�ݺ�ߣshows by User: KristineSchachinger

�ݺ�ߣshows by User: KristineSchachinger / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: KristineSchachinger / Tue, 16 Jan 2024 20:57:05 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: KristineSchachinger Google, Updates, AI, Algorithms, and You. /slideshow/google-updates-ai-algorithms-and-you/265473868 asw2024-googlealgo-240116205705-fa821568
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward. Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue. #ASW24 ]]>
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward. Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue. #ASW24 ]]> Tue, 16 Jan 2024 20:57:05 GMT /slideshow/google-updates-ai-algorithms-and-you/265473868 KristineSchachinger@slideshare.net(KristineSchachinger) Google, Updates, AI, Algorithms, and You. KristineSchachinger Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward. Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue. #ASW24 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asw2024-googlealgo-240116205705-fa821568-thumbnail.jpg?width=120&height=120&fit=bounds" /> Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward. Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue. #ASW24

Google, Updates, AI, Algorithms, and You. from Kristine Schachinger SEO and Online Marketing

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1 Technical SEO: How Anomalies Are Your New Best Friend." /KristineSchachinger/technical-seo-how-anomalies-are-your-new-best-friend brightseo-oct23-231119190546-a8cd1f56
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked. Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.]]>
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked. Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.]]> Sun, 19 Nov 2023 19:05:45 GMT /KristineSchachinger/technical-seo-how-anomalies-are-your-new-best-friend KristineSchachinger@slideshare.net(KristineSchachinger) Technical SEO: How Anomalies Are Your New Best Friend." KristineSchachinger Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked. Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightseo-oct23-231119190546-a8cd1f56-thumbnail.jpg?width=120&height=120&fit=bounds" /> Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked. Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.

Technical SEO: How Anomalies Are Your New Best Friend." from Kristine Schachinger SEO and Online Marketing

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1 Google, Machine Learning, Algorithms, and You. /slideshow/google-machine-learning-algorithms-and-you/263465982 sos-machinelearning-231115184253-f6f76afd
Google is using Large Language Models and Machine Learning in the algorithms that rank your sites and show them to users. This talk will help you better understand from BERT to Rank Brain to Neural Matching and SGE, how they work, and what you should do about it. ]]>
Google is using Large Language Models and Machine Learning in the algorithms that rank your sites and show them to users. This talk will help you better understand from BERT to Rank Brain to Neural Matching and SGE, how they work, and what you should do about it. ]]> Wed, 15 Nov 2023 18:42:53 GMT /slideshow/google-machine-learning-algorithms-and-you/263465982 KristineSchachinger@slideshare.net(KristineSchachinger) Google, Machine Learning, Algorithms, and You. KristineSchachinger Google is using Large Language Models and Machine Learning in the algorithms that rank your sites and show them to users. This talk will help you better understand from BERT to Rank Brain to Neural Matching and SGE, how they work, and what you should do about it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sos-machinelearning-231115184253-f6f76afd-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google is using Large Language Models and Machine Learning in the algorithms that rank your sites and show them to users. This talk will help you better understand from BERT to Rank Brain to Neural Matching and SGE, how they work, and what you should do about it.

Google, Machine Learning, Algorithms, and You. from Kristine Schachinger SEO and Online Marketing

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1 Core Updates: What are they? How do you recover from one? /slideshow/core-updates-what-are-they-how-do-you-recover-from-one/259802240 core-updates-rocks-digital-final-230811160923-45543431
This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic. ]]>
This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic. ]]> Fri, 11 Aug 2023 16:09:22 GMT /slideshow/core-updates-what-are-they-how-do-you-recover-from-one/259802240 KristineSchachinger@slideshare.net(KristineSchachinger) Core Updates: What are they? How do you recover from one? KristineSchachinger This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/core-updates-rocks-digital-final-230811160923-45543431-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic.

