ºÝºÝߣshows by User: LioraSchwammenthalKern / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: LioraSchwammenthalKern / Tue, 27 Jun 2017 14:59:22 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: LioraSchwammenthalKern Real facts to fight #FakeNews about science /slideshow/real-facts-to-fight-faknews-about-science/77303965 digitalsurveyjune2017-170627145922
ZN conducted a survey about digital, science and communication. The key findings have been summarized in this slideshow. Social media and digital cannot be added as an afterthought, they need to be an integral part of any communication strategy. NGOs have long understood this and it is fundamental institutions and companies adapt their ‘press release’ communication approach to one that is more in touch with the way their target audience is currently absorbing the news. This is the only way fake news around scientific topics can be battled successfully.]]>
ZN conducted a survey about digital, science and communication. The key findings have been summarized in this slideshow. Social media and digital cannot be added as an afterthought, they need to be an integral part of any communication strategy. NGOs have long understood this and it is fundamental institutions and companies adapt their ‘press release’ communication approach to one that is more in touch with the way their target audience is currently absorbing the news. This is the only way fake news around scientific topics can be battled successfully.]]> Tue, 27 Jun 2017 14:59:22 GMT /slideshow/real-facts-to-fight-faknews-about-science/77303965 LioraSchwammenthalKern@slideshare.net(LioraSchwammenthalKern) Real facts to fight #FakeNews about science LioraSchwammenthalKern ZN conducted a survey about digital, science and communication. The key findings have been summarized in this slideshow. Social media and digital cannot be added as an afterthought, they need to be an integral part of any communication strategy. NGOs have long understood this and it is fundamental institutions and companies adapt their ‘press release’ communication approach to one that is more in touch with the way their target audience is currently absorbing the news. This is the only way fake news around scientific topics can be battled successfully. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalsurveyjune2017-170627145922-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ZN conducted a survey about digital, science and communication. The key findings have been summarized in this slideshow. Social media and digital cannot be added as an afterthought, they need to be an integral part of any communication strategy. NGOs have long understood this and it is fundamental institutions and companies adapt their ‘press release’ communication approach to one that is more in touch with the way their target audience is currently absorbing the news. This is the only way fake news around scientific topics can be battled successfully.
Real facts to fight #FakeNews about science from Liora Schwammenthal-Kern
]]> 282 5 https://cdn.slidesharecdn.com/ss_thumbnails/digitalsurveyjune2017-170627145922-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-LioraSchwammenthalKern-48x48.jpg?cb=1530205370 With 17 years of experience in digital marketing and communication, I am an expert at creating integrated digital strategies. At ZN, the leading digital agency in Brussels, I am part of the Management Team and focus on new biz, marketing, digital strategy and client relationships. Previously, I was in charge of digital marketing and communication at KCI, a global medical technology player. I also implemented an online change management program at Holland Casino, the National Foundation for the Exploitation of Casino Games in the Netherlands with the legal monopoly on gambling and fourteen casinos located throughout the country, and set up an early stage social network.