ºÝºÝߣshows by User: Kristijonasibutis / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Kristijonasibutis / Wed, 13 Nov 2019 19:02:44 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Kristijonasibutis Business Foundation - VGTU /slideshow/business-foundation-vgtu/193251013 vgtu-businessfoundation-191113190244
Business foundation: Any business: For whom you sell what and how? Positioning Strategy: Porter 4 Generic Strategies (Video) Ex: Match My Thesis Pricing: Product price - often gives an indication how it should be sold and channel that could be used. Bundle vs unbundle? E.g. Telecommunication companies Where is the value? Ex: Norton antivirus case study Market How big is it? Who are the competitors? How many? Market share? Segment: B2B vs B2C Ideal Customer Profile (ICP) Power of community Marketing & Sales Channels Sales Channels: Retail Distributor Door-to-door Tele sales e-shop e.g. Skill - wallmart and small local supplier (Bargaining power) Marketing Channels Offline: TV, Radio, Print Online: Obvious: Google / Facebook / Ebay / Amazon / Etsy Un-obvious: Growth Hacking Instagram: share image on instagram Linkedin: gmail contacts import Airbnb: integration with craigslist Competitive Advantage: Building a moat around the business e.g. Coca-cola and W.Buffet example. Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/]]>
Business foundation: Any business: For whom you sell what and how? Positioning Strategy: Porter 4 Generic Strategies (Video) Ex: Match My Thesis Pricing: Product price - often gives an indication how it should be sold and channel that could be used. Bundle vs unbundle? E.g. Telecommunication companies Where is the value? Ex: Norton antivirus case study Market How big is it? Who are the competitors? How many? Market share? Segment: B2B vs B2C Ideal Customer Profile (ICP) Power of community Marketing & Sales Channels Sales Channels: Retail Distributor Door-to-door Tele sales e-shop e.g. Skill - wallmart and small local supplier (Bargaining power) Marketing Channels Offline: TV, Radio, Print Online: Obvious: Google / Facebook / Ebay / Amazon / Etsy Un-obvious: Growth Hacking Instagram: share image on instagram Linkedin: gmail contacts import Airbnb: integration with craigslist Competitive Advantage: Building a moat around the business e.g. Coca-cola and W.Buffet example. Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/]]> Wed, 13 Nov 2019 19:02:44 GMT /slideshow/business-foundation-vgtu/193251013 Kristijonasibutis@slideshare.net(Kristijonasibutis) Business Foundation - VGTU Kristijonasibutis Business foundation: Any business: For whom you sell what and how? Positioning Strategy: Porter 4 Generic Strategies (Video) Ex: Match My Thesis Pricing: Product price - often gives an indication how it should be sold and channel that could be used. Bundle vs unbundle? E.g. Telecommunication companies Where is the value? Ex: Norton antivirus case study Market How big is it? Who are the competitors? How many? Market share? Segment: B2B vs B2C Ideal Customer Profile (ICP) Power of community Marketing & Sales Channels Sales Channels: Retail Distributor Door-to-door Tele sales e-shop e.g. Skill - wallmart and small local supplier (Bargaining power) Marketing Channels Offline: TV, Radio, Print Online: Obvious: Google / Facebook / Ebay / Amazon / Etsy Un-obvious: Growth Hacking Instagram: share image on instagram Linkedin: gmail contacts import Airbnb: integration with craigslist Competitive Advantage: Building a moat around the business e.g. Coca-cola and W.Buffet example. Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vgtu-businessfoundation-191113190244-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Business foundation: Any business: For whom you sell what and how? Positioning Strategy: Porter 4 Generic Strategies (Video) Ex: Match My Thesis Pricing: Product price - often gives an indication how it should be sold and channel that could be used. Bundle vs unbundle? E.g. Telecommunication companies Where is the value? Ex: Norton antivirus case study Market How big is it? Who are the competitors? How many? Market share? Segment: B2B vs B2C Ideal Customer Profile (ICP) Power of community Marketing &amp; Sales Channels Sales Channels: Retail Distributor Door-to-door Tele sales e-shop e.g. Skill - wallmart and small local supplier (Bargaining power) Marketing Channels Offline: TV, Radio, Print Online: Obvious: Google / Facebook / Ebay / Amazon / Etsy Un-obvious: Growth Hacking Instagram: share image on instagram Linkedin: gmail contacts import Airbnb: integration with craigslist Competitive Advantage: Building a moat around the business e.g. Coca-cola and W.Buffet example. Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/
Business Foundation - VGTU from Kristijonas è²¼ibutis
]]> 67 0 https://cdn.slidesharecdn.com/ss_thumbnails/vgtu-businessfoundation-191113190244-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Business Idea Generation and Selection - VGTU /slideshow/business-idea-generation-and-selection-vgtu-191655391/191655391 businessideagenerationandselection-vgtu-191108084400