Core Updates: What are they? How do you recover from one? from Kristine Schachinger SEO and Online Marketing

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1 Google Machine Learning Algorithms and SEO /slideshow/google-machine-learning-algorithms-and-seo/259802153 bb-machinelearning-230811160035-286fc4cc
Most people do not know how Google uses Machine Learning in the Search algorithms. This talk covers everything from Rank Brain to the Helpful Content Update to Neural Matching, how they work and what you need to do to take advantage of how they work. The more you understand how Google works, the better you can increase your site's visibility in Search. ]]>
Most people do not know how Google uses Machine Learning in the Search algorithms. This talk covers everything from Rank Brain to the Helpful Content Update to Neural Matching, how they work and what you need to do to take advantage of how they work. The more you understand how Google works, the better you can increase your site's visibility in Search. ]]> Fri, 11 Aug 2023 16:00:35 GMT /slideshow/google-machine-learning-algorithms-and-seo/259802153 KristineSchachinger@slideshare.net(KristineSchachinger) Google Machine Learning Algorithms and SEO KristineSchachinger Most people do not know how Google uses Machine Learning in the Search algorithms. This talk covers everything from Rank Brain to the Helpful Content Update to Neural Matching, how they work and what you need to do to take advantage of how they work. The more you understand how Google works, the better you can increase your site's visibility in Search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bb-machinelearning-230811160035-286fc4cc-thumbnail.jpg?width=120&height=120&fit=bounds" /> Most people do not know how Google uses Machine Learning in the Search algorithms. This talk covers everything from Rank Brain to the Helpful Content Update to Neural Matching, how they work and what you need to do to take advantage of how they work. The more you understand how Google works, the better you can increase your site's visibility in Search.

Google Machine Learning Algorithms and SEO from Kristine Schachinger SEO and Online Marketing

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1 ChatGPT Training Session /slideshow/chatgpt-training-session/259802080 chatgpt-training-amsterdam-230811155435-80423613
This was the training session follow up to the general talk on ChatGPT. This talk has a bit more detail on prompt writing along with the power and limitations of ChatGPT for Marketing. ]]>
This was the training session follow up to the general talk on ChatGPT. This talk has a bit more detail on prompt writing along with the power and limitations of ChatGPT for Marketing. ]]> Fri, 11 Aug 2023 15:54:35 GMT /slideshow/chatgpt-training-session/259802080 KristineSchachinger@slideshare.net(KristineSchachinger) ChatGPT Training Session KristineSchachinger This was the training session follow up to the general talk on ChatGPT. This talk has a bit more detail on prompt writing along with the power and limitations of ChatGPT for Marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chatgpt-training-amsterdam-230811155435-80423613-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was the training session follow up to the general talk on ChatGPT. This talk has a bit more detail on prompt writing along with the power and limitations of ChatGPT for Marketing.

ChatGPT Training Session from Kristine Schachinger SEO and Online Marketing

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1 ChatGPT: The Hype vs Reality /slideshow/chatgpt-the-hype-vs-reality/259281571 chatgpt-amsterdam-final-230718191510-a0dd0eef
This session will look at how ChatGPT and other AI are changing the affiliate eco system. What benefits does this technology bring with it, and what are its limitations? The session will focus on how to use A.I tools and when you shouldn't. We will separate the hype vs the reality. ]]>
This session will look at how ChatGPT and other AI are changing the affiliate eco system. What benefits does this technology bring with it, and what are its limitations? The session will focus on how to use A.I tools and when you shouldn't. We will separate the hype vs the reality. ]]> Tue, 18 Jul 2023 19:15:10 GMT /slideshow/chatgpt-the-hype-vs-reality/259281571 KristineSchachinger@slideshare.net(KristineSchachinger) ChatGPT: The Hype vs Reality KristineSchachinger This session will look at how ChatGPT and other AI are changing the affiliate eco system. What benefits does this technology bring with it, and what are its limitations? The session will focus on how to use A.I tools and when you shouldn't. We will separate the hype vs the reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chatgpt-amsterdam-final-230718191510-a0dd0eef-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session will look at how ChatGPT and other AI are changing the affiliate eco system. What benefits does this technology bring with it, and what are its limitations? The session will focus on how to use A.I tools and when you shouldn't. We will separate the hype vs the reality.

