ºÝºÝߣshows by User: LabDigitalUK / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: LabDigitalUK / Mon, 27 Jul 2015 09:20:27 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: LabDigitalUK The Art of Conversation Social Proof /slideshow/the-art-of-conversation-social-proof/50960895 lab-150727092027-lva1-app6892
Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.]]>

Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.]]>
Mon, 27 Jul 2015 09:20:27 GMT /slideshow/the-art-of-conversation-social-proof/50960895 LabDigitalUK@slideshare.net(LabDigitalUK) The Art of Conversation Social Proof LabDigitalUK Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-150727092027-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.
The Art of Conversation Social Proof from Lab
]]>
521 6 https://cdn.slidesharecdn.com/ss_thumbnails/lab-150727092027-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Ad:tech Presentation on Building Persona's /slideshow/adtechreedpresentation0101/40875124 adtech-141029103055-conversion-gate02
The effectiveness of using persona's to improve your customers online experience.]]>

The effectiveness of using persona's to improve your customers online experience.]]>
Wed, 29 Oct 2014 10:30:55 GMT /slideshow/adtechreedpresentation0101/40875124 LabDigitalUK@slideshare.net(LabDigitalUK) Ad:tech Presentation on Building Persona's LabDigitalUK The effectiveness of using persona's to improve your customers online experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adtech-141029103055-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The effectiveness of using persona&#39;s to improve your customers online experience.
Ad:tech Presentation on Building Persona's from Lab
]]>
698 1 https://cdn.slidesharecdn.com/ss_thumbnails/adtech-141029103055-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Drones for Good - The Event! /slideshow/drones-for-good-the-event/39645198 lab-140929053925-phpapp01
Thank you for attending Drones for Good.]]>

Thank you for attending Drones for Good.]]>
Mon, 29 Sep 2014 05:39:25 GMT /slideshow/drones-for-good-the-event/39645198 LabDigitalUK@slideshare.net(LabDigitalUK) Drones for Good - The Event! LabDigitalUK Thank you for attending Drones for Good. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140929053925-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thank you for attending Drones for Good.
Drones for Good - The Event! from Lab
]]>
3262 18 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140929053925-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Is Your B2B Brand Delivering On Digital? /slideshow/is-your-b2b-brand-delivering-on-digital-36505513/36505513 lab-140701070801-phpapp01
B2B buyers are changing the way they buy. Recent B2B Marketing research shows they use a wide range of digital channels to thoroughly research their purchases. So B2B brands need to ensure their most important ‘shop window’ – their website and digital channels – do more to feed the need for information. Marketers need to ensure all channels such as mobile and social are integrated and also start to see digital as a major source of future sales revenue. Tom Head, director at Lab, shares his experience of helping B2B brands to take advantage of this new B2B buying landscape, and how brands can devise and implement strategies to increase sales.]]>

B2B buyers are changing the way they buy. Recent B2B Marketing research shows they use a wide range of digital channels to thoroughly research their purchases. So B2B brands need to ensure their most important ‘shop window’ – their website and digital channels – do more to feed the need for information. Marketers need to ensure all channels such as mobile and social are integrated and also start to see digital as a major source of future sales revenue. Tom Head, director at Lab, shares his experience of helping B2B brands to take advantage of this new B2B buying landscape, and how brands can devise and implement strategies to increase sales.]]>
Tue, 01 Jul 2014 07:08:01 GMT /slideshow/is-your-b2b-brand-delivering-on-digital-36505513/36505513 LabDigitalUK@slideshare.net(LabDigitalUK) Is Your B2B Brand Delivering On Digital? LabDigitalUK B2B buyers are changing the way they buy. Recent B2B Marketing research shows they use a wide range of digital channels to thoroughly research their purchases. So B2B brands need to ensure their most important ‘shop window’ – their website and digital channels – do more to feed the need for information. Marketers need to ensure all channels such as mobile and social are integrated and also start to see digital as a major source of future sales revenue. Tom Head, director at Lab, shares his experience of helping B2B brands to take advantage of this new B2B buying landscape, and how brands can devise and implement strategies to increase sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140701070801-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> B2B buyers are changing the way they buy. Recent B2B Marketing research shows they use a wide range of digital channels to thoroughly research their purchases. So B2B brands need to ensure their most important ‘shop window’ – their website and digital channels – do more to feed the need for information. Marketers need to ensure all channels such as mobile and social are integrated and also start to see digital as a major source of future sales revenue. Tom Head, director at Lab, shares his experience of helping B2B brands to take advantage of this new B2B buying landscape, and how brands can devise and implement strategies to increase sales.
Is Your B2B Brand Delivering On Digital? from Lab
]]>
578 3 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140701070801-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Getting Personal with Customers Create Amazing Customer Experiences Online /LabDigitalUK/getting-personal-with-customers-ltspancreate-amazing-customer-experiences-onlineltspan lab-140619055413-phpapp02
On 18 June 2014, Lab, Sitecore and Rackspace came together at The Hospital Club in London to talk about how personalisation has a huge affect on customer experiences. To learn about future events, follow @LabDigitalUK on Twitter.]]>

