ºÝºÝߣshows by User: LeanBack1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: LeanBack1 / Tue, 12 Apr 2016 19:02:54 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: LeanBack1 Seeing Marketing 2020 /slideshow/seeing-marketing-2020/60826345 marketing2020slideshow-160412190254
Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study.]]>
Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study.]]> Tue, 12 Apr 2016 19:02:54 GMT /slideshow/seeing-marketing-2020/60826345 LeanBack1@slideshare.net(LeanBack1) Seeing Marketing 2020 LeanBack1 Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketing2020slideshow-160412190254-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study.
Seeing Marketing 2020 from The Economist Group's Marketing Unbound
]]> 998 6 https://cdn.slidesharecdn.com/ss_thumbnails/marketing2020slideshow-160412190254-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Economist gen narrators /slideshow/economist-gen-narrators/51553884 economistgen-narrators-150812171849-lva1-app6891
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,]]>
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,]]> Wed, 12 Aug 2015 17:18:49 GMT /slideshow/economist-gen-narrators/51553884 LeanBack1@slideshare.net(LeanBack1) Economist gen narrators LeanBack1 The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results, <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/economistgen-narrators-150812171849-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study&#39;s global results,
Economist gen narrators from The Economist Group's Marketing Unbound
]]> 801 7 https://cdn.slidesharecdn.com/ss_thumbnails/economistgen-narrators-150812171849-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Meet the Gen-narrators, UK results /slideshow/meet-the-gennarrators/46166051 gen-narrators-150323071002-conversion-gate01
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results. ]]>
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results. ]]> Mon, 23 Mar 2015 07:10:02 GMT /slideshow/meet-the-gennarrators/46166051 LeanBack1@slideshare.net(LeanBack1) Meet the Gen-narrators, UK results LeanBack1 The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gen-narrators-150323071002-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Meet the Gen-narrators, UK results from The Economist Group's Marketing Unbound
]]> 3563 8 https://cdn.slidesharecdn.com/ss_thumbnails/gen-narrators-150323071002-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Rise of the Marketer /slideshow/time-for-a-change-44274454/44274454 timeforachange-150204131156-conversion-gate02
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."]]>
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."]]> Wed, 04 Feb 2015 13:11:56 GMT /slideshow/time-for-a-change-44274454/44274454 LeanBack1@slideshare.net(LeanBack1) The Rise of the Marketer LeanBack1 A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/timeforachange-150204131156-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, &quot;The rise of the marketer.&quot;
The Rise of the Marketer from The Economist Group's Marketing Unbound
]]> 1376 5 https://cdn.slidesharecdn.com/ss_thumbnails/timeforachange-150204131156-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences /slideshow/contentmarketingstudy/39979381 contentmarketingstudy-141007112936-conversion-gate01
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.]]>
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.]]> Tue, 07 Oct 2014 11:29:36 GMT /slideshow/contentmarketingstudy/39979381 LeanBack1@slideshare.net(LeanBack1) Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences LeanBack1 We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingstudy-141007112936-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences from The Economist Group's Marketing Unbound
]]> 21819 10 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingstudy-141007112936-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing and Tech: Meeting the challenge /LeanBack1/martech-140828104207phpapp01 martech-140828104207-phpapp01-140926080502-phpapp02
That empowered digital consumers are forcing changes in marketing’s relationship with technology has become a truism. But how is the relationship between marketing and IT evolving? Check out the findings of our Economist Intelligence Unit report.]]>
That empowered digital consumers are forcing changes in marketing’s relationship with technology has become a truism. But how is the relationship between marketing and IT evolving? Check out the findings of our Economist Intelligence Unit report.]]> Fri, 26 Sep 2014 08:05:02 GMT /LeanBack1/martech-140828104207phpapp01 LeanBack1@slideshare.net(LeanBack1) Marketing and Tech: Meeting the challenge LeanBack1 That empowered digital consumers are forcing changes in marketing’s relationship with technology has become a truism. But how is the relationship between marketing and IT evolving? Check out the findings of our Economist Intelligence Unit report. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/martech-140828104207-phpapp01-140926080502-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> That empowered digital consumers are forcing changes in marketing’s relationship with technology has become a truism. But how is the relationship between marketing and IT evolving? Check out the findings of our Economist Intelligence Unit report.
Marketing and Tech: Meeting the challenge from The Economist Group's Marketing Unbound
]]> 415 4 https://cdn.slidesharecdn.com/ss_thumbnails/martech-140828104207-phpapp01-140926080502-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Retail on the move /slideshow/retail-on-the-move/39564315 retailmobile-140904095502-phpapp01-140926080310-phpapp02
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.]]>
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.]]> Fri, 26 Sep 2014 08:03:09 GMT /slideshow/retail-on-the-move/39564315 LeanBack1@slideshare.net(LeanBack1) Retail on the move LeanBack1 Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailmobile-140904095502-phpapp01-140926080310-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
Retail on the move from The Economist Group's Marketing Unbound
]]> 418 2 https://cdn.slidesharecdn.com/ss_thumbnails/retailmobile-140904095502-phpapp01-140926080310-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The power of fast data /slideshow/the-power-of-fast-data/36516755 thepoweroffastdata-140701115220-phpapp01
The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, "The power of fast data" ]]>
The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, "The power of fast data" ]]> Tue, 01 Jul 2014 11:52:20 GMT /slideshow/the-power-of-fast-data/36516755 LeanBack1@slideshare.net(LeanBack1) The power of fast data LeanBack1 The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, "The power of fast data" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepoweroffastdata-140701115220-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, &quot;The power of fast data&quot;
The power of fast data from The Economist Group's Marketing Unbound
]]> 559 3 https://cdn.slidesharecdn.com/ss_thumbnails/thepoweroffastdata-140701115220-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-LeanBack1-48x48.jpg?cb=1523664047 Marketing Unbound is a hub for progressive marketing practitioners to share ideas for engaging with consumers in new ways. We post a mix of data, news, and commentary from around the world that provide insights into the evolution of marketing. Check out our LinkedIn group as well and join the conversation! www.economistgroup.com/marketingunbound/ https://cdn.slidesharecdn.com/ss_thumbnails/marketing2020slideshow-160412190254-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seeing-marketing-2020/60826345 Seeing Marketing 2020 https://cdn.slidesharecdn.com/ss_thumbnails/economistgen-narrators-150812171849-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/economist-gen-narrators/51553884 Economist gen narrators https://cdn.slidesharecdn.com/ss_thumbnails/gen-narrators-150323071002-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/meet-the-gennarrators/46166051 Meet the Gen-narrators...