ChatGPT: The Hype vs Reality from Kristine Schachinger SEO and Online Marketing

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1 Unlocking the Power of ChatGPT /slideshow/unlocking-the-power-of-chatgpt/255609768 chatgpt-asw-final-230131004647-8fcd4edb
What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search. All images were created using Dall-e.]]>
What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search. All images were created using Dall-e.]]> Tue, 31 Jan 2023 00:46:47 GMT /slideshow/unlocking-the-power-of-chatgpt/255609768 KristineSchachinger@slideshare.net(KristineSchachinger) Unlocking the Power of ChatGPT KristineSchachinger What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search. All images were created using Dall-e. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chatgpt-asw-final-230131004647-8fcd4edb-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search. All images were created using Dall-e.

Unlocking the Power of ChatGPT from Kristine Schachinger SEO and Online Marketing

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1 Social Media in the Age of Disinformation /slideshow/social-media-in-the-age-of-disinformation/229490743 social-media-in-the-age-of-disinformation-w-sources-200301230346
Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it. Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV. ]]>
Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it. Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV. ]]> Sun, 01 Mar 2020 23:03:46 GMT /slideshow/social-media-in-the-age-of-disinformation/229490743 KristineSchachinger@slideshare.net(KristineSchachinger) Social Media in the Age of Disinformation KristineSchachinger Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it. Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-in-the-age-of-disinformation-w-sources-200301230346-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it. Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV.

Social Media in the Age of Disinformation from Kristine Schachinger SEO and Online Marketing

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1 Core Updates: Google's New Spam and How to Recover Your Traffic. /slideshow/core-updates-googles-new-spam-and-how-to-recover-your-traffic/192169626 censored-ungagged-la-2019-core-updates-191111025627
Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019. ]]>
Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019. ]]> Mon, 11 Nov 2019 02:56:27 GMT /slideshow/core-updates-googles-new-spam-and-how-to-recover-your-traffic/192169626 KristineSchachinger@slideshare.net(KristineSchachinger) Core Updates: Google's New Spam and How to Recover Your Traffic. KristineSchachinger Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/censored-ungagged-la-2019-core-updates-191111025627-thumbnail.jpg?width=120&height=120&fit=bounds" /> Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019.

Core Updates: Google's New Spam and How to Recover Your Traffic. from Kristine Schachinger SEO and Online Marketing

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1 How Did We Get to Sesame Street? Google's Search for NLP. /slideshow/how-we-got-to-sesame-street-googles-search-for-nlp/191120741 final-nlp-the-death-of-the-keyword-entities-to-bert-191106190605
A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers. This presentation was given at State of Search in Dallas TX. ]]>
A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers. This presentation was given at State of Search in Dallas TX. ]]> Wed, 06 Nov 2019 19:06:05 GMT /slideshow/how-we-got-to-sesame-street-googles-search-for-nlp/191120741 KristineSchachinger@slideshare.net(KristineSchachinger) How Did We Get to Sesame Street? Google's Search for NLP. KristineSchachinger A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers. This presentation was given at State of Search in Dallas TX. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-nlp-the-death-of-the-keyword-entities-to-bert-191106190605-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers. This presentation was given at State of Search in Dallas TX.