On 18 June 2014, Lab, Sitecore and Rackspace came together at The Hospital Club in London to talk about how personalisation has a huge affect on customer experiences. To learn about future events, follow @LabDigitalUK on Twitter.]]>
Thu, 19 Jun 2014 05:54:13 GMT /LabDigitalUK/getting-personal-with-customers-ltspancreate-amazing-customer-experiences-onlineltspan LabDigitalUK@slideshare.net(LabDigitalUK) Getting Personal with Customers Create Amazing Customer Experiences Online LabDigitalUK On 18 June 2014, Lab, Sitecore and Rackspace came together at The Hospital Club in London to talk about how personalisation has a huge affect on customer experiences. To learn about future events, follow @LabDigitalUK on Twitter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140619055413-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On 18 June 2014, Lab, Sitecore and Rackspace came together at The Hospital Club in London to talk about how personalisation has a huge affect on customer experiences. To learn about future events, follow @LabDigitalUK on Twitter.
Getting Personal with Customers Create Amazing Customer Experiences Online from Lab
]]>
780 4 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140619055413-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
How Personalisation & Localisation Drive A Better Ecommerce Experience /slideshow/how-personalisation-localisation-drive-a-better-ecommerce-experience/34756195 lab-140516030059-phpapp02
On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success. To learn about future events, follow @LabDigitalUK on Twitter.]]>

On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success. To learn about future events, follow @LabDigitalUK on Twitter.]]>
Fri, 16 May 2014 03:00:59 GMT /slideshow/how-personalisation-localisation-drive-a-better-ecommerce-experience/34756195 LabDigitalUK@slideshare.net(LabDigitalUK) How Personalisation & Localisation Drive A Better Ecommerce Experience LabDigitalUK On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success. To learn about future events, follow @LabDigitalUK on Twitter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140516030059-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success. To learn about future events, follow @LabDigitalUK on Twitter.
How Personalisation & Localisation Drive A Better Ecommerce Experience from Lab
]]>
1316 5 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140516030059-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Social Media for Business - Lab & UKTI for Export Week /slideshow/social-media-for-business-lab-ukti-for-export-week/34019461 ukti-140428034029-phpapp01
On 9 April, director Tom Head ran a webinar for UK Trade & Investment (UKTI), as part of Export Week, entitled Social Media for Business. Part of our support this year for UKTI and UK businesses looking to do business abroad via digital marketing. This presentation and the webinar covers: - An overview of different social media channels available - The best social media tools for your objectives, whether you are B2B or B2C - Social media best practice guide for customer engagement - Examples of brands doing social media well and not so well If there is any aspect of social media or exporting abroad via ecommerce that you would love to talk to Lab about, just get in touch.]]>

