 11, 1994 and the very first secure online transaction reportedly takes place. In the twenty years that follow, trillions of dollars have been spent online and, as companies, we have done everything we can to make sure those dollars are spent with us. - Search engine optimization and online marketing to entice customers to our websites - Social media campaigns to build our relationships and our brands - User experience and interaction design to improve our online customers' experiences - Platform and shopping cart upgrades for faster and smoother transactions and better service design. But on February 3, 2013 something happened that has had repercussions on how we do business in the Information Age. That something was a common, everyday occurrence that many are only now starting to grasp the greater implications of for online business — the power went out at the SuperBowl. In this forward-thinking talk, Kristina explores the game changer of that SuperBowl blackout to business, and the resulting spotlight it has placed on our need to look more broadly at our own companies, and not just our customers, in order to achieve online success today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stoppublishinginthedarkslideshare-150611115120-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Original Presentation Date: June 4, 2015 at ShopExpo Conference, Ostrava, Czech Republic It is August 11, 1994 and the very first secure online transaction reportedly takes place. In the twenty years that follow, trillions of dollars have been spent online and, as companies, we have done everything we can to make sure those dollars are spent with us. - Search engine optimization and online marketing to entice customers to our websites - Social media campaigns to build our relationships and our brands - User experience and interaction design to improve our online customers&#39; experiences - Platform and shopping cart upgrades for faster and smoother transactions and better service design. But on February 3, 2013 something happened that has had repercussions on how we do business in the Information Age. That something was a common, everyday occurrence that many are only now starting to grasp the greater implications of for online business — the power went out at the SuperBowl. In this forward-thinking talk, Kristina explores the game changer of that SuperBowl blackout to business, and the resulting spotlight it has placed on our need to look more broadly at our own companies, and not just our customers, in order to achieve online success today.
Stop Publishing In the Dark: Building and Managing Profitable Content Assets for an Omni-Channel World from Kristina Mausser
]]> 353 1 https://cdn.slidesharecdn.com/ss_thumbnails/stoppublishinginthedarkslideshare-150611115120-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Increasing Conversions through the User Experience of Content /slideshow/increasing-conversions-through-the-user-experience-of-content/27251061 mima2013-theuxofcontent-131016092507-phpapp01
Originally Presented: 2013 MIMA Summit, October 2013 http://2013.mimasummit.org/session/increasing-conversions-through-the-user-experience-of-content/ The key to any suc­cess­ful con­tent strat­egy is in set­ting objec­tives, ana­lyz­ing results and making refine­ments to better align the two. Yet many orga­ni­za­tions treat con­tent analy­sis as an after-thought, or worse, a simple exer­cise in Google Analytics. As such, they never real­ize the max­i­mum return on invest­ment for either their con­tent or its strategy. In this inter­ac­tive pre­sen­ta­tion, Kris demonstrated through case stud­ies and do-it-yourself tech­niques how a con­tent strat­egy that incor­po­rates user expe­ri­ence prin­ci­ples to ana­lyze and modify con­tent can achieve more suc­cess­ful mes­sag­ing, stronger calls to action, and higher con­ver­sion rates for both web and mobile.]]>
Originally Presented: 2013 MIMA Summit, October 2013 http://2013.mimasummit.org/session/increasing-conversions-through-the-user-experience-of-content/ The key to any suc­cess­ful con­tent strat­egy is in set­ting objec­tives, ana­lyz­ing results and making refine­ments to better align the two. Yet many orga­ni­za­tions treat con­tent analy­sis as an after-thought, or worse, a simple exer­cise in Google Analytics. As such, they never real­ize the max­i­mum return on invest­ment for either their con­tent or its strategy. In this inter­ac­tive pre­sen­ta­tion, Kris demonstrated through case stud­ies and do-it-yourself tech­niques how a con­tent strat­egy that incor­po­rates user expe­ri­ence prin­ci­ples to ana­lyze and modify con­tent can achieve more suc­cess­ful mes­sag­ing, stronger calls to action, and higher con­ver­sion rates for both web and mobile.]]> Wed, 16 Oct 2013 09:25:07 GMT /slideshow/increasing-conversions-through-the-user-experience-of-content/27251061 KrisMausser@slideshare.net(KrisMausser) Increasing Conversions through the User Experience of Content KrisMausser Originally Presented: 2013 MIMA Summit, October 2013 http://2013.mimasummit.org/session/increasing-conversions-through-the-user-experience-of-content/ The key to any suc­cess­ful con­tent strat­egy is in set­ting objec­tives, ana­lyz­ing results and making refine­ments to better align the two. Yet many orga­ni­za­tions treat con­tent analy­sis as an after-thought, or worse, a simple exer­cise in Google Analytics. As such, they never real­ize the max­i­mum return on invest­ment for either their con­tent or its strategy. In this inter­ac­tive pre­sen­ta­tion, Kris demonstrated through case stud­ies and do-it-yourself tech­niques how a con­tent strat­egy that incor­po­rates user expe­ri­ence prin­ci­ples to ana­lyze and modify con­tent can achieve more suc­cess­ful mes­sag­ing, stronger calls to action, and higher con­ver­sion rates for both web and mobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mima2013-theuxofcontent-131016092507-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Originally Presented: 2013 MIMA Summit, October 2013 http://2013.mimasummit.org/session/increasing-conversions-through-the-user-experience-of-content/ The key to any suc­cess­ful con­tent strat­egy is in set­ting objec­tives, ana­lyz­ing results and making refine­ments to better align the two. Yet many orga­ni­za­tions treat con­tent analy­sis as an after-thought, or worse, a simple exer­cise in Google Analytics. As such, they never real­ize the max­i­mum return on invest­ment for either their con­tent or its strategy. In this inter­ac­tive pre­sen­ta­tion, Kris demonstrated through case stud­ies and do-it-yourself tech­niques how a con­tent strat­egy that incor­po­rates user expe­ri­ence prin­ci­ples to ana­lyze and modify con­tent can achieve more suc­cess­ful mes­sag­ing, stronger calls to action, and higher con­ver­sion rates for both web and mobile.
Increasing Conversions through the User Experience of Content from Kristina Mausser
]]> 1615 3 https://cdn.slidesharecdn.com/ss_thumbnails/mima2013-theuxofcontent-131016092507-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-KrisMausser-48x48.jpg?cb=1553695312 I am a senior management consultant specializing in enterprise content strategy. As a digital strategy pioneer, I started one of Canada’s first content strategy consultancies and have served on boards ranging from the Canadian government’s first Internet Advisory Committee to the Caribbean’s largest multimedia agency. For my efforts, I was nominated for Canada’s Top 40 Under 40 award. I have been interviewed on radio and television both at home and abroad and have spoken at Vancouver’s Internet Marketing Conference and the Minnesota Interactive Marketing Association’s annual Summit. www.kinaole.ca https://cdn.slidesharecdn.com/ss_thumbnails/busoperationsworkshopslideshare-150611115957-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds KrisMausser/how-to-maximize-your-business-operations-for-content-marketing-success How To Maximize Your B... https://cdn.slidesharecdn.com/ss_thumbnails/stoppublishinginthedarkslideshare-150611115120-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stop-publishinginthedark-slideshare/49265237 Stop Publishing In the... https://cdn.slidesharecdn.com/ss_thumbnails/mima2013-theuxofcontent-131016092507-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/increasing-conversions-through-the-user-experience-of-content/27251061 Increasing Conversions...