How Did We Get to Sesame Street? Google's Search for NLP. from Kristine Schachinger SEO and Online Marketing

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1 The Death of the Keyword: In Search of NLP -- Presented at Ungagged London Apr 2019. /slideshow/the-death-of-the-keyword-in-search-of-nlp/139628786 final-the-death-of-the-keyword-ungagged-london-190404214737
This was my talk at Ungagged London on understanding the history of Google's "The Knowledge Graph" and how it is being used as the first step towards scaling natural language understanding and machine learning as we move past the simple keyword and into the time of queries, questions, and voice search. ]]>
This was my talk at Ungagged London on understanding the history of Google's "The Knowledge Graph" and how it is being used as the first step towards scaling natural language understanding and machine learning as we move past the simple keyword and into the time of queries, questions, and voice search. ]]> Thu, 04 Apr 2019 21:47:37 GMT /slideshow/the-death-of-the-keyword-in-search-of-nlp/139628786 KristineSchachinger@slideshare.net(KristineSchachinger) The Death of the Keyword: In Search of NLP -- Presented at Ungagged London Apr 2019. KristineSchachinger This was my talk at Ungagged London on understanding the history of Google's "The Knowledge Graph" and how it is being used as the first step towards scaling natural language understanding and machine learning as we move past the simple keyword and into the time of queries, questions, and voice search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-the-death-of-the-keyword-ungagged-london-190404214737-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was my talk at Ungagged London on understanding the history of Google's "The Knowledge Graph" and how it is being used as the first step towards scaling natural language understanding and machine learning as we move past the simple keyword and into the time of queries, questions, and voice search.

The Death of the Keyword: In Search of NLP -- Presented at Ungagged London Apr 2019. from Kristine Schachinger SEO and Online Marketing

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1 In Search of Natural Language Processing: Rank Brain, Google, SEO, and You. /slideshow/in-search-of-natural-language-processing-rank-brain-google-seo-and-you-123080441/123080441 ungagged-vegas-2018-in-search-of-nlp-181115110607
It is often mistakenly thought that Google does natural language processing in its search results, as of 2018 it still doesn't. This presentation looks at how Google started, its historical approach to language, and how it is working towards NLP along with new methods of machine learning that are supporting the "strings to things" interpretation of text and voice and how Rank Brain plays into all of this. ]]>
It is often mistakenly thought that Google does natural language processing in its search results, as of 2018 it still doesn't. This presentation looks at how Google started, its historical approach to language, and how it is working towards NLP along with new methods of machine learning that are supporting the "strings to things" interpretation of text and voice and how Rank Brain plays into all of this. ]]> Thu, 15 Nov 2018 11:06:07 GMT /slideshow/in-search-of-natural-language-processing-rank-brain-google-seo-and-you-123080441/123080441 KristineSchachinger@slideshare.net(KristineSchachinger) In Search of Natural Language Processing: Rank Brain, Google, SEO, and You. KristineSchachinger It is often mistakenly thought that Google does natural language processing in its search results, as of 2018 it still doesn't. This presentation looks at how Google started, its historical approach to language, and how it is working towards NLP along with new methods of machine learning that are supporting the "strings to things" interpretation of text and voice and how Rank Brain plays into all of this. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ungagged-vegas-2018-in-search-of-nlp-181115110607-thumbnail.jpg?width=120&height=120&fit=bounds" /> It is often mistakenly thought that Google does natural language processing in its search results, as of 2018 it still doesn't. This presentation looks at how Google started, its historical approach to language, and how it is working towards NLP along with new methods of machine learning that are supporting the "strings to things" interpretation of text and voice and how Rank Brain plays into all of this.

In Search of Natural Language Processing: Rank Brain, Google, SEO, and You. from Kristine Schachinger SEO and Online Marketing

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1 Ungagged UK Talk - Google in a Post Update and Mobile First World. /slideshow/ungagged-uk-talk-google-in-a-post-update-and-mobile-first-world/102629796 ungagged-london-final-li-180619001930
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World. What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency. ]]>
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World. What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency. ]]> Tue, 19 Jun 2018 00:19:30 GMT /slideshow/ungagged-uk-talk-google-in-a-post-update-and-mobile-first-world/102629796 KristineSchachinger@slideshare.net(KristineSchachinger) Ungagged UK Talk - Google in a Post Update and Mobile First World. KristineSchachinger Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World. What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ungagged-london-final-li-180619001930-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World. What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency.