On 9 April, director Tom Head ran a webinar for UK Trade & Investment (UKTI), as part of Export Week, entitled Social Media for Business. Part of our support this year for UKTI and UK businesses looking to do business abroad via digital marketing. This presentation and the webinar covers: - An overview of different social media channels available - The best social media tools for your objectives, whether you are B2B or B2C - Social media best practice guide for customer engagement - Examples of brands doing social media well and not so well If there is any aspect of social media or exporting abroad via ecommerce that you would love to talk to Lab about, just get in touch.]]>
Mon, 28 Apr 2014 03:40:29 GMT /slideshow/social-media-for-business-lab-ukti-for-export-week/34019461 LabDigitalUK@slideshare.net(LabDigitalUK) Social Media for Business - Lab & UKTI for Export Week LabDigitalUK On 9 April, director Tom Head ran a webinar for UK Trade & Investment (UKTI), as part of Export Week, entitled Social Media for Business. Part of our support this year for UKTI and UK businesses looking to do business abroad via digital marketing. This presentation and the webinar covers: - An overview of different social media channels available - The best social media tools for your objectives, whether you are B2B or B2C - Social media best practice guide for customer engagement - Examples of brands doing social media well and not so well If there is any aspect of social media or exporting abroad via ecommerce that you would love to talk to Lab about, just get in touch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ukti-140428034029-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On 9 April, director Tom Head ran a webinar for UK Trade &amp; Investment (UKTI), as part of Export Week, entitled Social Media for Business. Part of our support this year for UKTI and UK businesses looking to do business abroad via digital marketing. This presentation and the webinar covers: - An overview of different social media channels available - The best social media tools for your objectives, whether you are B2B or B2C - Social media best practice guide for customer engagement - Examples of brands doing social media well and not so well If there is any aspect of social media or exporting abroad via ecommerce that you would love to talk to Lab about, just get in touch.
Social Media for Business - Lab & UKTI for Export Week from Lab
]]>
708 7 https://cdn.slidesharecdn.com/ss_thumbnails/ukti-140428034029-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
The Difference between Traditional Storytelling and Digital Storytelling /slideshow/the-difference-between-traditional-storytelling-and-digital-storytelling/33541794 lab-140415042138-phpapp01
Tom Head, director at Lab, spoke at Sitecore Digital Trendspot 2014 on the topic of the difference between traditional storytelling and digital storytelling.]]>

Tom Head, director at Lab, spoke at Sitecore Digital Trendspot 2014 on the topic of the difference between traditional storytelling and digital storytelling.]]>
Tue, 15 Apr 2014 04:21:38 GMT /slideshow/the-difference-between-traditional-storytelling-and-digital-storytelling/33541794 LabDigitalUK@slideshare.net(LabDigitalUK) The Difference between Traditional Storytelling and Digital Storytelling LabDigitalUK Tom Head, director at Lab, spoke at Sitecore Digital Trendspot 2014 on the topic of the difference between traditional storytelling and digital storytelling. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140415042138-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tom Head, director at Lab, spoke at Sitecore Digital Trendspot 2014 on the topic of the difference between traditional storytelling and digital storytelling.
The Difference between Traditional Storytelling and Digital Storytelling from Lab
]]>
5283 9 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140415042138-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
The Social State - What's Happening & Where We're Going /slideshow/the-social-state-where-we-are-where-were-going/32028866 lab-140307041905-phpapp01
Director Tom Head was delighted to be invited to talk social media at a UKTI South East event on 6 March 2014. Held at The Royal Automobile Club, Woodcote Park, Tom was joined by quite an esteemed speaker line-up, including: Rona Fairhead CBE - UK Business Ambassador, Chris Dodson OBE - Mortimer & Torftech Group, and Sir Clive Woodward - Rugby World Cup Winning Head Coach, Team GB Director of Sport, London 2012. Thanks to all that joined an amazing event! See more at: http://lab.co.uk/news/talking-social-media-business-ukti]]>

