ºÝºÝߣshows by User: LidiaInfante / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: LidiaInfante / Mon, 21 Feb 2022 18:33:59 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: LidiaInfante SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022 /LidiaInfante/seo-gap-analysis-leverage-your-competitors-performance-wtsfest-2022 wtsfest-seogapanalysis-220221183359
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis]]>
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis]]> Mon, 21 Feb 2022 18:33:59 GMT /LidiaInfante/seo-gap-analysis-leverage-your-competitors-performance-wtsfest-2022 LidiaInfante@slideshare.net(LidiaInfante) SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022 LidiaInfante This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wtsfest-seogapanalysis-220221183359-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022 from Lidia Infante
]]> 3642 0 https://cdn.slidesharecdn.com/ss_thumbnails/wtsfest-seogapanalysis-220221183359-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How not to fail at your international expansion /LidiaInfante/how-not-to-fail-at-your-international-expansion hownottofailatyourinternationalexpansion-iss1-211118104244
In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success. - Why do businesses expand internationally? - Why the rinse and repeat approach fails - 5 tips to make your international strategy succeed Additional resources: - How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/ - The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/ - 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/]]>
In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success. - Why do businesses expand internationally? - Why the rinse and repeat approach fails - 5 tips to make your international strategy succeed Additional resources: - How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/ - The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/ - 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/]]> Thu, 18 Nov 2021 10:42:44 GMT /LidiaInfante/how-not-to-fail-at-your-international-expansion LidiaInfante@slideshare.net(LidiaInfante) How not to fail at your international expansion LidiaInfante In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success. - Why do businesses expand internationally? - Why the rinse and repeat approach fails - 5 tips to make your international strategy succeed Additional resources: - How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/ - The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/ - 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hownottofailatyourinternationalexpansion-iss1-211118104244-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success. - Why do businesses expand internationally? - Why the rinse and repeat approach fails - 5 tips to make your international strategy succeed Additional resources: - How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/ - The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/ - 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/
How not to fail at your international expansion from Lidia Infante
]]> 973 0 https://cdn.slidesharecdn.com/ss_thumbnails/hownottofailatyourinternationalexpansion-iss1-211118104244-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to do keyword research in a language you don’t speak, by Lidia Infante /slideshow/how-to-do-keyword-research-in-a-language-you-dont-speak-by-lidia-infante/250162134 brightonseotalkhowtodokeywordresearchinalanguageyoudontspeaklidiainfante-210910112053
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research. Resources: How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541 5 key factors to a successful international SEO strategy: https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/]]>
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research. Resources: How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541 5 key factors to a successful international SEO strategy: https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/]]> Fri, 10 Sep 2021 11:20:53 GMT /slideshow/how-to-do-keyword-research-in-a-language-you-dont-speak-by-lidia-infante/250162134 LidiaInfante@slideshare.net(LidiaInfante) How to do keyword research in a language you don’t speak, by Lidia Infante LidiaInfante In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research. Resources: How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541 5 key factors to a successful international SEO strategy: https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseotalkhowtodokeywordresearchinalanguageyoudontspeaklidiainfante-210910112053-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research. Resources: How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541 5 key factors to a successful international SEO strategy: https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
How to do keyword research in a language you don’t speak, by Lidia Infante from Lidia Infante
]]> 12427 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseotalkhowtodokeywordresearchinalanguageyoudontspeaklidiainfante-210910112053-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-LidiaInfante-48x48.jpg?cb=1674760502 Lidia has leveraged her BSc in Psychology and Master in Digital Business in SEO roles both in-house and agency-side for international businesses across Europe and the US. Lidia has worked in SaaS, newsrooms and eCommerce and she is currently a Senior International SEO Manager at BigCommerce. www.lidia-infante.com/ https://cdn.slidesharecdn.com/ss_thumbnails/wtsfest-seogapanalysis-220221183359-thumbnail.jpg?width=320&height=320&fit=bounds LidiaInfante/seo-gap-analysis-leverage-your-competitors-performance-wtsfest-2022 SEO Gap Analysis: Leve... https://cdn.slidesharecdn.com/ss_thumbnails/hownottofailatyourinternationalexpansion-iss1-211118104244-thumbnail.jpg?width=320&height=320&fit=bounds LidiaInfante/how-not-to-fail-at-your-international-expansion How not to fail at you... https://cdn.slidesharecdn.com/ss_thumbnails/brightonseotalkhowtodokeywordresearchinalanguageyoudontspeaklidiainfante-210910112053-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-do-keyword-research-in-a-language-you-dont-speak-by-lidia-infante/250162134 How to do keyword rese...