Ungagged UK Talk - Google in a Post Update and Mobile First World. from Kristine Schachinger SEO and Online Marketing

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1 Search Leeds Talk - Entities, Search, and Rank Brain: How it works and why it matters /slideshow/search-leeds-talk-entities-search-and-rank-brain-how-it-works-and-why-it-matters-102627157/102627157 leeds-final-180618223944
Entity-Based Search – What is it? What are entities? Where do they come from? And how does Google use them? This presentation answers questions about the history of Google, structured data, the Knowledge Graph, how Rank Brain ties into it and what SEOs need to know about it all. ]]>
Entity-Based Search – What is it? What are entities? Where do they come from? And how does Google use them? This presentation answers questions about the history of Google, structured data, the Knowledge Graph, how Rank Brain ties into it and what SEOs need to know about it all. ]]> Mon, 18 Jun 2018 22:39:44 GMT /slideshow/search-leeds-talk-entities-search-and-rank-brain-how-it-works-and-why-it-matters-102627157/102627157 KristineSchachinger@slideshare.net(KristineSchachinger) Search Leeds Talk - Entities, Search, and Rank Brain: How it works and why it matters KristineSchachinger Entity-Based Search – What is it? What are entities? Where do they come from? And how does Google use them? This presentation answers questions about the history of Google, structured data, the Knowledge Graph, how Rank Brain ties into it and what SEOs need to know about it all. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leeds-final-180618223944-thumbnail.jpg?width=120&height=120&fit=bounds" /> Entity-Based Search – What is it? What are entities? Where do they come from? And how does Google use them? This presentation answers questions about the history of Google, structured data, the Knowledge Graph, how Rank Brain ties into it and what SEOs need to know about it all.

Search Leeds Talk - Entities, Search, and Rank Brain: How it works and why it matters from Kristine Schachinger SEO and Online Marketing

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1 Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, and Links. /slideshow/links-where-we-are-where-we-are-going-a-look-at-google-algorithms-seo-and-links/91111342 engage-final2-pdx-ss-180319052353
Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going. ]]>
Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going. ]]> Mon, 19 Mar 2018 05:23:53 GMT /slideshow/links-where-we-are-where-we-are-going-a-look-at-google-algorithms-seo-and-links/91111342 KristineSchachinger@slideshare.net(KristineSchachinger) Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, and Links. KristineSchachinger Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engage-final2-pdx-ss-180319052353-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going.

Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, and Links. from Kristine Schachinger SEO and Online Marketing

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1 Pubcon Las Vegas Mobile First / Mobile Last /slideshow/pubcon-las-vegas-mobile-first-mobile-last/82394894 pubconmobilefirst-171120174408
Presentation on Mobile and SEO. Covering Mobile in general and the Mobile First Algorithm and how it changes search. ]]>
Presentation on Mobile and SEO. Covering Mobile in general and the Mobile First Algorithm and how it changes search. ]]> Mon, 20 Nov 2017 17:44:08 GMT /slideshow/pubcon-las-vegas-mobile-first-mobile-last/82394894 KristineSchachinger@slideshare.net(KristineSchachinger) Pubcon Las Vegas Mobile First / Mobile Last KristineSchachinger Presentation on Mobile and SEO. Covering Mobile in general and the Mobile First Algorithm and how it changes search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconmobilefirst-171120174408-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation on Mobile and SEO. Covering Mobile in general and the Mobile First Algorithm and how it changes search.