Director Tom Head was delighted to be invited to talk social media at a UKTI South East event on 6 March 2014. Held at The Royal Automobile Club, Woodcote Park, Tom was joined by quite an esteemed speaker line-up, including: Rona Fairhead CBE - UK Business Ambassador, Chris Dodson OBE - Mortimer & Torftech Group, and Sir Clive Woodward - Rugby World Cup Winning Head Coach, Team GB Director of Sport, London 2012. Thanks to all that joined an amazing event! See more at: http://lab.co.uk/news/talking-social-media-business-ukti]]>
Fri, 07 Mar 2014 04:19:05 GMT /slideshow/the-social-state-where-we-are-where-were-going/32028866 LabDigitalUK@slideshare.net(LabDigitalUK) The Social State - What's Happening & Where We're Going LabDigitalUK Director Tom Head was delighted to be invited to talk social media at a UKTI South East event on 6 March 2014. Held at The Royal Automobile Club, Woodcote Park, Tom was joined by quite an esteemed speaker line-up, including: Rona Fairhead CBE - UK Business Ambassador, Chris Dodson OBE - Mortimer & Torftech Group, and Sir Clive Woodward - Rugby World Cup Winning Head Coach, Team GB Director of Sport, London 2012. Thanks to all that joined an amazing event! See more at: http://lab.co.uk/news/talking-social-media-business-ukti <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140307041905-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Director Tom Head was delighted to be invited to talk social media at a UKTI South East event on 6 March 2014. Held at The Royal Automobile Club, Woodcote Park, Tom was joined by quite an esteemed speaker line-up, including: Rona Fairhead CBE - UK Business Ambassador, Chris Dodson OBE - Mortimer &amp; Torftech Group, and Sir Clive Woodward - Rugby World Cup Winning Head Coach, Team GB Director of Sport, London 2012. Thanks to all that joined an amazing event! See more at: http://lab.co.uk/news/talking-social-media-business-ukti
The Social State - What's Happening & Where We're Going from Lab
]]>
377 6 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140307041905-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Conversions, Personalisation and Context - Where We Are Today and What The Future Holds /LabDigitalUK/conversion-personalisation-and-context-where-we-are-today-and-what-the-future-holds lab-140227031340-phpapp01
Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.]]>

Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.]]>
Thu, 27 Feb 2014 03:13:40 GMT /LabDigitalUK/conversion-personalisation-and-context-where-we-are-today-and-what-the-future-holds LabDigitalUK@slideshare.net(LabDigitalUK) Conversions, Personalisation and Context - Where We Are Today and What The Future Holds LabDigitalUK Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140227031340-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation delivered at Technology for Marketing &amp; Advertising show 2014 (TFM&amp;A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.
Conversions, Personalisation and Context - Where We Are Today and What The Future Holds from Lab
]]>
707 2 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140227031340-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
Making It Personal: 10 Things To Do To Drive Better Results On Your Website /slideshow/making-it-personal-things-to-do-to-drive-better-results-on-your-website/30619362 lab-140130064219-phpapp02
Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action. Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore. You can listen to the webinar here: http://knowledgebank.marketingweek.co.uk/upcoming-webinars/]]>

Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action. Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore. You can listen to the webinar here: http://knowledgebank.marketingweek.co.uk/upcoming-webinars/]]>
Thu, 30 Jan 2014 06:42:19 GMT /slideshow/making-it-personal-things-to-do-to-drive-better-results-on-your-website/30619362 LabDigitalUK@slideshare.net(LabDigitalUK) Making It Personal: 10 Things To Do To Drive Better Results On Your Website LabDigitalUK Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action. Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore. You can listen to the webinar here: http://knowledgebank.marketingweek.co.uk/upcoming-webinars/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lab-140130064219-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action. Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore. You can listen to the webinar here: http://knowledgebank.marketingweek.co.uk/upcoming-webinars/
Making It Personal: 10 Things To Do To Drive Better Results On Your Website from Lab
]]>
666 2 https://cdn.slidesharecdn.com/ss_thumbnails/lab-140130064219-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0
https://cdn.slidesharecdn.com/profile-photo-LabDigitalUK-48x48.jpg?cb=1523388655 Lab is one of the leading independent digital agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, SmartFocus, and Reed Learning. Lab has offices in UK, South Africa, and Croatia. From our customers to yours, Lab believes everyone deserves A Better Experience™. http://lab.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/lab-150727092027-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-art-of-conversation-social-proof/50960895 The Art of Conversatio... https://cdn.slidesharecdn.com/ss_thumbnails/adtech-141029103055-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adtechreedpresentation0101/40875124 Ad:tech Presentation o... https://cdn.slidesharecdn.com/ss_thumbnails/lab-140929053925-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/drones-for-good-the-event/39645198 Drones for Good - The ...