際際滷shows by User: LauraBarbier1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: LauraBarbier1 / Sat, 20 Dec 2014 17:57:38 GMT 際際滷Share feed for 際際滷shows by User: LauraBarbier1 Sepeakeasy D.C: Rebrand /slideshow/sepeakeasy-dc-rebrand/42902875 y15p4kj0ragil5wzjrxq-signature-886e93c9779c0d06c66db1614de3703ed0f829e3d9d1fce609cafd32b5e3be9a-poli-141220175738-conversion-gate02
Integrated Marketing Communications (IMC) is the process of planning in order to deliver a consistent message through different channels in effort to reach the desired target audience and ultimately to accomplished the communications objectives. IMC also brings together aspects of branding, messaging and media in order to build strong and lasting relationships with costumers. The following presentation is a rebranding strategy for our client Speak Easy DC, who was in need to retell its own rich story under a new name. The objective was to reinforce their history and great reputation, maintain their current costumers and finally to reach a more diverse audience in Washington D.C area. This project includes a brand creation, positioning, messages, digital strategy, and a pre-launch, launch and post-launch initiative.]]>
Integrated Marketing Communications (IMC) is the process of planning in order to deliver a consistent message through different channels in effort to reach the desired target audience and ultimately to accomplished the communications objectives. IMC also brings together aspects of branding, messaging and media in order to build strong and lasting relationships with costumers. The following presentation is a rebranding strategy for our client Speak Easy DC, who was in need to retell its own rich story under a new name. The objective was to reinforce their history and great reputation, maintain their current costumers and finally to reach a more diverse audience in Washington D.C area. This project includes a brand creation, positioning, messages, digital strategy, and a pre-launch, launch and post-launch initiative.]]> Sat, 20 Dec 2014 17:57:38 GMT /slideshow/sepeakeasy-dc-rebrand/42902875 LauraBarbier1@slideshare.net(LauraBarbier1) Sepeakeasy D.C: Rebrand LauraBarbier1 Integrated Marketing Communications (IMC) is the process of planning in order to deliver a consistent message through different channels in effort to reach the desired target audience and ultimately to accomplished the communications objectives. IMC also brings together aspects of branding, messaging and media in order to build strong and lasting relationships with costumers. The following presentation is a rebranding strategy for our client Speak Easy DC, who was in need to retell its own rich story under a new name. The objective was to reinforce their history and great reputation, maintain their current costumers and finally to reach a more diverse audience in Washington D.C area. This project includes a brand creation, positioning, messages, digital strategy, and a pre-launch, launch and post-launch initiative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/y15p4kj0ragil5wzjrxq-signature-886e93c9779c0d06c66db1614de3703ed0f829e3d9d1fce609cafd32b5e3be9a-poli-141220175738-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Integrated Marketing Communications (IMC) is the process of planning in order to deliver a consistent message through different channels in effort to reach the desired target audience and ultimately to accomplished the communications objectives. IMC also brings together aspects of branding, messaging and media in order to build strong and lasting relationships with costumers. The following presentation is a rebranding strategy for our client Speak Easy DC, who was in need to retell its own rich story under a new name. The objective was to reinforce their history and great reputation, maintain their current costumers and finally to reach a more diverse audience in Washington D.C area. This project includes a brand creation, positioning, messages, digital strategy, and a pre-launch, launch and post-launch initiative.
Sepeakeasy D.C: Rebrand from Laura Barbier
]]> 466 2 https://cdn.slidesharecdn.com/ss_thumbnails/y15p4kj0ragil5wzjrxq-signature-886e93c9779c0d06c66db1614de3703ed0f829e3d9d1fce609cafd32b5e3be9a-poli-141220175738-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-LauraBarbier1-48x48.jpg?cb=1419435395