How to generate ideas? Entrepreneurs, by definition, shift resources from areas of low productivity and yield to areas of higher productivity and yield. The unexpected failure demands that you go out, look around, and listen. Failure should always be considered a symptom of an innovative opportunity and taken seriously as such. The reverse is also true, unexpected success also demands attention Generic strategies: Innovator Modifier Copycat Personal innovation: Accidents - unexpected traction - 3M Build-product-for-yourself - solve your problem Pictura API (Jobindex portal) Crazy-enough-it-might-work: (Poul Graham) Example twitch - justin.tv - life stream - pivoted -> platform for lifestreaming -> pivoted to twitch, platform for lifestreaming Strategic innovation ideas (Porter Generic Strategies): Low-cost: Mailer lite vs Mail Chimp Differentiation: Mailer Lite traction from small community Technological Innovation: High-end - Creative Imitation (Peter Drucker): Apple strategy - take what is working and make it right with the best tech Tesla strategy (Toyota Prius 1997 - Tesla 2003) Low-end - Entrepreneurial Judo (Peter Drucker) (Disruption Theory - Clay Christensen): Panasonic - (Transistor radio) Mini-mill (Clay Christensen - disruption theory) Business model innovation: Changing the economic characteristics of a product: Revolut Symantec (HBS Lecture and here) Geographic innovation: Copycat: Rocket Internet - Amazon vs Lazada (Web) Market Research based innovation: Market leader DIY Pictura API (TV3, The Guardian) Classical Market Research Good for expansion of functioning business / hard to innovate (Coca-cola vs Pepsi) Big data based research Airbnb fund Craig list + Airbnb Change & Time based innovation: Demographic change: growing pensioners. Millennials vs Generation z Technological Adoption: iphone 4 picture (2010) = Instagram (Video) Economic change: housing crisis (2008) = Airbnb (Video) How to select ideas? Check-list: What’s the market? How big it is? What is the target segment? How many competitors there are? How easy is it to start the business? Upfront investment? Do I have a skillset to realise the business or do I need a partner? Is it a single time purchase or recuring? How am I going to market it? Is there a way to scale it? Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/]]>
How to generate ideas? Entrepreneurs, by definition, shift resources from areas of low productivity and yield to areas of higher productivity and yield. The unexpected failure demands that you go out, look around, and listen. Failure should always be considered a symptom of an innovative opportunity and taken seriously as such. The reverse is also true, unexpected success also demands attention Generic strategies: Innovator Modifier Copycat Personal innovation: Accidents - unexpected traction - 3M Build-product-for-yourself - solve your problem Pictura API (Jobindex portal) Crazy-enough-it-might-work: (Poul Graham) Example twitch - justin.tv - life stream - pivoted -> platform for lifestreaming -> pivoted to twitch, platform for lifestreaming Strategic innovation ideas (Porter Generic Strategies): Low-cost: Mailer lite vs Mail Chimp Differentiation: Mailer Lite traction from small community Technological Innovation: High-end - Creative Imitation (Peter Drucker): Apple strategy - take what is working and make it right with the best tech Tesla strategy (Toyota Prius 1997 - Tesla 2003) Low-end - Entrepreneurial Judo (Peter Drucker) (Disruption Theory - Clay Christensen): Panasonic - (Transistor radio) Mini-mill (Clay Christensen - disruption theory) Business model innovation: Changing the economic characteristics of a product: Revolut Symantec (HBS Lecture and here) Geographic innovation: Copycat: Rocket Internet - Amazon vs Lazada (Web) Market Research based innovation: Market leader DIY Pictura API (TV3, The Guardian) Classical Market Research Good for expansion of functioning business / hard to innovate (Coca-cola vs Pepsi) Big data based research Airbnb fund Craig list + Airbnb Change & Time based innovation: Demographic change: growing pensioners. Millennials vs Generation z Technological Adoption: iphone 4 picture (2010) = Instagram (Video) Economic change: housing crisis (2008) = Airbnb (Video) How to select ideas? Check-list: What’s the market? How big it is? What is the target segment? How many competitors there are? How easy is it to start the business? Upfront investment? Do I have a skillset to realise the business or do I need a partner? Is it a single time purchase or recuring? How am I going to market it? Is there a way to scale it? Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/]]> Fri, 08 Nov 2019 08:44:00 GMT /slideshow/business-idea-generation-and-selection-vgtu-191655391/191655391 Kristijonasibutis@slideshare.net(Kristijonasibutis) Business Idea Generation and Selection - VGTU Kristijonasibutis How to generate ideas? Entrepreneurs, by definition, shift resources from areas of low productivity and yield to areas of higher productivity and yield. The unexpected failure demands that you go out, look around, and listen. Failure should always be considered a symptom of an innovative opportunity and taken seriously as such. The reverse is also true, unexpected success also demands attention Generic strategies: Innovator Modifier Copycat Personal innovation: Accidents - unexpected traction - 3M Build-product-for-yourself - solve your problem Pictura API (Jobindex portal) Crazy-enough-it-might-work: (Poul Graham) Example twitch - justin.tv - life stream - pivoted -> platform for lifestreaming -> pivoted to twitch, platform for lifestreaming Strategic innovation ideas (Porter Generic Strategies): Low-cost: Mailer lite vs Mail Chimp Differentiation: Mailer Lite traction from small community Technological Innovation: High-end - Creative Imitation (Peter Drucker): Apple strategy - take what is working and make it right with the best tech Tesla strategy (Toyota Prius 1997 - Tesla 2003) Low-end - Entrepreneurial Judo (Peter Drucker) (Disruption Theory - Clay Christensen): Panasonic - (Transistor radio) Mini-mill (Clay Christensen - disruption theory) Business model innovation: Changing the economic characteristics of a product: Revolut Symantec (HBS Lecture and here) Geographic innovation: Copycat: Rocket Internet - Amazon vs Lazada (Web) Market Research based innovation: Market leader DIY Pictura API (TV3, The Guardian) Classical Market Research Good for expansion of functioning business / hard to innovate (Coca-cola vs Pepsi) Big data based research Airbnb fund Craig list + Airbnb Change & Time based innovation: Demographic change: growing pensioners. Millennials vs Generation z Technological Adoption: iphone 4 picture (2010) = Instagram (Video) Economic change: housing crisis (2008) = Airbnb (Video) How to select ideas? Check-list: What’s the market? How big it is? What is the target segment? How many competitors there are? How easy is it to start the business? Upfront investment? Do I have a skillset to realise the business or do I need a partner? Is it a single time purchase or recuring? How am I going to market it? Is there a way to scale it? Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/businessideagenerationandselection-vgtu-191108084400-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to generate ideas? Entrepreneurs, by definition, shift resources from areas of low productivity and yield to areas of higher productivity and yield. The unexpected failure demands that you go out, look around, and listen. Failure should always be considered a symptom of an innovative opportunity and taken seriously as such. The reverse is also true, unexpected success also demands attention Generic strategies: Innovator Modifier Copycat Personal innovation: Accidents - unexpected traction - 3M Build-product-for-yourself - solve your problem Pictura API (Jobindex portal) Crazy-enough-it-might-work: (Poul Graham) Example twitch - justin.tv - life stream - pivoted -&gt; platform for lifestreaming -&gt; pivoted to twitch, platform for lifestreaming Strategic innovation ideas (Porter Generic Strategies): Low-cost: Mailer lite vs Mail Chimp Differentiation: Mailer Lite traction from small community Technological Innovation: High-end - Creative Imitation (Peter Drucker): Apple strategy - take what is working and make it right with the best tech Tesla strategy (Toyota Prius 1997 - Tesla 2003) Low-end - Entrepreneurial Judo (Peter Drucker) (Disruption Theory - Clay Christensen): Panasonic - (Transistor radio) Mini-mill (Clay Christensen - disruption theory) Business model innovation: Changing the economic characteristics of a product: Revolut Symantec (HBS Lecture and here) Geographic innovation: Copycat: Rocket Internet - Amazon vs Lazada (Web) Market Research based innovation: Market leader DIY Pictura API (TV3, The Guardian) Classical Market Research Good for expansion of functioning business / hard to innovate (Coca-cola vs Pepsi) Big data based research Airbnb fund Craig list + Airbnb Change &amp; Time based innovation: Demographic change: growing pensioners. Millennials vs Generation z Technological Adoption: iphone 4 picture (2010) = Instagram (Video) Economic change: housing crisis (2008) = Airbnb (Video) How to select ideas? Check-list: What’s the market? How big it is? What is the target segment? How many competitors there are? How easy is it to start the business? Upfront investment? Do I have a skillset to realise the business or do I need a partner? Is it a single time purchase or recuring? How am I going to market it? Is there a way to scale it? Created by: Kristijonas Zibutis CEO at Match My Thesis https://www.matchmythesis.com/
Business Idea Generation and Selection - VGTU from Kristijonas è²¼ibutis
]]> 215 0 https://cdn.slidesharecdn.com/ss_thumbnails/businessideagenerationandselection-vgtu-191108084400-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Kristijonasibutis-48x48.jpg?cb=1587376768 Our mission is to revolutionize the thesis writing processes into a more memorable and personally rewarding experience. We believe that by bringing together business and academia mutual fulfillment and value can be achieved. Our vision is to become the leading platform for student-to-business collaboration, opening up new possibilities for both students to gain invaluable experience as well as corporations to identify and capture their talents of tomorrow As co-founder I undertake: - Market research and product development - Streamlining operations to lower entry barriers - LEAN project management - Sales and customer relationship management https://cdn.slidesharecdn.com/ss_thumbnails/vgtu-businessfoundation-191113190244-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/business-foundation-vgtu/193251013 Business Foundation - ... https://cdn.slidesharecdn.com/ss_thumbnails/businessideagenerationandselection-vgtu-191108084400-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/business-idea-generation-and-selection-vgtu-191655391/191655391 Business Idea Generati...