Pubcon Las Vegas Mobile First / Mobile Last from Kristine Schachinger SEO and Online Marketing

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1 Pubcon Las Vegas Technical SEO /KristineSchachinger/pubcon-las-vegas-technical-seo pubcon-vegas-ian-171120174327
This is a hybrid presentation (Part mine, part Ian Lurie delivered by me) on Technical SEO and its implications. ]]>
This is a hybrid presentation (Part mine, part Ian Lurie delivered by me) on Technical SEO and its implications. ]]> Mon, 20 Nov 2017 17:43:27 GMT /KristineSchachinger/pubcon-las-vegas-technical-seo KristineSchachinger@slideshare.net(KristineSchachinger) Pubcon Las Vegas Technical SEO KristineSchachinger This is a hybrid presentation (Part mine, part Ian Lurie delivered by me) on Technical SEO and its implications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-vegas-ian-171120174327-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a hybrid presentation (Part mine, part Ian Lurie delivered by me) on Technical SEO and its implications.

Pubcon Las Vegas Technical SEO from Kristine Schachinger SEO and Online Marketing

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1 Ungagged - Busting Google's Blackbox 2017 /slideshow/ungagged-busting-googles-blackbox-2017/82394787 ungagged-black-box-fin-171120174233
Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site. ]]>
Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site. ]]> Mon, 20 Nov 2017 17:42:33 GMT /slideshow/ungagged-busting-googles-blackbox-2017/82394787 KristineSchachinger@slideshare.net(KristineSchachinger) Ungagged - Busting Google's Blackbox 2017 KristineSchachinger Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ungagged-black-box-fin-171120174233-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site.

Ungagged - Busting Google's Blackbox 2017 from Kristine Schachinger SEO and Online Marketing

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1 Intro to Google, SEO, and You in 2017 /slideshow/intro-to-google-seo-and-you-in-2017/82394640 phxtalk-171120174025
Intro into SEO for the SWCC Expo in Phoenix AZ 2017.]]>
Intro into SEO for the SWCC Expo in Phoenix AZ 2017.]]> Mon, 20 Nov 2017 17:40:25 GMT /slideshow/intro-to-google-seo-and-you-in-2017/82394640 KristineSchachinger@slideshare.net(KristineSchachinger) Intro to Google, SEO, and You in 2017 KristineSchachinger Intro into SEO for the SWCC Expo in Phoenix AZ 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/phxtalk-171120174025-thumbnail.jpg?width=120&height=120&fit=bounds" /> Intro into SEO for the SWCC Expo in Phoenix AZ 2017.

Intro to Google, SEO, and You in 2017 from Kristine Schachinger SEO and Online Marketing

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1 https://cdn.slidesharecdn.com/profile-photo-KristineSchachinger-48x48.jpg?cb=1749839984 Primary: SEO Consultant | Speaker | Writer | + Member SEOktoberfest NOTE Most client information is generally protected by NDA and not typically available on public sites. Google Update Issues? We perform SEO Site Audits with Deep Forensics and Recovery Plans CEO at Sites Without Walls is a full service Concierge SEO Digital Marketing Agency. We service everyone from small businesses to billion dollar companies. We offer our clients the power of a full service agency along with the personal service of the individual consultancy. We are fast and flexible able to vary our strategies as quickly as the Search Engines change their algorithms. No cookie cutter Inbound Marketing strate... www.linkedin.com/in/kschachinger-seo https://cdn.slidesharecdn.com/ss_thumbnails/asw2024-googlealgo-240116205705-fa821568-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/google-updates-ai-algorithms-and-you/265473868 Google, Updates, AI, A... https://cdn.slidesharecdn.com/ss_thumbnails/brightseo-oct23-231119190546-a8cd1f56-thumbnail.jpg?width=320&height=320&fit=bounds KristineSchachinger/technical-seo-how-anomalies-are-your-new-best-friend Technical SEO: How Ano... https://cdn.slidesharecdn.com/ss_thumbnails/sos-machinelearning-231115184253-f6f76afd-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/google-machine-learning-algorithms-and-you/263465982 Google, Machine Learni...